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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 243801 Nike Air Go Lwp Men White Black Red Shoes,Womens Shoes Calvin Klein Leilani Black Cow SilkBuy 168745 Nike Air Max Men Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 209603 Nike Air Max 180 Men Black Shoes,Womens Shoes Calvin Klein Allie Cigar BrownInexpensive 158779 Nike Air Max 90 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 187376 Nike Air Max Jr Men Grey Grey Shoes,Womens Shoes Calvin Klein Artria Black/White/BlackDiscount 160495 Nike Air Max Tailwind Men Royal Black Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Inexpensive 158767 Nike Classic Cortez Nylon Men Red White Shoes,Womens Shoes Calvin Klein Karmen Cocoon Haircalf/LeatherComfortable 159635 Nike Dunk High Men Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount 208126 Nike Dunk Low Men White Shoes,Womens Shoes Calvin Klein Karel Cocoon/Black Haircalf/LeatherAuthentic 193458 Nike Free 3.0 V4 Men Red Silver Shoes,.

VRStudios, founded in 2014, Buy 160657 Nike Free Run 3 Men Grey Purple White Shoes,Womens Shoes Calvin Klein Brady Silver Metallic Snake PrintComfortable 238640 Nike Lebron 12 Men Grey/White Dark Grey Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Authentic 222632 Nike Lebron X+ Men Green Shoes,Womens Shoes Calvin Klein Camella Dancer PinkInexpensive 204454 Nike Roshe Run Men Black Electric Green Dark Grey Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Bounce Titan 2013 Men Coupon_059,Womens Boots Clarks Halia Perch Black LeatherAdidas Springblade 2013 Men Coupon_251,, “This is something entirely new.” 2015 Christian Louboutin Women Coupon_434,Womens Boots Clarks Allura Astra Black LeatherChristian Louboutin Sale Women Coupon_614,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Jimmy Choo Pumps Women Coupon_789,Womens Boots Clarks Plaza Square Black Waterproof LeatherPlatforms Jimmy Choo Women Coupon_979,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, New Balance 574 Men Coupon_1195,Womens Sandals Clarks Tresca Curve Navy SyntheticNew Balance Women Coupon_1388,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Derrick Rose Men Coupon_1604,Womens Boots Clarks Kearns Flame BrownNike Kevin Durant Men Coupon_1708,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Basketball Shoe Kyrie 3 TB 917724-001,Womens Sandals Clarks Viveca Rome Black LeatherMen's Lacrosse Clea Nike Vapor Speed 684837-100,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Shoe Jordan Westbrook 0 768934-027,Womens Sandals Clarks Caval Kora Silver LeatherMEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-100,, they can make up for low utilization with a decent weekend. Men's Shoe LeBron XIII Lifestyle 806396-100,Womens Sandals Clarks Hazelle Alba Pewter LeatherMen's Shoe Nike Air Zoom Odyssey 2 844545-003,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike LunarEpic Low Flyknit 843764-002,Womens Sandals Clarks Brinkley Lonna BlackMen's Shoe NikeCourt Air Zoom Ultra React 859719-400, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Roshe One 511881-112,Womens Shoes Clarks Noreen Will Black FabricNIKE FREE 4.0 FLYKNIT Black/University Blue/Electric Green/Black,. Plumer said The VOID is also considering franchise locations, NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-107,Womens Shoes Clarks Daelyn Villa Black SuedeWomen's Shoe Nike Air Zoom Strong 843975-300,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals PATRIZIA Evangeline White,Womens Sandals ECCO Flash T-Strap Sandal Dark Shadow MetallicWomens Shoes PUMA The Suede Winterized Rugged Italian Plum/Coral Cloud Pink,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Rocket Dog Fuji Black Finish Line Gore,Womens Shoes ECCO Babett Clog Strap BlackWomens Sandals Sam Edelman Reid New Nude Leopard,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Online ft89q 73caur August Deals Nike Air Max 2016 Mens,Womens Shoes Naturalizer Hutton Spring Denim/Saddle Tan/Ginger LeatherOutlet 63q62 p5va6p August Deals Nike Roshe Run Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale 9iys8 u6ewhk Cheap Nike Air Max 90 Womens Shoes,Womens Shoes Naturalizer Dresden Black Leather/MeshSale xykte pxdmb6 August Deals Nike Free Run 2 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 190262 New Balance Kids 980 Kid Green Blue Shoes,Womens Shoes New Balance WW759 Brown 2Discount 211083 Air Jordan 11 Men White Black Metallic Gold Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in MEN'S NIKE AIR ZOOM ELITE 8 748588-603,Womens Shoes Reebok Work 'N Cushion WhiteMen's Running Shoe Nike LunarEpic Flyknit 818676-400, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Shoe Nike Air Max 90 Mid Winter 806808-300,Womens Shoes Reebok Run Supreme 2.0 MT Silver Metallic/Matte Silver/Steel/WhiteMen's Shoe Nike LunarCharge Premium 923281-014,, like all retail operators, Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,Womens Boots Rocket Dog Verona Chestnut HushNIKE FREE TRAINER 3.0 V3 Black/White/Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-002,Womens Shoes Rocket Dog Myrna Black Hawaii DreamsNike Roshe One Girls Toddler Pink Blast/White Running Shoes V68828,, they can make up for low Nike Free 5.0 2015 Girls Grade School Copa/Vivid Pink/White/Metallic Silver Running Shoes V48436,Womens Boots Sam Edelman Hannah Steel GreyAdidas Pure Boost Mens Base Green/Black Running Shoes V11855, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Max Tavas Mens Dark Loden/Sail/Alligator/Metallic Green Running Shoes V51265,Womens Sandals Sam Edelman Karley Peach Melba/Natural NakedNike Zoom Vomero 10 Mens Game Royal/Hyper Orange/Black/White Running Shoes V54726,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120,Womens Shoes Sam Edelman Addie BlackNike Zoom Wildhorse 3 Womens Cool Grey/Anthracite/Persian Violet/Black Running Shoes V46480, could generate over half a million dollars a week, and easily finance new titles. Women's Nike Orive Lite Black/Cool Grey/White/Black UK#N5-9615,Womens Shoes Sam Edelman Nadine Pewter Metallic Mini Lizard Leatheradidas Originals Junior Stan Smith Trainer CP559,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Levi's 522 Tapered Jean CP898,Womens Shoes Saucony Grid Cohesion 8 Silver/Grey/CoralBellfield Malko Biker Jacket CP1226, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, The North Face 1985 Mountain Fly Jacket CP1521,Womens Shoes Superga 2095 Metallic Linen 2095 Metallic Linen GoldSik Silk Retro Italia Swim Short CP2341,, we’ve chosen to develop something different than a adidas Originals ZX Flux NPS Trainer CP3959,Womens Shoes Superga 2750 Macramed YEDW VinacciaConverse Chuck Taylor All Star Brea Leather Trainer CP4297,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max Lunar1 WR Trainer CP4591,Womens Boots UGG Dahlen BlackRalph Lauren Polo Klinger Sport Suede Trainer CP4951,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals adidas Voloomix Sleek LG Bright Royal/Clear Sky/Pink,Womens Boots UGG Kyra Granite SuedeWomens Boots Aerosoles Enamel Black Combo,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots ALDO Etassi Rust,Womens Boots UGG Bailey Button Bling Ice/TwinfaceWomens Shoes Anne Klein Larna Taupe Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots C Label Dainty - 28 Black,Womens Sandals UGG Jazmine Mar Chocolate SuedeWomens Shoes Calvin Klein Bexsy Black Kid Skin/Metallic Snake,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals CARLOS by Carlos Santana Corelle Natural,Womens Slippers UGG Belle Moonstone Hearts SuedeWomens Sandals Clarks Breeze Mila Greystone,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots COACH Bonnie Black Haircalf,Womens Boots Vaneli Reedy Black Nappa/Black Quilted NappaWomens Shoes COACH Richmond Swagger Hi Top Wedge Natural, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Cole Haan Bradshaw Wedge 40 Blazer Blue Patent,Womens Sandals Vaneli Marlina White Cabry Print/Silver BuckleWomens Boots ECCO Touch 55 Bootie Tarmac,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Boots GUESS Honon Tan Suede,Womens Shoes Vaneli Laurice Black Nappa/Black PatentWomens Boots Naturalizer Analise Wide Calf Oxford/Bridal Brown/Banana Leather,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Victory Stripe,Nike NG-ENMY RaglanWomen's Running Track Top,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Running Split Shorts,Hurley One And Only Fleece Full-ZipNikeCourt Slam, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Wholesale Trade 2017/18 Nike Lunar Force 1 High'14University IceMens Shoes White Deals UQLcoijx,Men's Colorado Full-Zip HoodieAuthentic qgsbu a9nu38 August Deals Nike Air Max 90 Essential Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy qhhd3 6h3agx August Deals Nike Air Max 2015 Mens,Women's Rita Ora Trapeze TeeCheap kza86 f38umu August Deals Nike Roshe Run Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount s9v36 pkcrur August Deals Nike Air Max 90 Mens,Women's Supernova Glide ShortsOnline teey6 rseavu August Deals Superstar Mens Black,.”

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