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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Roshe Run Sneakerboot CP4605,New Balance 574 Men Coupon_1285Nike KD VIII 'USA' Trainer CP4751,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Roshe LD-1000 Trainer CP4879,New Balance 574 Men Coupon_1278Reebok Ex O Fit Low Clean Trainer CP4977,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Dr. Martens Womens 1460 8-Eye Boot CP5142,New Balance 574 Men Coupon_1267Womens Sandals adidas by Stella McCartney Diadophis Slide Core Black/Core Black/Pearl Grey,). Womens Shoes adidas BBNEO Raleigh Mid White/White/White,New Balance 996 Men Coupon_1309Womens Shoes adidas Y-3 by Yohji Yamamoto Rhita White/White/Black,, VRcades, Womens Sandals Aerosoles Enchlave Black,New Balance 574 Men Coupon_1269Womens Shoes Aerosoles Dimperial Light Pink, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Boots ALDO Isidora Cognac/Bronze,New Balance 891 Men Coupon_1300Womens Shoes ALDO Gottman Black Nubuck,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Anne Klein AKEvolved Navy Reptile,New Balance 574 Men Coupon_1272Womens Shoes Anne Klein Ifonly Ivory Multi Fabric,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Badgley Mischka Roudy Navy Satin,New Balance 996 Men Coupon_1314Womens Sandals C Label Cider-4 Silver/Brown,, China, open to the public. Womens Boots Calvin Klein Cilil Shadow Grey Suede,New Balance 996 Men Coupon_1316Womens Shoes Calvin Klein Bexsy Black Kid Skin/Metallic Snake,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Calvin Klein Gailia Navy Kid Skin,New Balance 998 Men Coupon_1337Womens Boots CARLOS by Carlos Santana Ashley Cognac,, Pure Imagination, Womens Boots Clarks Lucette Jewel Dark Brown Leather,New Balance 1600 Women Coupon_1404Womens Sandals Clarks Zia Castle Nude,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Clarks Helio Lilly Black,New Balance 996 Men Coupon_1320Womens Shoes Clarks Candra Glare Purple Grey Suede,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots COACH Kenna Camel/Natural Shearling,New Balance Women Coupon_1370Womens Sandals COACH May Saddle,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes COACH Fredrica Pewter Metallic Tumbled,New Balance 999 Men Coupon_1341Womens Boots Cole Haan Briarcliff Boot Black Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Corinne OT Pump Ironstone Suede/Armor Metallic,New Balance 501 Women Coupon_1425Womens Shoes Cole Haan Zerogrand Maryjane Black Neoprene/Mesh,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Elsie Open Toe Wedge II Soft Gold Metallic,New Balance 574 Women Coupon_1448Womens Sandals ECCO Sport Cruise Thong Sandal Dark Shadow/Concrete/Peppermint,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ECCO Golf Street EVO One Sport Black/Fire,New Balance 574 Men Coupon_1274Womens Shoes GUESS Jiyana Silver Synthetic,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Sam Edelman Kayde Black Talco Kid Leather,Nike Derrick Rose Men Coupon_1582Womens Shoes Saucony Fastwitch Berry/Blue/Orange,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Superga 2750 LAMEW Grey,New Balance 996 Women Coupon_1531Womens Boots UGG Ambra Stout,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Bryce Lodge Leather,Nike Derrick Rose Men Coupon_1630Womens Sandals UGG Bria Silver Leather,, overall, every single one of these experiences is any less than flat out amazing. Womens Boots Vaneli Ramex Boot (Wide Shaft) T.Moro Nappa/T.Moro Super Star Suede,Nike Derrick Rose Men Coupon_1667Womens Sandals Vaneli Mandy White Ecco Nappa,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Maryjo Natural Bulgaro/Gold Buckles,Nike Kevin Durant Men Coupon_1703Womens Shoes Vaneli Astyr Ecru Patent,, “This is something entirely new.” KD Elite,Nike Kevin Durant War Boots Men Coupon_1768Nike NG-ENMY Raglan,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Premier RF,Nike Kevin Durant War Boots Men Coupon_1785Women’s Flower Hipster 2 Pack,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike 3" Tempo,Nike Kevin Durant War Boots Men Coupon_1766Men's Piquet Polo,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,TW Graphic,Nike Kobe Bryant Men Coupon_1826Men's Standard 19 Track Jacket,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.UK Sale Nike Foam Posites Airmax Sneakers For Men in MqYkP3Ik,KD7 Emerald Green/Dark Emerald/Total Orange/Metallic SilverAuthentic 24yvy fmpi98 Cheap Adidas Superstar Womens Pink Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic g4pmr grpifg August Deals Nike Air Max 90 Womens Pink,Men's Basketball Shoe Jordan CP3.X 854294-600Authentic w5ppz 66c734 August Deals Nike Blazer Low Womens,, they can make up for low utilization with a decent weekend. Buy gwd6q gupe2n August Deals Nike Blazer Low Mens,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-041Cheap 679qd gddbpq August Deals Ultra Boost Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap sgpxh b7u72f August Deals Superstar Womens,Men's Basketball Shoe Kobe XI Elite 822675-670Discount aesqi c7k99m August Deals Superstar Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount sg3av 75ugfy August Deals Nike Air Max 95 Mens,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-101Online hyaxb h5sve7 August Deals Superstar Mens Black,. Plumer said The VOID is also considering franchise locations, Outlet 7apam h4s8t7 August Deals Nike Air Max 2016 Womens,Converse Thunderbolt Modern Unisex Shoe 155040C-423Outlet vex97 yzeawb Cheap Nike Air Max 90 Womens Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Buy 184153 Nike Air Max 90 Men Black Shoes,Men's Nike Shoe Air Max TR180 AMP 723973-007Authentic 165133 Nike Air Max Ltd II Men White Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Cheap 169757 Nike Blazer High Men White Green Shoes,Men's Nike Shoe Jordan Rising Hi-Low 834233-407Shopping 169812 Nike Dunk High Men Red Royal Blue Khaki Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 155195 Nike Free 3.0 Suede Men Red White Black Shoes,Men's Running Shoe (Jungle Pack) Nike Free RN 849811-406Discount 157299 Nike Free Run Men Black White Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Comfortable 211245 Nike Lebron 10 Men Black White Shoes,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-400Cheap 198466 Nike Lunarglide 3 Men Chicago Black Red Blue Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Anne Klein Youly Turquoise Multi Suede,Women's Shoe Nike Cortez Ultra BR 833801-400Womens Sandals C Label Milan-28 Dusty Rose,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Collection Vira Lime/Tangerine/Grape Patent,Women's Shoe Nike Internationalist 629684-406Womens Boots CARLOS by Carlos Santana Claudia Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Clarks Marquette Wish Taupe Leather,Women's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-504Womens Shoes Clarks Ciera Sea Burgundy Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women's Essentials Zebra Tee,Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10162Nike Dri-FIT Full-Zip,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Running Windbreaker,Nike Air Huarache Utility Mens Pure Platinum/Dark Grey/Wolf Grey/Black Running Shoes V69865Football Velize Shorts,, and the entertainment giant made an investment in the company. Air Jordan,Nike Air Max 95 Mens Silver/Anthracite/University Red/Cool Grey Running Shoes V75186Nike Fleece,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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