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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Salomon S-LAB Sense 2 Trail Running Shoes Ultra Lightweight Footwear Royal Blue Silver,surpermem NMD_R1,Men's Under Armour UA Stephen Curry One Panthers Low Basketball Shoes Lake Blue/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men-New Balance 574 Sports Shoes Black/Blue,Adidas Kids Football Shoes Blue White,Men-Reebok Nylon Sneakers White/Walnut/Burgundy/Black/Chalk,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Nike Shoes - 2013 Retro Nike Air Jordan 13 XIII "He Got Game" Size 10.5 WHITE BLACK VARSITY,Jordan Mens Shoes Black/Blue/White,Hot Cakes - Nike Zoom Kobe VI - China,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Griffey Max 1 Black/Photo Blue/ Running Shoes G56544,Columbia Mens Sneakers Pebble/Dark Ginger,Nike Air Max 90 Mens Running Shoes Black/Black G56772,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Originals ZX Flux Xeno Trainer,Dc Kids Trainers Black,Nike Stefan Janoski Max Trainer,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Charms New Balance Classics Traditionels Style # 72224599 for Men,Nike Kids Firm-Ground Soccer Cleat Shoes Metallic Red Bronze/Green Glow/Black,Cheap Online Nike Zoom Flyknit Streak 6 Running Multicolor Multicolor HX09277 for Men,, “This is something entirely new.” Cheap supply Air Jordan 11 'Legend ' Blue 40WU-8496 for Men,Nike Sb Big Kids Sneakers White/Pink Pow/Lava Glow/Liquid Lime,Collection Here Nike Flyknit Racer - Volt Sequoia Black Light 16653881 for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cool And Classical Adidas Originals ZX Flux Weave Technicolor Running Black Blue Red Pink Purple White 59ML332 for Men,Pier One Mens Flats Shoes Black,Counter Genuine Adidas Brand New Superstar 80's PK Fashion Sneakers [ 60132480 for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Weave Converse Chuck Taylor All Star II 2 Casual Lunarlon White 51YA-3418 for Men,Rockport Mens Hiking Boots Black Leather,Wholesale Timberland Field Boot x Supreme Croc Snakeskin LIMITED Size 11.5 FW16 Brown 18IN639 for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas yeezy 350 boost V2 SAMPLE Black,Supra Mens Shoes Black Orange Yellow,Authentic Air Jordan 5 Supreme Camo GS,, they can make up for low utilization with a decent weekend. Adidas Mens Sneakers Black/Black/Lead,Vans Kids Boys Shoes Canvas Black/White,Bikkembergs Mens High-Top Trainers Grey,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Fila Mens Sneakers Black,Yepme Mens Sneakers Black,Levi'S® Mens Sneakers Light Beige, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Mens Shoes Yellow Red,Low Price Adidas Busenitz - Ash / Cinder / Cinder Footwear,Puma Infant/Toddler Kids Boys Crib Boots Coral Cloud Pink-White,. Plumer said The VOID is also considering franchise locations, Saucony Mens Athletic-Inspired Orange,Get Reebok Sole-Trainer Black / Sport Violet / Blazing Pink / White Footwear,Vans Unisex Sneakers Multicoloured,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men's Adidas Originals Tubular X ASW PrimeKnit Shoes Core Black/White S74933,Men's/Women's Nike Court Tour Mid 1973 Memorial Wool Casual Skate Shoes Light Gray Red 514992-020,Men's Air Jordan 12 Retro Basketball Shoes Black Green,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's New Balance 1500 Running Shoes Navy/Blue M1500EBN,Men's/Women's Nike Free Run+ 2 Shoes Gray/Light Jade,Men's New Balance 999 Elite Edition "National Wind" Shoes Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 95 Ultra Jacquard Trainer,Women-Timberland Leather Chukka Boots Dark Brown,Timberland Earthkeepers 6 Inch Cupsole Boot,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 100% Top Quality Nike NEW AIR PENNY IV SIZE 12 ORLANDO FOAMPOSITE QS MAGIC RETRO JA96310 for Men,Reebok Womens Sayumi Smr Shoes Black/White G57787,Affordable Price Nike SB ERIC KOSTON 2 SZ 8 VENOM Black Green White 36WC498 for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic Nike Roshe One Woven Size 80095938 for Men,Reebok Womens Crossfit Nano 2.0 Shoes Blue/Black/White G57915,Beautiful Air Jordan 5 Knicks low 52PI173 for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Vittaly Mens Casual Shoes Black,The best selling Nike Free 5.0 Blue JI67428 for Women,Fashion Adidas Lite Racer - Flash Pink / Collegiate Navy / Matte Silver Footwear,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Ultra Boost Men Grey,Vintage Adidas { x Rita Ora Tech Super W [5.5-11] Black Red Silver 39724140 for Women,Nike Air Force 1 LV8 Men's Black,, and the entertainment giant made an investment in the company. 2015 News Women's Nike Free 4.0 Flyknit Shoes Light Grey/Green/Black 717076,Blumarine Black Leaf Back Halterneck Top For Women,Men's/Women's Adidas Originals Superstar 2 Casual Shoes Red/White G42581,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's/Women's Asics Aaron Low Shoes White/Black,Cheap Givenchy Pandora Cardholder For Women Selling Well,Men's/Women's Fenty Puma by Rihanna Velvet Creepers Shoes Cement 364639-03, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's/Women's Nike Air Max Invigor Premium Running Shoes Black/White 819797-001,Cheap Miu Miu Eyewear Black Noir Sunglasses For Women Online Sale,Men's/Women's Nike Free Run+ 2 Shoes Jade/Yellow,, like all retail operators, Women's Adidas Originals Honey Stripes Mid W Casual Shoes Pink V13520,Cheap Salvatore Ferragamo Nude Double Gancio Logo Shoulder Bag For Women Sale,Women's New Balance Cross Country CC Low Shoes Bright Crimson/Grey/Fluorescent Green, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women-New Balance WL420 Studio Sneakers Grey/Brown,Designers Barbara Bui Black Twill Ska Trousers For Women Sale,Reebok Womens Classic Leather Shoes White G57781,, they can make up for low Nike Air Max 90 Essential Midnight Navy/Black/Pure Platinum/Soar Running Shoes Womens G56987,Designers Isabel Marant ,Flossy Womens Neon Plimsoll, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBest price Asics GT 2000 v 4 Running Size US 8 M (B) EU 39.5 T656N Silver NF24278 for Women,Designers Pallas White Sharon Blouse For Women Online Sale,Cool Brooks Ghost 9 Running Sz US 8 M (B) EU 39 Purpl 1202251B092 Black AG68645 for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Charlotte Olympia Kitty Slingback Black Pumps For Women On Sale,Discounts A.F.Vandevorst White Felicity Zipped Hoodie For Women Sale,Cheap Paul Andrew Ankara Mint Green Pumps For Women Online Sale, could generate over half a million dollars a week, and easily finance new titles. Designers Gucci Eyewear Transparent Square Frame Sunglasses For Women On Sale,Discounts Furla Pink/Purple Contrasting Card Holder For Women Sale,Discounts Alexander Wang Navy Lace Trim Shorts For Women Sale,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discounts Red Valentino Black Star Studded Shoulder Bag For Women Sale,Discounts Msgm Red/White Striped Origami Shift Dress For Women Selling Well,Latest Eggs White Printed Midi Dress For Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Latest Victoria Victoria Beckham Black Flared Dress For Women,Discounts Victoria Beckham White Sunday Tote For Women,New Marni Swash Print Blouse For Women,, we’ve chosen to develop something different than a New Trendy Jimmy Choo Black Chandra Clutch For Women Selling Well,Joshua Sanders Ruffle Detail Multicolor Slide Sandals For Women Selling Well,New Versus Black/Red Logo Printed Bomber Jacket For Women Outlet,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Stylish Loewe Pink Elephant Purse For Women,Latest Dolce & Gabbana Dolce Soft Mambo Print Tote For Women Online Sale,The Hottest Styles Dior Eyewear Black Dioronde1 Sunglasses For Women Online Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. The Hottest Styles Stella Mccartney Elyse Lace Up Shoes For Women Outlet,Latest Maurizio Pecoraro Orange Embroidered Dress For Women Online,The Most Popular Marni Fussbett Silver Sandals For Women Online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Womens Running Shoes Black/Orange,Latest Wouters & Hendrix Gold Filigree Ring For Women On Sale,Kiomi Womens Ballet Pumps Silver,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Puma Womens Training Shoes Italian Plum-Lipstick Red,New Antonio Marras Blue/Black Floral Embroidered Dress For Women Outlet,New Balance 420 Pearl Women Pink,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,2016 Men's Nike Air Max LD-Zero H Shoes Obsidian/White 848624-410,New Golden Goose Deluxe Brand Silver Chiodo Metallic Jacket For Women On Sale,Kid's Air Jordan 11 Retro Basketball Shoes Triple Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Air Jordan 1 Retro Nike Logo Breast Cancer Basketball Shoes Orange/Black/White,New Osakentaro Brown Short Sweat Dress For Women Sale,Men's New Balance 1400 Running Shoes Navy/Red M1400JS1, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Nike Air Force One Low Basketball Shoes Dark Grey/Imperial Blue-Total Orange 488298-012,New Trendy Calvin Klein Pointed Black Pumps For Women Outlet,Men's Nike Air Max 2014 Shoes Green Orange Flurorescent Green,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Nike Air Max 90 Shoes White/Obsidian/Blue 325018-050,New Trendy Love Moschino Light Blue Printed Jeans For Women Online Sale,Men's Nike Air Max Tailwind 8 KPU Running Shoes Royal Blue/Black 805941-703,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's Nike Dunk High Premium SB Shoes Black/Yellow Points,New Trendy Salvatore Ferragamo Gancio Tote Bag For Women Online Sale,Men's Nike Free Run+ 3 Shoes Light Blue/Red,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Nike Kyrie 2 Basketball Shoes Black/Jade Green,No21 Pink Lace Dress For Women Sale,Men's Nike Shox Current Leather Shoes Black/Royal Blue/Silver, will Men's Under Armour UA Micro G? Torch Basketball Shoes Peach/White,Stylish Casadei Red/Pink Shoulder Bag For Women On Sale,Men-Nike Free 5.0 Sneakers Cool Grey/Grn Strike-Vltg Grn, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount Nike Shoes - 310805-010 Nike Air Jordan Retro 10 Black Size US 13,Stylish Jeremy Scott White Zip Up Printed Hoodie For Women Online Sale,Low-cost direct - Nike Air Retro Jordan 4 White Cement OG size 11 DS,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Reebok Mens Classic Leather Clean Uj Shoes Midnight Blue/Chalk/Purple/Royal/Red G57430,Stylish Peter Pilotto Black Cropped Wide-Leg Trousers For Women Sale,New Balance 574 Mens Sports Shoes White/Blue G56431,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sports Shoes Mens Nike Air Force 1 High Summit White/Game Royal G56917,The Hottest Styles Boboutic Tan Nude Elongated Front Pockets Hoodie For Women Online,Nike Roshe Run Sneakerboot,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 100% Genuine Nike Air Force 1 Mid - Cool Cool Grey White KK74768 for Men,The Hottest Styles Isabel Marant Maheo Ecru Sandals For Women Online Sale,Adorable Timberland [6IN PRM BOOT-10001] CONSTRUCTION PREMIUM BOOT BOOTS Brown 43779780 for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic Air Jordan 5 - Pro Stars size 10 NIB 91768176 for Men,The Hottest Styles Retrosuperfuture Brown Flat Top Sunglasses For Women Sale,Beautiful Nike Air Jordan 1 Retro 'Royal' 2016 Style # 555088-007 Size 9.5 66907816 for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Big Discount Air Jordan 1 Retro High OG Royal 96LN063 for Men,The Most Popular Armani Jeans Midnight Blue Slim-Fit Jeans For Women On Sale,Buy cheap Air Jordan 7 18797949 for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Carries Vans Tesella (3D Aloha) Classic SIZE 7.5 Black 93CV031 for Men,The Most Popular Goat Cream Plaited Detail Tunic Dress For Women Online Sale,Cheap price Nike New NSW Pro Stepper - Royal Sneaker 11 Black Blue Silver 58TC965 for Men,.”

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Andal introduced the company’s Comfortable Nike Airmax 95 Grey White 79OP587 for Men,The Most Popular Sacai Trench Jacket For Women,Cost charm Other Jordans AJF 20s Black Blue 23XD-7856 for Men,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted The hottest new trends Nike air max 90 Red 82457516 for Men,Vivetta Light Blue Striped Cold Shoulder Blouse For Women On Sale,Various Sizes Adidas D 7 Primeknit boost VII d basketball NEW White Rose 74591568 for Men,.

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