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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes C Label Adler-11 Blue,Nike Kevin Durant War Boots Men Coupon_1773Womens Sandals Calvin Klein Ulie Black Patent,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Calvin Klein Neoli Black Cow Roma,Nike Kevin Durant War Boots Men Coupon_1756Womens Shoes Calvin Klein Ellasandra Cocoon Leather,, China, open to the public. Womens Boots CARLOS by Carlos Santana Vancouver Brown,Nike Kevin Durant Men Coupon_1754Womens Boots Clarks Glick Willa Navy Nubuck,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals Clarks Playful Tunes White Leather,Nike Kevin Durant War Boots Men Coupon_1781Womens Shoes Clarks Sugar Sky Black Leather,, Pure Imagination, Womens Shoes Clarks Carousel Ride Black Patent Leather,Nike Kevin Durant Men Coupon_1730Womens Boots COACH Talia Black/Black Rubber/Matte Rubber Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals COACH Shelly True Red Semi Matte Calf,Nike Kobe Bryant Men Coupon_1839Womens Shoes COACH Ray Khaki/Chestnut,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Cole Haan Rockland Boot Chestnut Leahter,Nike Kobe Bryant Men Coupon_1805Womens Shoes Cole Haan Laurel Woven Moc Sequoia,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Cole Haan Lexington Pump 85 Black/Nubuck/Lizard Print,JORDAN CP3.VIII Black/Dark Grey/Infrared 23/Light Green SparkWomens Shoes Cole Haan Nantucket Loafer Blazer Blue Gingham Print,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals ECCO Jab Toggle Sandal Dark Shadow/Metallic/Licorice,LEBRON 12 Hyper Crimson/Metallic Cool Grey/Hyper Cobalt/VoltWomens Shoes ECCO Aimee Nautical Sneaker Steel/Warm Grey/Warm Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals GUESS Guavva Tan,Men's Baseball Cleat Nike Huarache 2K Filth 749359-011Womens Shoes GUESS Laceyy New Light Grey Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Naturalizer Blake Grey Space Leather/Suede,Men's Baseball Cleat Nike Huarache 2K Filth 749359-610Womens Shoes Naturalizer Saban Cardinal Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes New Balance WT101V1 Grey/Pink,AIR JORDAN DUB ZERO Wolf Grey/Classic Charcoal/White/UniversityWomens Shoes New Balance W577V3 Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Nike Air Pegasus '83 Grey Mist/Black/White,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-041Womens Shoes Nike Shox Superfly R4 Metallic Silver/Fuchsia Glow/Dark Grey/Vivid Purple,.

VRStudios, founded in 2014, Womens Boots PATRIZIA Leatherette Black,Men's Basketball Shoe Kobe XI 836183-001Womens Sandals PATRIZIA Celine Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes PUMA Ignite PWRWarm Fiery Coral,Men's Basketball Shoe Nike HyperLive 820230-106Womens Shoes Reebok Work N Cushion 2.0 White/Flat Grey,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, AFC Kids Replica Short estate blue-empir,JORDAN MELO 11 Game Royal/Black/Fireberry/Metallic SilverHurley Phantom Blocker Fleece Full-Zip,, “This is something entirely new.” Men's Oversize Camo Pocket Tee,Men's Football Cleat Nike Vapor Untouchable Pro 833385-838Golf Tech Polo,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Football evoTRG Shorts,Men's Nike Basketball Shoe Kyrie 2 819583-4442016 Brazil CBF Vapor Match Away,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men's Uncontrol Climachill Polo,MEN'S NIKE FREE TRAINER 3.0 V4 749361-001Nike Pro Hypercool Reflect,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Various Sizes XZMEwGus salomon schuhe sports shoes Speedcross 3 CS Black Wine,Men's Nike Shoe Free Trainer 5.0 V6 AMP Volt/Black/VoltAuthentic 5s9ws 9s7s9y August Deals Nike Air Presto Mens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic pwifs pme5df Cheap Nike Air Max 90 Womens White Shoes,Men's nike Shoe Air Jordan XXX 811006-010Buy 9int7 kfgwe4 August Deals Superstar Womens Pink,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy psw5r cy2gvy August Deals Nike Air Max 90 Womens Orange,Men's Nike Shoe Jordan Rising Hi-Low 834233-407Cheap amzn6 nbutq9 August Deals Nike Air Max 90 Womens Floral,, they can make up for low utilization with a decent weekend. Cheap wgck5 y6nyfn August Deals Nike Air Max Thea Mens,Men's Nike ZOOM RIVAL SD 2 685134-002Discount f2bf9 stsvmh August Deals Nike Air Huarache Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount xpggf f98vhd August Deals Nike Roshe Run Womens,Men's Running Shoe Nike Air Max 2017 849559-600Online nshks tvy6ii August Deals Nike Air Presto Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Outlet 9grdv aucgy9 August Deals Nike Air Max 2016 Mens,Men's Running Shoe Nike Air Zoom Vomero 10 717440-002Outlet ynesr e3fsxt August Deals Superstar Womens,. Plumer said The VOID is also considering franchise locations, Sale k7dv9 ptuyzb August Deals Nike Air Max 1 Mens,Men's Running Shoe Nike Free RN Distance 827115-800UK aczfn m8uarg Cheap Nike Air Max 90 Womens Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Buy 195620 Nike Classic Cortez Nylon Men White Gray Black Shoes,Men's Shoe Air Jordan 5 Retro Low 819171-101Shopping 231637 Nike Dunk High Men Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Authentic 152694 Nike Free 3.0 V3 Men Green White Shoes,Men's Shoe Nike Air Max 90 Mid Winter 806808-002Discount 219085 Nike Free Run 2 Men Black Purple White Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 180639 Nike Lebron 10 Men Red Black White Shoes,Men's Shoe Nike Air Max Tailwind 8 Print 806803-600Discount 228292 Nike Free 7.0 V2 Men Black Grey White Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Inexpensive 199732 Nike Shox Nz 2.0 Men White Pink Shoes,Men's Shoe Nike Air Trainer 1 Mid 317554-800Buy 215174 Nike Shox R4 Men Black Yellow Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Franklin & Marshall Small Logo Poly Tracksuit CP3611,Farah Drape High Desert Boot CP3743adidas Originals Gazelle OG Trainer CP4066,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cruyff Vanenburg X-LITE Trainer CP4418,Birkenstock Arizona Sandal CP3822Nike Jordan New School Trainer CP4790, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Y3 Desert Boost Trainer CP5133,adidas Originals Superstar Trainer CP3965Womens Boots Aerosoles Golden Key Black Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Boots Clarks Society Round Black Leather,Creative Recreation Cesario Low XVI Woven Trainer CP4318Womens Shoes Clarks Candra Glow Burgundy Suede,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals COACH Cottage Canary Soft Vegan Leather,Gourmet 35 Lite BK Trainer CP4460Womens Sandals Cole Haan Air Tamsyn Sandal Black/Black Multi Web,.

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