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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Shopping 223779 Nike Free 3.0 V4 Men Blue Grey Shoes,Womens Sandals ALDO Dolci Silver,Discount 157299 Nike Free Run Men Black White Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Inexpensive 226736 Nike Hyperize Kobe Bryant Olympic Men Blue White Yellow Shoes,Womens Shoes ALDO Ramiya Oxblood,Discount 227164 Nike Lunarglide Men Grey Blue Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Discount 227045 Nike SB Dunk High Men Shoes,Womens Boots Anne Klein Cijiw - Wide Calf Cognac Leather,Comfortable 213881 Nike Shox R2 Men White Shoes,). Buy 179080 Nike Shox R4 Men White Red Shoes,Womens Boots Anne Klein AKIseeyou Black/Black Fabric,Authentic 195069 Nike Zoom Hyperforce Pe Men Yellow Silver Shoes,, VRcades, Cheap 242199 Nike Zoom Kobe VIi Men Black Green Shoes,Womens Sandals Anne Klein Cailina Black/Black Fabric,Comfortable 177946 Puma Suede Classic Eco Men Brown Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Comfortable 187464 Nike Roshe Run Unisex Carbon Gray Cold Gray Blue Lake Shoes,Womens Shoes Anne Klein Octavie Dawn Leather,Discount 216217 Air Jordan 13 Retro Women White True Red Black Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-001,Womens Sandals Calvin Klein Casely Black Patent/Leather,Men's Shoe Nike Air Foamposite Pro 624041-006,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Air Zoom Pegasus 33 831352-103,Womens Sandals Calvin Klein Collection Sara Bubblegum/Wintergreen/Blueberry Patent,Men's Shoe Nike Metcon 2 Amplify 819902-007,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Training Shoe Nike Free Trainer 3.0 V4 749361-016,Womens Shoes Calvin Klein Lynsey Black Patent,NIKE AIR MAX THEA Hot Lava/Sunset Glow,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Lunar Control 3 White/Lyon Blue/Black,Womens Shoes Calvin Klein Nadine Indigo Microsuede,Women's Shoe Nike Air Force 1 Flyknit Low 820256-101,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Shoe Nike Internationalist Jacquard Premium 807407-300,Womens Shoes Calvin Klein Calida Deep Navy Kid Suede/Patent,Nike Flex Experience 4 Boys Preschool Midnight Navy/Dark Obsidian/Total Orange/Soar Running Shoes V6,.

VRStudios, founded in 2014, Nike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049,Womens Shoes Calvin Klein Collection Brianna Bubblegum/Wintergreen/Blueberry Patent,Adidas D Rose 5 Boost Mens Scarlet/Black/Bright Red Basketball Shoes V73446,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Adissage Mens New Navy/White Slippers V66254,Womens Sandals CARLOS by Carlos Santana Benita Spicy Coral,Nike Air Max Plus Mens Black Running Shoes V12436,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, EA7 Visibility Poly Tracksuit CP3594,Womens Shoes Clarks Carousel Ride Black Leather,Timberland Newmarket Boat Shoe CP3935,, “This is something entirely new.” adidas Originals ZX Flux Camo Trainer CP4122,Womens Shoes Clarks Doraville Nest Silver Leather,Cruyff Cyclone Trainer CP4399,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Run Trainer CP4626,Womens Boots COACH Eva Black/ Saddle Leather,Nike Zoom Stefan Janoski Leather Trainer CP4845,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Anne Klein AKStrahan Black Leather,Womens Shoes COACH Brady Saddle Semi Matte Calf,Womens Shoes Anne Klein AKBewty Pewter/Pewter Synthetic,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals C Label Dashia-11 Green,Womens Boots Cole Haan Lunargrand Chukka Sequoia Suede/Corporate Orange,Womens Sandals Calvin Klein Lorren Dark Gold Leather,, they can make up for low utilization with a decent weekend. Womens Shoes Calvin Klein Kena Black Microsuede/Elastic,Womens Boots Cole Haan Chesney Bootie Cognac Leather,Womens Sandals CARLOS by Carlos Santana Selena Raspberry,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Clarks Aeron Logan Black,Womens Sandals Cole Haan Amavia Sandal Black,Womens Shoes Clarks Daelyn Towne Black Leather/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals COACH Gemma Silver Mirror Metallic/Woven Matte Calf,Womens Shoes Cole Haan Grant Chesnut Gold Snake Print,Womens Shoes COACH Leslie Wildflower/Fig/Canary/Plum,. Plumer said The VOID is also considering franchise locations, Womens Shoes Cole Haan Bradshaw Pump 65 Maple Sugar,Womens Shoes Cole Haan Juliana Bow Flat Silver Mist,Womens Shoes Cole Haan Nantucket Loafer Argento Metallic,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Buy 162534 Nike Air Max Women Blue Pink Shoes,Womens Shoes Rocket Dog Jiggy Brown San Martin,Buy 154789 Nike Free 3.0 V4 Women Gray Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Bounce Titan 2013 Men Coupon_053,Womens Boots Sam Edelman Paige Honey Wayne Nubuck Leather,Adidas Springblade 2013 Women Coupon_338,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNIKE ROSHE Pure Platinum/White/Black,Womens Boots UGG Athena Carmel Leather/Suede,Women's Shoe Nike Air Zoom Wildhorse 3 Premium 831383-001,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas D Lillard 1.0 Boys Grade School Frozen Blue/Scarlet/Blue Basketball Shoes V54105,Womens Boots UGG Patsy Primer/Leather Suede,Adidas Crazy Light Boost Mens White/Black/Red Basketball Shoes V88328,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Adidas Ace 16.3 Primemesh Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77082,Womens Sandals UGG Ruby Jellyfish Leather,Nike Flyknit Racer Mens Bright Citrus/Black/Blue Lagoon Running Shoes V41383, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45439,Womens Slippers UGG Ansley Furious Fuchsia Water Resistant Suede,Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41674,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Nike Lunar Ultimate TR Deep Pewter/Total Orange/White UK#N5-9249,Womens Sandals Vaneli Bitya Black Soft Patent,Vans Van Doren Backpack CP102,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Nursery Chuck Taylor All Star Ox Trainer CP734,Womens Sandals Vaneli Lalage Platinum Nizza Fabric/Pale Platino Met Nappa Piping,Ice Cream Varsity Hooded Top CP1077,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Jack & Jones Baron Quilted Puffer Jacket CP1424,Womens Shoes Vaneli Trypsy Black Suede/Elastic,Nicce Loopback Fleece Short CP2164,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots UGG Myrna Black Leather,Nike Obsessed,Womens Slippers UGG Dreams Powder Blue Hearts Suede, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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