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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Dame Fighter Tee,Nike Free 4.0 Flyknit 2015 Womens Copa/Blue Lagoon/Grand Purple/Black Running Shoes V47957Nike Pro Hyperstrong Compression,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, BMW Motorsport Full Zip Hoodie,Nike Free 5.0 2015 Womens Black/Pure Platinum/Reflective Silver Running Shoes V24458Nike Leg-A-See Just Do It,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hurley Phantom Fleece,Nike Juvenate Womens Light Silver/Black/Total Crimson/Dark Turquoise Running Shoes V62268Jordan Ultimate Flight Clouds,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Running Singlet,Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V84334Nike Birdseye Jogger,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Pro Warm,Nike Lunarglide 7 Womens Black/Copa/Hyper Orange/White Running Shoes V16487Nike Obsessed,.

VRStudios, founded in 2014, Various Sizes Nike Free 5.0 14 Running Mens Shoes Pht Blue Elctrc Grn Unvrsty Bl Cheap 9ZZgvaJQ,Nike Roshe One Womens Brigade Blue/Wolf Grey/Obsidian/Squadron Blue Running Shoes V41374Authentic 4keik u6gxzi August Deals ZX Flux Mens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Authentic esy35 3gcygv August Deals Nike Air Max 90 Womens Purple,Nike Shox Superfly R4 Womens Metallic Silver/Hyper Punch/Cool Grey Running Shoes V63617Authentic xswps vsyp8n August Deals ZX 10000 Mens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Inexpensive 200454 New Balance Kids 860V4 Kid Grey Pink Shoes,Men's Nike Zoom Hyperrev 2016 Wolf Grey/White/Cool Grey UK#N5-8874Shopping 145851 Adidas Springblade Razor Men Dark Blue Orange Shoes,, “This is something entirely new.” Shopping 176359 Air Jordan 11 Original OG Men White Black Shoes,Men's Nike Shox NZ White/Metallic Silver/Green Pulse/Black UK#N5-9474Buy 223253 Asics Gel Kinsei 4 Men Red White Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping 211951 New Balance Classics Ml501 Men Blue White Brown Shoes,Men's Nike Golf FI Impact Black/Volt/White UK#N5-9389Discount 190106 Nike Air Flightposite 1 Men Black Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Birkenstock Womens Arizona Sandal CP5215,EA7 Core Training Fleece Short CP2121Womens Shoes adidas Running CC Fresh 2 W Night Flash/Silver Metallic/Glow Purple,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Aerosoles Yet Back Tan,Under Armour Mirage Woven Short CP2216Womens Sandals ALDO Jakki Black,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Comfortable 237126 Nike Free Run 3 Men Orange White Shoes,Womens Sandals Aerosoles Supper Chlub Dark BlueShopping 212086 Nike Lunareclipse Shield Men Black Red Shoes,, like all retail operators, Inexpensive 209829 Nike Shox Nz Men Black Pink Shoes,Womens Sandals Aerosoles A2 by Aerosoles Wip Up Jute ComboShopping 183578 Nike Shox R4 Men Grey Blue Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Authentic 145802 Nike Zoom Kobe VI Men White Black Del Sol Shoes,Womens Shoes Aerosoles Nuwlywed Dark Red ComboInexpensive 160216 Air Jordan 13 Unisex White Black Shoes,, they can make up for low Discount 202374 Air Jordan 11 Retro Women White /White Citrus Shoes,Womens Boots ALDO Genn TaupeDiscount 167341 Nike Air Max Women Black Purple Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overShopping 161180 Nike Dunk Low Women Dark Shoes,Womens Sandals ALDO Lidia TanAdidas Bounce Titan 2013 Men Coupon_062,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Running Shoes Men Coupon_370,Womens Shoes ALDO Russella CognacJimmy Choo Bridal Women Coupon_715, could generate over half a million dollars a week, and easily finance new titles. New Balance Men Coupon_1039,Womens Shoes Anne Klein Petrica Light Pink LeatherNew Balance Women Coupon_1359,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Derrick Rose Men Coupon_1670,Womens Shoes Anne Klein AKPaddy Ivory LeatherMen's Boot Nike Lunar Force 1 Duckboot 805899-004, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Nike Shoe Jordan Westbrook 0 768934-101,Womens Shoes Anne Klein AK7Macarena Black Multi LeatherMen's Shoe Jordan Super.Fly 4 PO 819163-407,, we’ve chosen to develop something different than a Men's Shoe Nike Duel Racer 918228-101,Womens Shoes Badgley Mischka Gardenia II Platino Metallic SuedeMen's Shoe Nike Air Huarache Utility 806979-103,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. NIKE DUAL FUSION BALLISTEC ADVANTAGE White/Medium Ash/Black/Gym Red,Womens Sandals C Label Alamo-3 BlackWomen's Shoe Nike Air Huarache Ultra Breathe 833292-500,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49486,Womens Shoes C Label Clower-5 BlackWomen's Shoe Nike Air Max 90 Ultra Breathe 725061-002,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Pure Boost Reveal Mens Red/Black/Clear Grey Running Shoes V72379,Womens Boots Calvin Klein Cilil Evergreen LeatherNike Air Max Plus Mens Wolf Grey/Met Silver/Laser Orange/Sonic Yellow Running Shoes V98830,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Cc Fresh Bounce Womens Grey White/Midnight Grey Running Shoes V56631,Womens Sandals Calvin Klein Swift Gold/Nude/Gold SyntheticNike Air Max 95 Womens Black/White/Anthracite/Metallic Hematite Running Shoes V32952,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Nike Air Relentless 4 Lyon Blue/Black/White/Blue Graphite UK#N5-9255,Womens Shoes Calvin Klein Gerica Black Classic SnakeWomen's Nike Free 5.0 TR Fit Wash Deep Royal/Metallic Silver UK#N5-9535,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Junior Air Trainer 3 CP647,Womens Shoes Calvin Klein Gailia Graphite Metallic Grain LeatherCriminal Damage Verses Longline Hooded Top CP1033, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize EA7 Golf Light Jacket CP1351,Womens Shoes Calvin Klein Collection Ellen BlackConverse Core Plus Terry Short CP2113,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Toms Classic Slip On Espadrille CP3806,Womens Shoes CARLOS by Carlos Santana Liza Blackadidas Originals ZX 8000 Boost Trainer CP4147,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots COACH Mable Black Leather,Womens Boots COACH Beverly Fatigue Calf SuedeWomens Boots Cole Haan Lunargrand Chukka Sequoia Suede/Corporate Orange,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Cole Haan Bradshaw Pump 85 Charcoal Multi Haircalf,Womens Sandals COACH Pelican True Red Shiny JellyWomens Sandals ECCO Tabora 15 Strap Thong White/White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes GUESS Adalee Blue Multi Fabric,Womens Shoes COACH Kelson Outline Black/Smoke/Black Sig/SuedeWomens Shoes Naturalizer Dalena Caravan Sand Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes New Balance W1260v5 Grey/Yellow,Womens Boots Cole Haan Parson Boot WP ChestnutWomens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes PATRIZIA Senetti Navy,Womens Sandals Cole Haan Arden Wedge Orange Pop NubuckWomens Sandals Rocket Dog Vuno Black/Desert Floor,.”

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