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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots Cole Haan Rockland Boot Chestnut Leahter,Buy dp828 ggdyyg August Deals Nike Air Max 90 Womens,Womens Shoes Cole Haan Amalia Sling Skimmer Black Lizard Print/Black,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Unisex Shoes Converse Chuck Taylor All Star Zip Hi - Tumbled Goat Charcoal Gray,Buy nbkug gw3zie August Deals Nike Air Presto Womens,Womens Shoes ECCO Babett Maryjane Gravel Firefly,, China, open to the public. Womens Shoes GUESS Neodan Black Leather,Buy xg3tw m3dgun Cheap Adidas Superstar Womens Pink Shoes,Womens Boots Naturalizer Kryton Black,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Naturalizer Ivy Black Leather/Shiny,Cheap 6evis 7q4s49 August Deals Superstar Womens,Womens Shoes New Balance WC896 Pink/Grey,, Pure Imagination, Womens Shoes Nike Zoom Pegasus 31 White/Bright Mango/Hyper Grape/Black,Cheap i7wet aukkr4 August Deals Yeezy 350 Boost Mens,Womens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals PATRIZIA Salome Beige,Cheap qgneu svzgdd August Deals Nike Air Max 90 Womens Floral,Womens Shoes PUMA Blur Black/White/Clearwater,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Rocket Dog Hallie Brown Galaxy,Cheap z64nd actwfy August Deals Nike Air Max 1 Mens,Womens Boots Sam Edelman Paige Honey Wayne Nubuck Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Sam Edelman Britt Deep Blue Brahma,Discount akbgf e7xkr4 August Deals Nike Air Max 1 Womens,Unisex Shoes Superga 2095 Fancotu Flowers,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Penelope Black Leather,Discount mui77 zc6xvg August Deals Nike Air Max 2015 Womens,Womens Sandals UGG Bria Jellyfish Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Vaneli Jacie Black Suede/Black T. Nicole,Discount zwat6 2wnxmd August Deals Nike Air Max 90 Essential Womens,Womens Shoes Vaneli Brucie Marine Quilted Suede/Black Patent/Black GG,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Lamis Platino Ket Fabric/Platino Met Nappa/Gold Buckle,Online eyzgq 3rzyie August Deals Nike Free 50 Womens,Hurley One And Only Underwire,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 210933 Nike Air Force 1 Men Shoes,Authentic 240297 Adidas Crazy 8 Kobe Retro Men White Blue Grey Shoes,Buy 162632 Nike Air Max 1 Men Green White Red Shoes,, “This is something entirely new.” Inexpensive 160764 Nike Air Max 90 Men White Black Blue Shoes,Buy 156893 Adidas ZX 750 Men Red Shoes,Buy 185865 Nike Air Max Tailwind Men Royal Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 241994 Nike Dunk High Men Shoes,Inexpensive 190430 Air Jordan 10 Retro Men Dust/Metallic Gold Black Shoes,Authentic 244327 Nike Dunk Low Men White Green Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Nike LunarTempo Fiberglass/Blue Lagoon/Game Royal/Black,Buy 236276 Asics Street Conbest Unisex Green Orange Shoes,Womens Sandals PATRIZIA Sassari Navy, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Reebok ZQuick Dash WhitePorcelian/Citrus Glow/Black,Shopping 153394 Air Jordan 3 Retro Women White Metallic Silver Shoes,Womens Boots Sam Edelman Edith Gold/Amber Black Plaid,, and for a growing list of partners, Womens Shoes Saucony Peregrine 5 Purple/Red/Green,Authentic 223996 Air Jordan VII Retro Women Grey Pink Shoes,Womens Boots UGG Patten Black,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals UGG Ruby Jellyfish Leather,Buy 171591 Nike Air Force 1 Women Rose Rainbow Shoes,Womens Sandals Vaneli Paulie Platino Met Nappa/Ecru Nappa,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Vaneli Louise Grey Suede,Comfortable 217302 Nike Air Max 247 Women Red Black Shoes,Active Training Women’s All Eyes On Me Cardio Crop,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TSale nd3i6 9tgy4i August Deals Nike Air Max 90 Mens White,Christian Louboutin Women Coupon_437,UK xer4h cuqyy5 August Deals Nike Air Max 90 Mens,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Comfortable 149520 Air Jordan 4 (IV) Retro Men Silver White Metallic Silver Shoes,Christian Louboutin Sale Women Coupon_592,Comfortable 192207 New Balance Classics M996 Men Tan Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Comfortable 232968 Nike Air Force 1 Men White Purple Blue Shoes,Jimmy Choo Bridal Women Coupon_733,Discount 220742 Nike Air Max 1 Men Grey Black White Blue Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Discount 217085 Nike Air Max Lebron 8 V2 Men Royal Blue White Shoes,Jimmy Choo Wedges Women Coupon_937,Buy 209386 Nike Cortez Basic Nylon Retro Men Cortez Basic Nylon Black White Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 158461 Nike Dunk Low Men Grey Shoes,New Balance Men Coupon_1069,Cheap 242300 Nike Free Run 2 Men Gray Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 151722 Nike Lunarmax Men Gray Blue Shoes,New Balance 574 Men Coupon_1240,Inexpensive 215043 Nike Shox R4 Men Grey Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 214933 Nike Zoom Kobe VI Men White Gold Shoes,New Balance Women Coupon_1385,Buy 157703 Puma Speed Super Lite Men Black Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Timberland Euro Hiker Helcor Boot CP3779,NIKE FLYKNIT LUNAR 3 Black/Midnight Fog/Wolf Grey/White,Asics GT-II Trainer CP4199, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Paul Rodriguez CTD Trainer CP4606,Nike Unisex Running Shoe Zoom Streak LT 2 599532-308,Supra Owen Mesh Runner Trainer CP5009,, like all retail operators, Womens Shoes adidas Fresh Bounce Famous White/Shock Pink,Women's Shoe Nike Air Max 90 Premium Jacquard 807298-300,Womens Shoes Aerosoles Softball Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Anne Klein Ristina Medium Pink/Medium Pink Leather,NIKE AIR ZOOM STRUCTURE 18 FLASH Cool Grey/Black/Reflect Silver,Womens Sandals C Label Flatty-14 Black,, they can make up for low Womens Shoes Calvin Klein Nathali Black/White Nappa,Adidas D Rose 6 Boys Preschool Black/Scarlet/Gold Ochre Basketball Shoes V25852,Womens Boots Clarks Volara Sky Dark Brown Combination Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Clarks Tempt Appeal Black Snake Leather,Nike Air Max 90 Boys Grade School Black/Dark Grey Running Shoes V16519,Womens Shoes COACH Smith Midnight Navy Cut Snake,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Cole Haan Bradshaw Wedge 40 Sahara Snake Roccia Print,Adidas Crazy 8 Mens Cardboard/Light Brown/Night Brown Basketball Shoes V43361,Womens Boots ECCO Touch 75 Zip Boot Morillo, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes GUESS Avocadoo Red,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36507,Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes New Balance Classics WH574 Purple Suede/Mesh,Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78091,Womens Boots PATRIZIA Plush Brown, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes PUMA Sport Fashion MCQ Move Femme Mid Black/Autumn Glory Yellow,Nike Air Max Tavas Mens Wolf Grey/White/Cool Grey/White Running Shoes V99823,Womens Boots Sam Edelman Caldwell Florence/Black Boucle/Atanado Leather,, we’ve chosen to develop something different than a Womens Shoes Saucony Originals Shadow Original Navy/Pink,Nike Roshe Ld 1000 Mens Varsity Red/White/Safety Orange/Black Running Shoes V83624,Womens Boots UGG Nerine Chestnut Twinface/Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Vaneli Berta Camel Darry Print/Clear Soft Vinyl/Gold Buckle,Adidas Response Boost Womens Clear Sky/White Running Shoes V45199,Womens Shoes Vaneli Drusilla Navy E-Print,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike ENMY Selvedge,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19719,Golf GT Road Map Polo,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Pro Classic Padded Reflect,Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43645,UK Sale Adidas Originals 1228 Series Campus Casual Shoes Men Army Green White qPqHq2jI,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic a43gr n2gs9e August Deals Superstar Mens,Nike Zoom Elite 8 Womens Black/Sail/Ghost Green/Voltage Green Running Shoes V25407,Buy my85g eufyw8 August Deals Superstar Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap rygha m59ytt August Deals Nike Air Max 1 Womens,Nike Kids Benassi JDI Print Black/White/Hot Pink/Orange UK#N5-9577,Online 3k6vx 9e62ra Cheap Nike Air Max 90 Womens Flower Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Outlet gcxbs d5mg56 August Deals Nike Air Max 90 Womens Blue,Women's Nike Free 5.0 TR Fit 5 Print Cool Grey/Volt/Black UK#N5-9549,Sale qfk9p 7iyyd7 August Deals Nike Free Run 2 Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Inexpensive 188993 Nike Zoom Kobe VI Kid Grey Blue Red Shoes,Hunter Infant Original Chelsea Boot CP523,Discount 173004 Adidas Skate Core Men Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 224005 Nike Air Flightposite 1 Men Pink Metallic Silver White Black Shoes,adidas Originals Crib Superstar Trainer CP713,Discount 175252 Nike Air Max Men White Red Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Inexpensive 176505 Nike Air Max Ltd Men Black Brown Shoes,adidas Originals Sport Essential Full Zip Hooded Top CP937,Shopping 232359 Nike Dunk High Men Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Comfortable 147689 Nike Free 5.0 V4 Men Black Gold White Shoes,Rose London Javier Sleeveless Hooded Top CP1149,Comfortable 196259 Nike Lunarglide Men Silver Green Shoes, will Authentic 165366 Nike Shox R2 Men White Yellow Shoes,Creative Recreation Fur Trim Puffer Jacket CP1318,Comfortable 243334 Nike Zoom Kobe VI Men Black Yellow Purple Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 232264 Nike Roshe Run Unisex Turquoise White Pure Shoes,The North Face Gotham Jacket CP1519,Shopping 191797 Nike Air Max Women Red Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Comfortable 197937 Nike Free Run 2 Women Red White Shoes,Majestic Burnheath NY Short CP2162,Adidas Springblade 2013 Men Coupon_238,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Jimmy Choo Bridal Women Coupon_712,Nike Tribute Track Top CP3586,New Balance 574 Men Coupon_1140,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance 996 Women Coupon_1537,Armani Jeans Suede Loafer CP3871,Men's Cleat Nike Force Lunarbeast Pro TD 833421-016, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Running Shoe Nike LunarEpic Flyknit 818676-404,adidas Originals Los Angeles Trainer CP4092,Men's Shoe Nike Air Zoom Pegasus 33 LE 880103-007, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Training Shoe Nike Metcon 1 704688-050,Converse Chuck Taylor All Star Jacquard Camo Trainer CP4293,NIKE ROSHE RUN PRINT Fuchsia Flash/Black/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Women's Shoe NikeCourt Zoom Cage 2 705260-404,Kenzo Running Calf Tiger Print Trainer CP4503,Adidas 2015 Crazylight Boost Primeknit Mens Night Cargo/Black/Grey Basketball Shoes V66391,.”

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Andal introduced the company’s Adidas Barricade Team 4 Mens Clear Grey/Tech Silver Metallic/Midnight Grey Tennis Shoes V44971,Nike Stefan Janoski Max Trainer CP4726,Adidas Adizero Boston Boost 5 Womens Vista Blue/White/Semi Night Flash Running Shoes V84384,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Flyknit Lunar 3 Womens Volt/Bright Crimson/Bright Mango/Black Running Shoes V85942,Ralph Lauren Polo Hanford Trainer CP4932,Nike Kids Free 5.0 Lava Court Purple/Fuchsia Glow/Hot Lava/Metallic Silver UK#N5-9545,.

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