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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 155049 Nike Air Max 90 Men Black White Shoes,Womens Sandals Clarks Leisa Bloom Black LeatherAuthentic 170114 Nike Air Max Jr Men White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 209380 Nike Air Max Shake Evolve Men Black Dark Grey Red Shoes,Womens Sandals Clarks Hazelle Alba Pewter LeatherDiscount 153734 Nike Classic Cortez Nylon Qs Aloha Men Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 147135 Nike Dunk High Men Green Label Art Event Shoes,Womens Sandals Clarks Paylor Pace Black SyntheticShopping 236135 Nike Dunk Low Men Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Inexpensive 215929 Nike Free 3.0 V4 Men Yellow Gray Shoes,Womens Sandals Clarks Leisa Broach BrownCheap 243587 Nike Free Tr Fit Men Black White Blue Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount 175533 Nike Lebron 11 Men Christmas Shoes,Womens Sandals Clarks Hayla Heaven SnakeAuthentic 157993 Nike Lunarglide 2 Men Black Red Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Christian Louboutin Sale Women Coupon_543,Womens Shoes Clarks Ciera Gull Off-White LeatherJimmy Choo Bridal Women Coupon_721,, “This is something entirely new.” Jimmy Choo Wedges Women Coupon_939,Womens Shoes Clarks Idella Honor BrownNew Balance 574 Men Coupon_1144,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Balance 891 Men Coupon_1301,Womens Shoes Clarks Leara Blend SandNew Balance 574 Women Coupon_1429,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Running Shoe Nike Air Zoom Structure 19 806580-001,Womens Sandals COACH Cottage Platinum Metallic TumbledMen's Shoe Jordan Horizon 823581-003,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Nike Air Max Excellerate 4 806770-020,Womens Sandals COACH Caterine CornflowerMen's Shoe Nike Free RN LE 850493-007,, they can make up for low utilization with a decent weekend. Men's Shoe Nike TiempoX Proximo SE IC 835365-003,Womens Sandals COACH Margharita Gunmetal Star MetallicMen's Training Shoe Nike Metcon 2 819899-702,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE AIR ZOOM STRUCTURE 18 Blue Lagoon/Black/Flash Lime/Clearwat,Womens Sandals COACH Caterine Chalk Semi Matte CalfNIKE ROSHE RUN Midnight Navy/Black-White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Max 1 Ultra Premium Jacquard 861656-900,Womens Shoes COACH Chrissy Natural Black Wild Beast Pebble Grain LeatherWomen's Shoe Nike Juvenate Premium 844973-200,. Plumer said The VOID is also considering franchise locations, Nike Roshe One Boys Preschool Light Crimson/White/Racer Blue/Obsidian Running Shoes V60944,Womens Shoes COACH Lara Gunmetal StuddedNike Free 5.0 2015 Boys Grade School Deep Royal Blue/Metallic Silver/Green Strike/Black Running Shoe,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Creative Recreation Junior Kaplan Trainer CP595,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Chestnut SuedeNike Nursery Air Max 90 Trainer CP790, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Cruyff Escola Lounge Hooded Top CP1039,Womens Sandals Cole Haan Barra Sandal WoodburyBrave Soul Snowden Quilted Puffer Jacket CP1263,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nicce Ink Bomber Jacket CP1467,Womens Sandals Cole Haan Jillian Wedge Soft Gold Metallic LeatherCondemned Nation Disciple Short CP2102,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Ellesse Evani Shell Top CP3550,Womens Shoes Cole Haan Bowie Slip On Sneaker Zebra Print Haircalf/Black SuedeClarks Originals Wallabee Tumbled Leather Shoe CP3889,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots Rocket Dog Tobie Brown Suspect/Tweedy Pie,Womens Boots Hunter Original Short Gloss Rhodonite PinkWomens Sandals Sam Edelman Clay Jute/Natural Naked,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Saucony Peregrine 5 Grey/Mint/Purple,Womens Boots Naturalizer Jamison Wide Shaft Banana Bread Wide Shaft LeatherWomens Boots Timberland Authentics Teddy Fleece Fold-Down Dark Burgundy,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Shoe Jordan Reveal 834064-002,Womens Sandals Sam Edelman Bonnie Papaya Punch Velour SuedeMen's Shoe Nike Flex Experience RN 4 Premium 749174-301, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Shoe NikeCourt Air Zoom Ultra 845007-700,Womens Shoes Sam Edelman Lynn 1 Black/WhiteNIKE AIR ZOOM PEGASUS 31 Hyper Pink/Volt/Black,, like all retail operators, USAB Nike Hyperdunk 2016 Low LMTD 876499-699,Womens Shoes Saucony Endorphin MD4 Citron/PurpleWomen's Shoe Nike Roshe Two Flyknit 365 861706-400, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28464,Womens Shoes Saucony Sapphire Vizi Pink/FadeAdidas D Rose 5 Boost Mens Black/White/Glow Basketball Shoes V34422,, they can make up for low Adidas Barricade Team 4 Mens Clear Grey/Tech Silver Metallic/Midnight Grey Tennis Shoes V44710,Womens Shoes Superga 2750 Metcrocw Rose GoldNike Lunartempo 2 Mens Black/Anthracite/Black Running Shoes V13431, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91335,Womens Boots Timberland Earthkeepers Savin Hill Tall Boot Wheat WoodlandsNike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Nike Air Zoom Pegasus 32 Print Black/Pure Platinum/White UK#N5-9602,Womens Boots UGG Sumner BlackWomen's Nike Dual Fusion TR 3 Black/Wolf Grey/Pink Pow UK#N5-9277, could generate over half a million dollars a week, and easily finance new titles. Converse Nursery Chuck Taylor All Star High Canvas Trainer CP735,Womens Boots UGG Daphne Chestnut SuedeIce Cream Varsity Hooded Top CP1077,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Foray Vector Bomber Jacket CP1372,Womens Boots UGG Skylah Black/TwinfaceGlorious Gangsta Hyatt Short CP2140, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Timberland 6 Inch Premium Boot CP3769,Womens Boots UGG Collection Gisella Bruno Twinfaceadidas Originals Tubular X Trainer CP4116,, we’ve chosen to develop something different than a Gourmet 35 Lite BK Trainer CP4460,Womens Slippers UGG Dreams Berry Crush Hearts SuedeNike Air Force 1 Low Trainer CP4778,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Vans Classic Slip On Trainer CP5085,Womens Boots Vaneli Jamilla Taupe Nival Suede/Mtch ElasticWomens Shoes adidas Golf Climacool II Running White/Silver Metal/Flash Red,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Aerosoles Aristocrat Black Croco,Womens Sandals Vaneli Miriam BlackWomens Shoes ALDO Sevilan Cognac,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Badgley Mischka Lavender II Ivory Satin,Womens Sandals Vaneli Mandy Navy Ecco NappaWomens Boots Calvin Klein Jeans Suzie Dark Brown Goat Alaska,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Calvin Klein Dolly Cocoon,Womens Shoes Vaneli Ileane Black Asiago SuedeWomens Boots Clarks Kearns Blush Black Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Clarks Ordell Ava Black Leather,Womens Shoes Vaneli Remy Cuoio Nubia PrintWomens Sandals COACH Alessa Navy/Navy Rubber/Geo Signature,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Cole Haan Rhinecliff Bootie Ironstone Leather,Womens Shoes Vaneli Amalee Black Smack PatentWomens Shoes Cole Haan Bethany Pump 65 Sahara Snake Print, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes ECCO Dayla Toggle Wild Dove/Wild Dove/Dark Shadow,Unisex Shoes Vans Brigata Port Royale/True WhiteWomens Shoes GUESS Pavell Green Multi Fabric,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Naturalizer Debra Black Leather,Nike League PracticeWomens Shoes New Balance Classics WL574 Aquamarine,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,Evolution Number 9 Women’s DressWomens Shoes PATRIZIA Imaginative Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Rocket Dog Sandie Chestnut Hush,Nike Dri-FIT Knit Half-ZipWomens Sandals Sam Edelman Eleanor Silver Glitz, will Womens Shoes Superga 2750 Floweryutaw Blue Multi,Hooded Down JacketWomens Boots UGG Elsa Chestnut Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Boots Vaneli Rhody Black Nival Suede/Black Mimiliz Print /Black Elastic,Men's Street Modern Cut Line HoodieWomens Shoes Vaneli Ilium Black Asiago Suede,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's D Rose Story Tee,Hurley Dri-FIT ChinoActive Dry Full Zip Hoodie,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Beyond the Run Hoodie,Nike Dri-FIT Stretch WovenNike Pro Fierce Lotus,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Pro Hypercool Reflect,Active Training Usain Bolt Stretch ShortsWholesale UK Nike Air Pres5.0 Mens Shoes Black Green YIDJDe7a, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic zzdsn gqygzm August Deals Nike Air Huarache Mens,Kids X Logo TeeCheap 4vwp4 i9z9az August Deals Nike Air Max 1 Ultra Moire 1 Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Discount 2fz77 p9w39n August Deals ZX Flux Mens,Hurley Dri-FIT IconOnline b9t4a 8dn84b August Deals ZX Flux Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Outlet cqsqq utkik2 August Deals Nike Air Max 1 Mens,Nike SparkSale i79uf ppy6gd August Deals Nike Blazer Low Womens,.”

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Andal introduced the company’s UK s8c5q gram78 August Deals Nike Air Max 90 Womens,Kids Team Knit Full-Zip HoodieInexpensive 235707 Air Jordan 13 Retro Men White /Tropical Black Grey Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Buy 199787 New Balance Classics M574 Men Black Shoes,Nike Zoned Sculpt StrappyShopping 200396 Nike Air Force 1 Men Green Black Shoes,.

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