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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 179184 Nike Air Max 90 Men White Green Shoes,Womens Sandals Clarks Caslynn Dylan Grenadine LeatherShopping 154034 Nike Air Max Fly By Men Orange Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 197314 Nike Air Max Wavy Men White Black Shoes,Womens Sandals Clarks Aeron Logan GrenadineCheap 244905 Nike Dunk High Men Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 214214 Nike Dunk High Men Red Bull Shoes,Womens Sandals Clarks Leisa Broach BrownShopping 240829 Nike Dunk Low Men Exclusive Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Discount 159259 Nike SB Dunk High Men Shoes,Womens Shoes Clarks Ashland Rivers TanDiscount 151642 Nike Shox O Nine Men White Black Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Cheap 183306 Nike Shox R4 Men Black Shoes,Womens Shoes Clarks Tempt Appeal NudeComfortable 176551 Nike Shox Rivalry Men Black Brown Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Running Shoe Nike Air Zoom Structure 19 806580-607,Womens Sandals COACH Vitalia Chalk Semi Matte CalfMen's Shoe Jordan Reveal 834064-020,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Nike Air Max Mercurial R9 818675-003,Womens Sandals COACH Alyssa Black/Ivory/Black Rubber/OcelotMen's Football Cleat Nike Vapor Untouchable 698833-006,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Zoom KD 9 (Texas) 899640-110,Womens Sandals COACH Coral Stone/ChalkMen's Training Shoe Nike Zoom Speed Trainer 3 804401-600,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE DUAL FUSION BALLISTEC ADVANTAGE Hyper Crimson/Dusty Cactus/White/Hyper Crimson,Womens Shoes COACH Rory Black Studded Soft Milled LeatherNIKE ROSHE RUN Hot Lava/White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-001,Womens Shoes COACH Lorrie Chalk/Watermelon Semi Matte CalfWomen's Shoe Nike LunarEpic Flyknit 818677-800,. Plumer said The VOID is also considering franchise locations, Nike Flex Experience 4 Boys Preschool Black/Volt/Pink Pow/White Running Shoes V30345,Womens Shoes COACH Remonna Black/White/Black SignatureNike Huarache Run Boys Grade School Cool Grey/Green Strike/Wolf Grey/Deep Royal Blue Running Shoes V,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

adidas Originals Junior ZX Flux Trainer CP589,Womens Sandals Cole Haan Cameron Sandal BlackHype Indigo Wash Skinny Jean CP859, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Criminal Damage Space Long Hooded Top CP1032,Womens Shoes Cole Haan Bria Grand Mary Jane BAL II Blazer Blue SuedeCarhartt Anchorage Parka Jacket CP1284,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Camo Coach Jacket CP1480,Womens Shoes Cole Haan Magnolia Skimmer Sandstone Baby HaircalfEA7 Core Training Fleece Short CP2118,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Ellesse Rimini Track Top CP3561,Womens Shoes Cole Haan Highline Pump Black Suede/BlackClarks Originals Desert Vulc Low Shoe CP3891,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals Rocket Dog Portia Navy You Fancy,Womens Boots Hunter Original Shearling Lined Leather Pull On Boot BlackWomens Sandals Sam Edelman Kayde Black Kid Suede Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Saucony Grid Cohesion TR8 Grey/Black/Coral,Womens Boots Naturalizer Joan Antiba Green LeatherWomens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Slate Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Sale 473me g4qhs2 Cheap Adidas Superstar Womens Pink Shoes,Womens Shoes Nike Zoom Cage 2 White/Pure Platinum/Metallic SilverSale u36gb dqpu8g August Deals Nike Air Huarache Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK wauba 5ib4eu August Deals ZX Flux Womens,Womens Shoes Nike Internationalist Black/Anthracite/Pure Platinum/Cool GreyAuthentic 191577 Air Jordan Men Blue White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 166014 Asics Gellyte V Men Shoes,Womens Shoes Nike Air Max Thea Brigade Blue/White/PorpoiseDiscount 197106 New Balance Mrc5000 Men Green Orange Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Shoe KD Trey 5 III Limited 812558-442,Womens Sandals Sam Edelman Bonnie Black Matte Ontario LeatherMen's Shoe Nike Free RN 2017 880839-100, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Shoe Nike Air Huarache Utility 806979-103,Womens Shoes Sam Edelman Britt Mocha LatteNIKE AIR ZOOM PEGASUS 33 831352-002,, like all retail operators, WOMEN'S NIKE FS LITE RUN 2 684667-300,Womens Shoes Saucony Showdown Light Blue/PinkWomen's Shoe Nike Roshe One Hyperfuse BR 833826-400, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas X 15.1 Fg/Ag Boys Grade School Solar Gold/Black/Shock Pink Soccer Shoes V76646,Womens Shoes Saucony Cohesion TR9 Grey/Black/AquaAdidas D Rose Lakeshore Mens Solar Blue/Black Basketball Shoes V75441,, they can make up for low Nike Air Max Dynasty Mens Cool Grey/Light Crimson/White/Black Running Shoes V47020,Womens Shoes Superga 2311 Leahorsew LeopardNike Lunarestoa 2 Mens Black Running Shoes V12577, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Gymbreaker Bounce Trainer Womens Collegiate Navy/Mineral Blue/Shock Pink Training Shoes V4568,Womens Boots Timberland Glancy 6" Boot Dark Brown Full Grain with Dark Olive Waxed CanvasNike Free 4.0 Flyknit 2015 Womens Vivid Purple/Fuchsia Glow/Bright Crimson/Black Running Shoes V8518,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Kids Sunray 9 Lyon Blue/Midnight Navy/Blue Lagoon/White UK#N5-9518,Womens Boots UGG Pierce GreyMr Lacy Junior Flat Lace CP366, could generate over half a million dollars a week, and easily finance new titles. Converse Nursery Chuck Taylor All Star Ox Trainer CP739,Womens Boots UGG Elsa Stout LeatherGym King Full Zip Hooded Top CP1072,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Luke 1977 Cyril Jacket CP1435,Womens Boots UGG Mini Bailey Button Geo Perf Furious Fuchsia TwinfaceNicce Loopback Fleece Short CP2164, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, adidas Originals Adi Sun Flip Flop CP3815,Womens Boots UGG Collection Carmela Brunoadidas Originals Superstar Mono Trainer CP4140,, we’ve chosen to develop something different than a Gourmet The 35 Lite BK Trainer CP4464,Womens Slippers UGG Aira Crystals Pinecone SuedeNike Hyperfresh Trainer CP4771,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Hunter Womens Original Tall Wellington Boot CP5158,Womens Boots Vaneli Reagan Black Nappa/Matching ElasticWomens Shoes adidas by Stella McCartney Adipure Pale Pink/Toasted Orange/Runner Red,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Aerosoles Gondola Brown Combo,Womens Sandals Vaneli Marlina Old Gold Cabry PrintWomens Boots Anne Klein Inda Natural Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Badgley Mischka Lavender II Navy Satin,Womens Shoes Vaneli Bonnee Natural Cork/Platino Met NappaWomens Boots Calvin Klein Berrie Shadow Grey Gibson Oil Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Calvin Klein Machia Sandstorm Kid Suede,Womens Shoes Vaneli Berry Dark Coach Tan Ecco SuedeWomens Boots Clarks Marquette Wish Taupe Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Clarks Candra Glare Black Suede,Womens Shoes Vaneli Babe Bronze MetalWomens Shoes COACH Raven Black Box Calf,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Cole Haan Roper Grand Boot Blazer Blue Suede,Womens Shoes Vaneli Marret Black Suede/Black Super Croc PrintWomens Shoes Cole Haan Viveca Blazer Blue Suede, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes ECCO Aimee Elastic Slip-On Black/Black,Women's Essentials Zebra TeeWomens Boots Hunter Huntress Gloss Black Gloss,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Naturalizer Vanessa Pale Ivory Leather,Hurley Heathered KingsroadWomens Shoes New Balance Classics WL574 Blush,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Nike Free Cross Compete Cool Grey/Blue Lagoon/Bright Crimson,Nike Storm-FIT Hyperadapt Full-ZipWomens Shoes PATRIZIA Yang Brown,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Rocket Dog Timmy Charcoal Hush,Nike Windrunner Tech FleeceWomens Sandals Sam Edelman Marley Saddle Vaquero Saddle Leather, will Womens Shoes Superga 4547 Fabricw White,Active Training Women’s Wild Thing JacketWomens Boots UGG Becket Chocolate Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Boots Vaneli Zelig Camel Dino Hair Calf/Black Nappa,Men's Superstar ShortsWomens Shoes Vaneli Gervasy Blush Mag Patent/Gold Buckle,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how LeBron Ultimate Hyper Elite Full-Zip,Hurley Core JoggerESS Bulky Jacket M,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Epic Lux,Nike Dri-FIT EssentialNike Victory Bold Stripe,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Legendary Fabric Twist Tight,Active Training Dri-Release® ShortsAuthentic 3k27x shk8ac August Deals Nike Air Max 2016 Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 65map hu22k5 August Deals Nike Air Max 90 Womens,Men's Training ShortsCheap 2tphp apffcu August Deals Superstar Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Discount 8kgcw p6fzhy August Deals ZX Flux Womens,Archive SweaterDiscount zeypn timagf August Deals Nike Air Max Thea Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Outlet gcxbs d5mg56 August Deals Nike Air Max 90 Womens Blue,Nike Signal Color-BlockSale k7dv9 ptuyzb August Deals Nike Air Max 1 Mens,.”

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Andal introduced the company’s UK vr5mf xtauya August Deals Nike Air Max 90 Womens Black,Men's Prime ShortsComfortable 149520 Air Jordan 4 (IV) Retro Men Silver White Metallic Silver Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Inexpensive 211789 Lebron 11 Men Blue Black Pink Shoes,Youth Wardrobe Fitness TightsShopping 244190 Nike Air Force 1 Men White Grey Snake Patent Leather Shoes,.

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