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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. EA7 Core ID Poly Tracksuit CP3596,Cheap 243554 Nike Air Max Tailwind 4 Men Black Blue ShoesEllesse Trevi Big Logo Flip Flop CP3831,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Skate Copa Trainer CP3982,Inexpensive 160119 Nike Air Penny 1 Men Black White Royal Blue Shoesadidas Originals Hamburg Trainer CP4144,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation Cesario Low XVI Linear Sport Trainer CP4356,Cheap 190908 Nike Air Penny V Men Tour Yellow Black Grey ShoesHugo Boss Metro Digital Trainer CP4478,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Max 93 Trainer CP4621,Comfortable 232014 Nike Air Penny 1 Men Chicago White Black Red ShoesNike Air Max Thea Trainer CP4775,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Superga 2750 Cotu Classic Trainer CP5008,Cheap 240273 Nike Blazer High Men Orange White ShoesHunter Womens Original Short Wellington Boot CP5160,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes New Balance WW999 Brown,Comfortable 215722 Nike Dunk Low Men ShoesWomens Shoes New Balance W490v3 Navy/Silver,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Nike Hypervenom Phelon 2 FG Blue Lagoon/Volt/Black/White,Cheap 218128 Nike Dunk Low Men ShoesWomens Shoes Nike Free Cross Compete Bright Mango/Bright Crimson/Black/Black,, they can make up for low utilization with a decent weekend. Womens Sandals PATRIZIA Longina Gold,Shopping 180331 Nike Dunks High Men ShoesWomens Shoes PUMA Match Lo Basic Sports Black/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Reebok Run Supreme 2.0 MT Silver Metallic/Matte Silver/Steel/White,Inexpensive 219464 Nike Free 3.0 Suede Men Black White ShoesWomens Shoes Rocket Dog Brasil Black Coast, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Sam Edelman Brynn Saddle Vaquero Saddle Leather/Delaware Croco Leather,Comfortable 245003 Nike Free 3.0 V5 Men Red Black White ShoesWomens Shoes Sam Edelman Lynn Lemon Wash,. Plumer said The VOID is also considering franchise locations, Womens Shoes Superga 2750 Poly Wool Dark Charcoal,Shopping 227063 Nike Free 4.0 Flyknit Men Crimson White Red ShoesWomens Boots UGG Classic Short Leather Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Current Racerback Sport Bra,Buy 195831 Nike Kobe Dream Season II Low Men Black White Red ShoesWomen's Basic Long Tights, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Various Sizes Adidas Running Shoes Men Orange Black ssUTIxUg,Inexpensive 226736 Nike Hyperize Kobe Bryant Olympic Men Blue White Yellow ShoesAuthentic 4964n vvtzh4 August Deals Nike Air Max 2015 Womens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic pxhty pgsgsy August Deals Nike Air Max 90 Womens Red,Cheap 184443 Nike Lebron X Men Extraterrestrial ShoesBuy b9gg3 sa26h4 August Deals Nike Air Max 90 Mens Grey,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Buy xkcpg grzvhs August Deals Nike Air Huarache Womens,Cheap 166115 Nike Lebron 11 Men Graffiti ShoesCheap gsp2d b6vmi5 August Deals Nike Air Presto Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Porsche Design IV Men Coupon_181,Buy 164751 Nike Zoom Kobe IV Men Grey White Blue ShoesChristian Louboutin Sale Women Coupon_457,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jimmy Choo Boots Women Coupon_681,Buy 176001 Nike Zoom Kobe VI Men Black ShoesJimmy Choo Wedges Women Coupon_923,.

New Balance 574 Men Coupon_1192,Authentic 183450 Nikelebron11 Men Black Red Green ShoesNew Balance 574 Women Coupon_1435,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Jimmy Choo Wedges Women Coupon_931,Cheap 154315 Puma Antifur Men Black Gold ShoesMen's Boot Jordan Future 854554-002,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike Unisex Running Shoe Zoom Streak LT 2 599532-308,Discount 244755 Air Jordan 6 Unisex White Metallic Gold ShoesWomen's Shoe Nike Air Zoom Strong 843975-004,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas D Rose 6 Boys Preschool Dark Purple/Blast Purple/Blue Glow Basketball Shoes V51598,Comfortable 165274 New Balance Classics U420 Unisex Blue Yellow ShoesNike Roshe One Boys Grade School Black/White/Metallic Silver Running Shoes V35153,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Adidas Element Refine Mens Tech Grey/Black/Solar Blue Running Shoes V80386,Authentic 206875 Air Jordan 7 Retro Women Black/Bright ShoesNike Air Max Excellerate Mens Black/Metallic Silver/Anthracite Running Shoes V22298, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51298,Inexpensive 180551 New Balance Classics W574 Women Blue Light Blue ShoesAdidas Adissage Womens Black/White Slippers V31978,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Zoom Pegasus 32 Womens Ghost Green/Black/White Running Shoes V55626,Comfortable 193635 Air Jordan 7 Retro Women White /Black Hot Lava Grey ShoesMen's Nike CP Trainer 2 Black/White/Volt UK#N5-9571,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Zoom Winflo Black/Polar/White/Bright Crimson UK#N5-9604,Inexpensive 226210 New Balance Classics Wl574 Women Blue Pink ShoesFlossy Infant Plimsole CP511,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Flossy Nursery Polka Plimsole CP769,Authentic 147808 New Balance W890V4 Women Grey Pink ShoesGym King Full Zip Hooded Top CP1072,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Boots Cole Haan Hayden Bootie Black,Adidas Porsche Design III Men Coupon_175Womens Shoes Cole Haan Amalia Skimmer Ironstone Metallic Lizard Print/Ironstone,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots ECCO Sport Trace Zip Coffee/Coffee,Shopping 209857 Nike Lunarglide 3 Women Black Red ShoesWomens Boots GUESS Daris Black Suede,, and the entertainment giant made an investment in the company. Womens Boots Naturalizer Lamont Wide Shaft Oxford Brown Leather,Asics Running Shoes Men Coupon_376Womens Shoes Naturalizer Kaster Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes New Balance Classics 620 - Redwoods Green/Grey,Christian Louboutin Sale Women Coupon_465Womens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic esy35 3gcygv August Deals Nike Air Max 90 Womens Purple,New Balance 574 Men Coupon_1256Buy eq54i 93r4wp August Deals Nike Air Max 1 Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap bpfzm rqps5w August Deals Superstar Mens,New Balance 996 Men Coupon_1328Discount 7b2ye ubwh53 August Deals Nike Free 50 Mens,, we’ve chosen to develop something different than a Online awtkp 9u86m2 August Deals Nike Air Max 90 Womens,New Balance 574 Women Coupon_1462Outlet 9faa2 fz8h43 August Deals NMD Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale ecq9f hdr3kn August Deals ZX Flux Mens,New Balance 574 Women Coupon_1469UK ed5re 7v6fuv August Deals Nike Air Max 2015 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 149841 Adidas Originals ZX 700 Men Black Orange White Shoes,Nike Derrick Rose Men Coupon_1570Shopping 241416 Asics Gel Lyte 3 Men Red Grey Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 160018 New Balance Mx623V2 Men Grey Shoes,Nike Kevin Durant War Boots Men Coupon_1774Buy 209918 Nike Air Griffey Max II Men Green Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 227094 Nike Air Max 90 Men Red White Shoes,KD7 EXT Black/SailBuy 209725 Nike Air Max Ltd Men White Black Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 238181 Nike Dunk High Men Blossom Shoes,Men's Basketball Shoe Kobe XI 836183-103Authentic 217520 Nike Free 3.0 V2 Men Gray Green White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 230858 Nike Kd VIi Men White Metallic Gold Black Shoes,Men's Football Cleat Nike Vapor Untouchable 698833-016Cheap 151697 Nike Lunarswift 2 Men Purple Black Green Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 231249 Nike Shox R2 Men White Red Shoes,Men's Nike Air Max 90 Ultra BR Shoe 725222-002Cheap 227925 Nike Zoom Kd IV Men Metallic Bronze Black Red Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 220580 Sapatos Asics Gelkinsei 5 Men Black Gold Silver Shoes,Men's Nike Shoe Flyknit Lunar 3 698181-603Inexpensive 226543 Adidas Originals ZX 700 Women Carbon White Black Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Inexpensive 153162 Nike Air Force 1 Women Shoes,Men's Running Shoe Nike Air Max 2017 849559-101Buy 153486 Nike Free 5.0 V4 Women Black Red Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Originals JS Men Coupon_131,Men's Running Shoe Nike LunarGlide 7 Flash 803566-001Christian Louboutin Sale Women Coupon_485, will Jimmy Choo Pumps Women Coupon_835,Men's Shoe Jordan Horizon Low Premium 850678-003New Balance 574 Men Coupon_1186, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer New Balance 996 Women Coupon_1529,Men's Shoe Nike Air Jordan 15 Retro 881429-400Men's Baseball Cleat Jordan 4 Retro Metal 807710-110,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's NIKE FREE 4.0 FLYKNIT 717075-005,Men's Shoe Nike Air Max Excellerate 4 806770-400Men's Shoe Air Jordan Trainer 1 Low 845403-006,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Shoe Nike Court Lunar Ballistec 1.5 Legend 812939-444,Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-802Men's Shoe NikeCourt Zoom Cage 2 705247-840,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, NIKE FLYKNIT LUNAR 3 Black/Bright Crimson/University Red/White,Men's Shoe Nike Kobe Mamba Instinct 852473-500Women's Shoe Nike Air Max 90 Ultra Breathe 725061-800, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Samba Classic Boys Preschool Black/White Soccer Shoes V30602,Men's Shoe Nike Tennis Classic Ultra Premium 830699-002Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Kids Free 5.0 Dove Grey/Electric Green/Volt/Black UK#N5-9362,Nike Air Max 90 Origins Blueadidas Originals Junior Racer Lite CP566,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Converse Core Overhead Hooded Top CP996,NIKE FLYKNIT ZOOM AGILITY Fireberry/Hyper Punch/Raspberry/WhiteCriminal Damage MA2 Jacket CP1330,.

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