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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Adidas Shoes Adidas Neo 10k Shoes Deep Blue Purple No.3155,Thick Nike Flex Run Men Nike Shoes Running Basketball Tennis JCPenney Nike Flex Run Running Shoe Galls Women s Nike Flex Run 2018 Running Shoes Review Nike Flex 2018 RUN,Womens Adidas Originals Honey Really Cool Mid W cheap Print Casual Shoes Pink G63047 Special,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Nike Air Max 1 Print Grey,Thick Air Jordan 5 Women Air Jordan 5 Behind The Design YouTube A Closer Look at the Air Jordan 5 OG Retro Black Metallic Jordan 5 Retro Shop for Jordan 5 Retro,Women Adidas BB95 Mid TM SG & Core Blue,, they can make up for low utilization with a decent weekend. Wholesale Adidas 2018 Tubular Spring Women ADIDAS TUBULAR DOOM Originals Tubular adidas Buy Tubular Low Men's Footwear from Adidas,Thick Adidas Marathon Flyknit Men Review Plush Women s Adidas Marathon 10 Shoes Adidas Marathon 10 Ng Mens Running Shoes Rogan's,UK.Shoes New Balance 574 WL Women New Balance 574 Huge 2018 Clearance Sale Suggest for New Balance Classics WL574 Pique Polo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Thick UGG Classic Cardy Women's Grey 1332911,Surprises Lipsy Women Navy Lace Wrap Blouse Classic-Vouge,Thick Adidas Marathon Women ADIDAS MARATHON TR15 ADIDAS COLLECTIONS adidas marathon 10 ng Adidas Marathon 10 adidas mens marathon 10m shoes redlt greyblue at, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Striking Women Orange Jersey Blazer&Nbsp V By Wrinkle-Free,Succinct Black Black Adidas Essentials 3-Stripes Three-Quarter Pant Women,Shoe Box Ivy Ankle Strap Platform Shoe&Nbsp Black White Women Polka Dot Valuable,. Plumer said The VOID is also considering franchise locations, San Antonio Shoe Womens Shoes / Tan Leather Shoes SAS HuaracheBreathable leather or suede uppersHandcrafted constructio HU262612710,Stan Smith Women 2014 Debuts Adidas Stan Smith Cup Vulc Hot Ripped Laces Women Adidas Originals Stan Smith Shoes Footaction Women,Running Men ASICS GEL-CUMULUS 16 Women's Running Shoes Black Online Cheap,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Vans UA SK8-Hi - B,Print Grey Reebok Women Tights Workout Retina Dazzling,Vans Authentic shoes Black White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Unique designing Customized Cheap Price Jersey Reebok Dallas Cowboys Thanksgiving Blue Premier High-quality Materials Men Outlet,Precious Levi's 714 Straight Leg Jean Lone Wolf Women,UK.Shoes Kobe XI Shoes Wholesale Kobe Buy Cheap Kobe from Chinese Wholesalers,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap Nike Air VaporMax Pink Black Womens,UK Original Product - Puma TITANLITE Men Golf Shoes Black-White,Cheap Nike Zoom PG 1 Womens Grey Black White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 women Hot Selling Red fluorescent green,UK Quality assurance - Puma Blaze Men Lows Sneakers Black,Nike Roshe Run Women Green Navy Blue White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Calvin Klein Jeans Women's Shoes VERITY - High-top trainers - black,AA7406-002 Nike Zoom Winflo 5 Black Running Sneakers,Women's Top - Nike Pro Warm 8 Bit Half-Zip - Light Crimson/Black/Court Purple/White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reebok Z Belle WS Women's Shoes Purple,Air Jordan 6 Retro White Black Pink,Pumps & Heels Women Steven by Steve Madden Torpido Pump Burgundy New Arrival Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Pumps & Heels Women Michael Antonio Lydia Pump Nude Shipping,Air Jordan Retro 7 Shoes White Black Blue,Pumps & Heels Women G by GUESS Wandaa Platform Pump Black Shipping,, and the entertainment giant made an investment in the company. Pumps & Heels Women Bandolino Oniella Wedge Pump Black New Arrival,Air Maxs Cheap WMNS Nike Air Max Day VaporMax White Black,Programmable Hilfiger Denim Women Navy Hooded Stripe Zip Through Blazer Egret Stripe Custom,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in White Grey Purple Rose Lady Shoes / Nike Air Max 90 Essential Outlet Online,Black White Nike Air Jordan 6 For Mens,UK Classic combination - Vans Acid Denim Slip-On Mens Shoes Navy/Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap Nike Air Presto Flyknit Ultra Purple Black White Red,Cheap Lebron 12 University Red Yellow,Cheap Nike Flyknit Air VaporMax Gold Black Yellow Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap Nike KD 10 Nike Kevin Durant 10 Orange Grey Black Blue Black,Cheap Lebron Soldier Nike Lebron Soldier 11 White Blue,Cheap Nike Kyrie 1 2016 FLYTRAP Menta Emerald Green Fuchsia Flash White,, we’ve chosen to develop something different than a Cheap Nike Lebron 14 XIV Red White Black,Cheap Nike Air Foamposite One Gold Black Basketball Shoes,Cheap Nike Roshe Run 2015 All Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap Nike Zoom PG 1 White Red Black,Cheap Nike Air Huarache Ultra ID 752703-992 Black White,Cheap Red Yellow Black Blue Air Jordan 11 Retro,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Jordan Brand The Air Jordan 9 Total Black,Cheap Nike Air Jordan 6 Rings White Blue Black,Nike Air Max 2013 Mens Running Shoe White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free Roshe Run Orange Navy Blue,Cheap Nike Air Max 95 20th Anniversary Mens Shoe Red,Nike LeBron 12 Pops Up,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, White Black Blue Air Jordan 10 Cheap,Cheap Nike Air Max Sequent Black White Running Shoes,Wholesale Air Jordan Flight 89 Men Nike Flight 89 Black White Cement Now Available Jordan Air Shoes 70 less Jordan Air Shoes at BEST,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,well-designed Reebok Buffalo Bills Customized Youth Authentic Blue Free Shipping Jersey High-quality Materials Undoubtedly Selection,Cheap Nike Air VaporMax Colorway To Be True,Vans Era Mens Trainers Pewter Black S94 Outlet,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Soft Men Stone V By Stretch Skinny Fit Chino Trousers Joy,Cheap Nike HyperRev 2017 Black White,Saucony Mens Shoes / Grey Red Shoes Saucony Shadow 5000 UY81U813,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Running Men Asics Junior Gel-Galaxy 8 Running Shoes - SS15 White Online Sale,Cheap Nike Kevin Durant X PS Elite Silver Grey White,Reliable Superdry Men Polo Destroyed Pique Mysteriouso Breathable, will Reebok D,Cheap Nike Kobe 12 XII A.D NXT Grey Black White,Puma Steel Grey Peacock Gum Exclusive G Vilas 2d KFG206821, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Premium Materials Jersey Mlb For Sale 100% Price Guarantee perfect design Youth Cream Cleveland Indians Customized,Cheap Nike Kyrie Irving 2 Easter Green Orange,UK Fashion style - Women Onitsuka Tiger Asics Serrano Purple Aqua shoe stores,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 2017 Mnes/Womens AIR JORDAN Popular 6 All White,Cheap Nike Lebron 12 (XII) Red Black Gold,Air Max 97 Cheap Womens Air Max Pink Gold White,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap Nike Air Max 97 Mens Womens Gold White Red Black,Cheap Nike Lebron Soldier 11 Air Cushion White Orange Black,Cheap Nike Zoom PG 1 Womens Black Army Green,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free 3.0 Flyknit Women White Yellow Red,Cheap Nike OFF-WHITE x The 10 Air Max Plus TN Ultra White,Women Air Jordan 11 White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Top - NikeCourt Pure Printed - University Red/White,Cheap Nike Roshe Run Yellow Blue,Women's Tights - Nike Solid - Carbon Heather/Black/Metallic Silver, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Women's Running Shoe - Nike Tri Fusion - Chalk Blue/Concord/Blue Tint/White,Cheap Nike WMNS Air Max 2017 CamouFlage Blue White Black,Womens Nike FS Lite Run 2 Black/White/Blue Lagoon Running Trainers 37563, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Nike Air Max Nike Air Max 90 Pink/White No.4310,Cheap NikeAirJordan 10 Red White Blue,Women's Jersey - Nike Cutback Racerback - Team Scarlet/Team White/Team White,.”

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