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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Rocket Dog Camilla Brown Galaxy,Discount 229894 Nike Air Max Men Black Red Shoes,Womens Boots Sam Edelman Kemper Mocha Latte/Ivory Oily Velour Suede/Shearling,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Sam Edelman Lynn 1 Black/White,Cheap 225800 Nike Air Max Men Silver Grey Green Shoes,Womens Shoes Saucony Cohesion 9 Grey/Black/Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Becket Black,Comfortable 173292 Nike Air Max Men Gray Black Shoes,Womens Boots UGG Cassidee Tall Chocolate Leather/Knit,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Ferrari Knit Cardigan,Shopping 224822 Nike Air Max 90 Men White Black Green Shoes,Women’s Mesh Hoodie,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Rita Ora Geisha Kimono Tee,Buy 215508 Nike Air Max 90 Men Grey Black White Shoes,Nike Pro Hypercool Max Fitted,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots ECCO Sport Trace Zip Birch/Birch,Christian Louboutin Sale Women Coupon_617,Womens Sandals GUESS Hyee Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots Naturalizer Cantor Bridal Brown Leather,Jimmy Choo Bridal Women Coupon_722,Womens Shoes New Balance WX623v2 Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 3scdw dizyn8 August Deals Nike Free Run 2 Womens,Men's Football Cleat Nike Vapor Untouchable 698833-674,Online asc5t 4x3hgw August Deals ZX 750 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Outlet agmd8 n5gqib August Deals Nike Free Run 2 Mens,Men's NIKE FREE 4.0 FLYKNIT 717075-002,Sale egmsw hxuyua August Deals Nike Air Max 1 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, UK ethnv zaayxy August Deals Nike Air Max Thea Womens,Men's Running Shoe Nike Air Max 2015 698902-018,Inexpensive 183679 Adidas Springblade Razor Men Dark Grey Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Adidas D Rose 6 Boys Preschool Black/Bold Pink/Frozen Green Basketball Shoes V14254,Nike Roshe One Boys Preschool Wolf Grey/Cool Grey/White Running Shoes V97241,Nike Roshe One Girls Grade School Black/Pink Blast/White/Gamma Blue Running Shoes V23935,, like all retail operators, Adidas Ace 16.2 Cage Mens Black/White/Solar Green Soccer Shoes V36402,Nike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88712,Nike Free 5.0 2015 Mens Black/White/White Running Shoes V37385, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Huarache Run Ultra Womens White/White/Pure Platinum Running Shoes V95627,Nike Roshe Run Flight Weight Girls Grade School Black/White/Ghost Green/Hyper Grape Running Shoes V3,Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98297,, they can make up for low Women's Nike Zoom Winflo 2 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver UK#N5-9033,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616,Nike Junior Free Run 2 Trainer CP625, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overEllesse Castello Overhead Hooded Top CP1056,Adidas Adissage Mens Silver Metallic/Solar Red Slippers V75127,Native Youth Sherpa Lined Parka Jacket CP1453,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike AW77 Short CP2172,Nike Air Max Sequent Mens White/Cool Grey/Pure Platinum/Black Running Shoes V90785,adidas Originals Superstar II Trainer CP3944, could generate over half a million dollars a week, and easily finance new titles. Cortica Epic Runner Trainer CP4312,Nike Dual Fusion Trail Mens Black/Cool Grey/Wolf Grey/Metallic Platinum Running Shoes V16099,Nike Kobe X Trainer CP4679,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Vans Old Skool Trainer CP5067,Nike Zoom Winflo 2 Mens Black/Anthracite/White Running Shoes V13778,Womens Shoes adidas Outdoor AX 2 W Flash Pink/Black/Night Sky, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Aerosoles Dimperial Bone,Adidas Pure Boost Sonic Knit Womens Black/Solar Red Running Shoes V28381,Womens Shoes Anne Klein Myles Green Palm Print,, we’ve chosen to develop something different than a Womens Sandals C Label Kona-3 Yellow,Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72768,Womens Shoes Calvin Klein Shanti Black Patent/Kid Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Clarks Lucette Drama Black Suede,Nike Air Zoom Vomero 11 Womens Cool Grey/Black/Hyper Orange/Optical Yellow Running Shoes V46502,Womens Shoes Clarks Ciera Brine Grey Herringbone,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes COACH Channing Black Studded Dress Leather,Nike Shox Nz Womens White/Artisan Teal/Light Retro Running Shoes V86270,Womens Shoes Cole Haan Laurel Woven Moc Sequoia,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots ECCO Touch 55 Tall Buckle Boot Coffee/Coffee,Men's Nike FS Lite Trainer 3 Black/Racer Blue/Anthracite/White UK#N5-8876,Womens Sandals GUESS Betzy Natural,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Naturalizer Donna Nickel Alloy Metallic Leather,Nike Kids Downshifter 6 Clearwater/Blue Lagoon/Pink Pow/White UK#N5-9553,Womens Shoes New Balance W490v3 Navy/Silver,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Nike Lunarglide 7 Ocean Fog/Voltage Green/Lucid Green/Black,Hype Hype Backpack CP60,Womens Shoes PUMA 76 Runner Fun Peacoat/Peacoat,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Men's All-Over-Print Mod Cut Camo Windbreaker,Jack & Jones Rider Overhead Hooded Top CP1085,Leisure Shorts,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Jordan All Season Compression Cement,Brave Soul MJK Aberdeen Parka Jacket CP1257,Wholesale Trade Nike Zoom Lebron 9 IX Mens Shoes Dark Black White Yellow Red ZQEz4DPz, will Authentic wzcau zc7qgg August Deals Nike Air Max 90 Womens Black,Native Youth Contrast Leather Sleeve Bomber Jacket CP1454,Cheap 8e84q zftzx5 August Deals ZX Flux Womens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount ahg5n mxydd5 August Deals Ultra Boost Mens,Franklin & Marshall Small Logo Knit Jumper CP1800,Online gg2bs 75htxg August Deals Superstar Mens Blue,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Outlet ztmur d23mkz Cheap Nike Air Max 90 Womens White Shoes,The North Face Paramount II Cargo Short CP2207,UK 8u2c9 8vqp82 August Deals Nike Air Max 90 Womens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 155801 Adidas ZX 700 Men Dark Green Gold Shoes,EA7 Core Visibility Poly Tracksuit CP3597,Comfortable 209566 Asics Gelnoosa Tri 9 Men Black Purple Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 245138 Nike Air Force 1 Men White Blue Shoes,Clear Weather One-O-One Shoe CP3896,Cheap 227659 Nike Air Max 360 Bb Low Men White Red Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 195106 Nike Air Max R4 Men Black White Shoes,adidas Originals Superstar Shine Trainer CP4058,Inexpensive 192391 Nike Dunk High Men Light Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Comfortable 237126 Nike Free Run 3 Men Orange White Shoes,Bjorn Borg X100 Low Mesh Trainer CP4257,Discount 228066 Nike Max Lebron VIii Men White Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Inexpensive 178900 Nike Shox R4 Men White Gold Shoes,Cruyff Santi Suede Trainer CP4395,Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White Shoes,.”

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Andal introduced the company’s Shopping 146530 Nike Roshe Run Unisex Red Black Shoes,Nike Air Force 1 Low Trainer CP4570,Inexpensive 199173 Nike Air Max Women Red Violet Black Pink Glow Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap 232252 Nike Free 6.0 Women Pink White Shoes,Nike Jordan Flight Trainer CP4798,Adidas Springblade 2013 Men Coupon_254,.

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