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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Puma - Preferential Aril Trainer : Classic Style Complete In Specifications,Ultimo Nike Sb Portmore Renew-Wolf Grey/Cyber/White/Black-Men Recensioni,Creative Recreation - Discount Cesario Lo XVI Ripstop Trainer : Adaptability To You,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse - Promotions Chuck Taylor Star Shroud Trainer : simple Special Offer,Adidas Men Seeley II White,On Sale - Converse Star Player Suede Ox Red Mens Trainers E50l3588,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Converse Athletic Shoe Brown And Blue Womans Size 7/37.5 J66h6359,ASICS Men Gel-Lyte Evo Black,UK - All Star Converse Glitter Bianco D12c6028,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Hot Sale - Union Jack Hi Top Converse Trainers Size 8 B45u6395,Nike Men Free Run 2 Prm Blue,* Adidas Men Blue Ledge St,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Adidas Originals Leather Mens Blue White Large Tongue Shoes,PUMA Men Aril Suede Brown,* Air Max 90 White Green Gray Shoes Men's,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Nike Air Max Tn I Dark Blue Shoes Men's,Cheap Vans Men Old Skool Blue,* White Black Blue Men Air Max Skyline,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, 2017 Best Nike Air Huarache Run Trainers Men 5178-2858,Arborwear Double Thick Pullover Hoodie Men's 64368,60% Off Discount Religion Stripe Sliders Men 2158-4374,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. New Style KG Kurt Geiger Brook Leather Monk Shoes Men 4142-5734,Billabong Ocular Pullover Hoodie Men's 64496,60% Off Discount Diesel Spaark Hi Top Trainers Men 9198-7174,, overall, every single one of these experiences is any less than flat out amazing. 2017 Original Adidas Originals Tubular Shadow TrainersMen 7645-6291,The North Face Gordon Lyons FullZip Sweater Men's 64708,Asics Gel-Rocket 7 Court Black Silver Shoes Mens,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asics Yellow Dark Gel Fit Sana Sports Shoes 2 Grape Berry Flash Transportation Security,Topo Designs Denim Work Pant Men's 64794,Men Asics Colour Wrestling Shoes Matflex 4 Tiger Black Graphite White,, “This is something entirely new.” Men Short Sleeve Tees Ralph Lauren Red Rugby &Quot Rl.6&Quot In,Marmot Harrison Pant Men's 64998,Ralph Lauren Polo Us Custom Ocean Challenge,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas adizero Afterburner 3 Cleats (Grey) for Men,Fjallraven High Coast Trouser Men's 65095,Adidas UK Shop - Adidas Iniki Runner Shoes (Grey) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Kd7 Men Basketball Shoes Classic Charcoal Light Retro Dove Grey,Billabong Tribong Layback Elastic Board Short Men's 66867,Nike Internationalist Men Casual Shoes Black Neutral Grey White Summit White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Max Excellerate 3 Men Running Shoes White Black,DAKINE Horizon Board Short Men's 66974,Nike Training Lunar Trainer 1 For Men Training Shoes Black University Red White,, they can make up for low utilization with a decent weekend. Ultimo Lacoste Fairlead Rei-Black/Black-Men Buono,Patagonia Tenpenny Short Men's 67152,Converse Men Cons Suede Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Men Stefan Janoski Max Mid Blue,Quiksilver Street Trunk Yoke Short Men's 67280,Vans Men Old Skool Leather Blue, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Oakley Ellipse Nest Fleece FullZip Hoodie Men's 64623,BANKS Banks Staple Short Men's 67398,Fjallraven Keb Pant Long Men's 65034,. Plumer said The VOID is also considering franchise locations, RVCA Block Plate Crew Sweater Men's 65740,Sierra Designs Stretch Cargo Short Men's 67545,Volcom Tri Dash Board Short Men's 67118,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Toms Classics Women Tie Dye Shoes Coral Geometric CL56F,Nike Free OG '14 Men Running Shoes Volt/Black-Pine Green-White NF25B,Women Shop Cheap New Nike Free 5.0 V2 Blue White Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Cheapest Toms Unisex All Red Classic Canvas Shoes,Air Jordan Hydro V Retro Men Sandals True Blue/Metallic Platinum-University Blue DG13Q,Nike Air Huarache Run Ultra Trainers Black White Mens Womens Running Shoes 819685 001,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Speedo Quan FlipFlop Men's 71278,Mens Nike Air Jordan 11 Low Grey Shoe Online Shop,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes White/White DV99U, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Air Max 90 Hyperfuse Prm White Green Shoe Wholesale,Mens Nike Air Max Camo Blue Shoe Fast Shipping,Mens Nike Air Max Breathable Grey Black Shoe Factory Outlet, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Air Max Tn I Wheat White Black Shoe Loved By Everyone,Mens Nike Air Max Punching Blue Shoe Best Sale,Mens Nike Dunk High White Orange Shoe Lowest Prices Guaranteed,, we’ve chosen to develop something different than a Mens Nike Free Run Tr Fit Grey Green Shoe Wholesale Online,Mens Nike Air Max Tn I Black Yellow Green Red Shoe Factory Outlet,Mens Nike Zoom Hyperflight Prm Blue Shoe Save Off 50%,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Salomon Xt Hornet M Green Orange Shoe Online Sale,Mens Nike Air Max Tn Viii Black Silver Shoe Lowest Prices Guaranteed,UK - Converse Ct As 2 Ox Sheen Mesh White Women'S Low Top Trainers G6k4147,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Converse Double Tongue Womens Black Canvas Trainers Uk Size 7 O19h2876,Mens Nike Blazer Blue Yellow Shoe Loved By Everyone,* Adidas Womens Violet White Gray Superstar Ii Shoe Ladies,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Women Air Max 90 White Purple,Mens Nike Dunk Sb High Cut Cobweb Light Sky Blue Black White Shoe Save 40%-70%,Asics Women Gel-Netburner Ballistic Tiger Black Silver Running Shoes Colour,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas Essentials Linear Pullover Hoodie (Grey) for Women,Mens Nike Free Powerlines Ii Green Black Shoe Official,Nike Air Pegasu83 Womens Lifestyle Shoes Midnight Navy Cinnabar Black Mulberry,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inserisci Nuovo Prezzo Adidas Black 'lite Arrow 2' Trainers-Women Collezione,Mens Nike Free Wool Skin Grey Blue White Running Shoe Wholesale Price,Latest PUMA Women Aril Grape,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Orvis Encounter Felt Wading Boots - /Olive Designed Anti season clearance,Mens Nike Zoom Lebron Xi 11 P.S. Elite Fluorescence Green Shoe Cheap 100%,D-Struct,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Rocky Foot 3 Inch WP Leather Hiking Shoes - Extra Wide - Brown Charming Christmas Day,Merrell Azura Waterproof Walking Boots (Women's) - Castle Rock / Mineral Superior Outlet On Sale,Nike - Cool Stefan Janoski Trainer : Low Price Lowest Whole Network, will Harkila Annaboda Jersey - Demitasse Brown Melange mysterious On Sale,On Sale - Converse White/Black Starred Women Men Trainers Sport Shoes Sneakers All Sizes~ T61t2614,Asics - Special offer Gel-Lyte III Metro Trainer : Ice High-Grade, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike - Cool Tavas Leather Trainer : Casual Shoes Buy Popular,UK - [556155F] Converse All Star Dainty Ox Fresh Cyan Blk White Women Sneaker Sz 8 Z84z2601,On Sale - Converse X Dc Comics Ct As: Batman.. Multi-Color.. Fast Shipping! F32i6226,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how UK - Bridal Wedding Ivory Pearl Cream Converse 3 4 5 6 7 8 9 O97p3024,Low-cost direct - Converse Lp Light Gold Size 7.5 Women New In Box Y64a6200,Low-cost direct - Converse All Star Hi - Men'S By Wiz Khalifa 141857 Royal Blue "Surf The Web" C2t,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hot Sale - Converse John Varvatos Ctas Turtledove Side Zip H 153885C Men Size 8.5 New E18w3527,Hot Sale - Pick 1 Converse All Star Lavender Mauve Women Hi 11 Or Mint Green Islet Low 5 J86e4421,* Adidas Men Black Pirate Sl Backwards Fur Winter,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Air Max 90 Hyperfuse Gray Red Shoes Men's,* 2012 Air Max Black Shoes Breathable Women,* Black Nike Mens Running Shoes Air Max 1, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Gray Blue Nike Men's Air Max Humara Aachen,* Air Max 24 For Womens Pink Gray White 7,* Nike Air Max Tn I White Blue Shoes Men's, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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