Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Columbia Silver Ridge Cargo Trousers - Tusk Inclusive Hot Sale,Boreal Maipo Mountaineering Boot 69850,Ralph Lauren Polo - Beautiful Klinger Sport Suede Trainer : Unusual Luxuriant In Design,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Zamberlan Canazei NW Boots (Men's) - Dark Brown Sell Like Hot Cakes Limited Edition,Birkenstock Milano Oiled Leather Sandal Men's 69934,Oakley Oakley Rose - Cognac Superior / Stable Outlet Online,, China, open to the public. Greys Strata CT Rubber Wading Boots Distinctive Brand Deals,Timberland Classic Boat 2Eye Shoe Men's 70051,MuckBoot Co Muckmaster Wellingtons - Black Touched Shop For The Best,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Under Armour - Popular UA Speedform Fortis Trainer : Antique Western style,Timberland West Haven Waterproof Oxford Shoe Men's 70122,On Sale - New Converse Ctas Pro Ox Skate Lunar Insole Lunarlon Hi All Black 147496C 12 X21l1177,, Pure Imagination, On Sale - Converse X Polar Ctas Pro Low Sz1 0 Cons Weapon Y84c8794,Asics METConviction Shoe Men's 70221,On Sale - Converse Chuck Tailor All Star Shield Canvas Ox Gr. 40 Neu Sneaker Uk-7 B23r3700,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. UK - Bridal Navy Wedding Shoes White Pearl Mono All White Converse 3 4 5 6 7 8 9 W99l1405,Vans SK8Hi Core Classic Shoe 70375,Low-cost direct - Converse All Star Grey Trainers Size Uk 3 New T88k4188,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Low-cost direct - Converse One Star Pro Black Suede White Lunarlon Skateboarding Shoes 149908C L80d,Northwave Extreme Tech MTB Plus Shoe 70454,Low-cost direct - Converse All Stars Chucks Ctas Hi Black Schwarz Leder Gr. 39 / 6 Neu Ovp E60l6448,, says the global location-based VR entertainment market will more than double in 2018, Hot Sale - Converse Jack Purcell Leather Mid--New O66m9707,Altra Provision 2.0 Running Shoe Men's 70533,Hot Sale - Unisex Converse Lo Arriba Cl,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Men Black Orange Cumacool Running,ZOOT Makai Running Shoe Men's 70603,* Adidas Mens Yellow Black Green Football Xiii Predator Trx Fg Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max 90 Bright Black Shoes Men's,Butora Mantra Climbing Shoe Wide Fit 70723,* Air Max Tn I White Red Shoes Men's,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Black Red Adidas Men Vi Porsche,Sanuk You Got My Back II Shoe Men's 70820,* Blue Green Nike Men's 2013 Air Max Shoes New,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Authentic Zign Leather Lace Up Shoes Men 8922-3898,Chaco Outcross Evo 1 Water Shoe Men's 71153,High-quality Red Wing Chelsea Ranger Leather Boots Men 3392-8922,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Hot Sale Jack & Jones Damon Desert Boots In Leather Men 1406-4034,Reef Fanning Ultimate Flip Flop Men's 71250,60% off Sale For Diesel Spaark Weave Hi Top Trainers Men 6199-1933,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Men Ralph Lauren Polo Careers Graphic Sneakers,Air Jordan Melo M9 Men Basketball Shoes Game Royal/White-Black NG18H,Ralph Lauren Men Leather Shoes Polo Chaps,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Adidas UK Shop - Adidas Dame 3 Shoes (Black) for Kids,Air Jordan VI Retro (Champagne) Men Basketball Shoes Pure Green/Metallic Gold-Challenge Red-Black AW,Adidas UK Shop - Adidas Busenitz Vulc RX Shoes (Grey) for Men,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Adidas UK Shop - Adidas Pure Boost Shoes (Blue) for Men,Nike Air Force 1 Retro Men Basketball Shoes Court Purple/Black-Volt TQ69T,Adidas UK Shop - Adidas Run The Game Tee (Blue) for Kids,, overall, every single one of these experiences is any less than flat out amazing. Adidas UK Shop - Adidas NYC Graffiti Print Tee (White) for Men,Nike Lunar Force 1 Mid Fuse (Paris) Men Basketball Shoes Black/Black FQ33M,Adidas UK Shop - Adidas Union Away Replica Jersey (White) for Men,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, MY200 Nike Kobe VII 7 System Basketball Shoes,Adidas adiHigh EXT Men Lifestyle Shoes Grey/Yellow CH41X,Nike Kobe X Men Basketball Shoes Hot Lava Sunset Glow Sunset Glow Black,, “This is something entirely new.” Nike Tenniclassic Ultra Leather Men Casual Shoes Ivory Lava Glow Ivory,Adidas Seeley Mid Men Lifestyle Shoes Light Blue/Run White-Black CD69J,Nike Air Zoom Pegasu32 Men Running Shoes Cool Grey Blue Lagoon Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Training Air Max Tr180 For Men Training Shoes Black Bright Crimson White,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Ensign Blue RV68R,Sconto Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Marmot 8000M Down Pant Men's 64902,Air Jordan Flight Runner Men Running Shoes Black/Infrared 23-Dark Concord IH01O,Adidas Sport Luxe Moto Jogger Pant Men's 65231,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Burton Plaster Board Short Men's 66922,New Balance 574 Men Running Shoes Red/Black GU56B,Reigning Champ Sweatshort Men's 67302,, they can make up for low utilization with a decent weekend. The North Face Better Than Naked 5in Running Short Men's 67651,Nike Air Max 180 EM Men Running Shoes Team Orange/Team Orange-True Yellow-Black JE03B,Nike DriFit Thermal Tights Men's 69461,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sorel Caribou Wool Boot Men's 69903,Nike Dual Fusion Run Breathe Men Running Shoes Hyper Blue/White-Wolf Grey-Metallic Blue AC60M,Full Tilt Descendant 4 Ski Boot Men's 70222, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance Vazee Pace Running Shoe Men's 70583,Nike Roshe Run Slip On GPX Men Running Shoes Light Crimson/White-Photo Blue-Black OE96E,SeaVees Westwood Tennis Shoe Men's 70917,. Plumer said The VOID is also considering franchise locations, The North Face Base Camp Lite Flip Flop Men's 71266,Nike SB Dunk High Premium Men Skateboard Shoes Black/Mortar-Dark Raspberry FE20U,Air Jordan Phase 23 Hoops Men Basketball Shoes Black/Gym Red-White PQ21M,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Puma Creepers Fenty by Rihanna Oatmeal Suede Black Oatmeal Mens Womens Sneakers Shoes 361005 02,Nike LeBron 13 XMAS Christmas 816278 144 Mens basketball sports shoes sneakers,Low-cost direct - Ladies Converse Trainers/Shoes Size 5 Uk Z5b6983,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Harkila Vision Face Cover Members Polite big discount,Nike Mercurial Superfly FG Hyper Punch Gold Black 00520 football boots,Oakley Canopy Goggles - Peacoat Blue / Dark Grey random High-end,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * White Silver Skyblue For Mens Air Max Skyline,Mens Nike Air Max 360 Colorful Shoe At Discount,Authentic Reebok Club C 85 LST Suede Trainers Men 7126-4816,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale Glorious Gangsta London Lo-Top Trainers Men 7849-6912,Mens Nike Air Max 90 Carved Red White Shoe Fast Shipping,100% Quality Asics Gel-Lyte V Trainers Men 4312-2739,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Green Yellow Black Gel Flash Xalion 2 Cushioned Running Shoes Flash Melbourne,Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Sale Shop,Leather Purple Gel Saga Asics Trainers Nightclubs Patent,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Pearl Izumi EM Road M3 V2 Running Shoe Men's 70545,Mens Nike Free Run 4.0 V2 Grey Blue Shoe Fast Delivery,Fallen Forte II Skate Shoe Men's 70986,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 1 Retro 86 Men Basketball Shoes Black/White-Pure Platinum DK34Q,Mens Nike Hypervenom Phantom Fg Charcoal Crimson Yellow Red Shoe Best Price,Nike Blazer AC High Retro Men Basketball Shoes Wicked Purple/Wicked Purple-Shady Purple FL03P,, and the entertainment giant made an investment in the company. Nike NSW Tiempo 94 Retro Men Lifestyle Shoes Obsidian/Abyss-Sail-Atomic Orange LR12J,Mens Nike Mercurial Victory X Tf Black Red Shoe Save Off 50%,New Balance 996 Men Running Shoes Blue/Dark Red-Blown-White EP74N,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Converse Gates Mid Men Skateboard Shoes Charcoal/Black IE80S,Mens Nike Zoom Hyperrev Kyrie Irving Red Gold Basketball Shoe Fast Shipping,Men Wholesale Cheap Ralph Lauren Soft Black Yellow Hoodied, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Free Run 5.0 Olympic Blue Shoe At Discount,Hot Sale - Shoes Sports Women Converse Hi Tela Con Zeppa Interna Nero 547198C Q29f7625,Mens Nike Roshe Run High Cut Blue Green Running Shoe Just Buy It, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Zoom Lebron Xi 11 P.S. Elite Black Blue Pink Shoe Online Sale,Hot Sale - New Womens Converse Pro Leather Low Top Metallic Gold Sneaker..Size 8 P34z3006,On Sale - Converse Star Player Ox Black Womens Trainers Z59e8293,, we’ve chosen to develop something different than a Low-cost direct - Converse Pl Lp Pro Leather Low Top White Women Casual Shoes Sneakers 555931C D88u,* Adidas Womens Red White Gray Superstar Ii Shoe Ladies,* Adidas Ladies Blue Black Gray Sl Ship Summer Breathable Wat Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Nike Air Max 90 White Purple Aachen New Womens Shoes,* For Womens White Purple Air Max Ltd,Asics Trail Running Shoes Gel-Venture 5 Blue Pink Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas NMD_R2 Primeknit Shoes (Grey) for Women,* Red Nike Women 2014 Air Max 90 Shoes Fur,Nike Zoom Rival M 8 Track Spike Womens Casual Shoes Deep Royal Blue Green Glow White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free Tr 5 Womens Training Shoes Black Black Black,Asics Gel-Evate 3 White Pink Running Shoes Womens,Buy Adidas Online Women ZX Flux Navy/Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Converse Chuck Taylor All Star Rhinestone Low Women Lifestyle Shoes Black LQ21B,Asics Trail Running Shoes Gel-Scram 2 Blue Silver Womens,Women Find Perfect New Arrivals Ralph Lauren Classic Pony Ricky Blue Top Bikini,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Find Cheap Popular Nike Air Max 2011 Unisex Black Blue Running Shoes,Asics Women Gel-Noosa Tri 10 Lavender Turquoise Mint Running Shoes Colour,Nike Air Huarache Run Deep Blue Colorful Mens Womens Running Shoes 318429 111,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Birkenstock - Beautiful Arizona Sandal : Elegant Shape Big Sale,Nike Air Max 1 Ultra Moire Womens Lifestyle Shoes Brigade Blue Squadron Blue Pure Platinum Brigade B,Balance - Preferential Trainer : formal Fashionable,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Buff Polar Headwear - Black Quality And Quantity Assured Good Sale,Nike Air Zoom Vomero 10 Womens Running Shoes White Pure Platinum Dark Grey Black,Aigle Parcours 2 Vario Wellington Boots (Unisex) - Brun (Brown) Breathable Best Sale, will On Sale - Converse All-Star Ox Lo Top Sneakers Chuck Taylor Black Sequin / Sparkle Sz 8-10 U59y2674,Nike Free Tr 5 Flyknit Womens Training Shoes Blue Lagoon Copa Glacier Blue Black,UK - Converse 1J793 H51f1089, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Low-cost direct - Converse All Star Hi Tops Uk Size 8 Eur 42.5 Mens Trainers Shoes Khaki Green U7c9,Migliore Womens,Hot Sale - New Converse All Star Tornado Zip Burnished Leather By John Varvatos Size 10 J100x1768,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Adidas Men Blue Gray Running Shoes Arrival,Cheap ASICS Women Curreo Light Grey,* Air Max 90 Light Gray Black Shoes Men's,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Black Red Adidas Men Vi Porsche,Nike Women Atomic Pink Juvenate Sale Atomic Pink,* Green Adidas Men Skateboard Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Nike Air Max Tn I White Black Dark Blue Aachen Men's,Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Black/Black-Anthracite-Cool Grey JF20I,Wholesale Zign Suede Lace Up Shoes With Espadrille Detail Men 5205-3078, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 2017 Original Nike Air Force 1 Trainers Men 8727-9333,Nike Air Max 2014 Women Running Shoes White/Black-Pure Platinum-Volt SX64S,2017 Clarks Orginal Suede Desert London Shoes Men 3221-3441, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Asics Gel-Quantum 360 White Black Running Shoes Mens,Women Wholesale Price Ralph Lauren Pony Short Sleeved Polo Red Blue,Men Asics Colour Flash A Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Orange, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Polo July-8 Multi-Pony Long,Women Buy good High Converse Black Brown Casual Shoes,Adidas UK Shop - Adidas Crazylight Boost Low 2016 Shoes (Black) for Men,.”

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