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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Originals Mens Black Green Shoes,Reebok Rail Retro Men Basketball Shoes Royal Blue/Black-White-Green-Red WF52X,* Air Max 90 White Green Black Aachen Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Adidas Men Boot Sl Shoes,Adidas Tech Street Mid Men Lifestyle Shoes Green/Green-Black IJ47U,* Black Red Canvas Adidas Originals Mens Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Blue White Adidas Men Jeremy Scott Wings,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/White KH49P,* Kids Black UK,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, TR134 Nike Kobe VIII 8 System+ Sportpack Green Camouflage,Nike SB Zoom Stefan Janoski Premium SE Men Skateboard Shoes Base Grey/Black-Medium Base Grey HW04J,Nike Air Max 95 Anniversary Q Men Casual Shoes Pure Platinum White Metallic Silver,, “This is something entirely new.” Nike Cj3 Elite Td Men Football Shoes University Red Bright Crimson Metallic Gold,Nike Roshe Run Men Trail Shoes Obsidian/Team Orange-Black JR37H,Nike Lunarglide 7 Men Running Shoes Wolf Grey Ghost Green Green Strike Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Caldo Mens,Nike Air Veer Retro Men Training Shoes White/White-University Red WI30I,Adidas Men Seeley Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Outdoor Research Equinox Convertible Pant Men's 64971,Men Get Latest Style Ralph Lauren Mesh V Neck Sweaters Purple,Marmot Minimalist Pant Men's 65303,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Quiksilver Everyday Kaimana 21in Board Short Men's 66995,Men Buy Comfortable Ralph Lauren Soft Darkgreen Yellow Hoodied,Toad&Co Rover Short Men's 67323,, they can make up for low utilization with a decent weekend. Columbia Zero Rules II Short Men's 67657,Men Sale Comfortable Latest Series New Balance 579 Blue Orange Running Shoes,Scarpa REvolution GTX Backpacking Boot Men's 69526,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Birkenstock Boston Oiled Leather Shoe Men's 69938,Men Choose Comfortable Cheap New Balance 998 Gray Green Sports Shoes,Salomon X Ultra Prime Hiking Shoe Men's 70299, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Salomon SLab Sonic Running Shoe 70574,Men Purchase Authentic New Series Asics Gel Hyper Gray Blue Sports Shoes,SeaVees Racquet Club Shoe Men's 70915,. Plumer said The VOID is also considering franchise locations, Chaco Z/Volv Flip Flop Men's 71214,Men Choose Cheap New Series Lebron James Eleventh 11Th Xi White Green War Boots,Air Jordan Jumpman Team 1 Retro Men Basketball Shoes White/Gym Red-Cool Grey PS31J,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Ariat Lookout Boot 69643,Mens Nike Zoom Lebron 9.5 Sky Blue Orange Shoe Save 40%-70%,Merrell Turku Trek Waterproof Shoe Men's 70192,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, La Sportiva Futura Climbing Shoe 70676,Mens Nike Zoom Lebron Xi 11 White Black Red Shoe Outlet Online,Vans ERA Skate Shoe Men's 71107,, and the entertainment giant made an investment in the company. Air Jordan IV Retro Men Basketball Shoes Black/Safety Orange-Game Royal HE78B,Asolo Stynger Walking Boots (Women's) - Graphite / Lilac Effective Export Outlet,Adidas Adicourt AS Men Lifestyle Shoes Dark Grey/Run White NG60S,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Puma MY-70 Tattoo Men Lifestyle Shoes Birch SI02S,On Sale - Converse Ctas Ox Camo Green Womens Low Top Trainers Q90g5224,Nike Air Max Defy Run Men Running Shoes Silver/Black-Volt OC57J, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Air Max Tn I White Black Shoe Best Price,* Nike Air Max 90 Yellow Brown White Pink Shoes Women,Mens Nike Classic Cortez Nylon Red Black Shoe Save Off 50%, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Free Run 4.0 Black Red Grey Shoe At Discount,* Women White Red Air Max Ltd,Mens Nike Shox Turbo 12 Mesh Black Green Shoe Official,, we’ve chosen to develop something different than a Mens Nike Zoom Lebron Xi 11 Low Brown Green Shoe Clearance Sale,Asics Gel-Resolution 6 Court Lavender Shoes Nectarine Womens,On Sale - Converse Weapon White Shoes Womens Size 13 M New K21q4300,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Low-cost direct - Converse One Star Prime Low - Size 9.5 Men Or Women 11.5 - New - 154839C P52v6764,Asics Women Cross Freak 2 Tiger Grey Black Fiery Red Track Shoes Colour,* Adidas Ladies Green Yellow Superstar Women,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Nike Air Max Olive Gray Shoes Women,Asics Women Trail Running Shoes Gel-Venture 5 Silver Grey Colour Carbon Dutch Blu,Asics Trail Running Shoes Gel-Venture 5 Blue Pink Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas UK Shop - Adidas Flashback Shoes (Blue) for Women,Adidas UK Shop - Adidas Primeknit Flashback Shoes (Black) for Women,Nike Zoom W 4 Track Spike Womens Casual Shoes White Black Volt,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free Tr 5 Flyknit Womens Training Shoes Volt White Black,Adidas UK Shop - Adidas Essentials Linear Hoodie (Black) for Women,Adidas Women Tubular Night Sky On Sale Night Sky,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Jeremy Scott Women High Opart Wedge Run White/Metallic Gold-Black RP39Q,Adidas UK Shop - Adidas CMMTTD Chill Bra (Blue) for Women,Women Find Cheap Latest Style Ralph Lauren Mesh Featured Notch Short Sleeved Polo Green,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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