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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Converse Core Fleece Suit CP3591,Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow ShoesClear Weather The One-O-One Shoe CP3895,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals ZX Flux Slip On Trainer CP4036,Cheap 163546 Nike Air Max Ultra Men Black Silver ShoesArmani Jeans High Top Trainer CP4188,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation Kaplan Perforated Trainer CP4359,Comfortable 232014 Nike Air Penny 1 Men Chicago White Black Red ShoesHugo Boss Akeen Trainer CP4472,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Roshe Run Flyknit Trainer CP4664,Comfortable 166176 Nike Blazer High Men Black Orange Shoesadidas Originals ZX 8000 Boost Trainer CP4105,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Reebok Classic Leather Casual Trainer CP4982,Discount 197145 Nike Blazer Low Men Gray Black White ShoesCaterpillar Womens Colorado Boot CP5134,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals COACH Barkley Saddle Semi Matte Calf,Authentic 203270 Nike Dunk High Men Blue ShoesWomens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf,, “This is something entirely new.” Womens Sandals Cole Haan Air Tamsyn Sandal Sequoia/Beet Multi Web,Buy 198430 Nike Dunk High Men White Black ShoesWomens Shoes Cole Haan Bradshaw Pump 65 Maple Sugar Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Cole Haan Pinch Campus Electra,Cheap 203665 Nike Dunk Low Men ShoesWomens Sandals ECCO Damara Strap Sandal Woodrose,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Kyrie "Points On Points",Buy 169647 Nike Lebron 10 Men Black Red White ShoesWomen's Techfit Long Tights, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Various Sizes fJ2aHgWe Mens Salomon trail running shoes Speedcross 3 CS Lime Black,Comfortable 222898 Nike Lebron 10 Men Red Black White ShoesAuthentic 46qcr am3g2g Cheap Adidas Superstar Womens Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic qbefi 6vnk2a August Deals Nike Air Max 95 Womens,Comfortable 232347 Nike Kd VIi Men Grey Light Grey ShoesBuy awqhm g5vgma August Deals Superstar Mens Blue,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Buy yxpd7 5v9ty2 August Deals Nike Air Huarache Womens,Buy 176224 Nike Lebron 11 Men Green White Total Orange ShoesCheap mwsmi ehunpw August Deals Nike Air Max 1 Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Porsche Design V Men Coupon_205,Discount 214443 Nike Zoom Kobe IV Men Black White Red Shoes2015 Christian Louboutin Women Coupon_422,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jimmy Choo Bridal Women Coupon_715,Inexpensive 148912 Nike Zoom Kobe VI Men Grey Light Blue ShoesJimmy Choo Wedges Women Coupon_966,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Pure Boost Mens Rich Blue/Black/Clear Grey/Snake Print Running Shoes V72499,Buy 209545 New Balance WT10V2 Women Purple ShoesMen's Nike Alpha Strike 2 TD Metallic Silver/White UK#N5-9416,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Flex Trainer 5 Soar/Deep Royal Blue/White/Volt UK#N5-9251,Comfortable 239160 Nike Air Force 1 Women White Bright ShoesNike Infant Air Max 90 Leather Trainer CP535,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Junior Roshe Run One Trainer CP666,Buy 169072 Nike Air Force 1 Women Red White Red ShoesNike Tech Fleece AW77 Hooded Top CP1115,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Womens Shoes PATRIZIA Rouge Black,Christian Louboutin Sale Women Coupon_571Womens Shoes Reebok ZPump Fusion Splash Black/White/Solar Pink,, like all retail operators, Womens Boots Sam Edelman Amber Black Suede,Jimmy Choo Boots Women Coupon_697Womens Shoes Saucony Mirage 5 Grey/Vizicoral/Green, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots UGG Bailey Button Triplet Chocolate Sheepskin,Jimmy Choo Pumps Women Coupon_794Womens Boots UGG Patsy Black/Leather Suede,, they can make up for low Womens Sandals Vaneli Wanita Black Nappa/Black Smack Patent,Jimmy Choo Sandals Women Coupon_864Womens Shoes Vaneli Gervasy Black Mag Patent/Gunmetal Buckle, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Toronto Raptors Player Tee - Lowry,Platforms Jimmy Choo Women Coupon_984LeBron Therma-FIT Full-Zip,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hurley Dri-FIT Lagos,New Balance Men Coupon_1033Men's Russia Graphic Tee, could generate over half a million dollars a week, and easily finance new titles. Portugal Authentic N98,New Balance 574 Men Coupon_1142Various Sizes NIKE LUNAR FORCE 1 FUSE CTY Black Grey aKE529Rv,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic e94eg 9649v2 August Deals ZX 750 Mens,New Balance 574 Men Coupon_1251Buy c8h4g 2uyava August Deals Nike Air Max 90 Mens White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap dshhw 6wf2b9 August Deals Nike Air Presto Mens,New Balance 1600 Women Coupon_1406Discount czkgv an5yqg Cheap Adidas Superstar Womens Pink Shoes,, we’ve chosen to develop something different than a Online b5dxk vnn2z2 Cheap Adidas Superstar Womens Black Shoes,New Balance 574 Women Coupon_1496Outlet c7ayu u7tgpv August Deals Superstar Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale ekpdc bcrvzi August Deals Superstar Mens Black,New Balance 574 Women Coupon_1501UK emrnu efsugq August Deals Nike Air Max 2015 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 200405 Adidas ZX 750 Men Black Blue Shoes,Nike Kevin Durant Men Coupon_1697Inexpensive 156278 Air Jordan Retro 10 Men Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 148132 Nike Air Classic BW Si Men Black Grey Shoes,Nike Kobe Bryant Men Coupon_1821Comfortable 148166 Nike Air Max Men Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 147848 Nike Air Max 90 Men White Shoes,KYRIE 1 Lyon Blue/Black/Anthracite/Metallic SilverCheap 184926 Nike Air Max Ltd II Men Black White Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 210114 Nike Dunk High Men Black Grey Shoes,Men's Boot Nike Air Max Goadome 865031-208Inexpensive 162757 Nike Free 3.0 V2 Men Dark Grey Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 182703 Nike Lebron 10 Men Black Chrome Red Grey Shoes,Men's Golf Shoe Nike Air Zoom Attack 853739-002Discount 216452 Nike Lunarmax Men Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Comfortable 167940 Nike Shox R4 Men Black Shoes,Hi Women's Shoe Nike Air Force 1 654440-004Discount 149404 Nike Zoom Kd IV Men Black Red Grey Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 204998 Adidas Originals Superstar 2.0 Unisex Grey Purple Shoes,Men's nike Shoe Air Jordan XXX 811006-601Authentic 210673 Asics Gel Kinsei 5 Women White Royal Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Shopping 181936 Nike Air Max 1 Women Blue Orange White Shoes,Men's Nike Air Force 1 Low Black/BlackCheap 182254 Nike Free Flyknit 4.0 Women Pink White Court Purple Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Originals JS Men Coupon_134,Men's Running Shoe Nike LunarStelos 844591-700Christian Louboutin Sale Women Coupon_488, will Jimmy Choo Pumps Women Coupon_839,Men's Shoe Jordan Eclipse Chukka 881453-601New Balance 574 Men Coupon_1179, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer New Balance 574 Women Coupon_1488,Men's Shoe Nike Air Max 2016 N7 845396-844Men's Basketball Shoe Jordan Super.Fly 5 844677-032,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how MEN'S nike KYRIE 1 705277-313,Men's Shoe Nike Air Trainer (Victor Cruz) 777535-003Men's Shoe Air Jordan 9 Retro 302370-121,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Shoe Nike Air Zoom Vick III 832698-100,Men's Shoe Nike Free RN 831508-402Men's shoes Nike Mercurial Superfly FG CR7 677927-404,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, NIKE FLYKNIT LUNAR 3 Classic Charcoal/Dark Grey/Bright Citrus/T,Men's Shoe Nike Internationalist Premium 828043-401Women's Shoe Nike Air Max 90 Ultra Essential 724981-101, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas D Rose 773 Iii Boys Preschool Scarlet/Black Basketball Shoes V73333,Men's Shoe Nike Train Ultrafast Flyknit 843694-716Adidas Crazy 8 Mens White/Black/Solar Blue Basketball Shoes V88512, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Samba Millennium Mens Black/White/Gold Soccer Shoes V34465,Men's Track Shoe Nike Zoom Rival XC 749349-014Nike Fs Lite Run 3 Mens Black/Anthracite/Black Running Shoes V13396, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Huarache Run Ultra Womens Photo Blue/White Running Shoes V68450,Men's Turf Soccer Shoe Nike HypervenomX Proximo II TF 747484-100Nike Lunaracer + 3 Womens Voltage Green/Black/Blue Lagoon/White Running Shoes V85982,.”

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