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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Cheap Carolina Bucci Grey Twister Bracelet For Women,Mens Trainers Blue (Dress Blue)Cheap Herno Black Collarless Zipped Padded Jacket For Women Online Sale,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Cheap Moschino Multicolor Mirror Embellished Patchwork Dress For Women On Sale,Lilliput Boys Sneakers GreenCheap Stella Mccartney Navy Striped Jumpsuit For Women Sale,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Designers Baja East Multicolor Printed Bomber Jacket For Women,Lacoste Kids Trainers BlueDesigners Gucci Princetown Slippers For Women,). Designers Lizzie Fortunato Jewels Burgundy Essential Tote For Women Sale,Li-Ning Mens Running Shoes YellowDesigners Rosetta Getty Palazzo Pants For Women Online Sale,, VRcades, Designers Valentino White Butterfly Embroidered Gilet For Women On Sale,Lacoste Mens Sneakers Black/GreyDiscounts Faliero Sarti Multicolor X Factor Scarf For Women Outlet, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Discounts Malia Mills Bondi Blue Stitched Detail Swimsuit For Women On Sale,Lotto Kids Indoor Football Boots BlueDiscounts S,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Giamba Red/White Floral Print Blouse For Women Sale,Mens Boots NavyLatest Ash Uma Black Sandals For Women On Sale,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Latest Giuseppe Zanotti Design Vera Strass Crystal Cuff Silver Sandals For Women Online,Louis Philippe Mens Casual Shoes Navy BlueLatest Michael Michael Kors Navy Blue Mandarin Neck Tunic For Women Online Sale,, China, open to the public. Latest Sally Lapointe Ivory Side Slit Trousers For Women Sale,Le Coq Sportif Unisex Running Shoes Low BlueMother Grey Bootcut Jeans For Women On Sale,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, New Dior Eyewear Blue/Havanna Chromic Sunglasses For Women Online Sale,Magnum Mens Work Boots CoffeeNew Jil Sander Black Pleated Midi Skirt For Women,, Pure Imagination, New Rick Owens Drkshdw Black Panelled Tank Top For Women,Merrell Mens Casual Shoes EspressoNew Trendy Chinti And Parker Grey Cherry Print Sweater For Women Online,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Trendy Jil Sander Bright Red Hill Duo Holdall For Women Online,Merrell Mens Walking Shoes Red Grey BlackNew Trendy P.A.R.O.S.H. Wide-Leg Palazzo Trousers For Women On Sale,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. New Trendy Zero + Maria Cornejo Illa Gold Sandals For Women Sale,Mizuno Mens Running Shoes Yellow BlueSaint Laurent Stonewashed Skinny Fit Jeans For Women Sale,, says the global location-based VR entertainment market will more than double in 2018, Stylish Dolce & Gabbana Blue Medium Sicily Tote For Women Online Sale,Mmojah Mens Outdoor Shoes GreyStylish Jimmy Choo Myla Sandals For Women Sale,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Stylish Philipp Plein Black Lace Up Jeans For Women Online Sale,New Balance Unisex Shoes BlueThe Hottest Styles Astley Clarke Sterling Silver Plain Honeycomb Ring For Women Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, The Hottest Styles Giuseppe Zanotti Design Studded Slippers For Women On Sale,New Balance Mens Shoes Pink Purple BlackThe Hottest Styles Officine Creative Cream Ankle Boots For Women Outlet,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, The Hottest Styles Sophia Webster Wings Motif Pointed Black Pumps For Women Online,Mens Trainers Grey (Rac Grey)The Most Popular Elie Tahari Antique White One Button Blazer For Women Selling Well,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, The Most Popular Lanvin Black One Shoulder Gown For Women Online,New Balance Mens Shoes Blue-GreenThe Most Popular Salvatore Ferragamo Bow Blush Pink Mules For Women Outlet,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Victoria Beckham Blue Floral Print Pleated Dress For Women Selling Well,New Look Mens Flats Shoes BlueBearpaw Womens Boots Black,.

VRStudios, founded in 2014, Dr. Martens Womens Boots Black Floral Patent,Next Younger Boys Shoes WhiteWomens Boots Fashion Color,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mizuno Womens Court Shoes White,Nike Mens Shoes Yellow Red BlueOffice Womens Sandals Gold Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

2015 New Men's Nike Juvenate Running Shoes Dark Blue/White,Nike Grade School Running Black/Pink392789-401 Air Jordan 6 (VI) Doernbecher Navy Red Gold A06013,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Authentic 442960-407 Air Jordan 7 Retro Girls Blue Dusk/Metallic Gold-Obsidian-White,Nike Mens Basketball Shoes Black/Metallic SilverMen's Adidas NMD Runner X Yeezy Boost 350 Shoes Black/White,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Men's Adidas Pure Boost Running Shoes Dark Blue/Red,Nike Mens Soccer Shoes /BlackMen's Air Jordan 11 Retro Basketball Shoes White/Gamma/Varsity Maize,, overall, every single one of these experiences is any less than flat out amazing. Men's Asics Gel Kayano 20 Running Shoes Black White Gold T3N2N-9001,Nike Mens Running Shoes Red/ Crimson/ Jade/BlackMen's New Balance 1500 Running Shoes Black/Light Grey/Army Green M1500GSB,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Men's New Balance 878 90s Classic Running Shoes Dark Grey/Black/Light Blue ML878AAC,Nike Performance Mens Running Shoes BlackMen's Nike Air Force One Deconstruct PRM Shoes Obsidian 511454-400,, “This is something entirely new.” Men's Nike Air Max 1 Shoes Blue Black,Nike Mens Shoes White BlueMen's Nike Air Max 2013 Shoes Grey Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Air Max 2016 Shoes Black/White/Total Crimson 806771-008,Nike Mens Shoes Green Abyss Current BlueMen's Nike Air Max 90 Hyperfuse Running Shoes Blue Glow/Black 333888-404,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men's Nike Air Max 90 VT Shoes Cool Grey/Black 472513-010,Oshkosh Toddler/Little Kids Boots Navy/PinkMen's Nike Air Max 97 Shockproof Shoes Carbon Grey/White 312834-005,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men's Nike Air Max Thea Print Natural Running Shoes Coal Black/Blue,Puma Infant/Toddler Kids Boys Crib Boots Coral Cloud Pink-WhiteMen's Nike Air Zoom Elite 9 Running Shoes White/Black,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Nike Dunk High Pro SB Shoes Tropical Teal/University Gold-White 305050 371,Puma Mens Lows Sneakers White-White-WhiteMen's Nike Free 3.0 V7 Shoes Black/Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Free TR FIT 3 Training Shoes Black/White,Reebok Mens Cross Training Black/RedMen's Nike Kobe IX Elite Low Basketball Shoes Black/Green 677992-997,, they can make up for low utilization with a decent weekend. Men's Nike Kyrie 2 Basketball Shoes Black/White/Gold,Reebok Mens Sneakers BlackMen's Nike LeBron XII USA Low Basketball Shoes White/Midnight Navy/Metallic Gold 724557-174,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Nike Roshe One Flyknit Shoes Powder Pink/Total Orange 704927-004,Salomon Mens Running Shoes GreyMen's Nike Zoom Kobe VIII "Christmas Pack" Basketball Shoes Black/Bright Crimson/Fiberglass/Vivid Sulphur 555035-030, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Salomon XT Hornet Trail Running Shoes Royal Blue/Fluorescent Green,Salomon Mens Hiking Black/BlueMen's Under Armour UA Stephen Curry Two Low Basketball Shoes White Grey,. Plumer said The VOID is also considering franchise locations, Men-New Balance M575 Sneakers Green,Skechers Kids Trainers BlackMen-Puma Puma Trinomic Xt 2 Sneakers White-Vaporous Grey-Buttercup-Capri Breeze,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Air Max Thea Trainer,Vans Kids Toddler Infant Shoes BlackHugo Boss Hyllon Trainer, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Vans 106 Vulcanised Trainer,Vans Kids Shoes Cyan Blue White100% Satisfaction guaranteed Nike Air Presto Trainers Triple On SZ 13 ( 848132-009 ) Black 15FK-9379 for Men,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, 2018 Latest Reebok FREE SHIPPING - PUMP FURY Grey White 36KS284 for Men,Your Turn Mens Casual Lace-Ups WhiteAffordable Price Puma Suede Classic Tricks Suede Lace Up Lace Up Sneakers Black White 34495847 for Men,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic Air Jordan 10 RARE Shanghai Asia Exclusive 26TG925 for Men,Best Adidas Park St Classic - Core Black / Collegiate Burgundy / Ftwr White FootwearAuthorization Vans OLD SKOOL REISSUE CA SZ 9.5 OVER WASHED PLAID PORT ROYAL BLANC VN 0KW7GK6 72135453 for Men,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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They sold very well Jordan F Flex Trainer 2 Basketball Size Light 56YH881 for Men,Limited Edition Reebok Classic Leather Slim FootwearTrend mark Air Jordan 6 Jordan gmp pack 24VY-0527 for Men,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Vintage Jordan Phase 23 Classic Size Black White anthracite 60IP373 for Men,Low Price Reebok Zjet Run Denim Glow / Walnut / Rustic Wine / White FootwearWeave Supra Stacks Vulc Ii Mesh Athletic Lace Up Running Blue Red White Navy 40152851 for Men,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, With good start Air Jordan 11 Retro Low Carolina University Art. Blue 88WK395 for Men,Wholesale Reebok Crossfit Nano 4.0 Porcelain / Black / White FootwearAir Jordan 11 PRM Jeter final version with original box,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Authentic Air Jordan 5 White shoes,adidas Originals LA Trainer Men GreyAdidas Mens Sneakers Eqt Blue/Night Navy/Semi Solar Slime, people is actually going to be at a local VR Arcade. Bareskin Mens Casual Shoes Black,adidas Originals Munchen Men GreyEastland Mens Sneakers Black,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Keen Utility Mens Boots Persimmon Orange/Black,adidas Originals Tubular Shadow Men BlueNext Mens Shoes Brown, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Mens Casual Shoes White Purple,ASICS Gel-Gully 5 Men WhiteSalomon Mens Running Shoes Green,, and for a growing list of partners, Mens Outdoor Shoes Brown,Fila OG Fitness Men GreyCheap Adidas Campus 80S Japan Pack Vintage - Dark Blue / Off White / Chalk White Footwear,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Design Adidas Honey Mid - Core Black / Off White / Core Black Footwear,Jordan Air 1 Mid Men Greyadidas Originals Dragon Vintage Men Red,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Converse All Star Ox Twill Men Blue,Reebok Classic Nylon Men BlueNike Air Max Sequent Men's Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap Online Converse Chuck Taylor All Star Stripes Casual Trainers Black White 64QG-3941 for Women,Men's/Women's Adidas Originals NMD City Sock 2 PK Running Shoes White BB2956They sold very well Air Jordan 6 Brand New Jordan 6 Pantone's GS Size 4.5 & 5.5 63RX699 for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap Alexandre Birman Woven Heeled Tan Sandals For Women Sale,Men's/Women's Adidas Originals Superstar 2 Sparkles Casual Shoes Black Leopard G63439Cheap Marco De Vincenzo White Velvet Strap Cross Body Bag For Women Selling Well,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Designers Alexander Mcqueen Grey Tailored Blazer For Women Sale,Men's/Women's Adidas Originals Superstar Supercolor PHARRELL WILLIAMS Shoes SOLAR YELLOW S83398Designers Loewe Blue T Clutch For Women Outlet,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Asics Onitsuka Tiger Tokuten Shoes Light Grey/Black D3B2L-1390,Men's/Women's Nike Air Max TN Plus Ultra Shoes Black/White/Rainbow 881560-436Men's New Balance 997.5 Shoes Dark Blue/Wolf Grey ML997.5NV, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, adidas Originals Superstar Vulc Men Blue,Asics Womens Gel-Lyte V 'Jack Frost' TrainerNike Air Max 2017 Men's Blue,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 2016 Men's/Women's Adidas Originals Superstar "Graphic Pack" Shoes Hemp/Camo/ Black/Ftw White B35403,Palladium Womens Pallarue CVS ShoeMen's/Women's Adidas Originals Superstar Foundation Shoes Black/White B23642, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's/Women's Asics Gel Lyte III "Basics Model-003" Shoes Nippon Blues H40LK-5050,100% Satisfaction guaranteed Mizuno Wave ning Z2 - Red Navy Light 50LT225 for WomenMen's/Women's Fragment x Nike Sock Dart SP "Be True" Shoes Black/Rainbow 686058-019, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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