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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Timberland Ellsworth 6" Ballerina Black Nubuck,Cheap 226509 Nike Air Classic BW Si Men White Blue Shoes,Womens Boots UGG Classic Short Pine Twinface,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes UGG Audrey Exotic Antique White Leather,Discount 171818 Nike Air Force 1 Men Black Blue Shoes,Womens Sandals Vaneli Marsie Ecru Nappa/Gold Buckle/Mtch Zipper,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Monika Black Ecco Suede/Black Ecco Suede Covered Buckle,Cheap 188415 Nike Air Force 1 Men Radiant Emerald Shoes,Womens Shoes Vaneli Obelia Opal Nappa,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Club Printed,Comfortable 148166 Nike Air Max Men Black Shoes,Nike Tech Fleece Aeroloft Bomber,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Snakeprint Dress,Authentic 207037 Nike Air Max Men White Pink Shoes,Jordan AJVII Printed,.

VRStudios, founded in 2014, Hurley Sunset Palms,Authentic 241719 Nike Air Max Men White Black Shoes,Nike Pro Hypercool Print 3/4,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Various Sizes 2012 Nike Free Run TR Fit Men Shoes Orange TKv1EUv8,Cheap 187162 Nike Air Max 90 Men Black Green Shoes,Authentic 5bt2z 6ic2np August Deals Nike Air Max 90 Womens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Buy 175499 Asics Gel Lyte III 3 Men Royal Blue Shoes,Shopping 159978 Nike Classic Cortez Nylon Men Coal Black Shoes,Inexpensive 207594 Nike Air Classic BW Si Men White Red Shoes,, “This is something entirely new.” Shopping 209334 Nike Air Force 1 Men Buck Wild Shoes,Buy 174447 Nike Dunk High Men Shoes,Cheap 175038 Nike Air Max Men Black Orange Yellow Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping 203689 Nike Air Max 90 Men White Black Shoes,Cheap 175881 Nike Dunk High Men Shoes,Inexpensive 190804 Nike Air Max Ltd Men Black Yellow Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 191755 Nike Lunarglide 3 Men Black Blue Shoes,Discount 183664 Nike Free 6.0 Men Black Green White Shoes,Shopping 181196 Nike Shox Nz 2.0 Men White Pink Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 165540 Nike Shox R4 Men Black Pink Shoes,Authentic 189006 Nike Free Run 3 Men Grey White Black Shoes,Shopping 153859 Nike Zoom Hyperdunk Men Royal Blue Silver Grey Shoes,, they can make up for low utilization with a decent weekend. Cheap 154067 Puma Ferrari Firstlap Sf Men Black White Shoes,Shopping 230858 Nike Kd VIi Men White Metallic Gold Black Shoes,Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Inexpensive 186009 Nike Air Flightposite 1 Women Pink Shoes,Buy 226861 Nike Lebron 8 Men Royal Black White Blue Shoes,Cheap 239163 Nike Air Max Women Black Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 196564 Nike Free Run Women Blue Pink Shoes,Buy 169182 Nike Lunarelite Men Gray Purple White Shoes,Adidas Bounce Titan VI Men Coupon_079,. Plumer said The VOID is also considering franchise locations, Adidas Originals JS Women Coupon_314,Comfortable 214841 Nike Lunarglide 3 Men Blue Yellow Black Shoes,Christian Louboutin Sale Women Coupon_602,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots PATRIZIA Wasabi Black,Shopping 241101 Nike Free 3.0 V4 Women Shoes,Womens Shoes PUMA Pulse XT Knit Clearwater/Sulphur,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Rocket Dog Panama Black Diamond Dust,Jimmy Choo Sandals Women Coupon_909,Womens Shoes Sam Edelman Dora Winter Sky,.

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At four recent VR Women's Yoga Sweat Shorts,New Balance 996 Men Coupon_1324,Nike TR Dry Stripe, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Ferrari Polo,New Balance 574 Women Coupon_1486,Men's Manchester Home Replica Player Shorts,, VRcade royalties for developers are on the rise, Netherlands Authentic N98,New Balance 999 Women Coupon_1558,Wholesale Trade Nike Air Huarache Free Run NM 2 Fluorescent Pink Sneakers Mens Shoes 1djbVIf0,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Nike Kids Protegga Shield Shin Guard Hyper Pink/Black/Hyper Pink UK#N5-9526,Adidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763,Converse Infant Chuck Taylor All Star Ox Trainer CP476,, like all retail operators, Only & Sons Avi Slim Jean CP904,Adidas Energy Boost 2 Esm Mens Black/Zero Metallic/Solar Yellow Running Shoes V38629,Brave Soul Flyer Mac Longline Bomber Jacket CP1262, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Brave Soul Conway Skinny Denim Short CP2093,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93207,Timberland 6 Inch Premium Quilted Boot CP3786,, they can make up for low adidas Originals Tubular Runner Trainer CP4143,Nike Air Max Tavas Mens Coastal Blue/Blue Spark/White/Photo Blue Running Shoes V45445,Le Coq Sportif R950 Jacquard Trainer CP4540, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overPuma Aril Trainer CP4931,Nike Free Rn Distance Mens Black/Metallic Pewter/Barely Green/Voltage Green Running Shoes V21882,Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Aerosoles Savant White Combo,Nike Zoom Vomero 10 Mens Green Strike/Black/Hyper Orange/Bright Crimson Running Shoes V56416,Womens Boots Anne Klein Cijiw - Wide Calf Black Suede Combo, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Badgley Mischka Fonda Platino Metallic Leather,Adidas Sprintstar Womens White/White/Green Track & Field Shoes V95327,Womens Sandals Calvin Klein Laken Black Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals CARLOS by Carlos Santana Kelly Brulee,Nike Air Max 90 Womens Wolf Grey/Dark Grey/Pure Platinum Running Shoes V97597,Womens Sandals Clarks Zia Graze White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals COACH Camara Gold Matte Mirror Metallic,Adidas Element Refine Womens Black Running Shoes V12653,Womens Boots Cole Haan Rhinecliff Bootie Ironstone Leather,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Neara Skimmer Zinfandel Floral Perf,Men's Nike Mercurialx Pro TF Wolf Grey/Black/White/Hyper Pink UK#N5-9256,Womens Shoes ECCO Sport Biom Ultra Quest Plus Birch/Birch/Sea Port,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Naturalizer Harbor Banana Bread Leather,Men's Nike Golf Lunar Control 3 White/Pure Platinum/Wolf Grey/Black UK#N5-9420,Womens Shoes New Balance WX711 Silver/Green,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow,Women's Nike In-Season TR 5 Deep Royal Blue/Fuchsia Glow/Blue Lagoon/White UK#N5-9538,Womens Shoes PATRIZIA Thinker Leopard Print,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Rocket Dog Weekender Brown Galaxy/Glazed,Converse Infant Chuck Taylor All Star Ox Trainer CP487,Womens Shoes Sam Edelman Orella Desert Red Kid Suede Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots UGG Lattice Cardy Charcoal,Nike Junior Air Force 1 Low Trainer CP621,Womens Shoes UGG Brig Black Knit,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Sigrid Ecru Quilted Glam Nappa/Ecru Glam Nappa,Asylum Hipster Denim Jean CP829,Women's Yoga Crop Hoodie,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Evolution Jacket,Ellesse Gorio Poly Tape Full Zip Hooded Top CP1057,Nike 9" Distance, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Modern Novelty,Asylum Depay Harrington Jacket CP1225,Various Sizes Nike Free Powerlines II Mens Shoes Black Green p6XeN1WW,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic rg3an 7qka9g August Deals Nike Air Max 90 Mens,Jack & Jones Sammo Hooded Bomber Jacket CP1411,Buy vyugg n68ihu August Deals Nike Air Max 2016 Mens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 147689 Nike Free 5.0 V4 Men Black Gold White Shoes,Asics Gel-Kayano EVO Trainer CP4240,Cheap 201047 Nike Lunareclipse 2 Men Grey Purple Silver Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 207389 Nike Shox R4 Men White Grey Shoes,Cruyff Trophy Rapid V2 Trainer CP4427,Authentic 223485 Nike Zoom Kobe V Men White Gold Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 154492 Nike Roshe Run Unisex Blue White Shoes,Nike Stefan Janoski Max Trainer CP4614,Authentic 157853 Nike Air Force 1 Women Yellow White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy 214092 Nike Free 4.0 V2 Women Green Blue Shoes,Nike Air Jordan Spike Forty PE Trainer CP4783,Adidas Porsche Design S3 Men Coupon_203, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_636,Supra Stacks II Trainer CP5013,New Balance 1400 Men Coupon_1084,.”

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