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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Tribute Track Top CP3584,Comfortable 180025 Nike Air Max Tailwind Men Grey Green ShoesNike Celso Thong Flip Flop CP3856,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals ZX Flux Print Trainer CP3989,Authentic 215657 Nike Air Max Wavy Men White Black Shoesadidas Originals Pro Model 'Xeno Pack' Trainer CP4131,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Converse Breakpoint Trainer CP4303,Inexpensive 160119 Nike Air Penny 1 Men Black White Royal Blue ShoesCruyff Vanenburg X-LITE Trainer CP4435,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals COACH Geneva Natural Straw/Bright Coral Semi Matte Calf,Shopping 199053 Nike Dunk High Men Dark Blue ShoesWomens Shoes COACH Brady Black Semi Matte Calf,, “This is something entirely new.” Womens Boots Cole Haan Cassidy Buckle Bootie Ironstone,Cheap 233671 Nike Dunk High Men ShoesWomens Shoes Cole Haan Bethany Open Toe Wedge Maple Sugar Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Cole Haan Cary Venetian Dark Silver Snake Print,Comfortable 179728 Nike Dunk High Men ShoesWomens Boots ECCO Adel Ankle Boot Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes New Balance WC1296 Blue,Shopping 219779 Nike Dunk Low Men Black Purple White ShoesWomens Shoes New Balance W650V2 Pigment,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Nike LunarTempo Black/White/White,Discount 212071 Nike Dunk Mid Pro SB Men Black Red ShoesWomens Shoes Nike Free Cross Compete Cool Grey/Blue Lagoon/Bright Crimson,, they can make up for low utilization with a decent weekend. Womens Sandals PATRIZIA Extravagant Blue,Comfortable 187856 Nike Dunk Mid Men Silver ShoesWomens Shoes PUMA G Vilas Basic Sport White/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Reebok Sublite XT Cushion MT Tin Grey/Shark/Solar Pink/White,Inexpensive 205490 Nike Free 3.0 V4 Men Red White Gray ShoesWomens Sandals Rocket Dog Rue Sand Coast, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Sam Edelman Jolan Jolan Black Ivory,Buy 195176 Nike Free 3.0 V4 Men Gray ShoesWomens Shoes Sam Edelman Nadine Bronze Shimmer Leopard Fabric,. Plumer said The VOID is also considering franchise locations, Womens Shoes Superga 2750 Carvaggio Cordovan,Authentic 240337 Nike Free 3.0 V3 Men Grey Black White ShoesWomens Boots UGG Eliott Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Porsche Design 550 Men Coupon_158,Authentic 223944 Nike Zoom Kd IV Men White Yellow Blue Navy ShoesChristian Louboutin Sale Men Coupon_415,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jimmy Choo Bridal Women Coupon_708,Buy 223913 Nike Zoom Kobe VI Men Orange ShoesJimmy Choo Wedges Women Coupon_950,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Zoom Pegasus 32 Womens Racer Blue/Hyper Orange/Bright Mango/Black Running Shoes V71030,Authentic 179542 New Balance Classics Wl501 Women Grey Navy ShoesNike Zoom Elite 8 Womens Black/Wolf Grey/Dark Grey/White Running Shoes V38073,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike SB Kids SB Fokus Blue Lagoon/White/Cool Grey/Black UK#N5-9561,Cheap 207964 New Balance Classics Wl1320 Women Blue Pink ShoesConverse Infant Chuck Taylor All Star High Trainer CP480,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Flossy Nursery Plimsole CP765,Cheap 222140 Nike Air Force 1 Women Red ShoesJack & Jones Rider Raised Print Hooded Top CP1089,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Boots Cole Haan Avalon Tall Boot Dark Chocolate,Adidas Porsche Design IV Men Coupon_181Womens Shoes Cole Haan Bowie Slipon Sneaker Black/Vanilla Snake Print,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots ECCO Touch 75 Zip Boot Black,Adidas Bounce Titan V Women Coupon_300Womens Shoes ECCO Sport Yura Black/Morillo,, and the entertainment giant made an investment in the company. Womens Boots Naturalizer Jamison Banana Bread Leather,Adidas Springblade Women Coupon_328Womens Shoes Naturalizer Oath Black Leather,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes New Balance Classics WL574 Blush,Christian Louboutin Fifi 100mm Women Coupon_440Womens Shoes Nike Air Relentless 5 Cool Grey/Blue Lagoon/White/White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic cqz9e zcwnwa August Deals Nike Air Max 90 Womens Purple,New Balance 574 Men Coupon_1234Buy c4fvr 9ypurd August Deals Nike Air Max 2016 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap 8kstk 4pbq6n August Deals Nike Air Max 90 Mens,New Balance 996 Men Coupon_1335Discount 38smi arucfb August Deals Superstar Mens Blue,, we’ve chosen to develop something different than a Online 7ufva 5iqm2p August Deals Nike Air Max 1 Mens,New Balance Women Coupon_1396Online 6kdv8 hpidai Cheap Nike Air Max 90 Womens Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale c8738 y4x6qh August Deals Nike Air Max 90 Womens,New Balance 574 Women Coupon_1474UK dvqxm psra36 August Deals Nike Air Max 90 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 200176 Adidas Originals Court Attitude Casual Men Black Blue Shoes,Nike Derrick Rose Men Coupon_1651Inexpensive 185278 Asics Gel Kinsei 4 Men Orange Black White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 199093 New Balance Mt610V3 Men Black Blue Lime Shoes,Nike Kevin Durant Men Coupon_1740Discount 234747 Nike Air Griffey Max I Men Blue Black White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 200108 Nike Air Max 180 Men Black Yellow Shoes,AIR JORDAN DUB ZERO Teal/Blue Graphite/Black/Light Green SparkComfortable 180269 Nike Air Max Ltd Men White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 151771 Nike Dunk High Men White Black Shoes,Converse Jack Purcell Signature Rubber High Top Unisex Shoe 153582C-467Cheap 226219 Nike Dunk SB Mid Men Black White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy 197482 Nike Hyperdunk Kobe Bryant Olympic Men White Yellow Shoes,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom 3 DF FG 860643-001Discount 209367 Nike Roshe Run Men Blue White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 211581 Nike Shox R2 Men Black Green Shoes,Men's Nike Air Max Tailwind 7 683632-009Buy 240450 Nike Zoom Hyperfuse Tb Men Red White Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Comfortable 175209 Puma Life Series Men Black Blue Shoes,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-201Buy 195048 Air Jordan 6 Women White Pink Bright Grape Black Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Shoe Nike Air Zoom Pegasus 33 849813-406,Men's Running Shoe Nike Air Zoom Odyssey 749338-001Men's Shoe NikeCourt Zoom Cage 2 705247-402,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Zoom Train Toranada 835657-018,Men's Shoe Nike Free Train Force Flyknit 833275-013Women's Shoe Nike Air Max 1 Ultra Essentials 704993-501, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas D Rose 773 Iii Boys Preschool Black/Light Scarlet/White Basketball Shoes V21523,Men's Shoe Nike Roshe Two 844656-400Adidas 2015 Crazylight Boost Primeknit Mens Bright Cyan/Black Basketball Shoes V42382, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Adissage Mens Dark Grey/Base Green/Light Brown Slippers V49168,Men's Shoe Nike Zoom Mercurial Flyknit 852616-600Nike Free 5.0 2015 Mens Obsidian/Green Glow/Black/Reflective Silver/Print Running Shoes V66969, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Adizero Ubersonic Womens Frozen Yellow/White Tennis Shoes V54279,Men's Training Shoe Nike Train Prime Iron DF 832219-004Nike Internationalist Womens Loyal Blue/White/Bamboo/Bright Crimson Running Shoes V62474,.”

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Andal introduced the company’s Women's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,NIKE AIR MAX 2015 White/Black/Clearwateradidas Originals Junior ZX Flux Trainer CP552,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Antony Morato Metal Badge Hooded Top CP962,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-401Duck & Cover Moriarty Jacket CP1345,.

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