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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 192987 Nike Air Max Women Grey Orange Shoes,Nike Air Max Tailwind 8 Mens White/Black Running Shoes V86494,Cheap 164451 Nike Dunk High Women White Green Pink Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 174885 Nike Free Run 2 Women Gray Purple White Shoes,Nike Air Zoom Pegasus 32 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V79048,Adidas Bounce Titan III Men Coupon_065,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Springblade Women Coupon_330,Nike Flyknit Racer Mens Neo Turquoise/Bright Crimson/Glacier Ice Running Shoes V65928,Christian Louboutin Sale Women Coupon_543,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Kevin Durant War Boots Men Coupon_1773,Adidas Supernova Glide Womens Black/Pink Running Shoes V23934,Men's Boot Nike Lunar Force 1 Duckboot 805899-002,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, MEN'S NIKE ROMALEOS II POWER LIFTING Black/White/Anthracite/Red,Adidas Gymbreaker Bounce Trainer Womens Black/Halo Pink Training Shoes V19923,Men's Running Shoe Nike Free RN Distance 827115-002,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Supernova Glide 5 Womens Black/Neo Iron Metallic/Blast Purple Running Shoes V22721,Nike Kids Jr Magistax Pro TF Soccer Black/Volt/White/Volt UK#N5-9584,Nike Air Zoom Winflo 2 Womens Dark Grey/Bright Crimson/Wolf Grey/Cool Grey Running Shoes V50152,, “This is something entirely new.” Nike Zoom Elite 8 Womens White/Black/Volt Running Shoes V88618,Women's Nike Air Max Siren Black/Fuchsia Flash/Sail/Hot Lava UK#N5-9289,Nike Kids Jr Mercurial Pro IC Soccer Bright Crimson/Hot Lava/Black UK#N5-9348,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Calvin Klein 1 Pack Linear Cotton Trunk CP404,Good For Nothing Logo Snapback CP184,Supra Junior Owen Reflective Trainer CP687,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Timberland Adventure 2.0 Cupsole Boot CP3776,adidas Originals Nursery Hamburg Trainer CP725,adidas Originals ZX Flux Slip On Trainer CP4032,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Creative Recreation Kaplan Trainer CP4346,Brave Soul Peter Skinny Stretch Jeans CP830,Nike Zoom Team Edition Trainer CP4598,, they can make up for low utilization with a decent weekend. Puma Ignite PWRWARM Trainer CP4909,Asylum Python Quilt Hooded Top CP976,Eeight Womens Yolanda Boot CP5150,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,Nicce Diamond Hooded Top CP1106,Womens Sandals Aerosoles Cherry Plush Light Tan, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ALDO Ocoinia Cognac,UCLA Farrel Hooded Top CP1172,Womens Shoes Anne Klein Cailley Taupe Reptile,. Plumer said The VOID is also considering franchise locations, Womens Shoes Badgley Mischka Ponderosa Latte Diamond Drill Fabric,Duck & Cover Quaid Hooded Light Jacket CP1343,Womens Boots Calvin Klein Berrie Shadow Grey Gibson Oil Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Inexpensive 153758 Nike Zoom Kobe VI Men Green White Shoes,Womens Shoes Anne Klein Myles Navy Twinkle,Buy 229179 Air Jordan 13 (Xiii) Unisex Black Red Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy 235365 Nike Zoom Kd III Men White Royal Metallic Silver Shoes,Womens Shoes ASICS GEL-Flux 2 Electric Blue/White/Blue,Authentic 187030 Nike Air Max 1 Women Grey Blue White Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMen's Shoe Nike Roshe One 511881-023,Womens Boots CARLOS by Carlos Santana Leighton Almond,NIKE AIR MAX 95 Black/Black/Anthracite,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Unisex Running Shoe Zoom Streak LT 2 599532-035,Womens Boots Clarks Gelata Italia Black/Brown Spot Haircalf,Women's Shoe Nike LunarEpic Flyknit 818677-403,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Air Max 95 Boys Grade School Black/Blue Lagoon/Volt/White Running Shoes V14253,Womens Sandals Clarks Amelia Joyce White Floral,Adidas D Rose 773 Lux Mens Black/Scarlet/White Basketball Shoes V26109, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Air Max 90 Mens Dark Grey/Dark Grey Running Shoes V50175,Womens Shoes Clarks Un.Rosily Tan,Adidas Superstar Up Strap Womens White/White/Black Basketball Shoes V95087,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 90 Womens Brigade Blue/Metallic Armory Navy/Squadron Blue Running Shoes V41327,Womens Shoes Clarks Penwick Molto Black Leather,Men's Nike MVP Strike 2 Low Metal Black/White UK#N5-8938,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Free 5.0 TR Fit 5 Print Cool Grey/Volt/Black UK#N5-9549,Womens Boots COACH Ruth Black Leather,Nike Junior Air Force 1 LV8S CP674,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Ellesse Teminillo Boucle Hooded Top CP1052,Womens Shoes COACH Teddie Smoke,Jack & Jones Baron Quilted Puffer Jacket CP1423,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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