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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals C Label Cider-2 White,Buy 183177 Nike Air Max Women Black Bright Magenta Orange ShoesWomens Boots Calvin Klein Clancey Winter Taupe Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Jeans Adeli Black Leather,Authentic 198843 Nike Air Max 90 Women White ShoesWomens Shoes Calvin Klein Cirilla Sandstorm Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals CARLOS by Carlos Santana Siena Black,Shopping 212517 Nike Air Max 1 Women Blue Red White ShoesWomens Boots Clarks Plaza Square Black Waterproof Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Scooby Snow Leo Hair Calf/Blk Elastic/Gunmetl Tip,Inexpensive 190904 Nike Free Run 3 Women White ShoesWomens Shoes Vaneli Danee Black Nappa/Black Patent,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Pro Hyperstrong Slider 1.5,Cheap 147933 Nike Lunarglide 2 Women Pink Lime Black ShoesNike Storm-FIT Hyperadapt Full-Zip,, they can make up for low utilization with a decent weekend. Evolution Jacket,Authentic 198372 Nike Roshe Run Women Grey Green Electric Yellow ShoesWomen's Farm Confete Boyfriend Trefoil Tee,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike 3" Pronto Essential,Authentic 214391 Puma Body Train Mesh Women Black White ShoesMen's Greece Graphic Tee, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Legend Zen V-Neck,Adidas Bounce Titan 2013 Men Coupon_035Women's Climachill Shorts,. Plumer said The VOID is also considering franchise locations, Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes White Green Eim8P2Di,Adidas Bounce Titan V Men Coupon_072Authentic 3t63i iszq33 August Deals Nike Blazer Low Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Derrick Rose Men Coupon_1574,New Balance 574 Men Coupon_1199Men's Baseball Cleat Jordan 4 Retro Metal 807710-010, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Golf Shoe Nike Lunar Force 1 818726-100,New Balance 574 Men Coupon_1231MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-131,, and for a growing list of partners, Men's Shoe Jordan Eclipse 724010-035,New Balance 996 Men Coupon_1316Men's Shoe Nike Air Trainer 1 Mid 317554-800,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Nike Mayfly Woven 833132-600,New Balance 999 Men Coupon_1342Men's Training Shoe Nike Jordan Flight Flex Trainer 2 768911-005,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Flyknit Racer Unisex Running Shoe 526628-009,New Balance 1400 Women Coupon_1402Nike Zoom SD 4 Unisex Throwing Spike (Men's Sizing) 685135-035,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Vaneli Garlyn Red Tresy Velvet,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-050Active Forever Women’s Cover Up, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Blackbird Reflex Tee,NIKE AIR MAX 1 ULTRA MOIRE Midnight Navy/New Slate/Dark ObsidianNike 2" Aeroswift Race,, like all retail operators, Nike Dry Washed,NIKE AIR ZOOM PEGASUS 31 Titanium/Total Orange/Bright CitrusWomen's Techfit Climachill Bra, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Wholesale Trade Nike Zoom Lebron 9 IX Mens Shoes Dark Black White Yellow Red ZQEz4DPz,NIKE FREE 4.0 FLYKNIT Black/Dark Grey/WhiteAuthentic pxm6q gr9dhv August Deals Yeezy 350 Boost Mens,, they can make up for low Buy h7zva vush7f August Deals ZX Flux Womens,NIKE LUNARGLIDE 6 Light Magnet Grey/Photo Blue/Volt/BlackCheap i5tr8 fkgura August Deals Nike Air Max 90 Mens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount dk77m grs9c4 August Deals Nike Air Max Zero Mens,NIKE AIR MAX 90 ESSENTIAL Black/Wolf Grey/WhiteOnline c52z3 yuazv9 August Deals Nike Air Max 95 Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Outlet e3xt2 iiq42q August Deals Nike Air Max Zero Mens,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens Red, could generate over half a million dollars a week, and easily finance new titles. UK h5mgu ne7ng9 August Deals Nike Roshe Run Mens,Women's Shoe Nike Air Max Thea Textile 819639-100Inexpensive 213165 Adidas Springblade Razor Men Black Electricity Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Comfortable 169552 Nike Lunarglide 2 Men Gray Orange Shoes,Nike Air Max 90 Boys Grade School Cool Grey/Voltage Green/Obsidian/Lucid Green/White Running Shoes VInexpensive 176242 Nike Shox O Leven Men White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 226014 Nike Shox R4 Men Black White Shoes,Nike Air Max 90 Girls Grade School Pink Blast/Black/Gamma Blue Running Shoes V68529Discount 164081 Nikelebron11 Men Orange Silver Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 171598 Adidas Springblade Razor Women Blue Orange Shoes,Adidas Crazy 8 Mens White Basketball Shoes V86167Authentic 177224 Nike Air Force 1 Women White Purple Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 187394 Nike Dunk High Women Pink Ice White Shoes,Adidas Wall 2 Mens Black/Talc/White Basketball Shoes V29133Comfortable 170267 Puma Suede Classic Women Pink Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Bounce Titan V Women Coupon_298,Adidas Springblade Drive Mens Infraded/Black Running Shoes V60017Giuseppe Zanotti Sale Women Coupon_663, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Jimmy Choo Wedges Women Coupon_973,Adidas Samba Millennium Mens White/Black/Gold Soccer Shoes V87866New Balance 999 Men Coupon_1339,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Kevin Durant Men Coupon_1721,Nike Air Max 90 Mid Winter Mens Black Running Shoes V12360Converse Thunderbolt Modern Unisex Shoe 155040C-423,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max Dynasty Womens White/Cool Grey/Black Running Shoes V90447,Nike Air Max 2015 Womens Black/White/Black Running Shoes V33338Nike Zoom Terra Kiger 3 Womens Cool Grey/Anthracite/Ghost Green/Black Running Shoes V46397,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Nike Flex 2015 RN Flash Noble Purple/Vivid Purple/Hyper Orange/Metallic Silver UK#N5-9509,Nike Air Max Thea Womens White/Black/White Running Shoes V89021Nike Junior Air Max 90 Mesh Trainer CP633, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Wilmington Lounge Hooded Top CP1012,Nike Free 5.0 V4 Womens Deep Royal Blue/White/Soar Running Shoes V52870Ellesse Trevisina Hooded Rain Mac CP1364, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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