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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Christian Louboutin Sale Women Coupon_613,Womens Boots ALDO Wenade Fuchsia,Jimmy Choo Pumps Women Coupon_811,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance Men Coupon_1044,Womens Sandals ALDO Dolci Black,New Balance 574 Men Coupon_1183,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance 574 Women Coupon_1449,Womens Shoes ALDO Mattiace Black,Nike Derrick Rose Men Coupon_1628,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, LeBron 15 Basketball Shoe 897648-002,Womens Boots Anne Klein Kael Black Leather,Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly V FG 831940-003,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's NIKE FREE 4.0 FLYKNIT 717075-400,Womens Sandals Anne Klein Viewer Black Fabric,Men's Running Shoe Nike Air Zoom Structure 19 806580-607,.

VRStudios, founded in 2014, Men's Shoe Jordan Reveal 834064-300,Womens Shoes Anne Klein Buttons Navy Multi Black,Men's Shoe Nike Air Max Zero Premium 881982-300,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Shoe Nike Internationalist Mid 682844-606,Womens Shoes Anne Klein Oates Wine Suede,Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-004,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free 5.0 2015 Womens Vivid Purple/Black/Fuchsia Glow/Hyper Orange Running Shoes V84682,Womens Sandals Calvin Klein Laken Dancer Pink/Jazzberry Leather,Men's Nike Air Max Tailwind 7 Black/Pure Platinum/Dark Magnet Grey/Metallic Silver UK#N5-8726,, “This is something entirely new.” Women's Nike Free 5.0 Print Voltage Green/Hyper Orange/White/Black UK#N5-9048,Womens Sandals Calvin Klein Sashia Cocoon Matte Snake/Leather,Flossy Infant Polka Plimsole CP514,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Creative Recreation Nursery Kaplan Holographic Trainer CP759,Womens Sandals Calvin Klein Jeans Brena Light Moss Leather,Creative Recreation Wilmington Lounge Hooded Top CP1013,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.adidas Originals Hamburg Trainer CP3955,Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Taupe,adidas Originals ZX Flux Trainer CP4165,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cruyff Pelota 3D Trainer CP4393,Womens Sandals CARLOS by Carlos Santana Sunset Gold,Nike Air Max 93 Trainer CP4621,, they can make up for low utilization with a decent weekend. Puma R698 LS PWRWARM Trainer CP4911,Womens Shoes CARLOS by Carlos Santana Liza Red,Eeight Womens Yolanda Boot CP5149,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes adidas 10K Grey/White/Flash Red,Womens Boots Clarks Marlina Ramble Black Nubuck Leather,Womens Sandals Aerosoles Zenchilada White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ALDO Cypria Cognac,Womens Sandals Clarks Nadene Ziva Black Leather,Womens Shoes ALDO Zaitz Bone,. Plumer said The VOID is also considering franchise locations, Womens Shoes Anne Klein AKUndone Black/Black Fabric,Womens Sandals Clarks Leisa Broach Black,Womens Sandals C Label Coco-11 Nude,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Inexpensive 181217 Air Jordan XII Retro Men White Flint Grey Shoes,Womens Sandals Naturalizer Riley White,Inexpensive 150141 Nike Air Classic BW Si Men White Pink Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Shopping 150985 Nike Air Griffey Max II Men Black White Blue Shoes,Womens Shoes Naturalizer Velma Black Smooth/Shiny,Cheap 192852 Nike Air Max 1 Men Grey White Yellow Shoes,, and for a growing list of partners, Inexpensive 245835 Nike Air Max Excellerate Men Black Silver Grey Shoes,Womens Shoes New Balance WC1296 Yellow,Discount 218678 Nike Air Penny 3 Men White Red Black Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Inexpensive 151358 Nike Dunk High Men Maize Shoes,Womens Shoes New Balance Fresh Foam Zante Blue/Pink,Buy 177930 Nike Free 4.0 V2 Men Grey Royal Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Inexpensive 177114 Nike High Men Brown White Shoes,Womens Shoes New Balance Classics WL574 Black/Purple Synthetic,Authentic 184981 Nike Roshe Run Men Dark Blue Orange Electric Yellow Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNew Balance 500 Men Coupon_1118,Womens Shoes PATRIZIA Alcea Red,New Balance 574 Women Coupon_1465,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Kevin Durant Men Coupon_1713,Womens Shoes PUMA FashIN Diag Gore Black/Puma Silver/Fiery Coral,JORDAN FLIGHT RUNNER 2 Infrared/Blue Graphite/Black/White,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-305,Womens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon Cherry,Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-700, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Men's Shoe Nike Hypershift 844369-020,Womens Boots Rocket Dog Palmetto Black Shaker,Men's Soccer Cleat Nike Hypervenom Phantom II Neymar FG 820117-061,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. NIKE FLYKNIT LUNAR 3 Black/Pink Pow/Total Orange/White,Womens Shoes Rocket Dog Jams Black Coast,Women's Shoe Nike Air Max 1 Essential 599820-024,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 1 Girls Toddler Pure Platinum/Bright Citrus/White/Pink Pow Running Shoes V69655,Womens Sandals Sam Edelman Gilda Olive,Nike Roshe One Boys Grade School Black/Cool Grey Running Shoes V15196,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Energy Boost 2 Esm Mens Black/Zero Metallic/Solar Yellow Running Shoes V38680,Womens Shoes Sam Edelman Lynn New Blue,Nike Air Max Tavas Mens Black/Anthracite Running Shoes V13090,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Calvin Klein Nasser Greige,Womens Shoes Vaneli Winda Pudding E-Nappa/Black Ferns Patent,Womens Boots Clarks Plaza Square Brown Waterproof Leather,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Clarks Crumble Sugar Black Leather,Womens Shoes Vaneli Gervasy Black Mag Patent/Gunmetal Buckle,Womens Sandals COACH Alyssa Black/Natural Wild Beast,, and the entertainment giant made an investment in the company. Womens Sandals Cole Haan Mercer Sandal Black/Asphalt Sahara Snake Print,Womens Shoes Vaneli Lamar Black Satin Fabric/Gunmetal Buckle,Womens Shoes Cole Haan Zerogrand Wing Oxford Marble/Ivory Specchio,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes ECCO Alicante Pump Port,Hurley Dri-FIT Surf Camo,Womens Boots Naturalizer Byron Black Smooth, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Wholesale Trade Adidas Superstar 25 Shoes Women Red FHPHXIVg,Nike Brushed-Fleece Flash Crew,Authentic rg3an 7qka9g August Deals Nike Air Max 90 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy rxfcw aitrgg August Deals Nike Blazer Low Womens,Nike Court,Cheap r55a6 psigkw August Deals Nike Air Presto Womens,, we’ve chosen to develop something different than a Discount xges3 828y63 August Deals Nike Air Max 1 Womens,Women's Ultimate Fit Three-Quarter City Tights,Online zgfeg zzps8y August Deals Nike Air Max 90 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale bgba6 abdxn7 Cheap Nike Air Max 90 Womens Shoes,Various Sizes BKa5jiZP Salomon online shop-Salomon shoes Speedcross 3 CS Red Yellow Black,UK ggbuu u9gsbb August Deals Nike Air Max 90 Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 163748 Adidas Springblade Razor Men Metallic Silver Black Light Shoes,Wholesale UK Nike Air Max 1 Women's Running Shoe Filament/Green-Lemon 5dXNdZmC,Inexpensive 156201 Jordan Fly Wade 1 Men Black White Pink Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 153926 Nike Air Flightposite 1 Men Cough Drop Black Red Shoes,Authentic 9y5f4 f9zgbh August Deals ZX 10000 Womens,Authentic 240832 Nike Air Max 1 Men Black White Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 208221 Nike Air Max Lebron VIii Men White Black Gold Shoes,Authentic ni74d xhtdnp August Deals Superstar Mens,Discount 243233 Nike Dunk High Men Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,Buy 46nat 4h8mnz August Deals Nike Air Max 90 Mens Blue,Discount 153474 Nike Lebron 11 Men Dark Green Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas Originals JS Men Coupon_133,Cheap u3vy8 s95it6 August Deals Nike Air Max 90 Womens Red,Christian Louboutin Sale Women Coupon_546,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Jimmy Choo Wedges Women Coupon_938,Discount aya6c gkg6g2 Cheap Nike Air Max 90 Womens Grey Shoes,New Balance 999 Men Coupon_1344, will Nike Kevin Durant Men Coupon_1728,Discount swyww ez5u23 August Deals Nike Air Presto Mens,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-170, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Running Shoe Nike Free RN Distance 827115-044,Online b76pp mkbqy6 August Deals Nike Air Max 90 Mens,Men's Shoe Nike Air Zoom Elite 8 748588-101,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Football Cleat Nike Vapor Untouchable Pro 833385-111,Online rkv3k xzkeay August Deals Nike Roshe Run Mens,NIKE FREE 4.0 Fuchsia Flash/White/Ice Cube Blue,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Shoe Nike Cortez Ultra BR 833801-300,Outlet aigyi f9qg7u August Deals Yeezy 350 Boost Womens,Adidas D Rose 5 Boost Boys Grade School Silver Metallic/Vivid Yellow/Bold Onix Basketball Shoes V751,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Wall 2 Mens Black/Talc/White Basketball Shoes V29133,Outlet sfc4x nmb4rt August Deals Nike Air Max Thea Womens,Nike Air Max Tavas Mens Black/Cool Grey/White Running Shoes V15637, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Pure Boost X Womens Black/Shock Green Running Shoes V26180,Sale egmsw hxuyua August Deals Nike Air Max 1 Womens,Nike Flyknit Lunar 3 Womens Gamma Blue/Photo Blue/White/Black Running Shoes V55449, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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