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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Top Quality AIR JORDAN ADULT 2017 RETRO 1 LOW OG PREMIUM WHITE VACHETTA TAN 905136-100,Vans Men Old Skool WhiteMens Adidas Adizero F50 Trx Fg Red Silver Shoe Fast Delivery,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Adidas The World Cup Macy White Black Green Shoe Wholesale Online,Latest Vans Men Old Skool Cup BeigeMens Nike Air Jordan 3 Iii Cement Black Grey Shoe Fast Delivery,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Air Jordan 4 Iv Retro Big Size White Grey Shoe Save Off 50%,Latest Vans Men Old Skool BlueMens Nike Air Jordan Cement 3 Iii Retro Cool Grey Shoe Save Off 50%,). Mens Nike Air Jordan Iii 3 Retro Blue Shoe Outlet Online,Vans Men Iso 1.5 Floral BlackMens Nike Air Jordan Xi 11 Black White Shoe Fast Delivery,, VRcades, Mens Nike Air Max 90 Black Blue Running Shoe Official Website,Cheap Vans Men Iso Perf BlackMens Nike Air Max 90 Camo Green Shoe Best Price, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Air Max 90 Light Grey White Black Running Shoe Factory Outlet,Vans Men Old Skool Leather BlackMens Nike Air Max 90 Yellow Chocolate Grey Red Running Shoe Buy Online,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse All-Star White Size 7 Uk Women Skulls Bones Skeleton Pattern Q55h6429,Gramicci Damon Pullover Hoodie Men's 64402UK - Brand New Converse High-Top New York All Sport Women'S Size: 6.5 Navy Blue J74i5749,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse John Varvatos Star Player Ox Shoes Leather Mens:8 / Womens:10 New 15721,Rhone Tao Pullover Hoodie Men's 64411Hot Sale - Converse Jack Purcell Blue Leather (Women'S 13 Men'S 11.5) ~ Cork Insoles L63q9158,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - New Womens Converse White All Star Dainty Ox Canvas Trainers Lace Up F32u5498,Under Armour WWP Property Of Pullover Hoodie Men's 64422* Adidas Women White Red Jeremy Scott Js Wings Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Black White Pink Air Max Bw Womens,Volcom Stone Pullover Hoodie Men's 64466* Nike Air Max Blue Gray Shoes Women,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. 2011 Women Ralph Lauren Stripe Polo Nyc Championships Wrlsp,Saga OG Logo Pullover Hoodie Men's 64474Asics Gel-Rocket 7 Court White Silver Shoes Womens,.

VRStudios, founded in 2014, Asics Women Gel-Fit Nova 2 Aqua Pink Glow Mint Cross Country Shoes Colour Taupe,The North Face EMB Logo FullZip Hoodie Men's 64559Asics Women Trail Running Shoes Gel-Venture 5 Tiger Turquoise Silver Grey Colour,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas UK Shop - Adidas alphabounce Reigning Champ Shoes (Grey) for Women,Patagonia Flying Fish Lightweight FullZip Hoodie Men's 64578Adidas UK Shop - Adidas Tights (Blue) for Women,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Top Fashion Womens,Reigning Champ FullZip Hoodie Men's 64635Dr Martens Women Shore Clarissa Gladiator White,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Reebok Women Furylite Slip On With Speckled Sole Sale Black/Chalk/Rbk Bras,Matix Gripper Slim Denim Pant Men's 64748Adidas Amberlight Up Women Lifestyle Shoes Black/Metallic Gold-Maroon BF13U,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike FS Lite Run Women Running Shoes Pure Platinum/Polarize Blue-Bright Grape-White SB70D,DU/ER Slim Denim Pant Men's 64755Women Sale Authentic New Style Ralph Lauren Darkblue Big Pony Polo,, overall, every single one of these experiences is any less than flat out amazing. Women Choose New Series Nike Free Powerlines 3Rd Iii Third Gray Pink Running Shoes,Altamont Lincoln Taper Slim Denim Pant Men's 64801Women Sale Perfect Cheap Nike Air Max 2015 Unisex Dark Red Silver Running Shoes,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Women Buy Authentic Latest Series Toms Pink Red Purple Camouflage Canvas Shoes,Kavu Sky Walkers Pant Men's 64850mita Sneakers x ASICS Gel Lyte V Trico H60SJ 5042 Womens Mens Running Shoes Sneakers,, “This is something entirely new.” Nike Air Jordan 13 XIII Retro He Got Game 309259 104 Womens and Mens basketball sport shoes,Levi's Commuter 511 Trousers Men's 64878Nike Air Max 90 DNM QS Atmos Denim Midnight Navy Black White Infrared Mens Womens Running Shoes 700875 400,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Yeezy 2 SP Max 90 The Devil Series All White Mens Womens Running Shoes 508214 604,Kavu Wizard Legs Pant Men's 64932Nike Free Flyknit NSW 5. 0 White Red Sneakers Mens Womens Running Shoes 599459 026,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Shox Current Hyper Pink Vivid Pink White Womens Athletic Running Shoes,Marmot Rockmoore Pant Men's 64988Women Nike Used DUNK Amazing SB Low TRD QS 313171 171,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Toggi Esher Ladies Diamond Quilted Gilet - Navy mature New Exclusive,Fjallraven Karl Pant Men's 65004Converse - Advanced Chuck Taylor Star Hiker Trainer : Elegant Factory Outlet,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Creative Recreation - Cool Forlano Diamonds Trainer : Succinct Online Store,The North Face Logo Sweat Pant Men's 65090Helly Hansen Loke Trousers (Men's) - Black Popular Outlet On Sale,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Converse - Youth Star Player Ox Trainer : Plate Slim Outlet,Patagonia Regular Fit Duck Pant Men's 65127Le Chameau Ceres Wellingtons (Men's) - Marron Fonce (Brown) Comfort New Year's Day,, they can make up for low utilization with a decent weekend. Harkila Mountain Trek 8 Inch Walking Boot (Men's) - Dark Brown neutral For Your Selection,Billabong Slicke'r Tapered Color Denim Pant Men's 65187Sebago Docksides Shoe (Men's) - Slate Blue Nubuck Touched Shop For The Best,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Birkenstock - Unique Design Milano Sandal : Excellent Quality Cheap Retail,Deus Ex Machina Ford Pant Men's 65206Havaianas - Popular Brasil Flip Flop : Dazzling Factory authorized, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Originals - Fashion Mall Adilette Slide Sandal : tender Promotions,Poler Cozy Stuff Sweat Pant Men's 65234Grubs Frostline Neoprene Wellington Boots (Unisex) - Black Sensibility Hot,. Plumer said The VOID is also considering franchise locations, SealSkinz Thetford Beanie - Grey Sensibility Hot,Patagonia Houdini Pant Men's 65313Nike - Advanced Odyssey Leather Trainer : Exotic Factory Sale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* Adidas Men Black Red Beckham,Armada Hot Tubbers Board Short Men's 67015* Adidas Mens White Red Adicolor, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,* Air Max 90 Premium Em Black Gray Shoes Men's,Hurley Phantom MDV Board Short Men's 67070* All Black Air Max 90 Boots Mid Nike Ns Shoes Men's,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Orange Nike Mens Shoes Air Bw,Patagonia Tenpenny Short Men's 67152* Blue Pink Red Nike 2014 Running Shoes Air Max Uziert,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, * Green Gray Adidas Men Iii Porsche,Roark Revival Porter Chino Short Men's 67175* Nike Air Max 90 Boots Mid Blue Black No Sew Sneaker Shoes Men's,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Latest Converse Men All Star Jack Purcell Black,The North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702Latest Nike Men Court Royale Suede Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Vans Men California Era Decon Suede Beige,La Sportiva Makalu Mountaineering Boot Men's 69802Marmot Coastal Pullover Hoodie Men's 64417,, and for a growing list of partners, K,Forsake Clyde Boot Men's 69864Toad&Co Rover Pant Men's 65188,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Hurley One & Only 22in Board Short Men's 66822,Adidas Outdoor Terrex Solo Approach Shoe Men's 70005Patagonia AllWear 10in Cargo Short Men's 67212,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Marmot Warren Short Men's 67542,Sperry TopSider Gold A/O 2Eye Woven Shoe Men's 70072Dale of Norway Dovre Sweater Men's 68154,.

Under Armour Moraine Hiking Boot Men's 69770,Vans Era Plus Shoe 70189Woolrich Footwear Adams Leather Shoe Men's 70144,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Nike Air Zoom Structure 18 Running Shoe Men's 70535,KEEN Voyageur Hiking Shoe Men's 70265Vans Era Pro Skate Shoe Men's 70838,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike Roshe Run (Split) Men Running Shoes Classic Stone/Voltage EJ45C,Asics fuzeX Running Shoe Men's 70628Nike Air Trainer SC II Retro Men Training Shoes White/Bright Magenta-Dark Grey-Wolf Grey SI81R,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men Newest Custom Polo Ralph Lauren French-Rib Full-Zip Hoodie Black,Evolv Shaman Climbing Shoe 70748Men Sale Perfect New Style Nike Free Third 3Rd Iii Black Red Running Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men Casual Adidas Playoff Low Derrick Rose All Green War Boots,Adidas Superstar Foundation Shoe 70836Men Get Authentic Greatest Nikece First 1St I Pink Red Running Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based 2018 Nike Kyrie Irving 4 Comfortable IV Men Basketball Shoes Black Gold White Colourful,Merrell Moab Rover Waterproof Shoe Men's 70902Nike Air Jordan 1 High OG Black White 555088 010 Mens basketball shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. NIKE AIR MAX 2010 TAILWIND 8 20K bule WHITE 805941 005 mens Running Shoes Sneakers,Ridgemont Outfitters Crest Shoe Men's 70962Nike Air Max Plus TN dark bule white KPU Mens Running Athletic Sport Shoes Sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Hypervenom Phantom 2 Premium FG Radiant Reveal GREEN black bule ACC Mens football boots Soccer shoes,The North Face Ultra MT Trail Running Shoe Men's 71076Nike Lunarglide 6 White Black Hyper Orange Blue Mens Running Shoes 654434 101,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Zoom Kobe Icon Timeless In White Icon Mens Basketball Sports Shoes Sneakers,Reef Chipper Flip Flop Men's 71225Mens Adidas Fg Leo Messis Future Signature F50 Adizero All Black Shoe Shop For The Best,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Women Tennis Shoes Gel-Game 5 Coral White Colour Nectarine Hot,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Brown/White SW48EAdidas UK Shop - Adidas Stadium Hoodie (Black) for Women,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Juvenate Print Womens Lifestyle Shoes Volt White Cool Grey,Nike Satire Men Lifestyle Shoes Obsidian/White-Dark Mica Green DO40KNike Nice Flyknit Zoom Agility Womens Training Shoes Black Dark Grey Volt White,, and the entertainment giant made an investment in the company. Adidas Women Adilette Stripe On Sale Black/White,Nike Suketo Mid Men Lifestyle Shoes Black/Mid Fog-Deep Royal Blue OI70GNike Women Retro Roshe One Sale Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas UK Shop - Adidas Printed Short Tights (Multicolor) for Kids,Men Purchase New Low Vans Black Yellow Casual ShoesAdidas UK Shop - Adidas White Mountaineering Field Windbreaker (Blue) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is IB536 Nike KD6 Orange Kevin Durant Basketball Shoes,Purchase Best Quality Ralph Lauren Pony Canvas Leather Handbag RoseNike Hyperdunk 2015 (Team) Men Basketball Shoes University Red Bright Crimson White Metallic Silver, will Nike Flex Run 2015 Men Running Shoes Anthracite Soar,adidas Ultra Boost Uncaged Mens Sneakers Running Buy Shoes cheap BB44862015 Vans Cream canvas lace up trainers-Men Intorno Amato, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas Men Topanga Red,NBA Golden State Warriors Snapback A107Nike Men Internationalist Mid Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Vans Men Old Skool Leaves Black,Nike Air Jordan 10 X Double Nickel 310805 102 Mens basketball sport shoesAltamont Lincoln Taper Slim Denim Pant Men's 64801,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Billabong Beach Pant Men's 65271,Nike Air Jordan 4 Cool Grey Chrome Dark Charcoal Varsity Maize 308497 001 Mens Basketball ShoesHippy Tree Cone Trunk Board Short Men's 67088,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Toad&Co Igneous Short Men's 674,Nike Air Max 1 MC SP Print Army Green Mens Running Shoes 607401 004Minnetonka Double Bottom Fleece Slipper Men's 69636, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room KEEN Piedmont Lace Shoe Men's 70113,Nike Air Max 2017 Hyper Red Black White Mens Running Athletic Sport Shoes Sneakers 849559 100Pearl Izumi EM Road N1 V2 Running Shoe Men's 70608, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” The North Face Ultra MT GTX Trail Running Shoe Men's 71077,Nike Air Max 95 Essential TEAM RED UNIVERSITY BLACK 749766 600 Mens Running Shoes SneakersAir Jordan Flight 45 High Men Basketball Shoes Black/Summit White-Metallic Gold PI38C, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Zoom HyperRev Men Basketball Shoes Apple Green/Yellow Strike-Black ES69T,Nike Air Presto GPX Pixel Camo Golden Beige Brown Black Mens Running Shoes 819521 200Nike Sweet Classic Leather Men Lifestyle Shoes Black/Wolf Grey-White-Challenge Red RS77U,.”

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