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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Zea Black Leather,Comfortable 210933 Nike Air Force 1 Men Shoes,Womens Slippers UGG Leopard Clog Chestnut Leopard Sheepskin,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Bryce Silver Metallic Nappa,Discount 183006 Nike Air Max Men White Red Shoes,Womens Shoes Vaneli Ilium Black Asiago Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Gadget Dark Grey Flannel,Discount 228567 Nike Air Max Men Grey Black Green Shoes,Men's Chicago Bulls Ultimate Long Sleeve Hoodie,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Pro Warm,Shopping 185232 Nike Air Max 90 Men Black Yellow Shoes,UK Sale Nike Air Max 87 2013 New Mens Shoes Blue UWMyRquS,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Wholesale UK Fitflop Trakk Chocolate Online o4opxOK8,Inexpensive 189140 Nike Air Max 90 Men White Purple Shoes,Authentic mmgxp 6a3mfe August Deals Nike Air Max 1 Ultra Moire 1 Womens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes PATRIZIA Alcea Red,Jimmy Choo Wedges Women Coupon_968,Womens Boots Rocket Dog Sheela Chestnut Baxter,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Sam Edelman Daphnie Jute/Buff Nude,New Balance 1400 Men Coupon_1083,Womens Shoes Saucony Originals Bullet Blue/White,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Women's Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/White UK#N5-9464,Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,adidas Originals Nursery Stan Smith Trainer CP707,, like all retail operators, Nicce Track Hooded Top CP1109,Adidas Barricade Team 4 Mens Clear Grey/Tech Silver Metallic/Midnight Grey Tennis Shoes V44911,Pretty Green Festival Jacket CP1496, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of UCLA Piped Swim Short CP2347,Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V30033,adidas Originals ZX Flux Trainer CP4007,, they can make up for low Creative Recreation Cesario Low XVI Trainer CP4365,Nike Lunarglide 7 Mens Black/Anthracite/Cool Grey/Black Running Shoes V13568,Nike Elite Shinsen Trainer CP4762, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDr. Martens Womens 1460 8-Eye Boot CP5142,Adidas Energy Boost 2 Womens Solar Blue/Tech Grey Metallic/Solar Metallic Running Shoes V76188,Womens Boots Aerosoles Money Role Brown,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ALDO Phily Black,Nike Air Max Dynasty Womens Black/Cool Grey/Anthracite/White Running Shoes V15492,Womens Shoes Anne Klein Jarry Black Sparkle, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes C Label Adler-11 Brown,Nike Air Zoom Pegasus 32 Womens Black/Racer Blue/Sail/Chalk Blue Running Shoes V25082,Womens Shoes Calvin Klein Nodine Oyster Grey,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Clarks Nadene Lola White Leather,Nike Fs Lite Run 3 Womens Chalk Blue/Racer Blue/White/Atomic Pink Running Shoes V43996,Womens Shoes Clarks Ciera Gull Off-White Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes COACH Olive Black Pebble Grain Leather,Men's Nike Dual Fusion Trail 2 Racer Blue/Total Crimson/Black UK#N5-9498,Womens Shoes Cole Haan Bethany Pump 65 Blazer Blue Patent,, we’ve chosen to develop something different than a Womens Sandals Ecco Performance Kana Sandal Chili Red,Nike Kids Air Max Premiere Run Black/White/Anthracite UK#N5-9169,Womens Shoes GUESS Babbitta Medium Red Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Naturalizer Defoe Nickel Alloy Metallic Leather/Mesh,Comutor 12 Hour Panel Backpack CP26,Womens Shoes Nike Lunar Cross Element Black/Light Ash/Light Ash Grey/Volt,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots PATRIZIA Softcover Camel,Nike Infant Air Max 90 Mesh PS Trainer CP533,Womens Shoes Reebok Work 'N Cushion Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Sam Edelman Paige New Blue Kid Suede Leather,Nike Junior Air Max 90 Leather Trainer CP677,Womens Shoes Saucony Originals Bullet Charcoal/Light Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots UGG Adirondack Boot II Black Leather,Only & Sons Dips 2624 Straight Distressed Jean CP905,Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Anemone Multi Black Large Floral Liz Print/Black Elastic,Jack & Jones Nathe Full Zip Hooded Top CP1088,Hurley One And Only Luxe Lined,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women's Shell Hoodie,Brave Soul MJK Aberdeen Parka Jacket CP1258,Women's Germany Graphic Tee, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women's Ultimate Fit Superlong Tights,Franklin & Marshall Small Logo Hooded Top CP1062,Authentic 64y8h 2wydrb August Deals Superstar Womens Black,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy czq3u xkc24r August Deals NMD Womens,Jack & Jones Braid Basket Weave Knit CP1824,Cheap i7wet aukkr4 August Deals Yeezy 350 Boost Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount q8msd hyzvki August Deals Nike Roshe Run Mens,Original Penguin Mojo Chino Short CP2192,Online wtk9a geersi August Deals Nike Air Huarache Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Sale ecq9f hdr3kn August Deals ZX Flux Mens,FILA Settanta Track Top CP3572,UK r9zwu k7shg2 August Deals Nike Air Max 95 Mens, will Cheap 203071 Air Jordan 11 Retro Men Black/Gamma Blue Black Shoes,Armani Jeans Suede Loafer CP3872,Authentic 223069 New Balance Classics Ml574 Men Red Yellow Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Shopping 180321 Nike Air Griffey Max II Men Black White Blue Shoes,adidas Originals Los Angeles Trainer CP4097,Shopping 173814 Nike Air Max 90 Men White Blue Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 207680 Nike Air Speed Turf Max Men Black Red Shoes,Converse Chuck Taylor All Star Ox Trainer CP4265,Shopping 240829 Nike Dunk Low Men Exclusive Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 226629 Nike Lebron 11 Men Dark Grey Blue Shoes,Cruyff Puente CFI Trainer CP4422,Buy 197026 Nike Roshe Run Men Color Brown Carbon Black White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 241627 Nike Shox R4 Men Black White Shoes,Nike Paul Rodriguez CTD Trainer CP4648,Buy 159042 Puma By Miharayasuhiro Tennis Men Black Grey Silver Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 216217 Air Jordan 13 Retro Women White True Red Black Shoes,Nike Lunar Force 1 Duckboot CP4847,Comfortable 160452 Nike Blazer High Women Light Blue White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy 218415 Puma Suede Classic Women Green Purple Shoes,Supra Owen Reflective Trainer CP5018,Asics Running Shoes Men Coupon_372, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jimmy Choo Sandals Women Coupon_857,Birkenstock Womens Gizeh EVA Sandal CP5212,New Balance 670 Men Coupon_1295,.”

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Andal introduced the company’s Nike Kevin Durant Men Coupon_1727,Womens Shoes adidas Lite Racer Black/White/White,Men's Nike Air Max 90 Ultra BR Shoe 725222-403,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Air Jordan XXXII Low "Bred" AA1256-001,Womens Boots Aerosoles Enamel Grey Combo,Men's Shoe Nike Free RN LE 850493-007,.

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