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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Farah Famous Hi Suede Shoe CP3741,Christian Louboutin Sale Men Coupon_412Clear Weather The Eighty Waxed Canvas Trainer CP3901,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), adidas Originals ZX Flux Slip On Trainer CP4036,Christian Louboutin Sale Men Coupon_413adidas Originals Adi-Ease Trainer CP4077,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Converse Chuck Taylor All Star Brea Leather Trainer CP4298,2015 Christian Louboutin Women Coupon_434Cruyff Santi Technical Trainer CP4414,). New Balance ML373 Trainer CP4560,Christian Louboutin Sale Women Coupon_445Nike Air Max 90 Winter Sneakerboot CP4688,, VRcades, Nike Air Jordan Eclipse Trainer CP4805,Christian Louboutin Sale Men Coupon_417Ralph Lauren Polo Harvey Leather Trainer CP4964, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Vans Old Skool Zip Leather Trainer CP5102,Christian Louboutin Sale Women Coupon_457Dr. Martens Womens Polley T Bar Shoe CP5248,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes adidas Cloudfoam VS City Grey/White/Frozen Yellow,Christian Louboutin Sale Women Coupon_449Womens Shoes adidas Y-3 by Yohji Yamamoto Femme Boost Lace Black/Black,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals Aerosoles A2 by Aerosoles Wipline Black,Christian Louboutin Fifi 100mm Women Coupon_440Womens Shoes Aerosoles Nuwlywed Dark Red Combo,, China, open to the public. Womens Boots ALDO Ladosa Black Suede,Christian Louboutin Sale Women Coupon_462Womens Shoes ALDO Hastina Black Suede,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Anne Klein AKPrisha Black Twinkle,Christian Louboutin Sale Women Coupon_485Womens Shoes Anne Klein AKUndone Navy/Navy Fabric,, Pure Imagination, Womens Boots C Label Cupcake-1 Chestnut,Christian Louboutin Sale Women Coupon_497Womens Shoes C Label Napoli-8 Gold/Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Calvin Klein Ulie Black Patent,Christian Louboutin Sale Women Coupon_508Womens Shoes Calvin Klein Shanti Black/Silver Nappa,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Calvin Klein Karmen Indigo Haircalf/Leather,Christian Louboutin Sale Women Coupon_492Womens Sandals CARLOS by Carlos Santana Seville Spicy Coral,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots Clarks Merrian Betsy Black,Christian Louboutin Sale Women Coupon_515Womens Sandals Clarks Reid Delmar Light Tan Nubuck,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Clarks Amelia Page Nude Leather,Christian Louboutin Sale Women Coupon_558Womens Shoes Clarks Tri Active Grey Nubuck,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals COACH Amel Loganberry Rubber/Loganberry Milk Sig,Christian Louboutin Sale Women Coupon_561Womens Shoes COACH Amelia Black Shearling,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Cole Haan Rayna Bootie WP Chestnut Suede,Christian Louboutin Sale Women Coupon_605Womens Sandals Cole Haan Amavia Sandal Sequoia,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Cole Haan Cary Blazer Blue Snake Print,Christian Louboutin Sale Women Coupon_608Womens Shoes Cole Haan Tali Grand Bow Gold Metallic Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots ECCO Touch 25 Scale Boot Black/Black,Christian Louboutin Sale Women Coupon_603Womens Shoes ECCO Golf Biom Golf Hybrid White/Turquoise Biom Yak Ultimate Runners,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals PATRIZIA Shuman Tan,Jimmy Choo Bridal Women Coupon_717Womens Shoes PATRIZIA Yang Brown,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,Jimmy Choo Bridal Women Coupon_751Womens Sandals Rocket Dog Vuno Black/Desert Floor,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Rocket Dog Campo Blue Quest,Jimmy Choo heels Women Coupon_766Womens Sandals Sam Edelman Genesee Saddle Vaquero Saddle Leather,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Saucony Kilkenny XC5 Spike W Pink/White,Jimmy Choo Pumps Women Coupon_782Womens Shoes Superga 2311 Quilted White,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Eliott Black,Jimmy Choo Pumps Women Coupon_828Womens Boots UGG Cassidee Chestnut,, “This is something entirely new.” Womens Sandals UGG Ruby Seafoam Leather,Jimmy Choo Sandals Women Coupon_862Womens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal Ring,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Sigrid Blue Quilted Nappa/Blue Glam Nappa,Jimmy Choo Sandals Women Coupon_880Womens Shoes Vaneli Anabel Black Suede/Pewter Chain,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Vans Chauffette W (C&L) Riviera Blue/Brown Sugar,Jimmy Choo Wedges Women Coupon_926Ferrari Knit Cardigan,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Full-Zip Hoodie,Jimmy Choo Wedges Women Coupon_943Men's Street Modern Cut Line Hoodie,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Supernova 3/4 Tights,Jimmy Choo Wedges Women Coupon_971Jordan 23 Lux,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.TW VL Glow Framing,New Balance Men Coupon_1056Running Speed Tights,, they can make up for low utilization with a decent weekend. Nike Legend Printed Tight,New Balance 373 Men Coupon_1094Wholesale Trade Adidas Jeremy Scott Sandals Shoes Women Black White Vx1RzydP,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic b6d3v u2uveu August Deals ZX 850 Mens,New Balance Men Coupon_1072Authentic pe5i7 kzgwub August Deals Nike Roshe Run Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy gdqfu p6nnr9 August Deals Nike Air Max 90 Mens Grey,New Balance 574 Men Coupon_1138Cheap 2nvvk drx82t August Deals Nike Air Max Thea Mens,. Plumer said The VOID is also considering franchise locations, Cheap gsp2d b6vmi5 August Deals Nike Air Presto Mens,New Balance 574 Men Coupon_1185Discount 6e5wm 7m54ef August Deals Superstar Womens Gold,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Discount 209499 New Balance Mt610V3 Men Red Black Shoes,New Balance Women Coupon_1389Cheap 219464 Nike Air Force 1 Men Berlin Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Authentic 194473 Nike Air Max Men Light Grey Black Shoes,New Balance 574 Women Coupon_1471Authentic 195026 Nike Air Max 1 Men Cyan Orange Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 168668 Nike Air Max 90 Men White Black Red Shoes,New Balance 574 Women Coupon_1474Inexpensive 180954 Nike Air Max Ltd Men White Black Red Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Cheap 233102 Nike Classic Cortez Nylon Men Black White Green Shoes,Nike Derrick Rose Men Coupon_1579Buy 198430 Nike Dunk High Men White Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Women's Shoe Nike Metcon 2 821913-010,Men's Running Shoe Nike Free RN Distance 827115-700Adidas D Rose Lakeshore Boys Grade School Black/Light Scarlet Basketball Shoes V21305,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Roshe One Girls Grade School University Red/Black/White Running Shoes V82245,Men's Running Shoe Nike LunarTempo 2 818097-008Adidas Solar Boost Mens Black/Scarlet Running Shoes V25778,.

Adidas Energy Bounce 2 Boys Grade School Blue/Semi Solar Slime/Collegiate Royal Running Shoes V40260,Men's Shoe Jordan Horizon Low 845098-010Nike Lunarestoa 2 Mens Black/Kumquat/Sail Running Shoes V21104,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Adidas Adilette Supercloud Plus Womens Black/Mineral Blue/White Slippers V22672,Men's Shoe Jordan Trainer ST 820253-620Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TBellfield Laugar Waff Cable Knit CP1783,Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-004Condemned Nation Sulcis Short CP2301,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Ellesse Monaco Slide Sandal CP3830,Men's Shoe Nike Free Trainer 5.0 V6 AMP (Duke) 723939-041adidas Originals Los Angeles Trainer CP4115,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Creative Recreation Cesario Low XVI Trainer CP4369,Men's Shoe Nike Jordan Flow 833969-001Nike Roshe Run Breeze Trainer CP4662, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Ralph Lauren Polo Jermain Leather Trainer CP4961,Men's Shoe Nike Roshe Two 844656-400adidas Originals Womens Adilette Slide Sandal CP5204,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes adidas Running Response Boost Techfit Dark Grey/Silver Metallic/Flash Orange,Men's Shoe Nike Zoom Clear Out 844370-001Womens Shoes Aerosoles A2 by Aerosoles Marimba Black Lizard,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Kenasa White,Men's Training Shoe Nike Free Trainer 1.0 807436-310Womens Shoes Anne Klein Oates Navy Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals C Label Darla-9A Black,Men's Training Shoe Nike Metcon 2 819899-601Womens Sandals Calvin Klein Lorren Silver,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Running PWRCOOL Singlet,Adidas J Wall Boys Grade School Light Onix/White/Collegiate Navy Basketball Shoes V61512NikeCourt Maria Premier, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap 241474 Nike Air Max 90 Men Grey Black White Shoes,Nike Air Max Bw Mens Black/White/Persian Violet Running Shoes V35374Comfortable 182529 Nike Air Max Ltd II Men Black Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Shopping 232359 Nike Dunk High Men Shoes,Nike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50409Inexpensive 204830 Nike Free 3.0 V2 Men Black Gray White Shoes,, we’ve chosen to develop something different than a Buy 169647 Nike Lebron 10 Men Black Red White Shoes,Nike Lunarestoa 2 Mens Midnight Navy/White/Black/Wolf Grey Running Shoes V65435Shopping 176621 Nike Roshe Run Men Yellow Green Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Inexpensive 180227 Nike Shox R2 Men White Purple Shoes,Adidas Eezay Dots Womens Grey/White/Flash Red Flip Flops V57172Discount 172426 Nike Zoom Hyperfuse Xdr Men Yellow Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 191241 Puma Lifestyle Low VIolet Men Black Violet Shoes,Adidas Response Boost Womens Vista Grey/Silver Metallic/Solar Pink Running Shoes V84439Comfortable 219088 Air Jordan 6 Retro Women White Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 226592 Nike Air Force 1 Women White Blue Rainbow Shoes,Adidas Barricade Team 4 Womens White/Tech Metallic/Power Red Tennis Shoes V94374Discount 238105 Nike Free 3.0 V4 Women Coffee Gray Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Bounce Titan 2013 Men Coupon_048,Nike Air Max Excellerate Womens White/White/Black Running Shoes V95091Asics Running Shoes Women Coupon_398,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jimmy Choo Bridal Women Coupon_729,Nike Air Zoom Pegasus 32 Womens Pure Platinum/Dark Grey/Black Running Shoes V69860New Balance Men Coupon_1076,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Men,Men's Nike Air Zoom Pegasus 32 Print Black/Pure Platinum/White UK#N5-9602NIKE ROSHE RUN Black/Sail/Anthracite,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Women's Shoe Nike Free Focus Flyknit 844817-601,Nike Kids Free 5.0 Cool Grey/Bright Citrus/Hyper Crimson/Total Orange UK#N5-9168Adidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27797, will Adidas D Rose 773 Iii Mens Black/Neon Pink/Black Basketball Shoes V23123,Women's Nike Air Zoom Pegasus 32 Print Racer Blue/Chalk Blue/Hyper Orange UK#N5-9500Nike Air Max Tailwind 8 Mens Black/White/Anthracite Running Shoes V32563, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Shox Nz Mens Dark Grey/Anthracite/Black/Metallic Iron Running Shoes V49107,Calvin Klein 1 Pack Linear Cotton Trunk CP404Nike Air Max 2016 Womens Anthracite/Chalk Blue/Cool Grey/Reflective Silver Running Shoes V10812,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Zoom Elite 8 Womens Menta/Ghost Green/Voltage Green/Black Running Shoes V63328,Kickers Infant Core Kick High Boot CP529Women's Nike LunarTempo Bright Citrus/Summit White/Fuchsia Glow/Black UK#N5-9248,.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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