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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Pro Hyperstrong Swingman Heist Slider Compression,Inexpensive 211939 Nike Dunk Low Men White Green Bean Cave Shoes,Nike Shield Full-Zip,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Pivot Mesh,Buy 234221 Nike Dunks High Men Shoes,MERCEDES AMG PETRONAS Polo,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Active Training Women’s Mesh It Up Shorts,Discount 157856 Nike Free 3.0 V5 Men Blue Shoes,Nike SB Everett,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Light Down Jacket,Cheap 148606 Nike Free Run Men White Grey Red Shoes,Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes Black Grey Red avqrlcVk,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Authentic 5t8vb h2vu3g August Deals Nike Air Max 90 Mens Grey,Buy 235395 Nike Free Run 3 Men Dark Blue Silver Shoes,Authentic peuep e8d69y Cheap Adidas Superstar Womens Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 173539 Nike Air Max 90 Vt Men Grey White Shoes,Shopping 164629 Nike Shox R4 Men Black Red Shoes,Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow Shoes,, “This is something entirely new.” Buy 157379 Nike Dunk High Men Purple Black Shoes,Authentic 224195 Nike Shox R4 Men White Black Red Shoes,Cheap 209377 Nike Dunks Low Men Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Comfortable 217642 Nike Free Run 2 Men Charcoal Purple White Shoes,Cheap 215501 Nike Zoom Hyperdunk Men Black Dark Grey Grey Metallic Silver Shoes,Cheap 166115 Nike Lebron 11 Men Graffiti Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Shopping 223198 Air Jordan 1 Retro Unisex Black Soft White Shoes,Inexpensive 172671 Onitsuka Tiger By Asics Mexico 66 Men Black Shoes,Shopping 147175 Air Jordan VII Retro Women White Red Blue Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 232796 New Balance W3190V1 Women Yellow Pink Shoes,Discount 169497 Puma Life Series Men Black Red Shoes,Buy 174389 Nike Classic Cortez Nylon Qs Aloha Women Green Black Shoes,, they can make up for low utilization with a decent weekend. Authentic 233457 Nike Kd VI (6) Women Pink Blue Pink Shoes,Cheap 201683 Puma Usain Bolt Signature Men Black Yellow Shoes,Adidas Originals JS Men Coupon_151,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Running Shoes Women Coupon_398,Cheap 172756 Nike Roshe Run Unisex Grey Green Yellow Shoes,Giuseppe Zanotti Sale Men Coupon_643, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Christian Louboutin Sale Women Coupon_606,Discount 206640 Air Jordan 5 Retro Women Black Shoes,New Balance 574 Men Coupon_1181,. Plumer said The VOID is also considering franchise locations, New Balance 574 Women Coupon_1489,Authentic 229797 New Balance Classics Wl1320 Women Grey Orange Shoes,Nike Kevin Durant War Boots Men Coupon_1763,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Sam Edelman Orella Brown/Black,Men's Nike Air Max 90 Ultra BR Shoe 725222-001,Womens Boots Timberland Icon 6" Premium Boot Port Rugged/Metallic Finish,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots UGG Aztek Woven Suede Black Twinface,Men's Nike Shoe Air Max 90 Mid Winter 806808-002,Womens Boots Vaneli Artemis Black Suede/Black Miniliz Print/Gunmetal Buckle,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 149615 Nike Air Max Men Black Shoes,NIKE FREE FLYKNIT CHUKKA Volt/Fuchsia Flash/Lyon Blue/Black,Buy 165311 Nike Air Max 90 Men Blue Black Green Pink Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 182012 Nike Air Penny 1 Men Blue White Shoes,NIKE SB LUNAR STEFAN JANOSKI River Rock/Gum Light Brown/Sail,Comfortable 182171 Nike Dunk High Men Metallic Gold Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 218318 Nike Free 7.0 V2 Men Dark Grey Red White Shoes,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-400,Cheap 176872 Nike Lebron 8 V2 Men Black Grey Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Foray Beam Mesh Detail Hooded Top CP1059,Nike Internationalist Womens Black/Anthracite/Metallic Hematite/White Running Shoes V13584,Luke 1977 Westy Quilted Jacket CP1445,, like all retail operators, Under Armour Mirage Woven Short CP2217,Men's Nike MVP Strike 2 Low Metal Black/White UK#N5-8938,Timberland Hayes Valley Loafer CP3937, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Converse Breakpoint Trainer CP4303,Nike Kids Roshe One Black/Metallic Silver/White UK#N5-9607,Nike Free Socfly Trainer CP4699,, they can make up for low Vans Old Skool Trainer CP5067,Women's Nike Zoom Cage 2 Light Aqua/White/Classic Charcoal/Volt UK#N5-9329,Womens Shoes adidas Outdoor Boat Slip-On Sleek Semi Solar Yellow/Semi Flash Green/Chalk White, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Aerosoles A2 by Aerosoles Rock Solid Tribal Fabric,Projekts NYC Junior Denton Hooded Top CP420,Womens Shoes Anne Klein AK7Seana Black Synthetic,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals C Label Napoli-18 White,Nike Junior Air Force 1 Low Trainer CP653,Womens Shoes Calvin Klein Karel Black Cow Silk, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Clarks Glick Willa Navy Nubuck,Kickers Nursery Core Kick High Boot CP779,Womens Shoes Clarks Alitay Giana Black Patent Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals COACH May Black,Antony Morato Sleeveless Hooded Top CP968,Womens Shoes Cole Haan Chelsea OT Pump Sandstone Patent, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots ECCO Touch 15 Tall Boot Black/Black,Rose London Pablo Velour Full Zip Hooded Top CP1151,Womens Shoes GUESS Carnney Silver Fabric,, we’ve chosen to develop something different than a Womens Sandals Naturalizer Cadie Saddle Tan Leather/Gold Metallic Leather,Cruyff Klein Jacket CP1334,Womens Shoes New Balance W690v4 Grey/Orange,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Nike Zoom Fit Fuchsia Glow/Vivid Purple/White/Pure Platinum,Original Penguin Quilt Hooded Ratner Jacket CP1490,Womens Shoes PUMA Sky Wedge Rose Gold Black/Rose Gold,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Rocket Dog Trinidad Black Coast,Brave Soul Ancoats Cargo Short CP2097,Womens Shoes Sam Edelman Margot Space Blue Oily Velour Suede Leather/Sport Nylon,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Sumner Grey,Ellesse Icaruc Piped Swim Short CP2310,Womens Slippers UGG Dreams Moonstone Hearts Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Winda Sand Pearl E-Nappa/Ecru Ferns Patent,Clae Grant Boot CP3732,Nike Elite Shooting,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Tech Fleece Mesh Cocoon,adidas Originals Hamburg Trainer CP3956,Nike SB Dri-FIT Yarn-Dye,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few NikeCourt Advantage Dri-FIT Cool,adidas Originals Samba Trainer CP4072,Various Sizes Nike Roshe Run Frgmt 3 Fragment Design Retro Mesh Gauze Shoes First Mens Light Gray Blue MRMXlFez, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic p7zdn wpw8s2 August Deals Nike Air Max 90 Essential Mens,Converse Chuck Taylor All Star Lean Ox Trainer CP4278,Buy z3f5m ai77fv August Deals Nike Air Max 90 Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 5n7e4 7fynsi August Deals Nike Air Max 90 Womens White,Fred Perry Stockport Suede Trainer CP4453,Online dbyxr n4ry9w August Deals Nike Air Huarache Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Outlet rnkie vcsr9k August Deals Nike Air Max 90 Womens,Nike Paul Rodriguez CTD Trainer CP4648,Sale zkczs 2yi855 August Deals Nike Air Max 90 Womens Pink,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 229292 Adidas Originals Dragon Men Green Black Yellow Shoes,Nike Jordan Flight Trainer CP4796,Shopping 182645 Asics Gel Cumulus 14 Men Black Shoes, will Comfortable 224944 Nike Air Flightposite 1 Men Shoes,Reebok Furylite Trainer CP5003,Authentic 223813 Nike Air Max Men Dark Blue Yellow Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Comfortable 168659 Nike Air Max Ltd Men White Black Shoes,Moon Boot Womens WE Soft Boot CP5169,Buy 174447 Nike Dunk High Men Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 239949 Nike Free 5.0 V4 Men Red White Shoes,Womens Shoes adidas Zero Bounce Mineral Blue/Silver Metallic/Shock Green,Comfortable 227824 Nike Lunarglide 2 Men Black Grey Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 231295 Nike Shox R2 Men White Shoes,Womens Boots Aerosoles Make A Wish Black Combo,Comfortable 156966 Nike Zoom Kobe V Men Silver Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 172622 Nike Air Max Unisex White Black Mango Shoes,Womens Sandals Aerosoles Yet Back Brown,Inexpensive 227922 New Balance Classics Wl315 Women Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 196072 Nike Free 3.0 V2 Women Grey Green Shoes,Womens Boots ALDO Yvesa Black Leather,Adidas Originals JS Men Coupon_116, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Christian Louboutin Sale Women Coupon_598,Womens Boots Anne Klein Coldfeet Wide Dark Brown Leather/Dark Burnt Suede,New Balance Men Coupon_1024, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 574 Women Coupon_1443,Womens Shoes Anne Klein Fion Black Suede,JORDAN FLIGHTFLEX Black/Black/Black,.”

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Andal introduced the company’s Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-600,Womens Shoes Badgley Mischka Lavender Silver Metallic Suede,Men's Shoe Nike Air Huarache Ultra 819685-003,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Roshe One 511881-447,Womens Shoes C Label Adler-11 Blue,NIKE AIR ZOOM STRUCTURE 18 Blue Lagoon/Black/Flash Lime/Clearwat,.

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