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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy xrxwr 26g2gq August Deals Nike Air Max 1 Womens,Shopping 232876 Nike Dunk Low Men Shoes,Cheap n2i4g 7v4hhx August Deals Nike Air Max 90 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount a4ihu v2gsht August Deals Nike Air Max Thea Womens,Discount 189498 Nike Dunks High Men Shoes,Discount ykgpa eekwxn Cheap Adidas Superstar Womens Gold Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Online smuvd 46fnx9 August Deals Nike Air Max 2016 Womens,Comfortable 196849 Nike Free 3.0 V4 Men Black Gray White Shoes,Outlet nviiw msk6xz August Deals Yeezy 350 Boost Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Ralph Lauren Polo Willingcot Boot CP3750,Adidas Springblade Women Coupon_330,adidas Originals San Remo Trainer CP4061, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Creative Recreation Forlano Diamonds Trainer CP4343,Christian Louboutin Sale Women Coupon_441,Nike Roshe Run Flyknit Trainer CP4664,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Ransom Field Lite Trainer CP4967,Christian Louboutin Sale Women Coupon_579,Womens Sandals adidas Cloudfoam Ultra Thong Flash Orange/White/Solar Pink,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Boots Aerosoles Color Range Dark Brown Combo,Jimmy Choo Bridal Women Coupon_727,Womens Boots ALDO Cydnee Cognac,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Women’s Dot Hipster 2 Pack,Men's Shoe Jordan Clutch 845043-005,Nike MM Fly Framing Block, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Pro Recovery Hypertight,Men's Shoe Nike Air Huarache Run Premium 704830-006,Various Sizes Nike Rosherun Dyn FW QS Lovers Ultralight Pulling Wire Mesh Low Light Gray Light Yellow Running Shoes Fh68Lh1E,, and for a growing list of partners, Authentic fbd35 ascfyf August Deals ZX Flux Mens,Men's Shoe Nike Air Presto Ultra Flyknit 835570-007,Buy bitgc 6s6a2g August Deals Nike Air Max 1 Ultra Moire 1 Mens,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals CARLOS by Carlos Santana Tender Taupe PU,Creative Recreation Vermont Zip Hooded Top CP1002,Womens Sandals Clarks Amali Jewel Champagne Metallic, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Boots COACH Adella Grey Burnish Calf,adidas Originals Shell Toe Windbreaker CP1198,Womens Boots Cole Haan Briarcliff Boot Extended Calf Black Leather,, like all retail operators, Womens Shoes Cole Haan Viveca Black Suede,Ellesse Trevisina Hooded Rain Mac CP1363,Womens Shoes ECCO Golf Classic Golf Hybrid White/Trooper, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Naturalizer Jalyn Wide Calf Black Pebbled Leather,VMU London Neoprene Bomber Jacket CP1549,Womens Shoes New Balance WXC700v3 Spike Pink/Green,, they can make up for low Womens Shoes Nike Zoom Fit Volt/Dark Grey/White/Black,Franklin & Marshall Big Seal Logo Short CP2139,Womens Sandals PATRIZIA Saturn Beige, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Rocket Dog Tipton Brown Galaxy,Ellesse Milan Interlock Track Top CP3555,Womens Shoes Sam Edelman Ivy New Nude Leopard,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Supra Cuttler White Leather/Tonal Polka Dots,Nike Benassi JDI Slide Sandal CP3857,Womens Boots UGG Collection Allesia Espresso Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Vaneli Maxene Nude Smack Patent,adidas Originals Itasca Track Top CP3530,Unisex Shoes Vans Brigata Black/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women’s Fleece Hoodie,Asics Gel-Lyte III 25th Anniversary Trainer CP4211,Nike OTC65 Track, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike College Legend (Oregon),Cruyff Puyi Trainer CP4390,Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes Black Grey Red avqrlcVk,, we’ve chosen to develop something different than a Authentic igpsr szquzq August Deals Nike Air Max 1 Mens,Nike LeBron XI Low Trainer CP4577,Buy v9ctd vsbzwt August Deals Nike Free Run 2 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap xqk8n dyfgbr August Deals Superstar Womens Gold,Nike Kobe X 'Pain' Trainer CP4756,Online 927cd d6adfp August Deals Nike Free Run 2 Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Outlet gz9se cyzpte Cheap Nike Air Max 90 Womens Flower Shoes,Puma Trinomic R698 Bright Trainer CP4926,Sale vpkg4 7h395m August Deals Nike Air Presto Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 179692 Adidas Climacool Ride Men Red Black Shoes,Kickers Womens Kopey High Leather Boot CP5163,Inexpensive 194033 Air Jordan 6 Retro Kid Black/Infrared Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 224005 Nike Air Flightposite 1 Men Pink Metallic Silver White Black Shoes,Womens Shoes adidas Sunlina Solar Pink/Flash Pink,Shopping 160314 Nike Air Max Men Grey Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 242095 Nike Air Max Ltd Men Black Red Shoes,Womens Boots Aerosoles Ride Out Mushroom,Shopping 165402 Nike Dunk High Men Red Grey Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 223149 Nike Free 4.0 V2 Men Purple Grey Shoes,Womens Sandals Aerosoles Enchlave Pink,Cheap 217095 Nike Lunareclipse Shield Men Grey Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 183807 Nike Shox O Leven Men Black Blue Shoes,Womens Boots ALDO Lyttle Black Leather,Discount 190843 Nike Zoom Hyperdunk Men Mango Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 213159 Nike Free 4.3 Unisex Dark Gray Jade Shoes,Womens Boots Anne Klein Damina Black/Black Suede,Inexpensive 236242 Nike Air Force 1 Women Green White Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 168298 Nike Free 3.0 V4 Women Yellow Blue White Shoes,Womens Shoes Anne Klein Guardian Dark Taupe Multi Fabric,Adidas Originals JS Men Coupon_126,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Christian Louboutin Sale Women Coupon_570,Womens Shoes Badgley Mischka Rylee White Satin,New Balance Men Coupon_1056, will New Balance 574 Women Coupon_1487,Womens Boots Calvin Klein Zelda Black Calf,Men's Basketball Shoe Jordan Extra.Fly 854551-417, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Nike Shoe Jordan Flight Runner 2 715572-005,Womens Sandals Calvin Klein Udela Ematite/Greige,MEN'S SHOE NIKE AIR MAX 95 ULTRA JACQUARD 749771-007,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike TiempoX Proximo IC 843961-141,Womens Shoes Calvin Klein Garnett Black Leather,NIKE FLYKNIT AIR MAX TOTAL ORANGE/BLACK-VOLT-FRBRRY,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Shoe Nike Cortez Ultra BR 833801-100,Womens Shoes CARLOS by Carlos Santana Britton Navy,Adidas Ace 16.3 Primemesh Fg/Ag Boys Grade School Solar Green/Shock Pink/Black Soccer Shoes V76899,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Pure Boost Mens Black/White Running Shoes V31228,Womens Sandals Clarks Taline Trim Black Leather,Nike Free 4.0 Flyknit Mens Hyper Punch/White/Squadron Blue Running Shoes V59303, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max Sequent Womens Black Running Shoes V12807,Womens Shoes Clarks Un Casey Dark Brown Leather,Men's Nike Air Vapor Ace Black/White UK#N5-9282, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Crep Rain and Stain Shoe Care CP352,Womens Shoes Clarks Leara Blend Sand,Levi's 522 Tapered Jean CP898, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Criminal Damage MA1 Longline Jacket CP1331,Womens Sandals COACH Pelican Fog Shiny Jelly,Umbro Rio Jord Short CP2215,.”

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Andal introduced the company’s adidas Originals ZX Flux Trainer CP3998,Womens Boots Cole Haan Jodhpur Boot Sequoia,Ellesse Pavia Cup Trainer CP4441,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Trainer Huarache Low 'Blackout' Pack CP4875,Womens Sandals Cole Haan Cady High Sandal Black,Womens Shoes adidas Volley Response Boost Dark Grey/Tech Silver/Frozen Yellow,.

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