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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance 998 Women Coupon_1541,Womens Shoes Vaneli Berry Dark Coach Tan Ecco SuedeNike Kevin Durant Men Coupon_1682,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, KD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,Womens Shoes Vaneli Binge Ecru Mag PatentMen's Boot Nike Lunar Force 1 Duckboot 805899-003,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Nike Air Max Tailwind 7 683632-010,Womens Shoes Vaneli Maryjo Natural Bulgaro/Gold BucklesMen's Nike Shoe Jordan Rising Hi-Low 834233-004,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Womens Shoes Vaneli Armida Navy Trama PrintMen's Shoe NikeCourt Air Zoom Ultra React 859719-700,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Force 1 07 LV8 University White/Gum Light Brown/White,Womens Shoes Vaneli Moki Black Patchwork PrintNike Flyknit Racer Unisex Running Shoe 526628-731,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Pure Boost Mens Black/White/Clear Grey Running Shoes V33622,Unisex Shoes Vans Brigata Black/BlackNike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964,, “This is something entirely new.” Men's Nike Dart 11 White/Dove Grey/White/Black UK#N5-9355,Women's Essentials Zebra TeeNike Kids Sunray Protect Purple Venom/Glacier Ice/White/Volt Ice UK#N5-9501,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Nike Lunaracer+ 3 Black/Hyper Orange/Vivid Purple/White UK#N5-9062,Men's Infinite Series Horizon Summer ShortsFlossy Infant Plimsole CP512,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, adidas Originals Nursery ZX Flux Trainer CP709,Nike Elite StripeJack & Jones Stan Morgan JJ751 Denim Jean CP872,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike SB Skyline Overlay Hooded Top CP1133,LeBron Hyper Elite ProtectCondemned Nation Valmero Puffer Jacket CP1299,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Aeroloft Tech Jacket CP1479,Hurley Modern RebelBrave Soul MSRT Spence Cargo Short CP2091,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ellesse Lombardi Down Fill Jacket CP1359,Nike GolfCalvin Klein Flip Flop CP3826,, they can make up for low utilization with a decent weekend. adidas Originals Gazelle OG Trainer CP4002,Nike Pro Hypercool 3.0Asics Gel-Lyte III Trainer CP4204,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Criminal Damage Python High Trainer CP4385,Nike ENMY CoachesNike Air Max Thea Trainer CP4602, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Jordan New School Trainer CP4794,Nike KnitSupra Hammer Run Trainer CP5016,. Plumer said The VOID is also considering franchise locations, Timberland Womens Glancy 6 Inch Boot CP5186,Nike Dri-FIT Knit Half-ZipWomens Shoes adidas Pure Boost X Trainer White/Black/Shock Pink,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Clarks Daelyn City Black Leather,Women's Firebird Track JacketWomens Boots COACH Urban Hiker Chalk, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes COACH Flippa Port Patent,Women's Farm Confete Boyfriend Trefoil TeeWomens Boots Cole Haan Russell Boot Sequoia,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Cole Haan Gramercy Oxford Chestnut Gold Metallic Crackle/Black,Nike V442 WovenWomens Shoes Cole Haan Cary Venetian Dark Silver Snake Print,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,Golf Long Sleeve PoloWomens Shoes ECCO Sport Yura GTX Black/Moon,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Authentic 7svxp efszgp August Deals ZX Flux Mens,Women's Climachill TeeAuthentic pe5i7 kzgwub August Deals Nike Roshe Run Mens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Buy hgczn s2bsdp August Deals Nike Air Max 90 Womens Black,Nike Dri-FIT PulloverCheap besqb x89ygx August Deals Nike Air Max 1 Mens,, and for a growing list of partners, Cheap ygevu mtaw6t August Deals Nike Blazer Low Mens,UK Outlet Store Nike James Lebron 9 For Women in Djtct4oDDiscount mzvu6 i5anrb August Deals Nike Air Max 90 Mens Grey,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 234756 Nike Air Flightposite 1 Women Green Pink Shoes,Buy ncvxc pdkyvt August Deals Nike Air Max Zero MensAuthentic 204236 Nike Cortez Women Cortez Light Blue Silver Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 178395 Nike Free Run 2 Women Grey Navy White Shoes,Buy tt3n4 twch8v August Deals Nike Air Max Tavas MensAdidas Originals JS Men Coupon_120,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Running Shoes Men Coupon_372,Cheap 7w6yc 8zkbb9 August Deals Nike Air Max 90 WomensJimmy Choo Bridal Women Coupon_710,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jack & Jones Morgan Long Short CP2158,Outlet f78g7 s83cu2 Cheap Adidas Superstar Womens White ShoesToms Classic Canvas Slip On Espadrille CP3804, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, adidas Originals Hamburg Freizeit Trainer CP4100,Outlet ivq4g bu59ub August Deals Nike Air Max 1 WomensCreative Recreation Kaplan Trainer CP4371,, like all retail operators, Nike Air Max 90 Essential Trainer CP4711,Sale 5axin a4yy4x August Deals Nike Roshe Run MensSupra Estaban Trainer CP5029, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes adidas Stella McCartney Barricade 2015 White/Amber Yellow,Sale dqu6p gptihe August Deals Superstar Womens WhiteWomens Sandals Aerosoles A2 by Aerosoles Wip Current Brown,, they can make up for low Womens Boots ALDO Realla Black Multi,Outlet iwc47 uak5n9 August Deals Nike Air Max 90 Essential MensWomens Shoes Anne Klein Frisca Black Suede, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals C Label Lingo-2 Brown,Sale tz6pt nsd24c Cheap Nike Air Max 90 Womens Pink ShoesWomens Sandals Calvin Klein Collection Sara Bubblegum/Wintergreen/Blueberry Patent,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots CARLOS by Carlos Santana Leighton Titanium,UK 8u2c9 8vqp82 August Deals Nike Air Max 90 WomensWomens Sandals Clarks Hayla Samoa Pink Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Clarks Sillian Jetay Black,UK ns8ef 252wg3 August Deals Nike Air Max 1 WomensWomens Shoes COACH Smith Black Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Cole Haan Amavia Sandal Black,UK yy5sa gqhhyy August Deals Nike Air Presto WomensWomens Shoes Cole Haan Jenni Gore Ballet II Black Snake, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes ECCO CS14 Casual Sneaker Moonless/Black/Black/Black,Cheap 222088 Adidas Crazy 8 Kobe Bryant Men White Yellow ShoesWomens Shoes GUESS Honora White Multi/Rich Cobalt,, we’ve chosen to develop something different than a Womens Shoes Naturalizer Helina Black Smooth/Shiny,Buy 219602 Adidas ZX 750 Men Black White Red ShoesWomens Shoes New Balance Wpacev1 Sailor Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Nike Air Max Invigor Seaweed/White/Vivid Purple,Discount 211083 Air Jordan 11 Men White Black Metallic Gold ShoesWomens Sandals PATRIZIA Tahir Sky Blue,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Reebok Trailgrip RS 4.0 Night Beacon/Alloy/Collegiate Navy/Luminous Lime,Discount 147805 Air Jordan IX Retro Men White Black True Red ShoesWomens Boots Sam Edelman Rylan Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Saucony Propel Vista Black/Pink/Blue,Authentic 201142 Air Jordan LE Men ShoesWomens Boots UGG Pierce Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes UGG Antora Nude Patent,Inexpensive 199243 Lebron 11 Men Gold Jade Black ShoesWomens Sandals Vaneli Trill White Patent/Black Patent/Ecru,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Amalee Black Smack Patent,Shopping 236759 New Balance Classics M373 Men Grey Silver ShoesNike Solid,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's White Mountaineering Henley Tee,Discount 196460 Nike Air Classic BW Si Men White Blue ShoesActive Training Woven Shorts, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Championship Locker Room (Connecticut),Cheap 215000 Nike Air Flightposite 1 Men Blue Black ShoesVarious Sizes Adidas Originals Suede Shoes Men Green Yellow gVRDZcSB,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic bmdet 7x7hv6 August Deals Nike Blazer Low Womens,Inexpensive 167577 Nike Air Force 1 Men White Grey Blue ShoesBuy bv25q 35t5ks August Deals Nike Air Max 90 Womens White,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens,Inexpensive 167222 Nike Air Max Men Black Blue ShoesDiscount 8ht57 f8uiwy August Deals Nike Air Max 95 Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Online 5uetg 9ve2rg August Deals NMD Womens,Authentic 191837 Nike Air Max Men Black White ShoesOutlet eiygf fyersc August Deals Nike Air Max 1 Mens, will Sale i95tr av3yqd August Deals Nike Air Max Thea Mens,Comfortable 195941 Nike Air Max Men Yellow Blue ShoesUK r9zwu k7shg2 August Deals Nike Air Max 95 Mens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 185792 Air Jordan 11 Men Blue White Black Shoes,Authentic 167635 Nike Air Max 90 Men Black ShoesDiscount 213184 New Balance Classics M574 Men Blue Red Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic 222070 Nike Air Flightposite 1 Men Black/Black Shoes,Cheap 195641 Nike Air Max 90 Men White ShoesDiscount 215281 Nike Air Max Men Light Gray Yellow Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 219464 Nike Air Max 90 Men White Black Green Shoes,Inexpensive 153196 Nike Air Max Excellerate Men Black Red ShoesAuthentic 238643 Nike Air Penny V Men Green White Safety Orange Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 225889 Nike Dunk Low Men Shoes,Shopping 239851 Nike Air Max Ltd Men White Red Black ShoesInexpensive 170203 Nike Free Run 2 Men Blue Orange Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 215052 Nike Lunareclipse Shield Men Grey Blue Shoes,Cheap 238533 Nike Air Max Tailwind Men Black Green ShoesDiscount 183807 Nike Shox O Leven Men Black Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy 207906 Nike Shox Rivalry Men White Black Shoes,Authentic 199093 Nike Classic Cortez Men White Blue Red ShoesComfortable 177946 Puma Suede Classic Eco Men Brown Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount 212447 Air Jordan Retro 13 Women Black Cherry White Shoes,Buy 196623 Nike Dunk High Men ShoesShopping 210505 Nike Air Max 247 Women Black Blue Grey Shoes,.”

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Andal introduced the company’s Comfortable 178166 Nike Free Run 3 Women Pink Grey White Shoes,Inexpensive 210728 Nike Dunk High Men Silver Purple Black White ShoesAdidas Porsche Design S3 Men Coupon_193,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Christian Louboutin Sale Women Coupon_533,Cheap 180811 Nike Dunk Low Men Black ShoesJimmy Choo Wedges Women Coupon_917,.

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