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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Force 1 Mid Trainer CP4780,Nike SB Holgate Hazard Stripe Oxford,Supra Stacks II Trainer CP5013,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Timberland Womens 6 Inch Premium Boot CP5173,Running NightCat Shorts,Womens Shoes adidas by Stella McCartney CC Sonic Solar Red/Solar Red/Hot Coral-SMC,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Aerosoles Wip Band Gold Metallic,Men's Argentina Anthem Jacket,Womens Shoes Aerosoles Richmond Blue Snake,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Sandals Calvin Klein Collection Cody Grape,Kobe 24,Womens Shoes Calvin Klein Nasser Greige,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes CARLOS by Carlos Santana Liza Black,Hurley Dri-FIT,Womens Sandals Clarks Lydie Kona White Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Air Zoom Elite 8 Copa/Black/Fuchsia Glow/Vivid Purple,Authentic 2kq3s 8xhkp8 August Deals Nike Air Max 2015 Womens,Womens Sandals PATRIZIA Shuman Blue,, “This is something entirely new.” Womens Shoes PUMA Cell Riaze TTM Tradewinds/Bluebird/Beetroot Purple,Authentic 8yfif kpg5gz August Deals Superstar Womens Gold,Womens Boots Rocket Dog Cowell Brown/Harvey,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Rocket Dog Jenelle Black Aladdin,Authentic f7nyy vy4ygb August Deals Superstar Womens,Womens Shoes Sam Edelman Odelia Black Brahma,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Modesta White Blazon Patent,Buy 4ii3w xfrpwx August Deals Nike Air Presto Mens,Womens Shoes Vaneli Armon Black Nappa/Black Cheppa Print/Black Elastic,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's NBA All-Star East Player Tee - Lowry,Buy cnckc es695i August Deals Nike Air Max 2015 Mens,TW Practice 2.0,, they can make up for low utilization with a decent weekend. Men's FTD Shorts,Buy my85g eufyw8 August Deals Superstar Womens,Nike AeroReact,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Russia Graphic Tee,Buy uikgw 52qaba Cheap Nike Air Max 90 Womens White Shoes,Men's Uncontrol Climachill Polo, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” ,Cheap 59exn 4y8sdm August Deals Nike Air Max 2015 Womens,Wholesale UK Women's Nike Air Griffey Max Shoes in 35DlyVrd,. Plumer said The VOID is also considering franchise locations, Authentic meq68 gx6kkg August Deals Nike Air Max 90 Womens,Cheap e6kek nzifur Cheap Adidas Superstar Womens Shoes,Buy avn8g 56u2b3 August Deals Nike Air Max 2016 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Cole Haan Dalton Bootie Chestnut,Authentic 223574 Nike Classic Cortez Nylon Men Yellow Gray Shoes,Womens Shoes Cole Haan Cary Venetian Grey Jade Nubuck,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots ECCO Adel Mid Boot Mink/Mink,Shopping 152196 Nike Dunk High Men Khaki Beige White Blue Shoes,Womens Sandals GUESS Shanan Blue Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Naturalizer Harbor Banana Bread Leather,Cheap 171494 Nike Dunk High Men Black Orange Shoes,Womens Shoes New Balance W1080v5 Orange/Purple,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 163607 Nike Air Classic BW Si Men Black Shoes,Comfortable 173600 Nikelebron11 Men Dark Green Black Shoes,Cheap 165491 Nike Air Max Men White Red Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes ECCO Touch 15 Buckle Gravel/Rose Dust/Moon Rock/Silver/Moon Rock,Men's Nike Shoe Hyperfr3sh 759996-200,Womens Boots Hunter Original Patent Pac Boot Bright Peacock,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Naturalizer Saturday Black Leather,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,Womens Shoes Nike Free 5.0 TR Fit 4 Print Black/Light Ash/Medium Ash/Ivory, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals PATRIZIA Perfection Pewter,Men's Shoe Jordan J23 854557-801,Womens Shoes Reebok Work Exline CT Indigo/Coral, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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