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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Calvin Klein Zabrina Caramel,Discount 146040 Nike Air Max Excellerate Women Grey Purple ShoesWomens Sandals Calvin Klein Laken Ematite Metallic Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,Comfortable 171445 Nike Air Max Women Grey Blue ShoesWomens Boots CARLOS by Carlos Santana Cassie Wide Shaft Brown,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Clarks Majorca Isle Black Leather/Black Suede,Cheap 155831 Nike Air Max Women Grey Pink ShoesWomens Sandals Clarks Nadene Lola Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes COACH Moonlight High Top Black/Black Snake/Suede,Buy 202240 Nike Dunk High Women Metallic Silver White ShoesWomens Sandals Cole Haan Mesi Sandal Bruciato,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Cole Haan Bowie Slipon Sneaker Optic White Crackle,Buy 158577 Nike Air Max Excellerate Women Black Red ShoesWomens Shoes Cole Haan Neara Pump Black Perf,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Reebok Yourflex Trainette 7.0 L MT Black/Quiet Pink/White/Solar Pink,Buy 172726 Nike Free Run 2 Women Gray Green ShoesWomens Shoes Rocket Dog Jolissa Grey Ranger,, “This is something entirely new.” Womens Sandals Sam Edelman Galia Black 1,Discount 208245 Nike Free Run 3 Women White Pink Grey ShoesWomens Shoes Sam Edelman Dora Chartreuse,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Saucony Mystic Grey/Violet/Blue,Discount 238915 Nike Free Run 3 Women Blue White ShoesWomens Boots Timberland Ashdale Ankle Waterproof Brown,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Boots UGG Cybele Stud Black,Authentic 224586 Nike Free Tr Fit Women Grey Yellow ShoesWomens Boots UGG Collection Lora Black,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Boots Vaneli Lavis Black Nappa Leather,Cheap 167133 Nike Lunarglide 2 Women Gray Green Blue ShoesWomens Sandals Vaneli Nelda Black Vero Print,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Sheary Black Pizzy Print,Buy 215076 Nike Free 5.0 V4 Women Red Gray White ShoesWomens Shoes Vaneli Gadget Dark Grey Flannel,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hurley Phantom Hyperweave,Adidas Bluff Lo - Fot Men Coupon_008Hurley One And Only Full-Zip,, they can make up for low utilization with a decent weekend. Men's ADV Climastorm Jacket,Adidas Bounce Titan 2013 Men Coupon_056Red Bull Racing Team Polo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over BVB Replica Shorts,Adidas Bounce Titan VI Men Coupon_084Nike Pro Fierce, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NikeCourt Victory Premier,Adidas Originals JS Men Coupon_112Nike KO 3.0 Fleece,. Plumer said The VOID is also considering franchise locations, Wholesale Trade Fitflop Via Bar White Online xtI8m19v,Adidas Originals JS Men Coupon_138Authentic d7mxf i7gmrw August Deals Nike Free 50 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

UK 7r3sr ktvfdg August Deals Nike Air Max Zero Womens,2015 Christian Louboutin Women Coupon_424Cheap 201374 New Balance Kids 574 Kid Berry Blue Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Inexpensive 147612 Air Jordan Men Grey Black Silver Ice White Shoes,Christian Louboutin Sale Women Coupon_442Comfortable 175762 Air Jordan Retro 12 Men Black Siren Red Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 163580 New Balance Classics M574 Men Burgundy Shoes,Christian Louboutin Sale Women Coupon_512Buy 241594 Nike Air Classic BW Si Men Black Pink Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Comfortable 158467 Nike Air Force 1 Men White Shoes,Christian Louboutin Sale Women Coupon_533Cheap 147924 Nike Air Max Men Grey Purple Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Kevin Durant Men Coupon_1746,New Balance 574 Men Coupon_1287Men's Basketball Shoe LeBron XIII Low 831925-416, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Nike Basketball Shoe Kobe X 705317-604,New Balance 996 Men Coupon_1319Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-001,, and for a growing list of partners, Men's Shoe LeBron XIII Lifestyle 806396-001,New Balance Women Coupon_1374Men's Shoe Nike Air Zoom Vick III 832698-100,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Nike Train Ultrafast Flyknit 843694-716,New Balance 574 Women Coupon_1455Nen's nike KOBE X 705317-308,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, NIKE FREE TRAINER 5.0 V6 Black/Dark Grey/Volt/White,New Balance 998 Women Coupon_1541Women's Shoe Nike Air Huarache Ultra 819151-002,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Gourmet Netto Trainer CP4467,MEN'S NIKE ROMALEOS II POWER LIFTING Obsidian/Sport Red/WhiteNike Elite Shinsen Trainer CP4762,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Quattro Trainer CP5041,Men's Nike Shoe Jordan Reveal Premium 834229-012Womens Shoes adidas Sonic Allegra Solar Red/Silver Metallic/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Aerosoles Ride with Me Grey Combo,Men's Running Shoe Nike Air Max 2017 849559-401Womens Boots ALDO Keira Black Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Unisex Shoes Vans Brigata (Gumsole) Dress Blues,NIKE AIR MAX 1 ULTRA MOIRE Game Royal/White/Game RoyalNike Precision Stripe Piqué, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 204356 Nike Move Lunar Men Black Pink Blue Shoes,Nike Flex Fury 2 Girls Grade School Chalk Blue/Metallic Silver/White Running Shoes V43818Shopping 147346 Nike Shox R2 Men White Pink Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 220687 Nike Zoom Kd IV Men Yellow Lemon Twist Blue Shoes,Adidas Crazy 8 Mens Black/White Basketball Shoes V30991Authentic 189250 Puma Future Cat Super Lt Men Black Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 230133 Air Jordan 7 Retro Women Gray White Shoes,Adidas Real Deal Mens Light Grey/Prime Blue/Red Zest Basketball Shoes V61127Authentic 212214 Nike Air Max Women Purple Jade Pink Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 168298 Nike Free 3.0 V4 Women Yellow Blue White Shoes,Adidas Pure Boost Mens Collegiate Navy/Night Navy Running Shoes V45786Adidas Clima Cool 5th Men Coupon_099,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics Running Shoes Women Coupon_399,Adidas Adissage Mens Black/White Slippers V31276Jimmy Choo Bridal Women Coupon_740, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize New Balance Men Coupon_1069,Adidas Distancestar Mens Collegian Navy/White/Green Track & Field Shoes V45610New Balance 574 Women Coupon_1431,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Kevin Durant War Boots Men Coupon_1780,Nike Air Max Tavas Mens Midnight Navy/Dark Obsidian/White/Neutral Grey Running Shoes V65070Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-411,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 90 Womens Black/White Running Shoes V32298,Adidas Energy Boost 2 Esm Womens Midnight Grey/White/Frozen Green Running Shoes V64398Men's Nike Toki Slip Textile Print Black/Anthracite/Cool Grey/White UK#N5-9632,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ellesse Regent Nylon Backpack CP46,Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V15960adidas Originals Nursery ZX Flux Trainer CP709, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Good For Nothing Long Split Overhead Hooded Top CP1069,Nike Roshe One Womens Midnight Navy/Tide Pool Blue/Midnight Navy Running Shoes V65400Kings Will Dream Rikers Jacket CP1431, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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