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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas ZX Flux - Black/Metallic Silver/Cardin Website,Nike Air Max Plus TN Ultra Womens Shoes Mint Green White,Air Jordan 3 Retro Flip 'Sold Out' - Black/Metallic Silver Sale Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics gel-Lyte III - White/White Clearance,Nike Air Max Zero Qs Womens Shoes White Colorful,Converse All Star Hi - Neon Blue Discount,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Italia Independent x Adidas ZX Flux - NGTCAR/ Black/ CWhite Get Cheap,Nike Air Presto Flyknit Ultra Womens Shoes White,Lacoste Europa Lace PRM - brown Online Shop,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.7 Star Sale Mens Nike Air Max 90 Hyperfuse Running Shoes Dark Green/Grey/Fluorescent Green 454446-123,ASICS GEL-Craze TR 2 Women Metal Gray/Black/Raspberry Running Shoes,AA7406-002 Nike Zoom Winflo 5 Black Running Sneakers Fashion,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Jordan 32 Classic XXXII PF Comfortable Rosso Corsa Grey Blue AJ32 AH1265 Most Expensive 007,Nike Dual Fusion Run 3 Women Black/Fuchsia Flash/Hot Lava/Metallic Silver Running Shoes,Nike Alpha Strike 2 3 Men Sport Royal/Black/White Football Shoes,, they can make up for low utilization with a decent weekend. ASICS GEL-Kayano 21 Men Lightning/White/Black Running Shoes,Comfortable Women Kobe Exclusive 9 EM Black Gold Lowest price,Supra Skytop Men Black/Red/Textured Nubuck Skateboarding Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Stan Smith Detske(4-6) Outdoor Obuv biele 526-66675,Nike Dunk Hi Real Mens/Womens Shoes Amazing White/Black Best 904233-103,Lacoste Straightset Detske(6-13) Outdoor Obuv biele/Modre 517-69729, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reebok Classic Slide Damske Sandale Nachovy/biele 467-59237,Genuine Air Jordan 9 Low Bright Mango Hasta Ghost Green,849558-100 Nike Men Create Air Vapormax Flyknit White Christmas Sail Fashion Light Bone new,. Plumer said The VOID is also considering franchise locations, Colourful NIKE AIR MAX get FURY BLACK WHITE AA5739-001 Running shoes 97 undefeated grey,Genuine Cheap Nike KD 4 Cool Grey Del Sql,KD 6 ID Hulk Classic Lucid Famous Gorge Photo Blue Volt Green,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Air Max 2015 Womens Shoes Peach Blossom Black,Nike LeBron Ambassador 9 For Sale White Black Gold,Nike Air Presto Womens Shoes Sky Blue, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Air More Uptempo Womens Shoes Red White,Official Nike Hyperdunk 2012 tb midnight navy white,7 Star Sale Nz Mens/Womens Nike Roshe One Flight Weight Grey/Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE W SF Classic AF1 MID Special Field AA3966-800 Best Deals Orange Quartz Pale New York Grey Womens Shoe,On Sale Authentic ClutchFit Drive II Silver Green,ASICS GEL-Equation 7 Women Lightning/Peacock Blue/Cabernet Running Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Asics Gel-Lyte V Lady - Red/ White Top Quality,On Sale Authentic Curry One Low Warriors Royal Academy Taxi,Legit Cheap Nike KD 8 Dark Side of the Moon,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Free46-0094,Real Cheap adidas EQT Support ADV Primeknit Camo Black Blue Red White,Jordans 12-0129, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the MAN Max 2017-0075,Real Cheap Nike Air Max 2015 Slide Slippers Blue Green Orange,Basketball Kobe-0523,, and for a growing list of partners, Air Force LOW-0397,Real Cheap Nike Flight Squad PRM QS Denim,Man Max Lunar-0052,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Jordans 11--170,Real Lebron James 13 Gym Red 807219 610,Air Force LOW--364,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Free45-0782,Shop Cheap adidas D Lillard 2 Black Blue Red Gold,Basketball OTHER-0209,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas ZX 420 - Bold Aqua/Matte Silver/Red Online,Australia Nike Zoom Windflow Running Shoes Mens Grey/Red 263531NK,Air Jordan 6 Retro (BG) - Black/ Infrare 23 Store,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse All Star "Washed" OX - Armarna Green,Hot Nike SB Portmore Skate Shoes Mens Black/White 814331NW,Lacoste Ampthill TBC - Dark Blue/Dark Blue Online Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Lacoste Rayford - Off White/Dark Green/Light Grey 2017 New,NZ Nike Solarsoft Thong Flip Flops Mens Black/Grey 280148HU,New Balance M577TBO - Blue/Yellow,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Y-3 Yohji Yamamoto Qasa High S83174 Limited outlet Edition,HAND SPINNER / 3D RED / GOLD,Free Shipping LeBron 12 Homecoming King Cleveland Cavs For6iven Away Sonic Wine Metallic Silver Yellow Red, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Last KD 8 HYPER COBALT Flash Authentic Lime discounts Green,MY I / 6300B MATTED BLACK / BLUE 6300B,Nike Air Luxury Jordan Custom VIII 8 Retro OVO Drake sale All Star AA1239-045 AA1239-135,, like all retail operators, Hot Nike Downshifter 6 Ld63 Shoes Womens Blue/Mango 104394VI,DC / SNAPPY SNAP FLUO GREEN ADYHA00058-GNQ0,Specials Nike Revolution Trainers Shoes Womens Black/HypOrange 522479NB, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women Shox TURBO--005,DC / BRUCKS BP BLACK EDYBP03140-KVJ0,Women Max UM-0026,, they can make up for low Nike Air Jordan Retro 11 Womens Shoes Black White Blue,EASTPAK / PADDED PAK'R® DUST MAR EK62043O,Nike Air Max 2015 Womens Shoes Black Fluorescent, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Free TR Fit 3 PRT Womens Shoes Dark Gray White,DC / 6 NO SHOW SOCKS 3*PACK WHITE ADYAA03048-WBN0,7 Star Sale Mens/Womens Roshe One Slip On Nike Orange Yellow Online,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Air Jordan Bargain 6 Rings Mid Black/White/Royal Blue Recommended 322992-400,Men's Nike Pro Hypercool Compression Tights (Carbon Heather),ASICS 33-DFA Women Onyx/Hot Pink/Black Running Shoes, could generate over half a million dollars a week, and easily finance new titles. Legit Cheap Nike KD 8 Black Red Team Orange White,Men's RBX Contrast Mesh Fitted Short-Sleeve Tee (BLACK),Newest Cheap Nike PG 1 EYBL,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, On Sale Authentic Nike Kyrie 2 Volt Blue Green,Men's SKECHERS Flex Advantage 2.0 - The Happs Sneakers (NAVY),On Sale Nike Air Max 2014 Black Phote Blue Silver, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Original adidas NMD R1 Navy Green White,Men's TIMBERLAND PRO Long Sleeve Knit Henley (DENIM INDIGOHTHR E03),Original Nike Air Revolution Sky Hi Liberty,, we’ve chosen to develop something different than a Real Cheap Nike Chuck Posite Silver Black Green,Men's Under Armour Storm SweaterFleece Quarter-Zip Golf Pullover (Artillery Green),Shop Nike Lebron Zoom Soldier 8 Cannon,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Where to Buy Cheap Curry 2 Royal Blue Yellow,Nike Free46-0003,Wholesale Cheap Nike KD 9 Golden Red Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Online Nike Air Max Full Ride Trainers Shoes Mens Black/Wht/Green 599328RS,Nike Free44-1114,Sale Nike SB Satire II Skate Shoes Mens Black/Red 736630IO,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, SUPRA / FLOW BLACK / BLACK DENIM-WHITE 08325-021-M,Man Air Max 2009-0013,SUPRA / RIVAL JERSEY S/S BLACK 103440-008,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, VANS / WMNS TROPICAL LOCK UP S/S GREY HEATHER VA31TWGRH,Nike Free45-0930,DC / CHINOOK 6 CHILI PEPPER EDYAA03021-RRD0,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,VANS / REALM CLASSIC BP GOOD TIMES STRIPE VA34G7NI7,Basketball Kobe-0571,Men's REEBOK WORK Jorie Shoes Wide (BLACK),.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Under Armour Release Golf Polo (Blue Marker),Nike Free45-0910,Jordans 12-0123, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Man Max 95-0101,Jordans 13-0213,Man Max 90-1134,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Free45-0843,Man Max 95-0092,MAN Max 2017-0025,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Jordans 30--004,Basketball WALL-0008,Jordans 10-0050,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Basketball kyrie-0015,Nike Free45-0836,Nike Free45-0628, will Max Flyknit-0052,Basketball Kobe-0506,Jordans 5-0122, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Basketball OTHER-0082,Basketball Rose-0117,Nike Free45-0301,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Free45-0280,Nike Free46-0126,Basketball Hyperdunk-0094,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike wonen Flyknit-0038,Basketball Kobe--467,Basketball Kids5-7-0022,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Air Force LOW-0131,Air Force LOW--367,Nike Football-0002, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Basketball Durant-0070,Nike Free44-1003,Adidas Edberg 86 - Neo White/ Sub Green/ Glow Gold New Style, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Superstar HYKE - Ftwr White/Core Black/Chalk White New Arrivals,Nike Free45-0782,Air Jordan 6 Retro (BG) - Black/ Infrare 23 Store, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse All Star Ox - Black Online,Basketball Kobe-0434,Lacoste Glendon - Blue Authentic,.”

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Andal introduced the company’s New Balance M576CBW Made in England - Blue Online Cheap,Man Max TP-0057,Nike Air Max 1 Mid FB - Obsidian/Black-Light British Tan Hot Sale,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Trainer 2 Premium Quickstrike - Black/ Persian Violet- White Shop,Basketball OTHER-0176,Nike Lunar Chenchukka Quickstrike - Classic Stone/Volt Official Website,.

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