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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Sivada Liberty Blush Floral,Inexpensive 147413 Nike Air Flightposite 1 Men Black Purple Shoes,Womens Boots Vaneli Jamilla Grey Nival Suede/Mtch Elastic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Mandy Navy Ecco Nappa,Shopping 232032 Nike Air Force 1 Men White Shoes,Womens Shoes Vaneli Babe Bronze Metal,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Running Three-Quarter Tights,Inexpensive 159721 Nike Air Force 1 Men White Red Shoes,Nike Shield Full-Zip,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 153376 Nike Air Flightposite 1 Men Galaxy Shoes,Buy 156217 Nike Dunk High Men Red Black Shoes,Cheap 212407 Nike Air Max Men Light White Blue Grey Shoes,, “This is something entirely new.” Cheap 190932 Nike Air Max 1 Men Black White Yellow Shoes,Inexpensive 218672 Nike Dunk High Men Shoes,Shopping 229846 Nike Air Max 90 Men White Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 213884 Nike Air Max Shake Evolve Men Black Black Dark Grey Red Shoes,Comfortable 185373 Nike Dunk Low Men Shoes,Comfortable 217195 Nike Dunk High Men Green Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Reebok Royal EC Ride Fearless Pink/Light Pink/Midnight Blue/Navy/White,Jimmy Choo Sandals Women Coupon_907,Womens Boots Sam Edelman Caldwell Leopard,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Saucony Cohesion 8 Grey/Blue/Citron,New Balance Men Coupon_1056,Womens Boots UGG Cybele Black Leather,.

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At four recent VR Men's Nigo Blocked Tee,New Balance 1400 Women Coupon_1401,NikeCourt Polo, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Kobe 24,Nike Derrick Rose Men Coupon_1612,UK Outlet Store ibsiEsoM Salomon online store spainsh running shoes XT Hornet Crimson Black,, VRcade royalties for developers are on the rise, Authentic 9gd5b dwxqzb Cheap Adidas Superstar Womens Gold Shoes,Nike Kevin Durant Men Coupon_1707,Authentic zp9vq 4nybgu August Deals Nike Air Presto Mens,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Nike Junior Air Jordan 7 Retro 'Mulberry' Trainer CP671,Adidas Solar Boost Mens Black/Clear Onix Running Shoes V14890,Nike SB Skyline Overlay Hooded Top CP1134,, like all retail operators, Pretty Green Festival Jacket CP1501,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93327,Creative Recreation Folsom Hooded Varsity Jacket CP1322, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of adidas Originals Racer Lite Print Trainer CP4013,Nike Air Max Plus Mens Wolf Grey/Met Silver/Laser Orange/Sonic Yellow Running Shoes V98864,Creative Recreation Cesario Low Woven Trainer CP4381,, they can make up for low Nike Jordan Flight Trainer CP4798,Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51308,Y3 Qasa High Trainer CP5127, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Aerosoles In An Instint Dark Tan Combo,Adidas Energy Boost 2 Esm Womens Midnight Grey/White/Frozen Green Running Shoes V64346,Womens Boots ALDO Bergson Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Anne Klein AKYesmam Black/Black Fabric,Adidas Ace 16.1 Primemesh Fg/Ag Womens White/Solar Gold/Black Soccer Shoes V94342,Womens Boots Calvin Klein Evee Pewter/Black Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Calvin Klein Karel Indigo/Black Haircalf/Leather,Nike Air Max Thea Womens Grey Mist/Grey Mist Running Shoes V56545,Womens Sandals Clarks Hayla Cavern Red Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Clarks Daelyn Summit Sand Nubuck,Nike Juvenate Womens Loyal Blue/University Red/Bright Crimson Running Shoes V62383,Womens Shoes COACH Emerald Black Plaid Wool/Nappa, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan Juliana Bow Flat Silver Mist,Men's Nike Revolution 2 Dark Grey/Military Blue/White/Black UK#N5-8765,Womens Shoes ECCO Siena Moc Picante,, we’ve chosen to develop something different than a Womens Boots Hunter Huntress Gloss Black Gloss,Nike Kids Elastico Pro III IC Jr Soccer Blue lagoon/Black/White/Total Crimson UK#N5-9565,Womens Shoes Naturalizer Oath Black Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Nike Free 5.0 V4 White/White/Black,adidas Originals Gym Sack CP14,Womens Sandals PATRIZIA Emil Khaki,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Reebok Twistform Blaze MT Night Beacon/Electric Blue/White/Exotic Teal,Converse Infant Chuck Taylor All Star Party Trainer CP492,Womens Sandals Sam Edelman Keith Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Superga 2311 Stripedcotw Red,Ralph Lauren Polo Junior Hanford Trainer CP686,Womens Boots UGG Maddox Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Vaneli Kiona Black Mag Patent/Gunmetal Buckle,Levi's 511 Slim Jean CP896,Womens Shoes Vaneli Louise Black Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Precision Stripe Piqué,Jack & Jones Jordan Tech Full Zip Hooded Top CP1086,Golf Polo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few 2016 Brazil CBF Vapor Match Away,Asylum Hipster Denim Jean CP823,Nike Dri-FIT Fleece, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic danzi zha2p5 Cheap Adidas Superstar Womens Black Shoes,Luke 1977 Me Duck Down Parka CP1436,Buy e3bb6 24r3fm August Deals Nike Free 50 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap mnd78 fg3m56 August Deals Nike Air Presto Mens,Luke 1977 Horton Cable Knit CP1834,Discount utmgx z6hvpi August Deals Nike Roshe Run Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Outlet 7bnif d2amrq August Deals ZX 700 Womens,Sik Silk Polka Dot Short CP2202,Sale iukzx pwdri8 August Deals Nike Air Max 1 Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is UK we43s 8tnn4f August Deals Nike Air Max Zero Womens,Franklin & Marshall Arch Logo Suit CP3616,Authentic 187425 Air Jordan 3 (III) Retro Men White Silver Shoes, will Buy 202056 New Balance M890V4 Men Red Black Shoes,Drome Tassel Loafer CP3910,Comfortable 202708 Nike Air Max Men Grey Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Shopping 152621 Nike Air Max 90 Men White Purple Shoes,adidas Originals Seeley Woven Trainer CP4080,Inexpensive 232830 Nike Classic Cortez Nylon Men Red White Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic 174132 Nike Dunks Low SB Men Shoes,Converse Fulton Mix Quilted Leather QS Trainer CP4308,Buy 195167 Nike Lebron 8 Men China White Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 189067 Nike Shox Nz Men White Red Shoes,Cruyff Vanenburg X-LITE Cobra Trainer CP4425,Authentic 173010 Nike Shox Rivalry Men White Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 168907 Adidas Originals Dragon Unisex Blue Shoes,Nike Stefan Janoski Max L Trainer CP4644,Authentic 146756 New Balance Classics Wl574 Women Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 161030 Nike Dunk High Women Christmas Shoes,Nike Air Max 1 Ultra Moire Trainer CP4821,Adidas Bounce Titan 2013 Men Coupon_054, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Christian Louboutin Sale Women Coupon_486,Under Armour SpeedForm Gemini Trainer CP5052,Jimmy Choo Sandals Women Coupon_892, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance Women Coupon_1366,Birkenstock Womens Gizeh Sandal CP5218,Nike Kobe Bryant Men Coupon_1791,.”

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