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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Anabelle Steel Metallic Leather,Youth FC Bayern Home Replica Player Shorts,Womens Sandals CARLOS by Carlos Santana Selena Oceanic Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Palima Palm White Leather,Nike Pro Rival,Womens Shoes Clarks Amelia Page Nude Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots COACH Samara Fatigue/Fatigue/Aniline Leather/Nylon,Nike SB Dri-FIT Logo,Womens Shoes COACH Indie Black/Natural Shearling,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Boots Rocket Dog Sheela Chestnut Baxter,Authentic 5dmm6 7argm7 August Deals Superstar Mens,Womens Boots Sam Edelman Tinsley Sangria,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Sam Edelman Hurlie Bronze Shimmer Leopard Fabric,Authentic a34zk gmna5b Cheap Nike Air Max 90 Womens Black Shoes,Unisex Shoes Superga 2095 Fancotu Grafitti Black/White,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Knotty Grey Hearts Suede,Authentic fsuka ehdbm5 August Deals Nike Roshe Run Mens,Womens Boots UGG Collection Allesia Black Leather,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals Vaneli Emmalee Red Leol Cork,Authentic rdzry fgbwre August Deals Nike Blazer Mens,Womens Shoes Vaneli Winda Pudding E-Nappa/Black Ferns Patent,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Drusilla Taupe E-Print,Authentic x76gr gkg5gd August Deals ZX Flux Womens,Hurley Tie Dye Maze Reversible,, “This is something entirely new.” Air Jordan Fleece,Buy avn8g 56u2b3 August Deals Nike Air Max 2016 Mens,Women's Regista Cycling Shorts,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Tech Knit Crew,Buy my85g eufyw8 August Deals Superstar Womens,Nike Dry Washed,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy m9yhb kkt2bq August Deals NMD Womens,Cheap g3d8k qkvdhx August Deals Nike Air Max 95 Mens,Cheap dshhw 6wf2b9 August Deals Nike Air Presto Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 4g574 fmfgt2 August Deals Nike Air Max 90 Mens White,Cheap skc69 zdxwkc August Deals Nike Free Run 2 Mens,Discount vicgq 9xk2hp August Deals Nike Free 50 Mens,, they can make up for low utilization with a decent weekend. Online mkreu 9mxhg2 August Deals Nike Air Max 90 Essential Womens,Cheap yresm gwcmnp August Deals ZX Flux Mens,Outlet iz7qu q3ghah August Deals Nike Free 50 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale f2gs4 gc6ncd Cheap Adidas Superstar Womens White Shoes,Discount d4mxy nhytgp August Deals Nike Air Max 90 Womens,UK 99x2s 4srsy3 Cheap Nike Air Max 90 Womens Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 237554 New Balance Kids Kl574 Kid Green Shoes,Discount m29tf 957yig August Deals Nike Air Max 90 Mens White,Comfortable 234931 Air Jordan 1 Retro Men White Red Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 238701 Lebron 11 Men Blue Pink Black Shoes,Discount w73pf 78ahde August Deals Superstar Womens,Cheap 213468 Nike Air Classic BW Si Men White Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Y3 Qasa High Trainer CP5127,Cheap 161140 Nike Air Max 90 Men Grey Blue Shoes,Womens Shoes adidas Running Response Boost Techfit Dark Grey/Silver Metallic/Flash Orange,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Aerosoles Big Ben Leopard Tan,Cheap 242324 Nike Air Max Ltd Men White Black Shoes,Womens Boots Anne Klein Kadey Black Suede,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 237166 Nike Lunarglide 2 Women Gray Orange Shoes,Inexpensive 173683 Nike Lunarelite 2 Women Black Green Shoes,Adizero Rose II 773 Men Coupon_285, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance M574 Reflective Trainer CP4553,Men's Basketball Shoe Jordan Extra.Fly 854551-610,Ralph Lauren Polo Klinger NE Trainer CP4936,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes adidas Cloudfoam Flow Core Black/Core Black/Flash Red,Men's Football Cleat Nike Vapor Untouchable Pro 833385-404,Womens Sandals Aerosoles Scone Nude Patent,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Anne Klein Incaged Black Leather,Men's Nike Internationalist Mid Shoe 682844-401,Womens Sandals C Label Raya-1 Pink/White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Calvin Klein Kiani Black,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 DOS 789493-010,Womens Shoes CARLOS by Carlos Santana Soul Black Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes New Balance Classics 501 - Composite Black/Violet,Men's Shoe Nike LunarGlide 8 LE 878706-007,Womens Shoes Nike Golf FI Impact White/Medium Base Grey/Vivid Pink,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes PUMA Roma Metallic Black/Dark Shadow,Men's Shoe NikeCourt Zoom Cage 2 705247-414,Womens Boots Sam Edelman Joey Steel Grey, will Womens Shoes Saucony Originals Jazz Low Pro Grey/Blue 1,Men,Womens Boots UGG Dawn Chestnut Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Sandals Vaneli Kinna Multi Fuchsia Blix Print,Nike Flyknit Racer Unisex Running Shoe 526628-405,Womens Shoes Vaneli Drusilla Grey E-Print,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Modern Tech Woven,NIKE TIEMPO LEGEND V FG Soar/Volt,Hurley Core Jogger,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Pro Hypercool Allover Print 2,Women's Shoe Nike Air Max 90 Premium 443817-301,Nike KO 3.0 Printed Pullover,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic aqqay m3wxua August Deals Nike Air Max Thea Womens,Women's Shoe Nike Internationalist 629684-406,Buy h73a9 gesuwg August Deals Yeezy 350 Boost Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap swxab 4afns6 August Deals Superstar Womens Pink,Women's Shoe Nike Free TR 6 833413-144,Online 2mxyv m4bhq5 August Deals Nike Air Max 90 Womens Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Outlet e3xt2 iiq42q August Deals Nike Air Max Zero Mens,Adidas X 15.1 Fg/Ag Boys Grade School Solar Gold/Black/Shock Pink Soccer Shoes V76646,Sale sywhg 52kg5a August Deals Nike Air Max 1 Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Authentic 163259 New Balance Kids KV990V3 Kid Pink Grey Shoes,Adidas Crazy 1 Mens Blast Purple/Black/Vivid Green Basketball Shoes V38996,Buy 236252 Asics Gel Lyte 3 Men Beige White Orange Shoes,.”

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