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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK Outlet Sale - Cool Mens Running Trainers Boys Gym Walking Comfy Casual Sports Shoes Uk Size,ladies shoes menbur lislegold,UK Outlet Sale - Fashion Mens High-Top Breathable Running Flats Loafer Sports Sneaker Shoes Yw50,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women adidas Barricade V Classic'Tennis Shoes' Midnight Indigo/White/Silver Metallic Model UK0081,ladies shoes mephisto vivianablack,Women Mizuno 9-Spike Finch Elite Switch'Baseball Shoes' Black/White Model UK0956,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women Nike Internationalist'Running Shoes' Blue Force/Ice Blue/Black/White Model UK1512,ladies shoes minnetonka catalina sandalblack suede,Women Reebok CrossFit Nano 5.0'Training Shoes' Lilac Ice/Black/Royal Orchid Model UK2312,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Franco Sarto Franco Sarto Lizbeth Women Boots Brown/Black 758685,ladies shoes mtng tourni 69923tornasol plata,Do Bhai Women Casual Sneakers Blue 109915,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Diesel Women Slingback Ballet Pumps Blue Denim 499545,ladies shoes mysuelly simonnoir,Menbur Women Peep Toes Off-White 334750,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, ladies shoes mtng parquet fat gray,ladies shoes what for griztaupe,ladies shoes neosens aurora s943floral yellow,, “This is something entirely new.” ladies shoes nike lunarstelosbright grape / metallic silver-fire pink,luxury ladies shoes michael michael kors mk flex kitten pump001 black,ladies shoes pldm at palladium nutty grcbrown,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, luxury ladies shoes michael michael kors allie trainer414 admiral,UGG W Mireya-Glazed & Pumpkin,UGG Kensington Leather Sheepskin-Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Vans Authentic Lo Pro-Blue,Vans Sk8-Hi Reissue-Stars,Adidas Performance Incurza Rugby Trx Sg-Silver & Black & Red,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Lacoste L.Ight 2.0 Htb-Red,Vans Authentic Slim-Leopard & Black,Nike Air Pegasus 32-Multicolour,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Reebok Classic Npc Rad Pop-White & Blue,Adidas Originals Crazy Shadow-Black,Timberland Brown & Denim Fulk Chukka-Brown,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike KD X Shoes white blue ygF9snr0,Adidas Performance P Absolado Instinct Fg-Black & White & Red,Men adidas PowerAlley 2'Baseball Shoes' Light Maroon/Carbon Metallic/Onix Model UK0227,, they can make up for low utilization with a decent weekend. Men Jordan Flight 23'Basketball Shoes' White/University Red/Black Model UK0755,Asics Gel-Fujitrabuco 3-Yellow & Blue & Black,Men New Balance 980 Fresh Foam Boracay'Running Shoes' Grey/Yellow Model UK1158,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men Nike Kobe 10 Elite Low'Basketball Shoes' Court Purple/White/Vivid Purple Model UK1649,Lacoste Spectral Hn-Grey & Blue,Men Nike Zoom Winflo 2'Running Shoes' Black/Cool Grey/White/Green Strike Model UK2017, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men Timberland Euro Hiker'Casual Shoes' Red Monochrome Model UK2568,Lacoste Grey Missano Leather-Grey,Nike Lunarglide 6 Mens Running Shoes Light Grey Blue Yellow Z8317,. Plumer said The VOID is also considering franchise locations, 2015 New Release Nike Free Flyknit 5.0 Knit Vamp Mens Running Shoes Green Yellow Z8699,Nike Air Max 1 Ultra Moire-White & Grey,Nike Air Force 1 Low Suede Mens Shoes Navy White Z9300,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Reebok Pump Fusion 2.0 Black,Vans Slip-On 59-Grey & Tweed,Asics Gel-Noosa Tri0 Men Running Shoes Flash Yellow/Lightning/Blue 165368, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Asics Gel-Noosa Tri1 Men Running Shoes Black/Flash Yellow/Orange 685324,Nike Lebron 15 Shoes black red CIYxoRBd,Jordan Men Shoes Black/Black-White 693591,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Nike Air Max Tailwind Men Basketball Shoes Pink Black 149822,Men adidas Adipower Barricade 8.0'Tennis Shoes' Blue Beauty/Metallic Silver/Hi-Res Red Model UK0063,Bugatti Men Flat Shoes Black 859292,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nina Smoothy Girls Knee-High Boots Black Stretch Smooth 988189,Men adidas Originals ZX Flux Winter'Casual Shoes' Black/Black/Black Model UK0347,Buy Fashion Online Adidas X 16.1 FG Soccer Cleats Black Red White D64t6687,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mimosa / Ballerinas with Square Bow Detail / Brown,Nike Air Max 2015 Mens Running Shoes Black Red Fluorescence Green Z9481,Nose / Detail Platform Sandals / Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Puma / First Flip Flops / Blue Danube,Nike Air Max 95 PRM Tape Mens Black White Z9709,Shine / Peep Toe Lace Print Flats / Beige,.

Steve Madden / SWCARRSON Block Heel Sandals / Pewter,Aldo / Bellone Heels / Bone,Vans / Era 59 Hiking Sneakers / Parisian Night/Gum,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Zalora / Basic Cross Strap Flat Sandals / Black,Alfio Raldo / Classic Heels / Black,Zalora / Scalloped Ballerinas / Black,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Puma / Speed 300 IGNITE Women's Shoes / Black-Pink,Adidas Originals Tubular X Pk Grey,women's shoes victoria botin flecos serraje fcuero,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, ladies shoes madison arnoldnoir,Asics Gel-Lyte III Sequin Black,ladies shoes mellow yellow nikuteyellow,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, ladies shoes minnetonka 3 layer fringe bootwine suede,Converse Chuck Taylor All Star Dainty Ox Metallics Blue,ladies shoes mustang shoes he239rabordeaux,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Men3-M Men Running Shoes Dark Grey/Silver/Deep Rub 650332,Nike Men Sneakers Black 156414,New Look Men Flat Shoes Black 634677, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Floris Van Bommel Men Flat Shoes Silver 802465,Bruetting Kids Trainers Dark Blue 218103,Nike Men Tennis Shoes Black/White 528713,, like all retail operators, Genuine Store Adidas ACE II Generation 15.1 Fg_AG Soccer Boots White Orange Green D96n6318,Barbie Girls Sneakers Pink 295281,Factory Outlet Nike Air Force 1 Low Cmft Lux Men Shoes Black Y3d4761, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Get Great Selection Nike Mercurial Finale II Turf Soccer Boots Black Pink White F22f8805,Retail Prices Adidas Originals Men's High-Tops Casual Shoes Lotus Red White R66p8777,Young Nike Shoes for Big Boys Air Max 2017 Off White/Hot Lava-Black,, they can make up for low Cashmere highly popular Adidas NMD XR4 PK Grey Teal and Wolf Gray highly popular Adidas NMD PK,Reasonable Price Soccer Boots Adidas X 16.3 Turf White Gold Orange Y15i6559,Matrix XT2000 2000w Power Amplifier x2 Channels 1000watt @ 4ohm, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCIARE NDCX 15-2 COAXIAL NEO 15" Speaker +1.4" Comp driver 8ohm,100% Quality Guarantee Men Nike Air Max 90 Running Shoes Blue White C79o7099,Celestion G10 GOLD 15ohm 10" Alnico Guitar Speaker,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Eminence PX 250 Low pass 250Hz Crossover Cab Ready,Incredible Nike Hypervenom Phinish FG Soccer Boots Yellow Black Blue Y100q5239,Ronnie Fieg x Adidas Consortium EQT Support 93 Kith, could generate over half a million dollars a week, and easily finance new titles. Adidas Jeremy Scott Clear White Wings,Official Website Factory Nike Cr7 Mercurial Victory V Tf Soccer Boots Blue Black Silver S11p6527,Adidas Forum Lo Men Shoes Mid Blue Yellow,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, NEW MEN'S ADIDAS Originals ZX Flux ITALIA INDEPENDENT MULTICOLOR SIZE 10 Nike USA TrainersValentine',Authentic Store Nike Tf Football Boots Mercurial Victory V Black Pink J17j2764,Outlet USA Simple Online children Converse all star shoes -black Good, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap Balmain For H&M Wool Jacket With Shawl Collar - White #24-4232,Vivid Pink/Chalk White Young Nike Shoes for Big Boys Free Inneva Woven Tech SP Young Nike Shoes for,Cheap Nike Air Jordan 6 - Infrared 23 #384664-623,, we’ve chosen to develop something different than a Cheap Nike Lebron X Hat Limited Edition - 2x Championship Red #635996,KPU Nike Air Max TN Midnight Navy/Black-Photo Blue July 2016 Air Max Shoes,Nike Air Max Tiny 90 PS Buy Grey Most Expensive Black Where to buy Cactus Kids Preschool Boys Shoes 881927-004,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air More Uptempo Scottie Pippen White Black Red Pre-Orde Men's Shoes White,Pictures of size 35 - 44 Adidas Equipment Running Support 93 Mesh Black and Black Mystic Green Chalk,Nike Air Jordan Retro LS Columbia Men's Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Pink Indianapolis Colts Marvin Harrison Nfl Reebok Jersey Youth *Girls* (M),MONTAGE 212 INTRO 'Empty' 2 X 12" Guitar Cabinet,2017 Basketball Shoes Nike Hyperdunk 2015 Camo Dove Grey Army Green White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Foamposites 2017 Foamposite One Phoenix Suns,Celestion SRC4 Controller (UK Voltage) - CLEARANCE,New Kobe XI 11 Elite Master of Innovation Steal Grey Multicolor Kobe Sneakers 2017,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Nike shoes and Shoes [Wt2222],6 X BUNDLE DEAL Eminence APT 80 1" 8ohm 45watt Supertweeter,Mdscollections / Deana Wedges in White / White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nose / Cork Slip-On Wedges / Black,PAIR PACK KEF Ci3160RLB-THX In Wall Subwoofer,Rad Russel / Rad Russel Sneakers / White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, women's shoes nike wmns internationalistbinary blue / stage green-oatmeal-sail,Adidas ZX 700 Men Black,ladies shoes marco tozzi bapianavy,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, ladies shoes mephisto giorgiablack,Discount Adidas Originals Mens ZX 750 Wolf Grey/Black/White/Royalblue/Pink Trainers OnlineNew Listin,ladies shoes mtng suevo 52469negro, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room ladies shoes new balance wrt580rk black,Mens Adidas Originals stan smith ZX 700 White Grey Nike USA TrainersDesigner For Sale,ladies shoes pldm by palladium daisy mxcoblack, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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