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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Shoes Saucony Originals Shadow 5000 Lime,adidas Originals Superstar East River Rivalry Trainer CP3986Womens Boots Timberland Whittemore Mid Lace Boot Raw Hide Woodlands,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Boots UGG Uptown II Black,adidas Originals ZX Flux Slip On Trainer CP3996Womens Boots UGG Sequoia Chocolate Leather,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Boots UGG Abree Short Rust,adidas Originals Racer Lite Trainer CP3969Womens Slippers UGG Ansley Antoinette Burgundy Wine Textile,). Womens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal Ring,adidas Originals ZX Flux Print Trainer CP3989Womens Sandals Vaneli Bebra Black Patent/White Nappa,, VRcades, Womens Shoes Vaneli SELY Black E-Print,adidas Originals Racer Lite Trainer CP3970Womens Shoes Vaneli Bennet Black Nnappa, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Tortoise Shell,adidas Originals Superstar SuperColor Trainer CP4010Jordan Flight Diamond Cloud LE,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 6riry wtwdgc August Deals Nike Air Max 1 Mens,adidas Originals ZX Flux Techfit Trainer CP4090Cheap n7rxd 5kh8c6 Cheap Adidas Superstar Womens Gold Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 3tvb5 227but August Deals Nike Air Huarache Mens,adidas Originals ZX 8000 Boost Trainer CP4155Discount kigbv ecyvpb August Deals Nike Air Max 95 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount y5iad kme8s6 August Deals Nike Free 50 Mens,adidas Originals Superstar Mono Trainer CP4139Online i4fkg hgw9fc August Deals Nike Blazer Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Online xa5pk qwda34 August Deals Superstar Mens Black,adidas Originals Tubular X Trainer CP4152Outlet ku778 36qr88 August Deals Nike Air Max 90 Womens Purple,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Sale 73fxb xhdmbv August Deals Superstar Mens,Asics Gel-Lyte III Pure Pack Trainer CP4196Sale kxhd9 862gkv August Deals Nike Roshe Run Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 214963 Nike Free 3.0 V4 Men Green White Shoes,Cruyff Puyi Trainer CP4390Authentic 206267 Nike Free Run 3 Men Brown Gold Shoes,, “This is something entirely new.” Comfortable 245272 Nike Hyperdunk Kobe Bryant Olympic Men Black Red Shoes,Cruyff Vanenburg X-LITE Cobra Trainer CP4426Inexpensive 190724 Nike Lunarglide Men Grey Orange Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 195149 Nike Max Lebron VIII Low Men White Blue Shoes,Ellesse Pavia Cup Trainer CP4442Comfortable 169231 Nike Shox Nz 2.0 Men Grey Blue Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 219155 Onitsuka Tiger By Asics Gellyte III Unisex White Black Shoes,Havaianas Team Flip Flop CP3844Inexpensive 224072 Asics Gelnoosa Tri 7 Women White Pink Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 156789 Nike Air Force 1 Women Shoes,adidas Originals ZX Flux Print Trainer CP4086Cheap 172665 Nike Air Max Command Women Black Purple White Shoes,, they can make up for low utilization with a decent weekend. Authentic 228766 Nike Free 5.0 Women Red Summit White Pink Foil Shoes,Nike Stefan Janoski Max Trainer CP4615Cheap 147933 Nike Lunarglide 2 Women Pink Lime Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Originals JS Men Coupon_121,Nike Roshe Run NM Breeze Trainer CP4663Adidas Originals JS Women Coupon_321, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Christian Louboutin Sale Women Coupon_545,Nike Air Max 1 Trainer CP4672Jimmy Choo Bridal Women Coupon_728,. Plumer said The VOID is also considering franchise locations, Jimmy Choo Wedges Women Coupon_950,Nike Lunar Force 1 '14 'Splatter Pack' Trainer CP4740New Balance 574 Men Coupon_1158,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Anne Klein Frisca Black Suede,Womens Shoes Aerosoles Redwood Tan PatentWomens Shoes Badgley Mischka Roanna II Pewter Metallic Suede, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots Calvin Klein Clariss Winter Taupe Leather,Womens Boots ALDO Exmerina Black LeatherWomens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,, and for a growing list of partners, Womens Sandals CARLOS by Carlos Santana Benita Black,Womens Sandals ALDO Dolci GoldWomens Sandals Clarks Hayla Glacier Pewter Leather,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Clarks Ciera Tide Black Leather,Womens Shoes ALDO Afelisa BlackWomens Sandals COACH Seabreeze Coral Semi Matte Calf,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes COACH Olive Petal,Womens Boots Anne Klein Dvorah Taupe SuedeWomens Shoes Cole Haan Air Lainey OT Pump Sandstone Patent,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Boots Sam Edelman Joelle Saddle Tan,Womens Shoes Badgley Mischka Rylee White SatinWomens Shoes Sam Edelman Augusta Bronze Metallic Mini Lizard Leather,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes Superga 2311 Waved Tweed Black/Off White,Womens Sandals C Label Binky-7 WhiteWomens Boots UGG Mini Bailey Button Bling Constellation Lodge Suede,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes UGG Audrey Exotic Antique White Leather,Womens Shoes C Label Tavi-1 BlueWomens Sandals Vaneli Taletha Black E-Print, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Vaneli Armida Red Trama Print,Womens Boots Calvin Klein Dita Pewter/Black LeatherWomen's Toronto Raptors Player Tee - Lowry,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Evolution Bold Logo Hoodie,Womens Sandals Calvin Klein Ulie Black PatentWomen's Soccer Tee,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Pro Core Compression,Womens Sandals Calvin Klein Sashia Cocoon Matte Snake/LeatherNike Track And Field Crew,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Workout 3/4 Tights,Womens Shoes Calvin Klein Gerarda Black PatentWholesale Trade Nike Dunk SB 2012 New Mid Cut Mens Shoes yellow blue purple OrDpqDS8,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 159593 Air Jordan 6 Retro Women Black/Infrared Black Shoes,Womens Sandals COACH Bernice True Red Vegan LeatherShopping 219107 Nike Air Max 247 Women White Black Pink Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women's Shoe Nike Metcon 2 821913-102,Womens Shoes Cole Haan Jenni Ballet II Roccia Snake PrintNike Cortez Boys Grade School Black/White/Leather Running Shoes V34926, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Real Deal Mens Light Grey/Prime Blue/Red Zest Basketball Shoes V61134,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Heel Zip Quito Leather Dark NavyNike Air Max Tailwind 8 Mens Black/White/Anthracite Running Shoes V32563,, we’ve chosen to develop something different than a Nike Tri Fusion Run Mens Black/Dark Grey/White Running Shoes V18041,Womens Sandals ECCO Jab Toggle Sandal Dark Shadow/Metallic/LicoriceNike Air Huarache Run Ultra Womens Black/White Running Shoes V32133,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Shox Nz Womens White/Artisan Teal/Light Retro Running Shoes V86270,Womens Shoes ECCO Mobile III Casual Sneaker BlackNike Kids Jr Hypervenom Pro IC Soccer Wolf Grey/White/Total Orange UK#N5-9182,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Infant Air Max 90 Mesh PS Trainer CP533,Womens Shoes ECCO Sport Biom Ultra Quest Plus Dark Shadow/Dark Shadow/CoralHype Premium Jean CP864,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Bellfield Staten Shearling Puff Jacket CP1233,Womens Shoes GUESS Aerra Platino 03/PlatinoThe North Face Glacier Delta Zip Fleece Jacket CP1531,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, EA7 Tennis Light Jacket CP1350,Womens Shoes GUESS Zanie Tanadidas Originals ZX Flux Trainer CP3962,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cortica Epic Runner Trainer CP4310,Womens Shoes Hunter Original Tour Ballerina RaspberryNike Air Rift Trainer CP4657,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Reebok Furylite Graphic Trainer CP4989,Womens Boots Naturalizer Josephine BlackWomens Shoes adidas Barricade Court White/Onix/Clear Onix, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Aerosoles A2 by Aerosoles Photo Plush White,Womens Shoes Naturalizer Kyndell Cognac LeatherWomens Sandals ALDO Tiphanie Light Brown,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Anne Klein Zee Black Multi Fabric,Womens Shoes Naturalizer Uncover Black SmoothWomens Shoes C Label Liberty-22A Royal Blue,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Nike Downshifter 6 Wolf Grey/Voltage Green/White,Womens Shoes Nike DF Ballistec Advantage Chalk Blue/White/Light Blue/Chalk BlueWomens Shoes PUMA Arial Basic Sports White/Fluro Yellow,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Rocket Dog Ginnie Melon Summer Crush Band,Womens Boots PATRIZIA Softcover BlackWomens Shoes Sam Edelman Addie Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Superga 2095 Cracked LEAW White,Womens Sandals PATRIZIA Norah BlackWomens Boots UGG Mini Bailey Button Geo Perf Furious Fuchsia Twinface, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Vaneli Raysel Black Nival Suede/Black Elasticized Suede,Womens Shoes PUMA Cell Riaze Wn's Black/Fluo Peach/Fluo YellowWomens Shoes Vaneli Sidony Fango Suede/Tmoro Loto Patent, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Hurley Supersuede Solid Beachrider,Womens Shoes PUMA Roma Metallic Black/Dark ShadowMen's Jungle Tee,.”

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Andal introduced the company’s Colour Block Boxer Shorts 2 Pack,Womens Boots Rocket Dog Birmingham Black DenverNike Graphic,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted UK Sale Nike Free 6.0 Spiderman Breathable Womens Shoes Pink wj2I9LTP,Womens Shoes Rocket Dog Roty Natural Desert PlaneAuthentic f73xi yhxbsx Cheap Nike Air Max 90 Womens White Shoes,.

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