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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Men's Shoe Nike Hypershift 844369-016,Womens Shoes Clarks Brielle April Nude,Men's Shoe NikeCourt Zoom Cage 2 705247-001,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, NIKE AIR HUARACHE White/Clearwater/Flash Lime/White,Womens Shoes Clarks Ciera Brine Black Leather,NIKE FREE 4.0 Fuchsia Flash/White/Ice Cube Blue,, China, open to the public. NIKE ZOOM SB STEFAN JANOSKI CANVAS Blue Lagoon/Clearwater/White,Womens Shoes Clarks Brier Dolly Navy,Women's Shoe Nike Flyknit Lunar 3 MP 826838-003,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Shox Deliver Boys Toddler Black/Gym Red Running Shoes V19880,Womens Boots COACH Gillian Saddle Vegan Leather,Nike Air Max 2016 Boys Grade School Wolf Grey/University Red/Black Running Shoes V99113,, Pure Imagination, Adidas Crazylight 2.5 Boost Low Mens Branch/Cargo/Black Basketball Shoes V40740,Womens Sandals COACH Cottage Black Soft Vegan Leather,Adidas Energy Boost Reveal Mens Black/Dark Onix/Infrared Running Shoes V18182,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max 2016 Mens Cool Grey/Black/Wolf Grey Running Shoes V46647,Womens Shoes COACH Phoebe Black/Black Semi Matte Calf,Nike Free 4.0 Flyknit 2015 Mens Squadron Blue/Ocean Fog/Total Crimson/Black Running Shoes V79018,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Adidas Pure Boost Reveal Womens Frost Mint/Black/Clear Grey Running Shoes V54007,Womens Shoes COACH Peyton Metallic Blush,Nike Air Max Dynasty Womens Pink Blast/Black/White Running Shoes V68535,, says the global location-based VR entertainment market will more than double in 2018, Nike Free Rn Distance Womens Black/Green Running Shoes V19151,Womens Shoes COACH Smith Orange Wild Beast Haircalf,Men's Nike Air Visi Pro VI White/Cool Grey/Black UK#N5-9218,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women's Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango UK#N5-8733,Womens Boots Cole Haan Rhinecliff Bootie Black Leather,Antony Morato Boxer Short CP399,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Junior Flight Huarache Trainer CP673,Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia Suede,Waven Erling Skinny Jean CP914,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, The North Face Open Gate Full Zip Hooded Top CP1163,Womens Shoes Cole Haan Bradshaw Pump 65 Maple Sugar,Franklin & Marshall Printed Windbreaker Jacket CP1378,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals PATRIZIA Moa Orange,Womens Shoes New Balance W1260v5 Grey/Yellow,Womens Shoes Reebok DMX Max Stride RS Leather/Black/Sport Violet/Blue Pool/White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Rocket Dog Teak Blue Time Travel,Womens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,Womens Shoes Sam Edelman Lynn Swamp,, they can make up for low utilization with a decent weekend. Womens Shoes Saucony Originals Jazz Low Pro Charcoal/Yellow,Womens Shoes Nike Air Max Siren Black/Metallic Silver/White,Womens Boots UGG Cambridge Grey,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Abree Bruno,Womens Shoes Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,Womens Boots Vaneli Monida Dark Grey Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Marga Black Suede/Black Nappa,Womens Shoes Nike Zoom Cage 2 Atomic Pink/Obsidian/Total Crimson/Obsidian,Unisex Shoes Vans LPE (Poly Cotton) Khaki,. Plumer said The VOID is also considering franchise locations, Nike Pro Hyperstrong Hardplate Fitted,Womens Boots PATRIZIA Cornerstone Navy,Football Bodywear Long Sleeve,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Outlet 42sat 4vwfhp August Deals Nike Roshe Run Womens,Womens Shoes Rocket Dog Trenty Black Ballerina,Sale 5ptg9 g89rsx Cheap Adidas Superstar Womens Black Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Sale w38y6 gdiemw August Deals Superstar Mens Black,Womens Sandals Sam Edelman Korinne Classic Nude,Cheap 201374 New Balance Kids 574 Kid Berry Blue Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 147300 Air Jordan 19 Original OG Men White Metallic Gold Shoes,Womens Shoes Sam Edelman Katarina Moss Green Leather,Buy 226415 Lebron 11 Men Blue Pink Black Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic 227512 Nike Air Classic BW Si Men White Black Shoes,Womens Shoes Sam Edelman Arizona Black Kid Suede Leather,Buy 176707 Nike Air Max Men Light Grey Black White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Energy Bounce 2 Boys Grade School Blue/Semi Solar Slime/Collegiate Royal Running Shoes V40260,Men's Colorado Full-Zip Hoodie,Nike Zoom Terra Kiger 3 Mens Game Royal/Black/Green Strike/Laser Orange Running Shoes V54515,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 2015 Womens Black/Reflective Silver/White/Summit White Running Shoes V25288,Basic Briefs 2 Pack,Nike Shox Superfly R4 Womens Metallic Silver/Hyper Punch/Cool Grey Running Shoes V63617,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,Comfortable 161684 Nike Air Penny 2 Men Black Shoes,Nike Lunarestoa 2 Mens Black/Dark Grey Running Shoes V16741,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 2016 Womens Anthracite/Chalk Blue/Cool Grey/Reflective Silver Running Shoes V10812,Discount 151587 Nike Dunk High Men Black Blue Pink Shoes,Men's Nike Mercurial Vortex II CR FG Black/Total Crimson/White UK#N5-9596,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Sik Silk Small Logo Backpack CP89,Inexpensive 185425 Nike Dunk High Men White Red Black Shoes,Toms Nursery Classic Slip On Espadrille CP799,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Antony Morato Hooded Light Jacket CP1216,Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,Original Penguin Dour Aran Knit CP1851,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Nike Air Max Sequent Blue Lagoon/Copa/White/Metallic Dark Grey,Shopping 168968 Nike Zoom Hyperfuse Xdr Men Black Shoes,Womens Shoes PUMA Cell Riaze Wn's Black/Fluo Peach/Fluo Yellow,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Rocket Dog Jazzin Brick Crunch,Shopping 156519 Asics Sportstyle Gt 2 In Unisex Brown Red Shoes,Womens Shoes Saucony Kilkenny XC5 Spike W Green/Pink, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots UGG Myrna Chestnut Leather,Buy 195048 Air Jordan 6 Women White Pink Bright Grape Black Shoes,Womens Boots Vaneli Terese Black Nappa, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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