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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Clarks Varick Hill Cognac Leather Boots (Cognac Leather) -,Air Force 1 Low Wolf Grey/Green-White,Men's DC Trase TX SE Granite Sneakers (Black/Gunmetal/White) - B,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Dune London Tidal Sneakers (Grey Suede) - FZ261E38J,Air Jordan 7 "Cigar" Team Red/White-Gum Light Brown Jordan Retro,Men's Florsheim Castellano Monk Strap Oxford Black Loafers (Blac,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Giorgio Brutini 66014 Black Leather Boots (Black Leather),Air Jordan XXX1 "Snakeskin" Wolf Grey/Black,UK Outlet Nike Pro Hyper classic medium padded sports bra support for Women,). UK Outlet Nike Pro Max Hyperwarm Sox Training for Women,Cheap Air Jordan 32 Low White Jade Black,UK Outlet Nike Dunk Sky Hi shoe reflective SneakerBoot for Women,, VRcades, 2015 Nike Air Jordan 4 Columbia Women's Shoe Black/White No.2534,Cheap Nike LeBron Soldier 10 Dunkman FREE SHIPPING,Nike Air Jordan 11 Low Women's Shoe Black/White No.2228, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Air Max 90 Thea Print Women's Shoe Royal Blue/White No.1963,Jordan Super Fly 5 Royal Blue/White Griffin Sneaker,Nike Free Olympics V1 Women's Shoe Black/Peach Blossom No.1748,.

LeBron Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Womens Dunk Sky Hi City Pack Red Green Black,Kyrie 4 On Sale Black/White-Gym Red,Womens Jordan 4 IV "Doernbecher" Glow in the Dark Green/Black-Red,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Women Adidas Originals Miss Stan W Trainers - Rubber - Noiess Noiess Roclfl - 3480323vp,LeBron Soldier 11 Sneaker University Gold,Women Ash Coca Trainers - Rubber - Suede Et Nappa Naturel Chamois Platine - 4611171hx,, China, open to the public. Women Bensimon Tennis Nuage Trainers - Rubber - Rouge - 1601730ov,LeBron XIII Top Sale White/Blue-Volt Cheap,Women Buggy Gypsee Trainers - Rubber - Vert D eau - 1300043ll,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women Converse Chuck Taylor All Star Monochrome Canvas Ox W Trainers - Rubber - Blanc Mono - 6343997de,Mens Air Jordan 5 Chris Paul PE Royal Blue/Fire Red-White,Women Desigual Loli Flip Flops - Rubber - Turquesa Palo - 5384838vn,, Pure Imagination, Women Esprit Megan Lace Up Trainers - Rubber - Serpentine Green 382 - 1405302in,Mens Air Max 2017 Black Mesh Upper For Cheap,Women Georgia Rose Benicia High Heels - Synthetics - Nappa Nero - 2984972ps,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Women Geox D Snake C Trainers - Rubber - Blackblack - 9520914ym,Mens Jordan 1 Retro Black/Metallic Gold-White,Women Ippon Vintage Run Show Trainers - Rubber - Argent - 754794zt,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Women Keds Taylor Swift Ch Hearts Trainers - Rubber - Charcoal - 5026545st,Mens Jordan 9 Black/Dark Charcoal-True Red,Women Le Routard Rd.15.Ivana Trainers - Rubber - Bordo 014 - 1085093ho,, says the global location-based VR entertainment market will more than double in 2018, Women Michael Michael Kors Philippa High Top Trainers - Rubber - Black 001 - 5085052yq,Mens Nike Air Max 2016 White Blue Lagoo Black For Cheap,Women Nike Wmns Blazer Mid Suede Vintage Trainers - Rubber - Cargo Khaki Sail - 5277814ki,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women Nike Wmns Nike Lunarglide 6 Nwm Trainers - Rubber - White-reflect Silver-snct Glow - 7787733eq,Nike Air Foamposite One top Sale Metallic Gold/Black,Women Palladium Baggy Leather W Trainers - Rubber - Sunrise Chocolate - 2349757vh,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Puma Puma Ikaz Mid Dazz Trainers - Rubber - Black Grey - 5052632ai,Nike Air Max 90 Authentic Shoe Ultra 2.0 Essential Triple Black,Women Rocket Dog Andrea Trainers - Rubber - Gelato Pink - 1694084rc,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women Skechers Go Walk 2 Flash 13960 Sport Shoes - Rubber - Navy Hot Pink - 266118xb,Nike Air VaporMax Running Shoe KPU Coffee/Beige,Women Tbs Aurane Trainers - Rubber - Ebene - 7730768wk,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women Umo Ficelle W Sport Shoes - Rubber - Cyclamen - 8607298bk,Nike Hyperdunk 2017 Midnight Navy Yellow,Women Veja Taua Mid Trainers - Synthetics - Black Copper - 3429745nw,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Mens & Womens Adidas Top Ten Mid White Light Blue Red Leather Shoes,Nike KD 8 Army Green/Red-White,Nike Air Max 90 Wolf Grey Mulberry Magic Mint Womens Trainers,.

VRStudios, founded in 2014, Adidas Superstar Up Strap Casual Shoes Women Black/White,Nike Kobe 10 Black/Bright Crimson-Black-Gold,Asics Gel Noosa Tri 10 Running Shoes Women Black/Gold/Gold,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Free Distance Running Shoes Women Black/White/Green/Orange,Nike Kobe 8 "Christmas" Wolf Grey/Green-Black,Nike Lab x Sacai Womens Dunk Lux Volt Obsidian,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

UK Outlet Nike Velocity 2.0 Practice football jersey for Men,Nike PG 1 Top Sale Snake Leather Black Red White,UK Outlet Nike Football Icon T for Men,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, UK Outlet Nike Golf Polo bold stripes for Boys,Under Armour Curry 2 Black/Gold,UK Outlet Footwear Nike Mercurial Superfly Free for Men,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. UK Outlet Nike Free Instruction train Flyknit for Men,Under Armour Curry 4 Low FREE SHIPPING CNY Rocket Red/Aluminum-Black,UK Outlet Nike Presto for Girls,, overall, every single one of these experiences is any less than flat out amazing. Magnum Classic Boot No.1183,Men Aigle Jodhpur M Sport Shoes - Synthetics - Marron - 4385233xe,Nike Blazer Cashmere High Men's Shoe Black No.1867,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Sinner Cork Stripes Flipflops No.1444,Men Birkenstock Madrid Flor M Sandals - Synthetics - Black Mat - 1103595hm,Air Jordan XIII Low Black/Chutney,, “This is something entirely new.” Jordan Super.Fly 2017 Gym Red/Black Griffin Sneaker,Men Coca-cola Shoes Garrafa Flip Flops - Rubber - Black - 7351717vy,LeBron XIII Top Sale "Summit Lake Hornets" Black/Blue,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Air Max Tn For Cheap KPU Upper Camo Olive Cargo/Desert,Men Glerups Poras M Slippers - Leather - Naturebrown - 1330565uv,Mens Nike Roshe Run top sale Suede Black Yellow,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Air VaporMax Running Shoe Vivid Pink/White,Men Jordan Jordan Flight Runner 2 Sport Shoes - Rubber - Black Wolf Grey-gym Red - 7130949wx,Nike Kobe 10 Appetite for Destruction Black/Gold-Red,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Kyrie 2 Flyknit Gym Red/Black,Men Marvin co Nabourlo Lace-up Shoes - Rubber - Camoscio Noce - 8691204ta,Supreme x Nike Air Force 1 High White/Black,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Asolo Agent Gv Sport Shoes - Rubber - Black - 9941959aw,Men Nike Magista Onda Fg Sport Shoes - Rubber - White Psn Green-blk-ttl Orng - 8177894ar,Men G-star Patton V Officer Plain Toe Ankle Boots - Rubber - Tan Leather - 81963sv,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men Marvin co Yaldi Loafers - Leather - Velours Marron - 6982688sw,Men Nike T90 Shoot Iv Fg Sport Shoes - Rubber - Volt Black-citron - 8846655hw,Men Puma Descendant V3 Sport Shoes - Rubber - Cloisonne - 9324529po,, they can make up for low utilization with a decent weekend. Men The North Face M Storm Sandal Sport Shoes - Rubber - Demitasse Brown Zion Orange - 9358815mc,Men Quiksilver Java Wordmark Flip Flops - Synthetics - Black Grey White - 2682618jn,Mens New Balance NB CM1600 2012 Fall Grey White Suede Sneakers,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 90 Paris Saint-German Mens Red Patent Leather Training Shoes,Men Rondinaud Carville Slippers - Rubber - Brun - 1658249np,Nike Hyperdunk 2015 Basketball Shoes Men Pink/Black/Pink/White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Tubular X Casual Shoes Men Black/Black/White,Men Tbs Piazza Trainers - - Black - 8916201jd,Nike Roshe One Hyperfuse Br Casual Shoes Men Blue/Blue/White,. Plumer said The VOID is also considering franchise locations, Nike Air Jordan Eclipse Off Court Shoes Men Black /Blue /Red /Yellow,Adidas Climacool Modulate Black Red Mens Running Shoes,Nike Air Pegasus 32 Running Shoes Men Platinum/Black/Dark Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Legend Speed (MLB Rangers) 00030439X-RN4 University Red,Nike Hyperquickness Basketball Shoes Men Black/Green/Dark Grey,Nike Premier Rafa Icon 628543-011 Black/Black/White, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Pro Combat Hyperwarm Fitted Shield Max (LSU) 00029685X-LS1 Court Purple,Nike Manoa Leather Boots Men Black,Nike Air Force 1 AC PRM QS White Midnight Navy,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Jordan 6 VI Retro White Infrared Black,Adidas Tubular X Casual Shoes Men Red/Black,Nike Air Max 90 Ice Graphic Remix Pack Atomic Mango Orange,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Prize 2 Dark Gold Leaf Brown (555269-722),New Balance 574 Suede Casual Shoes Men Grey,Nike Dunk High Supreme French Football Federation Pack Black Pinstripe,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Nike Hyper Quickness Black Photo Blue Grey (599519-003),Nike Sb Portmore Canvas Casual Shoes Men Black/White,Nike KD 7 VII EP Easy Money Green,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Nike Lunar Hypergamer Low Black Sport Red (511368-001),Puma R698 X Roxx Casual Shoes Men Black/White,Nike SB Dunk Low Premium Salmon Fish Ladder Atomic Pink,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, adidas Caprock Grey - Mens - Size,The North Face Litewave Ampere Casual Shoes Men Grey/Purple,Adidas NMD R2 "Future Harvest/Multi" (BY9915),, is backed by Warner Bros., adidas Originals Tubular Doom Sock Primeknit Noble Indigo/WHT/Legend Ink CQ0942,Asics Gel Nimbus 17 Running Shoes Men Black/Black/Silver,MEN 'S SHOES SNEAKERS ADIDAS ORIGINALS EQUIPMENT EQT BASK ADV [CQ2996],, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. ADIDAS Porsche Typ 64 Casual Shoes Trainers Men Sneaker,Nike Air Max 95 Running Shoes Men Dark Grey/Grey/Black,CQ2278_adidas Shoes ,, Alien Zoo, CQ2628 adidas Shoes ,Nike Free 4.0 Flyknit Running Shoes Men Red/Black,Men Leather Shoes *ADIDAS CORTVANTAGE* BB0147 * Reduced - 10 C$ Till 30.MAY !!,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. ADIDAS MAN SNEAKER SHOES WHITE CODE ZX FLUX ADV S79011,Reebok Twistform Force Running Shoes Men Grey/Black/Black/White,ADIDAS N-5923 Navy-White-Black Iniki Runner old school running sneakers new,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Shoes Online - MRL 247 MC "Mint Cream",Nike Zoom Victory 2 Track Spikes Men White/Black/Blue,Adidas Originals Campus Shoes Multi Solid Grey / Running White Ftw / Multi Solid Grey T45e30,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Adidas Soccer X15.1 Primeknit Firm Ground Cleats Solar Gold W82d24,Jordan 3/4-Sleeve Raglan 642460-222 Medium Olive/Medium Olive Heather/Black,Adidas Originals ZX Flux Shoes MULTI J4y23,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Adidas Short Sleeve Tops Techfit Base Tee Semi Solar Slime H96j27,Jordan Flight 23 NYC AS 777829-010 Black/Black/Gym Red,Men's ALDO Cynfran Loafers (Brown Suede) - CC222G27O,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Men's Bostonian Narrate Plain Boots (Black Leather) - DT328W41G,KD Surge Elite 641306-891 Team Orange/Black/Black,Men's Cole Haan Pinch Buckle Burgundy Loafers (Black) - IO300N27, people is actually going to be at a local VR Arcade. Men's Dr. Martens Pascal 8-Eye Boot Purple Virginia Boots (Black,NFL Buffalo Bills Game Jersey (Mario Williams) 479409-104 White,Men's Foamtreads Glendale Black Slippers (Black) - HJ603T19U,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Havaianas Hype Flip Flops Sandals (Ice Grey) - UO450Q82U,NFL Detroit Lions Limited Jersey (Reggie Bush) 468921-489 Battle Blue,UK Outlet Nike Miler top of dry short sleeve Running for Women, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the UK Outlet Nike Lunar Training Sculpt for Women,NFL New York Giants Game Jersey (Eli Manning) 468962-495 Rush Blue,Nike Air Jordan 4 Women's Shoe White/Grey No.2621,, and for a growing list of partners, Nike Free 5.0 V2 World Cup Women's Shoe Red/Orange No.2036,NFL Seattle Seahawks Limited Jersey (Marshawn Lynch) 479221-056 Wolf Grey,Womens Air Jordan 1 Green Black Purple,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Women Adidas Originals Bankshot 2.0 W Trainers - Rubber - Ftwbla Rouge Noiess - 1421782nq,Nike 4" Volley NESS5349-614 Red,Women Asics Lady Gel-zaraca 4 Sport Shoes - Rubber - Black White Silver - 7572707ar,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Buggy Synius Trainers - Rubber - Blanc - 1420033cv,Nike Ace Logo 576605-065 Dark Grey Heather/Black/Bright Mango,Women Converse Chuck Taylor Reptile Print Ox W Trainers - Rubber - Black Blanc - 688266fa,.

Women Eleven Paris Bastee Trainers - Rubber - Hands - 5844410az,Nike Basketball Team (Connecticut) 00030315X-UC1 College Navy,Women Georgia Rose Sandide Loafers - Rubber - Ante Marine + Tacon Argent - 3231736cr,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Women Ipanema Anatomica Metalic Ii F Flip Flops - Rubber - Blue Silver - 5582242ns,Nike College Fly (Baylor) 00030416X-BX1 Green,Women La Maison De L espadrille Sabline Rayure F Espadrilles - Rubber - F Ecru Rouge - 8402594oz,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Women Manas Mapia Trainers - Rubber - Sable - 4257236rt,Nike Division Champs "Run The" (NFL Seahawks) 00032912X-SP1 College Navy,Women Nike Wmns Nike Air Revolution Sky Hi Trainers - Rubber - Lght Bn Lght Bn-white-fdd Olv - 2335167ja, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Women P-l-d-m By Palladium Gaetane Twl Trainers - Rubber - Old Rose - 6690188rw,Nike Dri-FIT Sprint Crew 642796-413 Light Blue Lacquer/Blue Force,Women Reebok A Keys Wedge Trainers - Rubber - Symphony Blue-modern Olive-green-blue-tan - 5188311mp,, VRcade royalties for developers are on the rise, Women Shellys London Funcluo Trainers - Rubber - White Textile - 3871815ob,Nike Element Half-Zip 504606-703 Volt/Black,Women Supra Skytop W Trainers - Rubber - Black White White - 5943979zu,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. UK Outlet The general field of Fly Nike football fever Hoodie 2.0 for Men,Nike Legend March (Texas) 00030937X-TX1 Dark Orange,UK Outlet Nike SB Geoff McFetridge 1 T for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK Outlet Nike SFB Field 8 "Boot for Men,Nike Platinum Fly Rush 2.0 Half-Zip (NFL Cardinals) 597618-060 Anthracite/Metallic Silver,UK Outlet Nike Zoom Victory Spike Elite Distance for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, 2015 Nike Air Max Men's Shoe Black No.2828,Nike Pro Combat Core 2.0 Fitted Short-Sleeve Crew 449787-012 Black/Black/Cool Grey,Nike Air Jordan 5 Men's Shoe Veins Black/Silver No.2667,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Mens Mesh Trainers Air Max 90 Hyp Premium Midnight Blue Navy Red White,Nike Air Max 90 Anthracite Yellow,Adidas Originals Tubular Runner Casual Shoes Men Navy,, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Nike Sb Portmore Renew Casual Shoes Men Black/White/Dark Grey,Nike Air Max Hyperize Los Angeles Lakers Pau Gasol PE,Nike Air Huarache Run Ultra Running Shoes Men Dark Grey/Black/White,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oNike Shox Nz Se Jacquard Running Shoes Men Red/Light Red/Black,Nike Air Prize 2 Winter Pack Wheat Brown (555269-720),Jordan Best Of NY 809383-010 Black/Gym Red,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations NFL Carolina Panthers Elite Jersey (Cam Newton) 479110-100 White/Black/Tidal Blue,Nike Classic Cortez Leather Midnight Navy Metallic Silver White,NFL San Francisco 49ers Limited Jersey (Patrick Willis) 479190-103 White,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Advantage Premier RF 618924-600 Challenge Red/Team Red/University Red/Team Red,Nike Flex Experience 3 (TDV) Hyper Pink Silver Royal Blue (653700-600),Nike Disruption Long-Sleeve (Connecticut) 00030931X-UC1 Navy,, and the entertainment giant made an investment in the company. Nike Fad Futura 589847-100 White/Dark Grey Heather/Vivid Blue,Nike Free 5.0+ Purple Dynasty Dynasty Grey,Nike Key Bold Heather Stripe 585824-037 Medium Base Grey/Medium Base Grey/Metallic Silver,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike My Player Name and Number 2 (NFL Lions / Matthew Stafford) 558945-486 Battle Blue/Dark Grey Heather/Stafford,Nike Jordan CP3.VII 7 X Chambray Blue Black,Nike Pro Combat Hypercool Vapor Power Compression 585130-703 Volt/Black/Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Air Force 1 07 LV8 Black Gum Light Brown,Nike KD 6 VI Elite Gold Collection White Crimson Gold,Nike Air Jordan SC-2 Varsity Red Black White,, like all retail operators, Nike Air Max Hyperize New Orleans Hornets David West PE,Nike LeBron 12 XII EP Witness Laser Orange,Nike Cortez Basic Premium QS Day Of The Dead Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Free Woven 4.0 Carmine Daring Red Blue,Nike Lunar Hypergamer Navy Photo Blue Orange,Nike Kyrie 1 Rise China Black Tour Yellow,, they can make up for low Nike Roshe One Natural Motion QS Polka Dot Black White,Nike Roshe One Premium Bright Crimson Emerald Black,adidas Clima Cool 1 Black - Mens - Size, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNew MENS ADIDAS GRAY BLACK SWIFT RUN TEXTILE Sneakers Running Style,Nike T90 Shoot 4 IV IC Bright Mango Crimson Black (472558-808),Adidas Men 's Tuburlar Runner Primeknit Blue Spice/Core Black/Vintage White B2557,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” adidas Mens PureBOOST DPR Running Shoes Trainers Sneakers Grey Sports Breathable,New Sz 10.5 ADIDAS ORIGINALS FORUM LO BY4156 RUNNING WHITE BLACK GOLD METALLIC,Men 's adidas Tubular Shadow Casual Shoes Core Black/Core Black BY4392 BLK, could generate over half a million dollars a week, and easily finance new titles. 1707 adidas Ace Tango 17.3 Indoor Men 's Soccer Boots Football Shoes CG3708,Adidas Originals AF 1.4 Scarlet Red White Low BZ0614 Men,adidas D Rose Menace 3 III Derrick Black Gold White Men Basketball Shoes CQ0523,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Response Running Shoes (CQ0014) Athletic Sneakers Trainers Runners,CQ2388 Adidas Originals NMD R1 Stlt PK Primeknit Boost Black Blue Lifestyle Men,Shoes Online - Zoom Kd9 Elite "Black", to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Baseball PowerAlley 3 Cleats Power Red / Running White / Tech Grey Metallic Y17j45,ADIDAS SWIFT RUN PRIMEKNIT BLACK/GREY CG4127,Adidas Neo Sunlina Shoes Solar Pink / Neon Pink / Flash Pink W97c57,, we’ve chosen to develop something different than a Adidas Short Sleeve Tops Kansas Jayhawks Fired Up Reflector Tee Multi K80z28,ADIDAS EQT SUPPORT 93/17 WHITE/BLUE/BLACK BZ0592,Men's Aquatalia Andre Sneakers (Black Woven Full Grain) - BL136L,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Clarks Charton Mix Sneakers (Dark Brown Leather) - GF115E0,Adidas Originals Swift Run Base Green Olive Knit Mens Running All NEW,Men's Dr. Martens 1460 Grizzly/Bark Boots (Aztec) - YL733V00U,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's FootJoy DryJoys Casual White/Navy Sneakers (White/Navy) -,Adidas Gazelle Trace Green Core Black Mens Suede Low-Top Ortholite Trainers,UK Outlet Nike Running Hoodie Run Fast for Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK Outlet Nike Roshe A premium for Women,NEW Adidas NMD R1 Nomad Runner CHAMPS EXCLUSIVE Chalk White Olive CQ0758 Sz 10.5,Nike Air Jordan 12 Leather Women's Shoe Black/Red No.2479,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free 5.0+2 Women's Running Shoe Peach Blossom/White No.2187,Adidas Originals x PLR Shoes Blue Men 's Sneaker Gym Shoe NEW by8689,Womens Air Max Tn For Cheap Mint White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Arena Athena Woman Hook Sport Shoes - Synthetics - Black Deep Grey Fuschia - 4354749ev,ADIDAS NMD RACER "UBRAN RACING" 2018 CQ2441 OG NMD HU NBHM JUICE CLOT,Women Birkenstock Madrid Flor W Mules Clogs - Rubber - Mirror Rose Gold - 5253143tv,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women Converse Chuck Taylor Lux Reptile Mid Trainers - Rubber - Black Mono - 8099994nw,Adidas Men 's Terrex Trailmaker Shoes,Women Fabio Rusconi Tina Trainers - Rubber - Combi 1 Beige green - 6085319bb, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women Grendha Tesouros Wedge Flip Flops - Synthetics - Brown Black Beige - 9659675wb,Adidas Skateboarding - Adi-Ease Premiere - Skate Shoes Trainers Suede,Women Karston Cacao Trainers - Rubber - Cuivre - 7314600rw,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Women Madison Ayus Boots Wellies - Rubber - Black - 5738697hg,1706 adidas Nemeziz 17.3 Artificial Grass Men 's Soocer Football Shoes S82340,Women Nike Wmns Nike Dual Fusion X Sport Shoes - Rubber - Wlf Gry Pnk Pw-pr Pltnm-fchs G - 5580340rx,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Women Pataugas Bono Es Trainers - Rubber - Black - 361276gf,adidas Aerobounce PR M Black White Men Running Shoes Sneakers DA9917,Women Rocket Dog Jazzin Trainers - Rubber - Seeing Spot Cotton Natural - 4116734ut,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Women Supertrash Rocksneaker Trainers - Rubber - Black - 508609qn,Adidas Men 's Shoes Court VL Low Trainers Leather Trainers Sport Shoes Retro NEW,Women Vans Sk8-hi Platform Trainers - Rubber - Stud Eyelets Black - 5690004yy, will New Balance NB WR996 Fire Red White Cyan Blue Womens Suede Shoes,Adidas Response Running Shoes (CQ0015) Athletic Sneakers Trainers Runners,New Balance 530 Robo Tech Casual Shoes Women Blue/Grey, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Flyknit Air Max Running Shoes Women White/Black,Shoes Online - Gazelle "Solid Grey",Nike Womens Air Max 1 Ultra Moire CH Royal Blue White,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Womens Free 5.0 Flash Hyper Grape Reflective Silver,Shoes Online - ML 597 RSD "Black",Nike Zoom Kobe 6 VI Grinch Christmas VIP Employee Appreciation Wooden Box Set,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, UK Outlet AC Nike Legend Team Issue (MLB Braves) T for Men,Adidas Training adilette Gold Slides Core Black / Metallic Gold / Black J18e66,UK Outlet Nike Zoom LeBron Soldier 9 Premium shoes (Oregon) Basketball for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK Outlet Nike Alfa Shark 2 3/4 Football Cleat for Boys,Adidas Football Dark Ops Freak x Kevlar® Cleats Branch / Sesame / Cargo V88g15,Hi-Tec Summit Lite WP Men's Walking Boots No.1282, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free Trainer 3.0 V3 Men's Shoe Light Grey/Fluorescent Green No.2299,Adidas Outdoor Terrex Agravic GTX Shoes Core Black W35e92,Air Max 90 Authentic Shoes KPU Upper Royal Blue/White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” LeBron Soldier9 Top Sale White/Black-Grey,Adidas Neo Cloudfoam Flow Shoes Core Black O57j22,Mens Nike Air Huarache Black Volt, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Hyperdunk 2016 Low Wolf Grey,Adidas Graphic Tees Andrew Wiggins Timberwolves Alternate Game Time Tee Black K31p96,Nike Kyrie 1 Black/Reflect Silver-Dark Grey-Green Glow,.”

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Andal introduced the company’s Under Armour Curry Two Wolf Grey/Black-Orange-Yellow,Adidas Short Sleeve Tops Camouflage A Tee Medium Grey Heather M63c76,Men Giesswein Dannheim Ankle Boots - Rubber - Anthrazit - 6103261xs,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Nike Nike Roshe One Print Sport Shoes - Rubber - Wolf Grey Wolf Grey-dark Grey - 1021528fo,Adidas Short Sleeve Tops Barricade Tee White W53j29,Adidas Marathon TR 10 Black Green Silver Mens Mesh Shoes,.

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