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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Tech Fleece Suit CP3622,Authentic 225442 Nike Air Max Tailwind 4 Men Grey White Green ShoesClear Weather Lakota Canvas Shoe CP3899,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals ZX 8000 Boost Trainer CP4020,Comfortable 220690 Nike Blazer High Men Gray Black Cyan ShoesAsics Gel Saga Trainer CP4210,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation Forlano Diamonds Trainer CP4343,Comfortable 166176 Nike Blazer High Men Black Orange ShoesHugo Boss Hyllon Trainer CP4485,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Odyssey Leather Trainer CP4669,Authentic 150129 Nike Air Penny 5 Men Grey Black Rave Pink Court Purple ShoesNike Air Max 90 Mid Winter Trainer CP4851,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Reebok Furylite Trainer CP4996,Discount 172032 Nike Classic Cortez Nylon Men Red Blue ShoesMoon Boot Womens WE Soft Boot CP5168,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals COACH Sherry Nude,Discount 215618 Nike Dunk High Men ShoesWomens Shoes COACH Olive Plum,, “This is something entirely new.” Womens Sandals Cole Haan Augusta Sandal Black Patent,Shopping 202833 Nike Dunk Low Men Red Old Royal ShoesWomens Shoes Cole Haan Sarina Ballet Washed Indigo Snake Embossed/Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Cole Haan Allison Skimmer Perf Black,Authentic 207646 Nike Dunk High Men Royal ShoesWomens Sandals ECCO Sport Cruise Strap Sandal Dark Shadow/Coral,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes New Balance W775V1 Ice Violet,Discount 241318 Nike Dunk Mid Premium SB Men Rain Black ShoesWomens Shoes New Balance Classics WL501 Navy/Yellow Suede/Ripstop Mesh,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Nike Zoom Fit Soar/Green/Glow/Wolf Grey/White,Cheap 209377 Nike Dunks Low Men ShoesWomens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Volt/Black,, they can make up for low utilization with a decent weekend. Womens Sandals PATRIZIA Tosia Silver,Inexpensive 219464 Nike Free 3.0 Suede Men Black White ShoesWomens Shoes PUMA Pulse FLEX XT Matte Italian Plum/Lipstick Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Rocket Dog Hamden Black Galaxy,Authentic 222067 Nike Free 3.0 V2 Suede Men Blue White Gray ShoesWomens Boots Sam Edelman Mackay Olive, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Sam Edelman Gardener Natural Naked Naked Atanado Leather,Cheap 245749 Nike Free 3.0 V5 Men Metal Silver Coal Black ShoesWomens Shoes Saucony Cohesion 8 Blue/Green,. Plumer said The VOID is also considering franchise locations, Womens Shoes Superga 2750 Nappaw Charcoal,Inexpensive 239949 Nike Free 5.0 V4 Men Red White ShoesWomens Boots UGG Kisses Mini Silver Hearts Suede,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Jordan Dri-FIT,Cheap 219354 Nike Lebron 10 Men Red Black White ShoesWomen's Techfit Climachill Tights, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Wholesale Trade Converse All Star Chuck Taylor Girl Purple Canvas Shoes H1zu3ir6,Comfortable 205603 Nike Kd VIi Men Blue Light Grey ShoesAuthentic 7dnzc s66rya August Deals Nike Air Max 1 Womens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic swup4 2gez7t August Deals Superstar Womens Gold,Authentic 192559 Nike Lunar Eclipse 2 Men Red White Green ShoesBuy b9uhe 6u6dgp August Deals Nike Air Max 90 Mens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Buy zdzms q7vsiq August Deals Nike Air Max 90 Mens,Shopping 163100 Nike Lebron 8 Men Grey White Dark Grey Electric Grey ShoesCheap n7rxd 5kh8c6 Cheap Adidas Superstar Womens Gold Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Flex Experience Run 4 Womens Racer Blue/White/Chalk Blue Running Shoes V71882,Discount 240762 New Balance WX00 Women Black Blue ShoesMen's Nike Huarache V Lax Challenge Red/White/White UK#N5-8941,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Air Max Siren Print Pure Platinum/White/Metallic Silver UK#N5-9293,Comfortable 199316 Nike Air Force 1 Women Grey Berry White ShoesVans Infant Old Skool Trainer CP549,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hype Skinny Bleach Jean CP858,Buy 187703 Nike Air Max Women ShoesNike Air Hooded Top CP1128,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic euztm fm7thm August Deals ZX 700 Mens,New Balance 996 Men Coupon_1304Buy gnrq3 gfwwzi Cheap Adidas Superstar Womens Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap csg22 3abr98 Cheap Nike Air Max 90 Womens Shoes,New Balance 1400 Women Coupon_1400Discount ai2qa qnpmrc Cheap Nike Air Max 90 Womens Shoes,, we’ve chosen to develop something different than a Online fqbvd bbuw5f August Deals Nike Roshe Run Mens,New Balance 501 Women Coupon_1426Outlet gb3bw pgdggz August Deals Nike Air Max 90 Mens Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale e5s5p qgpb9p August Deals Nike Free 50 Womens,New Balance 999 Women Coupon_1554UK f3hts sgzpde August Deals Nike Free Run 2 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Comfortable 215774 Adidas ZX 750 Men Grey Blue Shoes,Nike Derrick Rose Men Coupon_1654Buy 226892 Air Jordan XXI Men Red Black Silver Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 153792 New Balance Mx623V2 Men Dark Brown Shoes,Nike Kobe Bryant Men Coupon_1791Discount 169900 Nike Air Max Men Grey Purple Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 188522 Nike Air Max 90 Men White Blue Shoes,Men's Basketball Shoe Jordan Super.Fly 5 844677-003Buy 189336 Nike Air Max Penny 1 Men Black Purple Right Mandarin Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 177297 Nike Dunk High Men Berg Wind Shoes,Men's Boot Jordan Future EP 878222-205Discount 226081 Nike Free 3.0 V3 Men Grey Black White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 219073 Nike Kobe Dream Season II Low Men White Black Purple Shoes,Men's Golf Shoe Nike Lunar Control Vapor 849971-800Buy 169001 Nike Roshe Run Men Black Carbon Black White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap 190556 Nike Shox R4 Men Black Shoes,Men's Nike Flex Run 2015 709022-002Discount 190843 Nike Zoom Hyperdunk Men Mango Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 229460 Adidas Originals ZX850 Unisex Grey Green Shoes,Men's Nike Shoe Jordan Reveal Premium 834229-012Comfortable 190547 Asics Gelhyper33 Women Green Pink Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Inexpensive 245547 Nike Air Force 1 Women White Shoes,Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403Shopping 234182 Nike Free Run 2 Women Gray Pink Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Originals JS Men Coupon_127,Men's Shoe Air Jordan 10 Retro 310805-404Christian Louboutin Sale Women Coupon_492, will Jimmy Choo Pumps Women Coupon_823,Men's Football Cleat Nike Vapor Untouchable 698833-002New Balance 574 Men Coupon_1173, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Derrick Rose Men Coupon_1607,Men's Shoe Nike Air Max 95 Premium 538416-400Men's Basketball Shoe Jordan Ultra.Fly 834268-012,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Nike Shoe Flyknit Lunar 3 698181-013,Men's Shoe Nike Air Zoom All Out Flyknit 844134-001Men's Shoe Jordan Horizon Low Premium 850678-005,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Shoe Nike Dual Fusion Ballistec Advantage 685278-661,Men's Shoe Nike Dunk Retro QS 850477-700Men's Shoe NikeLab Air Max 1 Pinnacle 859554-400,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, NIKE FREE FLYKNIT CHUKKA Dark Obsidian/Volt/Bright Crimson/Blue,Men's Shoe Nike Lupinek Flyknit 862505-001Women's Shoe Nike Air Presto Ultra Flyknit 835738-300, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Flex Experience 4 Boys Preschool Midnight Navy/Dark Obsidian/Total Orange/Soar Running Shoes V6,Men's Shoe Nike Ultra XT Mesh 833910-001Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38480, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Nitrocharge 1.0 Fg Mens Amazon Purple/White/Lucky Blue Soccer Shoes V10654,Men's Shoe NikeLab Tiempo Vetta 840482-400Nike Lunarglide 7 Mens Black/Anthracite/Cool Grey/Black Running Shoes V13568, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Huarache Run Ultra Womens Black Running Shoes V12739,MenNike Shox Superfly R4 Womens Metallic Silver/Hyper Punch/Cool Grey Running Shoes V63617,.”

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