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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap Nike Free 4.0 V3 Men's Shoes (Carbon Black) Australia Online,Kids Nike Free Run Running Shoes Pink/Gray/White /Nike Jordan [ N56],Cheap Nike Flyknit Lunar 2 Men's Running Shoes (Platinum/Orange) Australia Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Max 1 Nike Mens Cool Grey Black Lake Blue White Nike USA TrainersValentine's Day,Air Jordan 4 Men Retro Shoes Green/Gray /Nike Jordan [ N1521],2015 Hot Sale Nike Free Mens 5.0 V4 Leather Dark Gray/Brown/Sail Running Shoes USA Onlineimplicit,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 2016- Hip-Hop Unisex Adidas Superstar Slip On W Dot White Trainers sunlight,Air Jordan 13 Men Shoes Black /Nike Jordan [ N4630],2016- Upscale Mens Converse canvas shoes red black shoes red black Unique Shape,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Madpax Don't Burst My Bubble Full Pack Backpack Q3616,Cheap Adidas Originals EQT Bold Mystery Track Top for Men Online Sale,Etnies Marana Vulc Aaron Ross Mens Skate Trainers in Black Red Q4102,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Saucony Shadow 6000 Mens Trainers in Coral Q4521,Cheap Diadora V7000 Camo Beige Mojave Desert Running Shoes for Men Online Sale,Cheap Asics Tiger GEL-Lyte Runner Black Sneakers for Men Online,, and the entertainment giant made an investment in the company. Vans Womens Tropic Tank Dress II Red 3875F,Adidas Superstar II Women Leather White Gold,adidas Originals Womens XBYO Tee Grey 3489H,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in ASICS Womens GEL-LYTE Grumpy Red 3062G,Converse Womens Eng. Knit Full Zip Hoodie White 7080H,New Balance Womens 300 Beige 8600P, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cheap Nike Free Run+2 Women's Shoes (Black/Red) Australia Online,Nike Sportswear Womens Short Zip Archive Red 2077W,2016- Designer Womens Converse canvas shoes blue Quality Primacy,, like all retail operators, Adidas Originals ZX Flux Weave W ST TROPEZ Womens Nike USA TrainersEye-catching,adidas Originals Womens Tokyo Tee White 2289H,adidas Originals Stan Smith Women Brown, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women's Nike Get Fit Lux - Training Tank GL264155a,adidas Originals Womens EQT Support RF Green 9465M,Women's Nike Victory Solid - Golf Polo RB187271m,, they can make up for low Women's NFL Houston Texans Game Jersey (J.J. Watt) - Football Jersey IW167515p,adidas Originals Womens Tubular Viral2 White 4041T,Women's Nike Zip AW84 - Adjustable Running Hat LK131119v, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap LeBron Soldier 11 women SFG Black Ice Sale,Puma Womens Basket Heart Black 2407H,Nike Air Max 2012 Women Running Shoes White/Pink-Metallic Silver-Black /Nike Jordan [ N3551],, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 7.0 V3 Women Shoes Black/Green /Nike Jordan [ N3987],Nike Sportswear Womens Benassi JDI Metallic QS White 4270Q,Saucony Jazz Original Womens Trainers in Charcoal Pink Q4477, could generate over half a million dollars a week, and easily finance new titles. Keen Koven Mid Wp Women's Walking Boots Brown Gender:Womens COMUK:7590,Vans Womens Iso 1.5 Tropical Leaves White 9947Z,Merrell Bare Access Arc 4 Women's Running Shoes Pink COMUK:6079,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free Women's Training Shoes White Grey COMUK:8517,Buy Nike Free 5.0 V2 Women's Shoes (Mint/Green Blue) Australia Online,Adidas Porsche Design Sport P5000 III Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Tech Windrunner Red 7553M,Cheap Nike Roshe Run Slip On World Cup Germany Retro Women's Training Shoes (Red White) Australia On,adidas Originals Bayern Jersey Red 1914M,, we’ve chosen to develop something different than a adidas Originals Bw Avenue Navy 3559I,2015 Hot Sale Nike Air Max Womens 90 Hyperfuse Ice Moon Blue/Royal Blue/White Trainers OnlineIn styl,Converse CONS PL 76 Ox Red 8310O,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Reebok Club C85 IT White 1241P,2016- Fit Mens and Womens Converse all star navy blue Extravagant,Superga 2750 Fabric Corduroy Green 6122U,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic & Low Price Adidas Adi Pacer Navy Blue Item:200025,2016- Unique Mens and Womens Converse one star white red Extravagant,Authentic & Low Price Asics Gel-Rocket 7 Black Item:200390,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic & Low Price Puma Evospeed 1.4 Lo Nightcat Navy Blue Item:200822,AH996 Womens Nike Air Max 90 Mediumturquoise Lightgrey White Nike USA TrainersChristmas Day,Authentic & Low Price Salomon Eskape Gtx Black Item:201263,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic & Low Price Adidas Lite Runner Grey Item:201663,Cheap Nike Air Max 1 Womens Cool Grey/Lake Blue/Green/White Trainers USA OnlinePrice Reduced,Authentic & Low Price Reebok Skyscape Runaround 2.0 Blue Item:202024,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy Nike LunarGlide 4 Mesh Men's Running Shoes (Grey/Jade Green/Orange) Australia Online,adidas Originals Stan Smith Primeknit Women White,2015 Low Price Adidas Jeremy Scott Wings Leopard Beige Trainers Storeimplicit,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few 2016- Simple Online Adidas Outdoor Climacool Boat SL Trainers Grey Green Classic,Nike Sportswear Classic Cortez Nylon Prm Women Blue,Adidas Springblade Razor 2 Mens -(Royal Blue Reflective Black) Nike USA TrainersQuantity Assured, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap Nike Free Mens 5.0 2014 Pure Platinum/White/Black/ Total Orange Running Shoes StoreLow Price,Women's Hurley Phantom Beachrider (USA) - 2.5" Boardshorts RS263707x,Nike Sportswear Tennis Classic CS Suede Men Grey,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Nike Vapor Speed Fly Rush (NFL Saints) - Training Jacket LN437512f,Women's Nike Zoned Sculpt - Training Tights TN723585h,Men's Nike Tri-Blend (MLB Mariners) - Tank Top EU867565u,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's Nike Early Season (NFL Jets) - Polo LD169826v,Women's Nike Tailgate Vintage (NFL Broncos) - Capris BL185363c,Men's Nike Elite Hybrid (NFL Giants) - Jacket XH317636l,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Converse CONS CTAS Pro Suede High Top - Skateboarding Shoe NA771747k,Women's Nike Tech Fleece Splatter - Dress UO608881a,Men's Nike Magista Onda IC - Indoor-Competition Soccer Shoe SL647049h, will Unisex Nike (Florida) - Golf Bucket Hat GD516457o,Women's Nike Legendary Engineered Lattice Tight - Training Tights XS245184t,Cheap LeBron Soldier 11 kids black gold Sale, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Force 1 High 07 Red 315121 604,Women's Nike Tri Fade (MLB Cardinals) - Tank Top RM919902x,Air Jordan 11 Men Shoes Black/Blue/White /Nike Jordan [ N1442],, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Air Jordan 1 Men High Shoes Purple/White/Yellow /Nike Jordan [ N1426],Women's NFL Cincinnati Bengals Game Jersey (Andy Dalton) - Football Jersey SJ985602s,Nike Air Max 90 Men Shoes Grey Green Black /Nike Jordan [ N2983],.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Structure Triax 91 Shoes Black/Lucky Green-Royal /Nike Jordan [ N784],Women's Nike Air Presto - Shoe VB178491c,Nike Free Powerlines + II Men Shoes Black/Red /Nike Jordan [ N2434],. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Shox R3 Men Shoes White Silver /Nike Jordan [ N2774],Women's Nike Juvenate Woven - Shoe CS135836d,Nike Free 4.0 V3 Leather Unisex Leather Shoes Black Green /Nike Jordan [ N210], Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Zoom Kobe 8 Unisex Shoes Orange/Jade /Nike Jordan [ N1234],Women Nike Air Force 1s 596728 100,Nike 9" Volley Optic Shift Boys Swim Trunks Orange COMUK:3561, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Area 72 Blazer Size 12,Air Jordan 6 Women Shoes Red Black /Nike Jordan [ N3506],Nike Air Jordan 12 Premium Retro Deep Royal Blue UK 9 RARE CHEAP, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Under-armour Armour Micro G Assert Men's Running Shoes Black COMUK:1027,Nike Air Max 90 Women Shoes Blue Grey /Nike Jordan [ N3670],Asics Gt-2000 4 Men's Running Shoes Green Black COMUK:4303,.”

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