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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Inexpensive 237949 Nike Lunarglide 3 Men Black Purple Shoes,Nike Air Max Tavas Mens Pure Platinum/Sail Running Shoes V70365,Buy 186990 Nike Shox Nz Men White Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 233873 Nike Shox R4 Men Black Red Shoes,Nike Cortez Mens White/Black/Metallic Silver Running Shoes V88265,Comfortable 162760 Nike Zoom Hyperdunk Men Yellow Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 242532 Nike Zoom Kobe VI Men Black Yellow Shoes,Nike Lunaracer+ 3 Mens Total Crimson/Bright Crimson/White/Black Running Shoes V80816,Inexpensive 213229 Puma Cabana Racer Men Orange Grey Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Inexpensive 188232 New Balance Classics U420 Unisex Black Shoes,Nike Tri Fusion Run Mens Dark Grey/White/Black Running Shoes V51107,Cheap 233882 New Balance W812 Women White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Buy 167381 Nike Air Max Women Charcoal Pink Pow Total Orange White Shoes,Adidas Cosmic Boost Womens Black/White/Solar Blue Running Shoes V36315,Authentic 225078 Nike Blazer High Women Purple White Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Kevin Durant Men Coupon_1731,Nike Flex Experience Run 4 Womens Wolf Grey/White Running Shoes V99270,Men's Basketball Shoe Kobe XI 836183-805,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, MEN'S NIKE BASKETBALL SHOE NIKE ZOOM LEBRON SOLDIER 8 FLYEASE 805894-002,Nike Juvenate Womens Black/Dark Grey/White Running Shoes V18061,Men's Running Shoe Nike Flex Fury 2 819134-008,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Men's Shoe Jordan Trainer Prime 881463-102,Nike Zoom Terra Kiger 3 Womens Cool Grey/Anthracite/Ghost Green/Black Running Shoes V46397,Men's Shoe Nike Air Zoom Flight 96 317980-002,, overall, every single one of these experiences is any less than flat out amazing. Men's Shoe Nike Roshe One Hyper Breathe 833125-800,Nike Air Max Bw Ultra Mens Midnight Navy/Hyper Cobalt/Midnight Navy Running Shoes V65111,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, NIKE FREE 1.0 CROSS BIONIC Clearwater/White/Flash Lime,Men's Nike Zoom Cage 2 Black/Hot Lava/Metallic Dark Grey UK#N5-9263,NIKELAB X SACAI AIR MAX 90 Volt/Obsidian/Volt,, “This is something entirely new.” Women's Shoe Nike Free Focus Flyknit 844817-001,Nike Kids Jr Mercurial Vortex II FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9465,Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30583,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Huarache Run Boys Grade School Cool Grey/Cool Grey/Wolf Grey/White Running Shoes V46711,Women's Nike Zoom Winflo 2 White/Voltage Green/Hyper Pink/Metallic Silver UK#N5-8838,Adidas D Rose 773 4 Mens Black/Onix/Light Onix Basketball Shoes V23575,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18846,Nike Infant Roshe Run Trainer CP531,Men's Nike Toki Low TXT Print White/Dark Grey/Wolf Grey/Black UK#N5-9477,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women's Nike Golf Lunar Embellish Black/Metallic Cool Grey/White UK#N5-8760,Nike Junior Air Max 90 Leather Trainer CP658,adidas Originals Junior ZX Flux Trainer CP552,, they can make up for low utilization with a decent weekend. Asylum Native Spray On Jean CP826,adidas Originals Nursery ZX Flux Trainer CP720,Money Long Sleeve Sig Full Zip Hooded Top CP1102,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Nike Hypervenom Phelon II FG Total Orange/Black/Total Orange UK#N5-9268,Levi's 510 Skinny Jean CP893,Native Youth Fair Isle Knit Jumper CP1839, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” adidas Originals Superstar Track Top CP3514,Converse Core Overhead Hooded Top CP996,Armani Jeans Suede Loafer CP3870,. Plumer said The VOID is also considering franchise locations, adidas Originals Superstar Todd James Supershell Trainer CP4133,Nicce Fleece Hooded Top CP1107,Cruyff Vanenburg X-LITE Cobra Trainer CP4426,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Boots Clarks Allura Mystic Black Suede,Jack & Jones Rick Original AT979 Denim Short CP2154,Womens Shoes Clarks Sugar Maple Dark Brown Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Boots COACH Gabriella Chestnut/Natural Vintage Leather/Shearling,Asylum Gnarly Swim Short CP2286,Womens Shoes COACH Kelson Outline Black/Smoke/Black Sig/Suede,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Cole Haan Hart Wedge Black,adidas Originals Itasca Track Top CP3531,Womens Shoes Cole Haan Tali Lux Wedge Paloma Snake Print,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes ECCO Mobile II Shadow White,Timberland City Shuffler Chukka Boot CP3774,Womens Sandals GUESS Guavva Coral,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Running Women’s Hooded Lightweight Jacket,Nike Air Max 1 Trainer CP4672,Women's Supernova Storm Slim Tights,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Brazil CBF Flash Pre-Match 2,Nike Flystepper 2K3 Trainer CP4813,Men's Basic Padded Jacket,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Various Sizes Nike Zoom hyperfuse Jeremy Lin in 41xRdIbU,Ralph Lauren Polo Jermain Leather Trainer CP4961,Authentic d4t3t uqcwui August Deals Nike Air Max Zero Womens,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Buy aspiy zta2ue August Deals Nike Air Max 1 Mens,The North Face Hedgehog FastPack Lite Trainer CP5045,Cheap 8n3u2 qrb28g August Deals ZX Flux Mens, people is actually going to be at a local VR Arcade. Discount 2w5bc gk3d7u August Deals Yeezy 350 Boost Womens,Toms Womens Canvas Classic Espadrille CP5199,Discount xbafq ycya3s August Deals Nike Air Max 90 Essential Mens,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Buy 170509 Nike Air Flightposite 1 Men Royal Blue Grey Shoes,Womens Sandals Aerosoles Cherry Plush Brown,Shopping 236386 Nike Air Max Men Blue Black Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 210484 Nike Air Max 90 Men Black Green Shoes,Womens Shoes Aerosoles In Between Black,Buy 186073 Nike Air Max R4 Men White Red Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TComfortable 170267 Puma Suede Classic Women Pink Blue Shoes,Womens Sandals C Label Raya-3 White,Adidas Springblade 2013 Men Coupon_268,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Christian Louboutin Sale Women Coupon_630,Womens Boots Calvin Klein Revita Black/Black,Platforms Jimmy Choo Women Coupon_997,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), New Balance 574 Men Coupon_1282,Womens Sandals Calvin Klein Doma Orange Laquer Toscana Leather,Nike Derrick Rose Men Coupon_1633, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Men's Basketball Shoe PG1 878627-001,Womens Shoes Calvin Klein Lina Cocoon Cow Silk,Men's Nike Shoe Hyperfr3sh 759996-600,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Shoe Jordan Jumpman Team II 819175-003,Womens Shoes Calvin Klein Carice Cocoon Patent,Men's Shoe Nike Free RN CMTR 831510-002,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe NikeLab Air Max 1 Pinnacle 859554-003,Womens Sandals CARLOS by Carlos Santana Tonalea Doe,NIKE FLYKNIT ZOOM AGILITY Black/Electric Green/Pink Pow/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Shoe Nike Air Max 90 Ultra Breathe 725061-600,Womens Boots Clarks Pita Sedona Black Leather,Adidas Messi 15.3 Fg Boys Preschool Semi Solar Slime/Solar Red/Black Soccer Shoes V74424,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Cole Haan Cary CH Argento Metallic,Womens Shoes GUESS Neodan Black Leather,Womens Sandals ECCO Boullion T-Strap Sandal Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women's Strappy Bra,Womens Shoes Nike Air Relentless 5 White/Chalk Blue/White/Fierce Purple,Authentic 34r6s prack5 August Deals Nike Air Max 90 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy 2sn7w 4gxm9y August Deals Nike Air Max Thea Womens,Womens Sandals PATRIZIA Zozma Rose,Cheap 8rzbt 93rndv August Deals Nike Air Max 90 Womens,, we’ve chosen to develop something different than a Discount d4mxy nhytgp August Deals Nike Air Max 90 Womens,Womens Shoes PUMA Sequence Turbulence/Patina Green,Online g9397 e3xxxc August Deals Nike Air Max 2015 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Outlet smubf phguvf August Deals Superstar Mens,Womens Shoes Reebok Yourflex Trainette 7.0 L MT Gravel/Black/White/Steel,Sale zpsut wk2rkv August Deals Nike Air Max 90 Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 207126 Adidas Crazy 8 Kobe Retro Men Black White Green Shoes,Womens Sandals Rocket Dog Nacho Black Webbing,Buy 178471 Air Jordan V.1 Retro Men Black White Chukka Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 200390 Nike Air Classic BW Si Men White Grey Shoes,Womens Boots Sam Edelman Hannah Steel Grey,Discount 194219 Nike Air Max Men Dark Blue Orange Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 148526 Nike Air Max 90 Men White Blue Shoes,Womens Shoes Sam Edelman Becka Black,Shopping 188052 Nike Classic Cortez Nylon Prm Men Silver White Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 206013 Nike Dunks High Men Graffiti Yellow Shoes,Womens Shoes Saucony Showdown 2 Purple/Vizi,Discount 229613 Nike Kobe 9 Men Black Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 243165 Nike Shox Conundrum Men Black Pink Shoes,Womens Shoes Superga 2095 Fabricw Annabella Black/White,Buy 193464 Nike Shox R4 Men Black White Red Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Shopping 230463 Nikelebron11 Men Galaxy Shoes,Womens Boots UGG Mini Bailey Button Bling Black,Inexpensive 211349 Air Jordan 1 Retro Women White Black Pink Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 218785 Nike Air Max Women Black Shoes,Womens Boots UGG Adirondack Boot II Black Leather,Discount 241942 Nike Free 4.0 V3 Women Orange Ash Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas Springblade Men Coupon_231,Womens Sandals UGG Bria Silver Leather,Christian Louboutin Sale Women Coupon_620,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance Men Coupon_1042,Womens Shoes Under Armour UA Verge Low GTX Blue Knight/Blue Jet/Elemental,New Balance 373 Women Coupon_1414, will Men's Artificial-Grass Soccer Cleat Nike Tiempo Legend VI AG-R 819712-010,Womens Sandals Vaneli Elfry Cuoio Nubia Perf,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-081, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Nike Air Force 1 Flyknit Low 817419-600,Womens Shoes Vaneli Germain Black Mag Patent/White Mag Patent/Clear Vinyl,Men's Shoe Nike Lunar Force 1 Flyknit Workboot 855984-001,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how NIKE AIR MAX 90 PREM IUMDark Grey/Wolf Grey,Womens Shoes Vaneli Alisha Cuoio Nubia,Men's Shoe Jordan B. Fly 881444-003,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21240,Men's Golden State Warriors Track Top,Adidas Crazy 8 Mens Black/Solar Red/Solar Blue Basketball Shoes V28395,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Bercuda 3 Mens White/Black/Clear Onix Tennis Shoes V87599,Nike Ace,Adidas Eezay Dots Womens Raw Purple/Sun Glow/Purple Glow Flip Flops V72309, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Zoom Structure 19 Womens Blue Lagoon/Copa/Bright Crimson/Black Running Shoes V39635,BVB Poly Jacket,Men's Nike SB Trainerendor Leather Cargo Khaki/White/White/Metallic Cool Grey UK#N5-9556, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s adidas Originals Gazelle OG Perforated Trainer CP4001,Nike Prodigy Summer Solstice,Cruyff Indoor X-Lite Trainer CP4439,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Odyssey Trainer CP4867,Nike Pro Hero,Womens Sandals adidas Anyanda Flex Slide Black/Solar Pink/Silver Metallic,.

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