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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * White Gold Ai Max Terra Ninety Men,Adidas Seeley Men Lifestyle Shoes Black/Run White BA86X,2017 Vagabond Salvatore Penny Suede Loafers Men 2865-7534,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 60% off Sale For Polo Ralph Lauren Hanford Leather Trainers Men 5607-2799,Converse Chuck Taylor All Star Low Heel Stud Men Lifestyle Shoes Grape Leaf VX88R,Best Jack & Jones Houghton Runner Trainers Men 3836-6868,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 60% Off Discount Diesel Spaark Hi Top Trainers Men 9198-7174,Converse Chuck Taylor Tri-Panel Men Lifestyle Shoes Natural/Char MO33K,Authentic Adidas Originals Stan Smith Leather TrainersMen 6278-4477,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Hurley One & Only Raglan Jersey Pullover Hoodie Men's 64393,Onitsuka Tiger California 78 Men Yellow/Red WN02W,RVCA Regulars II Denim Pant Men's 64800,, “This is something entirely new.” Outdoor Research Zodiac Pant Men's 65163,Men Hot Sale Ralph Lauren Milan Red Black Big Pony Polo,Prana Basalt Studio Short Men's 66831,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hurley One & Only Chino Short Men's 67168,Men Choose Authentic New Style Ralph Lauren Darkblue Pony Polo Fashion,La Sportiva Chironico Short Men's 67501,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas AdiEase Skate Shoe Men's 70805,Men Find Comfortable New Style New Balance 574 Gray Skyblue Track Shoes,Nike Zoom Stefan Janoski Canvas Skate Shoe Men's 71109,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Air Jordan 1 Mid Retro Men Basketball Shoes University Gold/Yellow-White-Grape Ice TD27I,Men Purchase Cheap Best Quality Nike Zoom Hyper Dunk 2011 Low Black Green War Boots,Nike Air Max LeBron X Low Men Basketball Shoes Raspberry Red/Blue Print-Court Purple-Flash lime VI44,, they can make up for low utilization with a decent weekend. Adidas Tech Street Mid Men Lifestyle Shoes Green/Green-Black IJ47U,Men Cheapest Adidas Howard 2Nd Ii Second Dwight Howard Black Gray War Bootes,Nike Solarsoft Run Men Lifestyle Shoes Midnight Navy/Vivid Blue-Game Royal MJ40Q,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Balance 990 Men Running Shoes Black QG57E,Men Hottest Nike Air Max 90 Hyp Frm All Gray Running Shoes,Nike Roshe Run Men Running Shoes Photo Blue/Anthracite-Sea Spray-Cool Grey FT67I, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Pillar Retro Men Training Shoes Midnight Navy/Varsity Maize HE08J,Men Choose Comfortable New Arrivals Nike Air Max 2015 Leather Black Blue Running Shoes,Men Choose Comfortable New Ralph Lauren American Red Big Pony Polo,. Plumer said The VOID is also considering franchise locations, Men Choose Authentic Latest Series New Balance 1400 Black Blue Running Shoes,Men Choose Comfortable Cheap Special Nike Classic Cortez Leather Blue Yellow Running Shoes,Men Best Deals Lebron James Eleventh 11Th Xi Red Gold War Boots,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Men Choose Authentic Latest Series New Balance 1400 Black Blue Running Shoes,Low-cost direct - Converse All Star Shoreline Size 9 Women'S Z8u4685,Men Shop Cheap Latest Style Nike Air Jordan V.2 Low Orange Black Sports Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Find Authentic Latest Style Vans Otw Suede All Khaki Casual Shoes,Hot Sale - Women'S White Converse High Tops Chuck Taylor Size 7 Eu 40 Spring / Summer E27y1872,Nike Air Jordan 1 Low OG BRED Shoes Black Red 705329 001 Men basketball shoes,, and the entertainment giant made an investment in the company. Nike Air Max 2017 University Red Gym Red Team Black Mens Running Athletic Sport Shoes Sneakers 849559 121,* Adidas For Women Blue White Women Running Women,Nike Flyknit Racer Volt Black Sequoia Mens Running Shoes 526628 721,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Lunarglide 6 Volt Black Platinum Grey Mens Running Shoes 654433 700,* Adidas Womens White Gray Adicolor Ladies,Top Quality Nike Air Foamposite Pro PRM QS Vachetta Tan/Rose Gold-Sail 920377-200, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Women Wrestling Shoes Cael V6.0 Charcoal Red Silver Colour Fire,Adidas UK Shop - Adidas Roland Garros Adidas Z.N.E. Hoodie (Grey) for Women,Adidas UK Shop - Adidas FLEECE CREWDIE MLS DARK NAVY-SL (Blue) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free 5.0 Womens Running Shoes White Black,Nike Air Pegasu83 Print Womens Lifestyle Shoes University Red University Red Sail Tour Yellow,Ufficiale Converse Wine comb 'Ct seas leath lw' flat lace up lo top trainer-Women Nuovo,, we’ve chosen to develop something different than a Saucony Women Shadow 5000 Black,Nike Air Zoom Odyssey Womens Running Shoes Bright Citrus Pink Pow Fuchsia Glow Black,Asics Serrano Women Mint/Yellow RA41U,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Get Comfortable Nike Air Max Lunar 90 Unisex Black Red Running Shoes,Nike Free Tr 5 Womens Training Shoes Blue Lagoon Bright Crimson Copa Black,LimitEDitions x ASICS Gel Lyte V Surredaliste H50QK 2828 Womens Mens Running Shoes Sneakers,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max 90 Essential Grey Mist White Black Dark Grey Mens Womens Running Shoes 537384 037,Favorito Womens,Nike Girls Air Jordan 5 Retro GS Black Bright Citrus Pink 440892 067 Women basketball shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Nike Air Jordan 4 Iv Retro White Blue Shoe Fast Delivery,Adidas Women ZX Flux Sale White,Adidas Originals - Export Outlet Tubular Runner Trainer : Classic-Fit Easter Day,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Wiley X Nerve Goggles - Smoke Grey & Clear Lens / Frame Leisure Introverted,Nike Women Hyper Turquoise Air Huarache Ultra Turquoise,Puma - Promotions Aril Trainer : Classic Romance Cheap Retail,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Simms Hyalite Rain Shell - Agave User-Friendly (Design) New Authentic,Vans Women Authentic Classic and Lace Up Black,Clae - Fashion Ellington Leather Shoe : Sophisticated Technology Lowest Whole Network,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Le Chameau Delta Waders Extravagant Designer For Sale,Asics GEL-Lyte III Retro Women Running Shoes Black/Black QS30R,Nike - Fashion Free Hypervenom Low Trainer : lovely Just For You, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse White Trainers Size 7 C9c3337,Puma Classic Women Wedge Shoes Black/Shadow-Pink EE63O,UK - All Star Leather Converses [White & Size: Uk9] Z59t9027,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse Mens Size 10 Chuck Taylor All Star Andy Warhol Ox Banana Low Leather Z31,Women New Ralph Lauren Stripe Ring Tie Ricky Bottom Bikini,Hot Sale - Converse Gemma Ox White Shoes Size 8 New! M39p6344,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * 2011 Air Max Orange Shoes New,Women Purchase Cheap Latest Series Adidas Amberlight Up W Black Gray Casual Shoes,* Adidas Originals Seeley Mens Burgundy Skate,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black Adidas Unisex Jeremy Scott X Shoes,Women Sale New Series Nike Roshe Run Mesh Black White Running Shoes,* Blue White Adidas Originals Men Campus Shoes, will * Nike Air Max 90 Hyperfuse Black Silver Qs Men's,Adidas NMD Runner R1 Exclusive W Black Unique Pink Peach Mesh S75234 Womens discounts,* White Blue Ai Max Terra Ninety Men, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap River Island Trainers In Burgundy Men 4510-6929,Nike Air Force 1 Ultra Flyknit Mid Game Royal Black Mens Womens Sneakers Casual Shoes 817420 400,High-quality Dune Flipper Slip On Espadrilles Men 5180-6037,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Charcoal Silver Pink Gel Fit Tempo Sports Shoes Mt Mother Stretch Hot,Nike Air Jordan 7 VII Retro GG 30TH Valentines Day 705417 016 Womens and Mens basketball sport shoes,Asics Wrestling Shoes Omniflex-Attack Charcoal Black Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Ralph Lauren Flag Sweaters Usa,Nike Air Max 90 Premium White Metallic Silver Womens Running Shoes 443817 100,Ralph Lauren Short Sleeve Flag Nyc Nation,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Tubular Doom Primeknit GID Shoes (Purple) for Men,Nike Flyknit Free 5. 0 Purple Green Womens Running Shoes 616717 505,Adidas UK Shop - Adidas Athletics x Reigning Champ Primeknit Z.N.E. Hoodie (Black) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Galaxy Away Authentic Jersey (Blue) for Men,Nike Lunarestoa 2 Essential Blackout Mens Womens Running Shoes Trainers Sneakers 811372 001,Nike Kd7 Men Basketball Shoes Liquid Lime Vapor Green Sunset Glow Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Free 5.0 Print Men Running Shoes Dark Obsidian Hot Lava White,Nike Wmns Air Max 1 Ultra Moire CH Hot Lava Womens Running Shoes 704995 800,Cheapest Converse Grey 'Star Player' canvas trainers-Men Negozio Online, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount Converse Men Star Player Perf Leather Black,Womens Nike Air Jordan 4 Iv Oreos Black Green Shoe Cheap 100%,Vans Men Authentic Lite Leather On Sale Black,.”

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Andal introduced the company’s RVCA Spanky Slim Denim Pant Men's 64732,Low-cost direct - Ladies Converse Size 6 Worn Once Z81g4312,Arc'teryx Beta SL Pant Men's 65322,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hurley DriFit Radiate Short Men's 67310,Snowbee Stinger - Black Effective Export Outlet,Toad&Co Emmett Crewneck Sweater Men's 68141,.

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