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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free 4.0 V2 Mens Cool Grey Reflective Silver Shoes C20q1004,True Religion Geno Relaxed Slim Fit Jeans Blue R83x1635,Nike Shox NZ III Third Mens White Red D37m7663,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, VANS Old Skool Classic Slip On Avatar Tribal Style Low Grils SHOE E69m1571,Paul Smith Jeans All Over Khaki Safari Shorts Y94v6715,Discount Sale 2015 Latest Nike Air Max Zero QS 87 Retro Mens Running Shoes Black White 789695-006 In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Sale 2015 Nike Free 5.0 Kids Running Shoes Children Sneakers Online Shop Pink White In the UK online,Paul Smith Charles Derby Shoes Black Q54e7387,Discount Sale Air Jordan 4 IV Retro 2012 New Lightening Mens Shoes White Black Red In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Discount Sale Nike Air Max TN I Mens Shoes Youth black yellow green In the UK online,Nike Air Force 1 Low Mens All White U89h8143,Discount Sale Nike James Lebron X 10 for Men in 70206 In the UK online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount Sale Sale Nike Air Jordan 13 Kids Grey Pink In the UK online,Nike Air Jordan 9 Mens New Style Black Blue Line Shoes H95m8208,Adidas Terrace Court SA Derrick Rose 3.0 Basketball Shoes Green Yellow R52p1555 Wholesale online,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Flyknit Racer Mens Fast Delivery,Nike Dunk High Top Mens White Brown Cherry N26e1625,Nike Zoom Winflo 4 Discount Designer,, “This is something entirely new.” Attractive D1 MILANO Premium Pr 01 Watch - Brown Men's Watches - 78CO074,Nike Free 5.0 V3 Mens Orange Silver Shoes U44l4306,Best price BOB Plaid Jacquard Wool Blend - Multicolor Men's Coats - 78ET975,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Puma Rihanna Fenty Trainer High Shoes,Nike Free Run 2 Mens Gray Black Shoes P28p7377,Nike Air Jordan 4 Scales Black Grey Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Lotus Kyra Boots Black - Women's Shoes,Vans Canvas Classic Slip On Shoe A68r2132,New Balance Wn1600 V2 Netball Shoes Purple/White - Women's Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Superdry Womens Slinky Print Maxi Dress Ikat Cross Dot,Vans Suede N Canvas Old Skool Grey S58u3315,Under Armour Womens Heatgear Alpha Novelty Short Sleeve Top Navy/Blue/Orange,, they can make up for low utilization with a decent weekend. Converse Womens All Over Print Winter Leggings Black Star Multi,Discount Sale 2015 Discount Nike Air Diamond Turf 2 Mens Shoes On Sale White Grey Blue In the UK online,Nike Air Max 90 EM Womens Fushia S72v7787,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Blazer Low Premium Vintage Suede Womens Pink White Shoes B38d1966,Discount Sale 2015 New Nike Wmns Roshe Run Print Mens Shoes Discount Online Shop Couples Sneaker Land In the UK online,Nike Cortez Nylon Women Shoes Modern Blue H65j2149, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free TR Fit 2 Womens Lemon Yellow Jade Purple Red Shoes E74u1618,Discount Sale 2015 Nike Free Run 5.0 V3 Men Shoes Dark Blue White In the UK online,Discount Sale 2015 Latest Nike Roshe Run 3 Shoes Online First Womens Sneakers On Sale All Red In the UK online,. Plumer said The VOID is also considering franchise locations, Discount Sale Buy MSUH5FXT Women Fitflop Floretta Indium Flower Thong Sandal In the UK online,Discount Sale 2016 Fragment Design x NikeLab Air Trainer 1 SP"US Open"All White Mens Shoes Online Sale In the UK online,Discount Sale Nike Air Max 90 Womens Shoes Fur 2014 Releases Red In the UK online,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Lebron XI XDR Basketball shoes for Men Purple S46p5422 Shop,Cheap Air Jordan 6 Black Yellow Blue Men's Basketball Shoes,Cheap Nike Air Max 2017 Black Men's Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 90 Green Blue White Shoes,Nike Air Max Zero Grey White Shoes,Nike Dunk High Top Yellow Red White Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Barbour Portrait Leather Billfold Wallet Brown S76a9264,Quite Nice JEREMY SCOTT Polka Dot Cotton Knit Sweater - Yellow / Black women's Knitwear - 82NU375,Peaceful Hooligan Lockdown Regular Tapered Trousers Navy P43r3636,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Force 1 Low Mens Black White M6r9701,Reebok Cl Lthr Sea-Worn Womens Light Grey,Nike Air Max 90 Mens Black White Blue U72l7015,, and the entertainment giant made an investment in the company. Nike Air Max 90 Mens Lightblue Black White V41v3609,Karrimor Wellington Boots Red/Dark Grey - Women's Shoes,Nike Dunk High Top Mens All White Green Z69v9683,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Roshe Run Suede Star Promo Mens Red Black Shoes T9f6318,New Balance W560 V6 Light Stability Running Shoes Black/Pink - Women's Shoes,Vans Classics Leather N Canvas Era Wingtip Chocolate P89z8661, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Firetrap Penny Pumps White - Women's Shoes,Discount Sale 2015 Discount Nike Zoom Fit Agility Sneakers On Sale Womens Shoes Black Fluorescent Pink In the UK online,Jacqueline De Yong Womens Lime Dress Cloud Dancer,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Bench Womens Bench Beach Corp Tank Top Black,Discount Sale 2016 Nike Air Max Tailwind 8 Print Sneakers Light Blue/Black White Womens Running Shoes Online 805942 400 In the UK online,Nike Air Max 90 Hyperfuse Womens Orange M22r1435,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Blazers High Womens Purple Orange Shoes T5n7722,Discount Sale Discount EPAFR4B4 Women Fitflop Yoko Pebble Khaki Folded Flower Slippers In the UK online,Nike Free 4.0 V2 Womens Gray Green Shoes L88g6379,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount Sale 2015 New Air Jordan Retro Womens Shoes Online Black Rosa In the UK online,Discount Sale Nike Air Max 90 Womens Shoes Wholesale Black White Red In the UK online,Discount Sale Latest Nike Air Max 2016 II Sneakers Nano TPU Material Pink White Womens Running Shoes Online 764892-707 In the UK online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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