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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Jordan 3 Iii Retro Cement White Shoe At Discount,Adidas UK Shop - Adidas Boost Icon 2.0 Cleats (Black) for MenMens Nike Air Jordan Cement 3 Iii Retro Fur Cool Grey Shoe Official,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Jordan I 1 Trek Retro Beige Climbing Boot Save Off 50%,Adidas UK Shop - Adidas Light 'Em Up 2017 Shoes (Grey) for MenMens Nike Air Jordan Xiii 13 Retro Blue White Shoe Clearance Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max 90 Black White Blue Running Shoe Outlet Online,Adidas UK Shop - Adidas Freak High Wide Cleats (White) for MenMens Nike Air Max 90 Light Blue Grey White Running Shoe At Discount,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Black Pink Nike Women Air Max 95 Shoes,Adidas UK Shop - Adidas TERREX Agravic GTX Shoes (Grey) for Men* Nike Air Max White Red Shoes Women,, “This is something entirely new.” Asics Gel-Cumulus 17 Silver Pink Running Shoes Womens,Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Pink) for MenAsics Metrolyte 2 Slip On Walking Shoes Mango Raspberry Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Women Gel-Zaraca 4 Tiger Aqua Silver Mint Running Shoes Colour Onyx,Adidas UK Shop - Adidas PureBOOST LTD Shoes (Grey) for MenAdidas UK Shop - Adidas Superstar 80s Shoes (Black) for Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Yeezy 2 Grey Shoe Online Shop,Mountain Khakis Camber 109 Denim Pant Men's 64746Mens Nike Eric Koston 2 Max Orange Blue Shoe Order Online,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free Trainer 3.0 Black Yellow Shoe For Sale,Simms Cold Weather Pant Men's 64873Mens Nike Zoom Hyperflight Prm Red Shoe Factory Outlet,, and the entertainment giant made an investment in the company. Mens Nike Zoom Lebron X 10 Low Blue Yellow Shoe Factory Outlet,Berghaus Explorer ECO Pant Men's 65051Berghaus Hillmaster II Walking Boots (Women's) - Chocolate In style Hot,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in UK - Adorable Converse High Tops Shoes Size 4 Us Womens Authentic Chuck Taylor'S E15d9830,Brixton Reserve Chino Pant Men's 65145Hot Sale - Converse Firs String Chuck Taylor All Star 70 1970S Black Pink Men Women 149445C B14l504, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Adidas Ladies White Night Scrape Fish Running Women,Adidas Superstar Cuffed Track Pant Men's 65278* Nike Air Max 90 Black White Red Shoes Women,, like all retail operators, Asics Gel-Game 5 Court White Blue Shoes Womens,Marmot Muir Insulated Flannel Men's 65569Asics Women Gel-Super J33 2 Blue Black Running Shoes Colour Milk Sunny Lime, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas ULTRABOOST X Parley Shoes (Blue) for Women,Hurley Phantom Block Party Cryptik Board Short Men's 66849Nike Air Huarache Premium Womens Lifestyle Shoes Metallic Silver Sunset Glow Green Glow String,, they can make up for low Nike Tri Fusion Womens Running Shoes Black Pink Foil White,Billabong All Day Lo Tides Short Men's 67004Prezzo Intero Adidas Dark Blue Mesh 'breeze 202' Running Trainers-Women Nuova Collezione, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overPUMA Women Disc On Sale Black,Billabong Carter Short Men's 67151New Balance 574 Women Running Shoes Grey/Blue-Pink BM72Q,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Choose Greatest Ralph Lauren White Soft Red Big Pony Polo,Alchemy Equipment Relax Short Men's 67248Women Shop Perfect Greatest Nike Air Max 95 360 White Blue Running Shoes, could generate over half a million dollars a week, and easily finance new titles. Asics GEL Lyte V x GORE-TEX ICE ASGLV BHB 050 Womens Mens Running Shoes Sneakers,Insight Blue Note Beach Short Men's 67402Nike Air Max 1 Ultra Moire Royal Blue White Game Royal Mens Womens Running Shoes 724978 400,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Flyknit Air Max 2014 Vivid Blue Gym Red Atomic Orange Mens Womens Running Shoes 620469 408,Houdini Action Twill Short Men's 67550Nike Shox Current Hyper Pink Vivid Pink White Womens Athletic Running Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Nike Air Jordan Vi 6 Black Purple Blue Shoe Wholesale Online,Arc'teryx Marin Short Men's 67638Adidas Originals - Export Outlet Tubular Runner Trainer : Classic-Fit Easter Day,, we’ve chosen to develop something different than a Craghoppers NosiLife Stretch Convertible Trousers - Black Pepper Handsome Good Sale,We Norwegians Setesdal Roundneck Sweater Men's 68087Balance - Unique Design ML574 Trainer : Good For Your Selection,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike - Trend Odyssey Leather Trainer : Great Fashionable,CWX Revolution Tight Men's 69438Rocky Outback Hiker 6 Inch Leather Hiking Boots - Brown Exclusive Counter Genuine,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Ralph Lauren Polo - Advanced Hanford Heather Ripstop Trainer : random High-end,Red Wing Heritage 6Inch Classic Moc Boot Men's 69573Beretta Pheasant V Neck Sweater - Green Good For Your Selection,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Creative Recreation - Discount Cesario Lo XVI Ripstop Trainer : Adaptability To You,Ariat Mastergrip 6in H2O Boot 69787On Sale - Converse Ctas Ii Hi Basket Weave Mens Trainers C78h7244,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, On Sale - Converse All-Star Double Tongue Light Pink High Tops Uk Size 8 Eur 41.5 Z59n8347,Teva Universal Slide Leather Sandal Men's 69952UK - Chuck Taylor All Star Hi Core Men Black M9160 Converse C81n4906,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse Mens One Star Prime Ox White Leather Shoes Size 12 J22h9536,Frye Joel Brogue Chukka Shoe Men's 70100Low-cost direct - Converse Ct Hi Poolside Ankle Sneakers Hi Top Canvas Trainers Size 11.5 Uk 46 Eu,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Hot Sale - Rare,Frye Porter Chukka Shoe Men's 70218* Adidas Men Jeremy Scott Oby0, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Air Max 90 Green Black White Shoes Men's,Columbia Peakfreak Venture Waterproof Hiking Shoe Men's 70361* Black Blue Red Adidas Originals Mens City Of 5 Generations,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Blue Yellow Black Gray Adidas Men Mid Roundhouse,Shimano SHR088 Shoes 70509* Mens Black Blue Air Max 90 Sliver,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * Purple Red Nike 2014 Running Shoes Air Max Uziert,Pearl Izumi EM Tri N 2 Running Shoe Men's 70643100% Quality Soludos Original Espadrilles Men 2424-4059,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is 60% off Sale For Nike SB Zoom Stefan Janoski Leather Trainers Men 7269-5150,Frye Miller Slip On Shoe Men's 70771Cheapest Dr Martens Gryphon Sandals Men 1782-8996, will Asics Black Silver Pink Sports Shoes Gel Fit Nova Stretch And Breathable Hot,Globe Encore Zone Skate Shoe Men's 70946Asics Pink Flash Yellow White Gel Find Phoenix 6 Stabilty Running Shoes Within The Higher Hot, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Asics Cross Colour Training Shoes Gel-Craze Tr 3 Onyx Lime Black,Inov 8 Arctic Talon 275 Trail Running Shoe 71058Polo Long Sleeved Solid,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Messi 16.3 Firm Ground Cleats (Blue) for Kids,Teva Mush II Canvas Flip Flop Men's 71229Adidas UK Shop - Adidas NMD_XR1 Primeknit Shoes (White) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Z.N.E. Hoodie (Black) for Men,Adidas Superstar II LUX Retro Men Basketball Shoes Red/Black-White VL78JAdidas UK Shop - Adidas Real Madrid Cotton Tee (Grey) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, PG831 Nike Zoom Hyperfuse HF 2013 Basketball shoes,Air Jordan Flight 45 Men Basketball Shoes Gym Red/Black-White XR75VNike Internationalist Men Casual Shoes Blue Graphite Pure Platinum White Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Lunartempo Men Running Shoes Black Bright Crimson Hot Lava Total Orange,Air Jordan Super.Fly 2 Men Basketball Shoes Dark Sea/Gym Red-Gamma Blue-White OF31GConfortevole Converse Dark red canvas lo-top trainers-Men Negozio Online, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Billabong Tribong Layback Elastic Board Short Men's 66867,Adidas Roundhouse Instinct Men Lifestyle Shoes Run White/Black-Turquoise PQ06WStoic Stewart Twill Flat Front Short Men's 67331,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Toad&Co Vector Sweater Men's 68146,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Charcoal IK16LAdidas Outdoor Boost Urban Hiker CW Boot Men's 69917,.

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