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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Sequent Boys Grade School Black/Metallic Cool Grey/University Red/White Running Shoes V,Womens Shoes Anne Klein AK7Don't Stop Black,Adidas Crazy Light 3 Mens White/Black/White Basketball Shoes V88748,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Supernova Boost Glide 7 Mens Grey/Metallic Silver/Flash Lime Running Shoes V56807,Womens Shoes Anne Klein AKFinale Black/Black Fabric,Nike Air Max 2016 Mens Black/White/Reflective Silver/Print Running Shoes V35665,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Fs Lite Run 3 Mens Black/White Running Shoes V31632,Womens Shoes Badgley Mischka Gene White Satin,Adidas Solar Boost Womens Black/Crystal White/Halo Blue Running Shoes V16495,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Toms Infant Classic Slip On Espadrille CP541,Womens Boots Calvin Klein Revita Black/Black,Kickers Nursery Kick High Core Boot CP780,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Franklin & Marshall Small Seal Full Zip Hooded Top CP1061,Womens Sandals Calvin Klein Nasi Lilac Disco Kid,Condemned Nation Woody Bomber Jacket CP1310,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Anne Klein Petrica Grey Palm Print,Womens Sandals Clarks Nadene Lola Black Leather,Womens Shoes Badgley Mischka Aware Gold Glitter,, “This is something entirely new.” Womens Boots Calvin Klein Clariss Black Leather,Womens Sandals Clarks Paylor Pace Black Synthetic,Womens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals CARLOS by Carlos Santana Sunset Gold,Womens Shoes Clarks Charron Artic Navy Nubuck,Womens Sandals Clarks Leisa Bloom Beige Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Clarks Dalhart Sorbet Black Suede,Womens Shoes Clarks Carousel Ride Black Patent Leather,Womens Sandals COACH Pipher Saddle,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Slippers COACH Antonia Dark Camel/Natural/Suede/Curly Shearing,Womens Shoes Clarks Preslet Sheen Black,Womens Shoes Cole Haan Corinne OT Pump Ironstone Suede/Armor Metallic,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Cole Haan Neara Skimmer Zinfandel Floral Perf,Womens Sandals COACH Shelly Canary Semi Matte Calf,Womens Shoes ECCO Taylor Sling Pump Ginger Cow Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes GUESS Den Tan Leather,Womens Shoes COACH Phoebe Black/Black Semi Matte Calf,Womens Boots Naturalizer Transform Dark Brown Smooth,, they can make up for low utilization with a decent weekend. Womens Shoes Naturalizer Saban Black Suede/Cheetah,Womens Shoes COACH Garland Natural/Nude Print Snake/Matte Calf,Womens Shoes New Balance Classics WL574 Blush,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Nike Air Zoom Elite 8 Black/Volt/Pink Pow/Ghost Green,Womens Boots Cole Haan Adler Tall Boot Black,Womens Sandals PATRIZIA Alexandra Yellow, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes PUMA Narita v3 Knit Italian Plum/Black/Italian Plum,Womens Sandals Cole Haan Margate Wedge II New Bronze,Womens Sandals Rocket Dog Fuji Black Finish Line Gore,. Plumer said The VOID is also considering franchise locations, Womens Sandals Sam Edelman Eleanor Black Crepe,Womens Shoes Cole Haan Juliana Pump 45 Blazer Blue Patent,Womens Shoes Saucony Kineta Relay Coral/Mint,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 574 Women Coupon_1451,Womens Sandals Rocket Dog Belize Orange Valencia,Nike Kevin Durant Men Coupon_1711, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Golf Shoe Nike Air Zoom 90 IT 844569-001,Womens Boots Sam Edelman Kemper Mocha Latte/Ivory Oily Velour Suede/Shearling,Men's Running Shoe Nike Air Max 2017 849559-010,, and for a growing list of partners, Men's Shoe Nike Air Force 1 Comfort Lux Low 805300-001,Womens Sandals Sam Edelman Eleanor Nude/Baby Nude,Men's Football Cleat Nike Vapor Untouchable 698833-006,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Anne Klein Camden Black Suede,Unisex Shoes Vans SK8-Hi Reissue (Inca) Moon Rock/Dachshund,Womens Boots C Label Topaz-2 Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Collection Vira Lime/Tangerine/Grape Patent,Hurley Supersuede Solid 5" Beachrider,Womens Boots CARLOS by Carlos Santana Loretta Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Clarks Netrix Rose Black Leather,Nike Crew Baselayer 2.0,Womens Boots COACH Warren Black/Black/Suede/Shearling,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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