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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 90 Boys Toddler Cool Grey/Voltage Green/Obsidian/Lucid Green/White Running Shoes V47663,Womens Shoes C Label Clower-3 Natural,Adidas J Wall Boys Grade School Black/White/Gold/Clear Onix Basketball Shoes V34501,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Adipure Crazyquick Mens Collegiate Royal/White/Joy Blue Basketball Shoes V46179,Womens Boots Calvin Klein Grecia Black Kid Suede/Elastic,Adidas Solar Boost Mens Grey/Solar Red/Black Running Shoes V57082,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Powerlift Trainer 2 Mens Grey/Solar Green/Solar Blue Training Shoes V57020,Womens Sandals Calvin Klein Adina Platinum White Leather/Neoprene,Nike Flyknit Racer Mens Blue Glow/White/Black Running Shoes V39143,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

The North Face Base Camp Flip Flop CP3869,Womens Boots Clarks Gelata Freeza Grey,adidas Originals Superstar Mono Trainer CP4138,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Criminal Damage Tower High Trainer CP4386,Womens Sandals Clarks Paylor Pax White Synthetic,Nike Air Rift Trainer CP4656,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Air Max Tavas Trainer CP4825,Womens Shoes Clarks Sugar Spice Black Leather,Vans Old Skool Cork Twill Trainer CP5105,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes adidas Lite Racer Vivid Mint/Black/White,Womens Shoes Clarks Daelyn Towne Red/Orange Suede,Womens Boots Aerosoles Money Role Black Lizard,. What investors see in free-roam LBVR is not an illusion.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Cole Haan Roper Grand Boot Chestnut Suede,Womens Boots Cole Haan Balthasar Bootie Sea Otter,Womens Shoes Cole Haan Amalia Skimmer Black Suede/Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Eyelet Gargoyle/Turtledove,Womens Sandals Cole Haan Nassau Wedge Black/Gunsmoke/Ivory,Womens Shoes ECCO Crisp II MJ Black/Black,, they can make up for low utilization with a decent weekend. Womens Shoes GUESS Hilarie3 Blue Patent,Womens Sandals Cole Haan Jillian Wedge Soft Gold Metallic Leather,Womens Sandals Naturalizer Caliah White Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes New Balance WW980 Grey,Womens Shoes Cole Haan Bethany Open Toe Pump Maple Sugar Patent,Womens Shoes New Balance Classics WH574 Purple Suede/Mesh, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Nike Zoom Winflo 2 Vivid Purple/Fuchsia Glow/White/Hyper Orange,Womens Shoes Cole Haan Pinch Campus Gold Metallic Specchio,Womens Sandals PATRIZIA Zozma Rose,. Plumer said The VOID is also considering franchise locations, Womens Shoes PUMA Pulse XT v2 Core Quarry/Gray Violet/White/Fluo Peach,Unisex Shoes Converse All Star Pigment Dyed Canvas Biking Red,Womens Sandals Rocket Dog Fuji Fuchsia Finish Line Gore,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,Hurley Phantom Block Party Heather,Womens Sandals Aerosoles Wip Free Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals ALDO Scorzarolo Multi Metallic,TW Velocity Max Woven Solid,Womens Shoes Anne Klein Rampup Black Multi Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes C Label Liberty-13 Brown/Natural,Nike Rally Boyfriend Full-Zip,Womens Shoes Calvin Klein Gayle Deep Navy Kid Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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