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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas BB9tis Mid Shoes (Grey) for Kids,Vans Authentic ESP Shoe Men's 70160,Adidas UK Shop - Adidas Matchcourt Remix Shoes (Blue) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men,Salewa Mountain Trainer Hiking Shoe Men's 70317,Adidas UK Shop - Adidas Court Tee (Green) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Hardies Tee (White) for Men,Five Ten Maltese Falcon Shoe Men's 70414,Adidas UK Shop - Adidas Atlanta United Away Authentic Jersey (Grey) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Amare Nike Black 'Revolution 2' running trainers-Men Intorno Amato,Vans Half Cab Core Classic Skate Shoe 70793,Buy Adidas Online Men Pro Model Superstar White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Latest Dr Martens Men Tract Fold Black,DVS Nica Skate Shoe Men's 70925,PUMA Men Blaze White,, they can make up for low utilization with a decent weekend. Vans Men Sk8 Hi Suede Brown,Mizuno Wave Kazan Running Shoe Men's 71009,Oakley Ellipse Nest Fleece FullZip Hoodie Men's 64623,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mammut Massone Pant Men's 65022,Northwave Speed Lace System Laces 71176,Fred Perry USA Original Twin Tipped Polo Men's 65413, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hippy Tree Cypress Trunk Board Short Men's 67111,Glerups Boot Slipper 71301,DAKINE Pole Bender Short Men's 67450,. Plumer said The VOID is also considering franchise locations, Volcom Upstand Sweater Men's 68085,Air Jordan 1 Retro 86 Men Basketball Shoes Black/Dark Concord-White PT31H,Woolrich Footwear Gymnasium Boot Men's 69633,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Air Jordan 1 Mid Retro Men Basketball Shoes Gamma Blue/Black-Cool Grey-White IQ21U,Mens Nike Air Max Lunar 90 Red Black Shoe Cheap 100%,Nike KD VI (Easter) Men Basketball Shoes Light Lucid Green/Atomic Mango-Lucid Green SN04D, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Converse Women Cta Alto Linea Ox Shoes Sportive Pelle Bianca 551536C G30m4210,Rockfish Original Tall Gloss Wellington Boots (Women's) - Black Bright colors Big Sale,* Adidas Womens Black Red Ladies Skateboard Sneaker,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Women Air Max Pink Gray 2011,On Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers E47o7921,Asics Women Gel-Equation 8 Pink Blue White Running Shoes Colour Dazzling Hot,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas THE Performance Three-Quarter Tights (Black) for Women,UK - New Women'S Converse All Start Hi Top Pink Sneaker Shoes Sz Us W 10 M 8 Eu 41.5 M100g8687,Nike Air Max 95 Q Womens Lifestyle Shoes Metallic Platinum White Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheapest Womens,Low-cost direct - Converse Women All-Star Limited Special Edition Green/Pink Uk7 Worn Once Indoors,Latest Nike Women Internationalist Mid Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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