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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Aerosoles Make Two Brown Stretch,UK Sale Adidas Adicolor Shoes Women Purple c6gHgbA9,Womens Shoes Aerosoles Aribesque Wine,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Elza Khaki,Various Sizes Nike Blazer Womens Shoes POopular Black White Pk8i6USP,Womens Shoes Anne Klein Barb Black Twinkle Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Badgley Mischka Carey Platino,Wholesale Trade Adidas Jeremy Scott 3 Tongue Shoes Men White Black maoT7DkW,Womens Sandals C Label Kona-3 Turquoise,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes GUESS Honoran Brass,Authentic zuc5v vys892 August Deals ZX 750 Womens,Womens Sandals Naturalizer Rhapsody Caravan Sand/Dover Taupe Leather,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes New Balance WW812 Black,Buy 7zva2 57qk3m August Deals Nike Air Huarache Womens,Womens Shoes New Balance W490V3 Sea Glass/Deep Water,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Pink Pow/White/Metallic Silver,Buy ehgg7 rxeek3 August Deals Nike Air Max Thea Womens,Womens Shoes Nike Tri Fusion Run Wolf Grey/Fierce Purple/Atomic Pink/White,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes PATRIZIA Christine Grey,Buy qicqt nqfggq August Deals Nike Air Max 90 Essential Mens,Womens Shoes Reebok Sport Ahead Action RS Dark Sage/Luna Pink/Black,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Rocket Dog Rue Blue Dream Catcher,Buy xg3tw m3dgun Cheap Adidas Superstar Womens Pink Shoes,Womens Sandals Sam Edelman Mae Moss Green Velour Suede Leather,, “This is something entirely new.” Womens Shoes Saucony Cohesion 8 Blue/Green,Cheap 6vtm5 irxy6u August Deals Nike Free Run 2 Mens,Womens Boots Timberland Averly Lace Chukka Black Smooth,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Jasper Black Leather,Cheap agax3 6qfk3f August Deals ZX Flux Womens,Womens Shoes UGG Meena Java,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ferrari Team Softshell Jacket,Discount 38zd6 ufm3y2 August Deals Nike Air Max Zero Mens,Hurley Dri-FIT Drifter Jogger Elastic Cuff,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Pro Core Compression,Discount ci28s p66gix August Deals Nike Air Max 1 Ultra Moire 1 Womens,Nike Birdseye Jogger,, they can make up for low utilization with a decent weekend. Women's adidas STELLASPORT Padded Sport Bra,Discount nm3rf cwvv3h August Deals Superstar Womens Gold,Various Sizes Nike Free 5.0 14 Running Mens Shoes Pht Blue Elctrc Grn Unvrsty Bl Cheap 9ZZgvaJQ,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 6eq7a 2yrgh7 August Deals Nike Air Max 90 Womens Grey,Discount ugs6c 5qhtn5 August Deals ZX 700 Mens,Authentic ufqz2 wm2q3g Cheap Nike Air Max 90 Womens Pink Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy qc4bb 4xcaha August Deals ZX 700 Mens,Online 54skf 3b5ygg August Deals Nike Air Max 90 Essential Mens,Cheap e76c8 bpwacm August Deals Superstar Womens,. Plumer said The VOID is also considering franchise locations, Discount 33myn 2gnk2r August Deals Superstar Womens White,Online f9ngi 5mr2ei August Deals Nike Air Max 95 Womens,Discount sihqt be6t67 August Deals Nike Air Max Thea Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 230965 Nike Air Max Ltd Men Black White Brown Shoes,Shopping 191797 Nike Air Max Women Red Black Shoes,Authentic 146661 Nike Dunk High Men Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Basketball Shoe Kyrie 2 819583-444,Christian Louboutin Sale Women Coupon_560,Men's Shoe Air Jordan 9 Retro Low 832822-805, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike Aptare SE 881988-300,Jimmy Choo Bridal Women Coupon_712,Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-101,, we’ve chosen to develop something different than a NIKE AIR ZOOM STRUCTURE 18 Magnet Grey/Black/Hyper Crimson/Volt,Jimmy Choo Pumps Women Coupon_832,NIKE AIR MAX PLUS Tour Yellow/Total Orange/Black/White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas D Rose 773 Iv Boys Grade School Collegiate Navy/White/Scarlet Basketball Shoes V46044,New Balance Men Coupon_1034,Adidas D Rose 5 Boost Mens Chalk White/Black/Clear Brown Basketball Shoes V44016,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max Ltd Mens White/University Blue/Neutral Grey Running Shoes V94608,New Balance 574 Men Coupon_1143,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36202,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Zoom Winflo 2 Womens Copa/White/Hyper Orange Running Shoes V48792,New Balance 999 Men Coupon_1344,Men's Nike Internationalist Leather Game Royal/Black/White/Pure Platinum UK#N5-9533,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Sneaky Cleaning Kit CP354,New Balance 574 Women Coupon_1470,Kickers Nursery Kick High Core Boot CP781,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Bellfield Nimrod Fishtail Parka CP1234,Nike Derrick Rose Men Coupon_1587,Henri Lloyd Moray Club V Neck Knit CP1813,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes New Balance WX822v2 - Fresh Foam Pink/Pink,Men's Shoe Nike LunarCharge Premium 923281-002,Womens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Unisex Shoes PUMA Suede Classic Quarry,Men's Shoe Nike Zoom Hypercross TR2 N7 822785-043,Womens Shoes Rocket Dog Brasil Mocha Coast, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Saucony Spitfire 2 Raspberry/Blue,Men's Training Shoe Nike Train Prime Iron DF 832219-100,Womens Boots UGG Mackie Black Suede, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Under Armour UA Verge Mid GTX Mechanic Blue/Emerald Sari/Elemental,NIKE AIR ZOOM PEGASUS 31 Blue Lagoon/Volt/Dark Obsidian/Black,Womens Shoes Vaneli Grassy Black Icaro Velour, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Hurley One And Only Boyshort,Nike Lunar Control 3 White/Pure Platinum/Wolf Grey/Black,Men's Originals Trefoil Tee,.”

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Andal introduced the company’s Stripe 1515 Boxer Shorts 2 Pack,Women's Nike Air Max Wright,Kids Team Football Image Tee,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Authentic 24yvy fmpi98 Cheap Adidas Superstar Womens Pink Shoes,Women's Shoe Nike Cortez Ultra BR 833801-800,Buy 26pdg t59xux Cheap Adidas Superstar Womens Shoes,.

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