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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike - Trend 1 FB Trainer : Close cut Cost-Effective,Columbia Evapouration Pant Men's 65326,Le Sportif - Beautiful Eclat Paisley Trainer : Exotic Factory Sale,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Browning Mesh Back Clay Shooting Mitten - / Black Excellent Quality Cheap Retail,Mountain Hardwear River Gorge Crew LongSleeve Men's 65928,Aigle Artemis 2 Walking Boots (Men's) - Kaki Leisure Introverted,, China, open to the public. Harkila Norja Cardigan - Shadow Brown Melange New Free Shipping,Billabong Pivot X Board Short Men's 66894,Creative Recreation - Unique Design Cesario Low XVI Trainer : random High-end,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike - Popular Benassi Solar Slide 2 Sandal : Leisure Introverted,Reef Reef Groundswell Board Short Men's 66988,Nike - Trend Kobe X Trainer : Feminine Fashion Mall,, Pure Imagination, Creative Recreation - Export Outlet Cesario Low Woven Trainer : Sweetheart Professional Design,BANKS Sunset Hybrid Short Men's 67098,Merrell Freewheel Bolt Chukka Boots (Men's) - Espresso Members Polite big discount,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. On Sale - Converse Size 5 V81t7694,Prana Mojo Chakara Short Men's 67179,On Sale - Customised Crystal Bling Bow Adult Black Hi Top Converse 3 4 5 6 7 8 9 K60g3666,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. UK - Converse Cons Weapon 86 Mids Green Black Camo Men Basketball Shoes 144565C J3a6454,Billabong New Order X Overdye Hybrid Short Men's 67321,UK - Converse T22a1607,, says the global location-based VR entertainment market will more than double in 2018, Low-cost direct - Converse X John Varvatos Chuck Taylor All Star Reptile Silver Men Shoes 145390C S,DAKINE Pole Bender Short Men's 67450,Low-cost direct - Converse All Star Hi Tops Pumps Trainers Boots Canvas Uk Size 4 Double Tongue Q33,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Ct Lo Tops Pro Ox Steel Can/Black Suede Leather 151419C Uk 12 /Eur 46.5,K,Hot Sale - New Converse Pro Leather Hammered Metal Shoes Size 8.5 150836C All Star B41q8414,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Woman'S Black Converse Size 5 M3a8901,Nike Distance Elevate 7in Short Men's 67645,* Adidas Men Red White Black Football Beckham Adipower Predator Xi Trx Fg,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Originals Mens Light Blue Red Dragon Running,SmartWool PhD Run Short Men's 67727,* Air Max Bw White Blue Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Black For Men 2013 Running Shoes Air Max New,Dale of Norway Furu Sweater Men's 68174,* Black Yellow Dark Gray Adidas Men Mid Roundhouse,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * For Mens Brown Black Air Max 90,SmartWool Phd Tight Men's 69474,* Men Snow Black Air Max 90 Sliver,.

VRStudios, founded in 2014, * Nike Air Max Tn I Dark Blue Shoes Men's,Blundstone Casual Series Boot Men's 69623,* White Black Blue Mens Shoes Air Max Bw,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Hot Sale Soludos Original Espadrilles Men 8595-7524,The North Face Litewave Explore Mid Hiking Boot Men's 69763,Authentic Saucony Jazz Original Vintage Trainers In Burgundy Men 4346-7350,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Trefoil Graphic Tee (Blue) for Men,Five Ten Team 5.10 Climbing Shoe 70668,Adidas UK Shop - Adidas NYC ANTHEM JKT NGTSKY/BALGB (Blue) for Men,, “This is something entirely new.” KS123 Nike Kobe IX ELTE 9,Forsake Mack Shoe Men's 70802,Nike Lebron Soldier 9 (Team) Men Basketball Shoes Game Royal White Blue Hero Metallic Silver,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Field General 2 Men Football Shoes White Total Orange Black,Merrell Roust Revel Shoe Men's 70863,Nike Lunartempo Men Running Shoes Dark Obsidian Total Orange Radiant Emerald Voltage Green,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Affascinante Men,Adidas Outdoor Response Boost Trail Running Shoe Men's 71038,Adidas Men Hamburg Blue,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Discount Converse Men Chuck Taylor All Star Fulton Leather White,Adidas Outdoor Climacool Boat Pure Water Shoe Men's 71123,Cheap PUMA Men Basket Classic CITI Pack Black,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Men Old Skool Leather Black,Reef Draftsmen Sandal Men's 71276,Icebreaker Shifter FullZip Hoodie Men's 64632,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Fjallraven Karl Pant Men's 65004,Air Jordan 1 Mid Retro Men Basketball Shoes Cool Grey/White-Cool Grey XT53L,Arc'teryx Kappa Pant Men's 65390,, they can make up for low utilization with a decent weekend. Hurley Julian Phantom Board Short Men's 67028,Air Jordan Flight Club 80s Men Basketball Shoes Gamma Blue/Gym Red-Black CQ89X,RVCA Van Camper Short Men's 67399,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Athletic Recon Standard Issue 8.5 Short Men's 67729,Air Jordan Super.Fly 2 Men Basketball Shoes Gym Red/Black-White UJ02E,Adidas Outdoor Fastshell Mid CH Boot Men's 69669, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Trask Fiske Shoes Men's 70099,Nike Air Force Max 2013 Retro Men Basketball Shoes White/Pure Platinum-Ultraviolet HL84Q,Sidi Diablo GTX ColdWeather Shoes 70422,. Plumer said The VOID is also considering franchise locations, Vans Era Core Classic Skate Shoe Men's 70788,Nike LeBron XI (Everglades) Men Basketball Shoes Black/Wolf Grey-Atomic Mango-Metallic Silver QD98H,Salomon Wings Pro Trail Running Shoe Men's 71093,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men Sale New Puma 823 White Black Shoes,New Balance 574 Men Running Shoes Bronze/Grey LW72N,ADIDAS Originals NMD CS2 Primeknit - BA7212 - Ronin Sneaker, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Air Jordan 13 Retro Flint 414571 401 Mens basketball sport shoes,Nike Air Max 95 Premium Tape Men Running Shoes Newsprint/Dusty Grey-Black-Volt KO48U,Nike Air Max 2016 Ocean Fog Black Light Crimson Mens Running Shoes 806771 140,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Yeezy 2 SP Max 90 The Devil Series Gold Mens Running Shoes 508214 607,Nike Free Flyknit 4.0 Men Running Shoes Neo Turquoise /White-Brave Blue-Volt BB96A,Nike Kobe 11 EP Draft Day 836184 154 Men basketball sports shoes sneakers,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Mercurial V 11 Superfly FG full black ACC Mens football boots Soccer shoes,Air Jordan Hydro V Retro Men Sandals White/Fire Red-Black HP94U,Top Quality Nike Air Foamposite Pro PRM QS Vachetta Tan/Rose Gold-Sail 920377-200,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Roshe Run Print Aloha University Red Tour Yellow Sail Womens Running Shoes 599432 674,Nike Air Jordan 14 XIV Retro Ferrari 654459 670 Mens basketball sport shoes,Womens Nike Air Jordan 4 Iv Retro White Red Black Shoe Loved By Everyone,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Lacoste - Comfort Straightset Trainer : Rational Construction Provide,Nike Air Jordan X 10 Retro WHITE RED STEEL GREY STEALTH 310805 161 Mens basketball sport shoes,Seeland Douglas Windbeater Sweater - Faun Brown Melange globalization For Sale Designer,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * White Blue Men's 2012 Air Max Breathable,Kids Nike Air Max Fushia Blue Shoe Sale Shop,100% Quality Steve Madden Markey Leather Oxford Shoes Men 3339-2348,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 60% off Sale For Jack & Jones Gobi Suede Desert Boots Men 2853-2999,Mens Adidas Predator Lz Trx Tf Black Purple Shoe Lowest Prices Guaranteed,Buy BOSS Green by Hugo Boss Spacit Trainers Men 4896-3029,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Gel-Kayano 21 Silver Blue Running Shoes Mens,Mens Nike Air Jordan 1 I Retro Fur Inside White Black Red Shoe Free Shipping,Black White Red Gel Asics Bearskin Impression 8 Cushioned Running Shoes Fiery,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics GelKayano 22 Lite Show Running Shoe Men's 70551,Mens Nike Air Max Tn Glowing White Shoe Factory Outlet,Nike Zoom Stefan Janoski AC Skate Shoe Men's 70988,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 6-17-23 Men Basketball Shoes Dark Concord/Black-Pure Platinum-White JR36F,Mens Nike Air Max Tn I White Purple Shoe Save Off 50%,Nike LeBron XI Men Basketball Shoes Black/Diffused Jade-Light Crimson-Jade Glaze PL91X,, and the entertainment giant made an investment in the company. Nike Ruckus Low Men Lifestyle Shoes Sport Red/White-Obsidian NE68A,Mens Nike Air Presto High Grey Blue Shoe Save 40%-70%,New Balance 996 Men Running Shoes Green/Grey HH68X,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike SB Zoom Stefan Janoski Men Skateboard Shoes Armory Slate/White-Black QV66B,Mens Nike Classic Cortez Nylon Peach Pink White Shoe Cheap 100%,Men Sale Cheap Latest Style Ralph Lauren Darkblue Big Pony Fleece Hooded, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Free Run Tr Fit Black Blue Shoe Shop For The Best,Kanyon Outdoor Gorse X-Rider Boot - Super-Wide (Women's) - Chocolate Wear Good-Looking large discoun,Mens Nike Zoom Kd V Black Shoe Factory Outlet, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Salomon Speedcross 3 Cs Waterproof Blue Green Running Shoe Buy Online,On Sale - Converse Ctas Hi Sunset Glow Sunset Womens Hi Top Trainers S31x6420,UK - Converse Ct All Star Hi Canvas Mens Womens Ladies Unisex Trainers X51t1184,, we’ve chosen to develop something different than a Low-cost direct - Converse Ct Ox White/Multi Womens 547287C Uk 3-8 N36q5148,UK - Converse Ct All Star Syde Street Mid Black Blue Womens High Top Trainers Sneaker P27b6607,* Adidas Womens Purple Adicolor Ladies,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Women Black Orange Gray 2012 Air Max,Low-cost direct - Converse Women'S Chuck Taylor All Star Dainty Ox Leather Pink Black Us 9 -No Box,Asics Women Gel-Evate 3 Turquoise White Purple Running Shoes Colour,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas Colorblock Hoodie (Grey) for Women,Low-cost direct - Converse All Star Jack Purcell Cp Ox 1Q811 Navy Canvas Shoes Medium (B M) Women,Nike Air Max 90 Essential Womens Lifestyle Shoes Dark Grey Wolf Grey Summit White University Red,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Charms Nike Black 'Dual Fusion Lite 2' trainers-Women Gioco,Hot Sale - Women'S White Converse High Tops Chuck Taylor Size 7 Eu 40 Spring / Summer E27y1872,Nike Women Leather Classic Ultra White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Flex 2012 Run Women Running Shoes Black/Metallic Platinum-Medium Volt-White VK98K,Adidas Ladies Black Light Blue Bounce Tanks Serie Shoes Women,Women Shop Perfect Latest Style New Balance 998 Green Orange Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Get New Series Toms Red White Black Camouflage Canvas Shoes,* Air Max 90 Gray Shoes New Women,Nike Air Jordan 9 IX Retro The Spirit 302370 109 Women and Mens basketball sport shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Blue Silver Red Adidas Men St,Nike Air Zoom Pegasu32 Dos Womens Running Shoes Black Black White,* Nike Air Diamond Turf 2 Blue White Black Shoes Men's,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * White Black Red Nike Mens 2013 Running Shoes Air Max Trainers 1.3,Nike Nice Flyknit Zoom Agility Womens Training Shoes Black Dark Grey Volt White,Hot Sale Selected Homme Ronni Suede Chukka Boots Men 6056-9037, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheapest G-Star Krosan Mid Trainers Men 5704-6372,Freschezza Confortevole Womens,Asics Coral Blue Aqua Mint Gel Foundation 12 Stabilty Running Shoes Flash Indigo Sheepskin Explosion Models Kd, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Asics Wrestling Shoes Snapdown Navy Red Mens,Latest Converse Women All Star High Top Black,Men Pony Ralph Lauren Shoes Furniture Shock Absorption, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Ralph Lauren Short Sleeve Flag Nation Furniture Japan,Cheap Nike Women Roshe Platinum Fly Knit Platinum White,Adidas UK Shop - Adidas Climacool 1 Laceless Shoes (Black) for Men,.”

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