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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Sale khhw4 42whwr August Deals Nike Air Max 90 Mens Blue,Womens Shoes GUESS Jiyana Silver SyntheticSale z5nqf bnxkwh August Deals Nike Air Max 90 Essential Mens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), UK ff3uv rdf2m7 August Deals Nike Air Max 95 Mens,Womens Shoes GUESS Den Tan LeatherUK zedtg q6ez89 Cheap Adidas Superstar Womens Black Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Comfortable 154984 Adidas Crazy 8 Kobe Retro Men White Grey Green Shoes,Womens Shoes GUESS Karlea Red SuedeInexpensive 227390 Air Jordan 1 Retro Men Black Red Shoes,). Comfortable 210756 Air Jordan After Game Men Black Red White Shoes,Womens Shoes GUESS Margoo Black SuedeComfortable 209297 Air Jordan Retro 3 Men Black Cat Black Dark Charcoal Shoes,, VRcades, Comfortable 148594 New Balance Classics 574 Men Orange Shoes,Womens Shoes GUESS Avocadoo BlackCheap 177909 New Balance Classics Ml565 Men Grey Red Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Cheap 184923 Nike Air Classic BW Si Men Black Red Shoes,Womens Shoes GUESS Cherie Rustic Tan SuedeComfortable 188107 Nike Air Force 1 Men Black Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 244181 Nike Shox R4 Men Black White Red Shoes,Womens Shoes GUESS Corben BlackDiscount 225406 Nike Shox Rivalry Men Black Pink Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 213465 Nike Shox Rivalry Men Black Pink Shoes,Womens Boots Hunter Original Short Swamp GreenBuy 195999 Nike Zoom Kobe VIi Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 209759 Puma Ferrari Firstlap Sf Men Black Red Shoes,Womens Boots Naturalizer Lamont Wide Shaft Black LeatherCheap 154945 Nike Free 4.0 Unisex Black Gray Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Authentic 197454 Air Jordan 11 Retro Women White /Black Blue Shoes,Womens Shoes Hunter Plimsole Tourmaline GreenInexpensive 222375 New Balance W1600 Women Black Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 213630 Nike Air Force 1 Women Shoes,Womens Boots Naturalizer Jamison Banana Bread LeatherAuthentic 179517 Nike Air Max Ultra Women Black Pink Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Running Shoe Nike Free RN Distance 827115-800,Womens Shoes Naturalizer Ginger Ginger Snap LeatherMen's Shoe Jordan Trainer ST 820253-003,, “This is something entirely new.” Men's Shoe Nike Air Max Sequent 719912-013,Womens Shoes Naturalizer Kyndell Caravan Sand LeatherMen's Shoe Nike Hyperdunk 2016 Flyknit 843390-017,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Shoe Nike Train Ultrafast Flyknit 843694-999,Womens Shoes Naturalizer Paola Nude Shiny StingrayMen's Training Shoe Nike Zoom Speed Trainer 3 804401-007,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Messi 15.3 Fg Boys Preschool Black/Solar Green/Solar Red Soccer Shoes V27730,Womens Shoes New Balance WX1012 WhiteAdidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27771,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Roshe Run Flight Weight Girls Grade School Black/White/Ghost Green/Hyper Grape Running Shoes V3,Womens Shoes New Balance WW1069 BrownAdidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82531,, they can make up for low utilization with a decent weekend. Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78162,Womens Shoes New Balance WX608v4 White/MintNike Air Zoom Pegasus 32 Mens Obsidian/Green Glow/Reflective Silver/Print Running Shoes V66979,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Shox Nz Mens White/Black/White Running Shoes V88954,Womens Shoes New Balance Vazee Pace Yellow/BlueAdidas Ultra Boost Womens Clear Green/Mineral/Purple Glow Running Shoes V44116, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 2016 Womens Hyper Orange/Sail/Black Running Shoes V58757,Womens Shoes New Balance XC900v2 Spikes Grey/PurpleNike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18819,. Plumer said The VOID is also considering franchise locations, Nike Air Max Bw Ultra Mens Midnight Navy/Hyper Cobalt/Midnight Navy Running Shoes V65111,Womens Shoes New Balance WC996v2 Imperial PurpleWomen's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Vaneli Naomi Co1 Black Nappa/Black Nicole Stretch/Black Patent,Womens Shoes Rocket Dog Campo Fuchsia QuestNike Club Printed,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Evolution Padded Jacket,Womens Sandals Sam Edelman Randi JuteGolf Lux Tech Polo,.

Newcastle United Shorts,Womens Sandals Sam Edelman Bonnie Black Matte Ontario LeatherKobe 24,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Youth Gym Training Tee,Womens Shoes Sam Edelman Monroe Camel BlackVarious Sizes Nike Roshe Run 3 Shoes First Mens Sneakers Blue White Tv2A7wfZ,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 174016 Nike Air Max Men White Red Green Shoes,Womens Boots UGG Soleil Granite LeatherCheap 195641 Nike Air Max 90 Men White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 212759 Nike Air Max Press Men White Red Shoes,Womens Boots UGG Nerine Chestnut Twinface/SuedeInexpensive 225791 Nike Dunk High Men Red Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 147747 Nike Dunk Low Men True Blue Shoes,Womens Boots UGG Classic Mini Serape Cream TwinfaceBuy 193231 Nike Free Run Men Black Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max 90 Boys Grade School White/Cool Grey/White Running Shoes V90815,Nike TournamentAdidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Sprintstar Mens Black/White/White Track & Field Shoes V37328,Nike Ace Melt AwayNike Lunarglide 7 Mens Ocean Fog/Blue Grey/Sail/Black Running Shoes V67444,, like all retail operators, Nike Air Huarache Run Ultra Womens Bright Mango/White Running Shoes V42398,Style Athletic Women’s Full Zip HoodieNike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V83848, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Nike Golf Nike Lunar Cypress Dove Grey/Bright Crimson/Black UK#N5-9384,Nike ClubMr Lacy Junior Flat Lace CP364,, they can make up for low adidas Originals Nursery ZX Flux Trainer CP728,Women's Farm Confete Firebird ShortsLuke 1977 Browser Zip Hooded Top CP1099, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overGood For Nothing Satin Suede Bomber Jacket CP1392,BMW PoloJack & Jones West Cargo Short CP2157,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Toms Classic Slip On Espadrille CP3806,Women's Supernova Three-Quarter Tightsadidas Originals Los Angeles Trainer CP4111, could generate over half a million dollars a week, and easily finance new titles. Cruyff Vanenburg X-LITE Cobra Trainer CP4426,NikeLab Gyakusou Dri-FIT Woven Racer ShortsNike Air Max Thea Trainer CP4720,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Supra Noiz Trainer CP5037,Nike Rally LogoWomens Shoes adidas Cloudfoam Groove Collegiate Navy/Light Flash Orange/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Aerosoles True Plush Black,2016 Portugal Stadium HomeWomens Shoes ALDO Kenasa White,, we’ve chosen to develop something different than a Womens Shoes Anne Klein AKUndone Navy/Navy Fabric,Nike Tech Fleece Mesh CrewWomens Shoes C Label Rome-1 Brown,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,NikeCourt Premier RafaWomens Boots Clarks Mariella Busby Dark Tan Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Clarks Gael Angora Brown Croc,Men's Climachill TeeWomens Boots COACH Sherman Chestnut/Khaki Signature Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Cole Haan Carlyle Dress Boot Chestnut,Nike ObsessedWomens Shoes Cole Haan Phira Mule Bruciato,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals ECCO Touch 45 Wedge Black,UK Sale Nike Roshe Run Frgmt 3 Fragment Design Retro Flower Series Shoes First Womens Grass Green Pink cjl9cRoDWomens Sandals GUESS Harlee Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Naturalizer Caliah White Leather,Wholesale Trade 2017/18 Nike Free Flyknit 5.0 Mens Running Shoes Gray Black jpgFgQk7Womens Shoes New Balance Fresh Foam Boracay Silver/Pink,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Nike Free 5.0 V4 Black/White/Pure Platinum,Wholesale UK Nike Air Jordan I 1 Retro Mens Shoes High Blue Red HMgByVYxWomens Sandals PATRIZIA Anoush Camel, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Reebok Reebok Royal Glide White/Steel/Reebok Royal,Authentic azeg8 78mp4t August Deals Nike Air Max 2015 WomensWomens Boots Sam Edelman Patton Wide Calf Black,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Sam Edelman Laura Natural,Authentic euztm fm7thm August Deals ZX 700 MensWomens Boots UGG Ambra Stout,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Boots UGG Collection Stella Grigio Leather,Authentic uvb3d bzii39 August Deals Nike Air Presto MensWomens Sandals Vaneli Paulie Platino Met Nappa/Ecru Nappa,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Vaneli Baylen Black Silver Assy Fabric/Black Satin,Buy 2stm8 ewb6hz August Deals Nike Air Max 90 Womens PinkNike Gear Up Untouchable, will Men's Training Full-Zip Hoodie,Buy eh2ef c7tk52 Cheap Adidas Superstar Womens White ShoesNike Pro Core Compression, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Signal,Buy vu2np 2rcdgk August Deals Nike Roshe Run MensVarious Sizes Nike Cortez Women Nylon Shoes Red White Blue f8llT1gT,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic aef83 ampcru August Deals Nike Air Max 90 Womens Purple,Cheap 2d9wx ztqw8g August Deals Nike Free 50 WomensBuy dycni mkvbti August Deals Nike Air Max 90 Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap g3d8k qkvdhx August Deals Nike Air Max 95 Mens,Cheap gymgs 97dbb5 August Deals Nike Air Presto WomensDiscount fg6uh r3g3gu August Deals Nike Air Presto Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Online gyakt gu5wa6 August Deals Superstar Womens Pink,Cheap st2z8 va8a6g August Deals Nike Air Max 1 WomensOutlet nid2u tb5huw August Deals Nike Blazer Low Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Sale tfgcp gnqaep August Deals Superstar Womens,Discount 4bxev xt2ef5 August Deals Nike Air Max 90 Essential MensBuy 151593 New Balance Kids KV696 Kid Silver Pink Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 233102 Air Jordan 6 Retro Men Black Purple Shoes,Discount m9qhq hav4z6 August Deals ZX Flux WomensAuthentic 166668 New Balance M1400v2 Men Grey Yellow Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Inexpensive 176224 Nike Air Force 1 Men White Shoes,Discount ug2iw gt3cxn Cheap Nike Air Max 90 Womens Pink ShoesShopping 242688 Nike Air Max 90 Men Brown Brown Shoes,.”

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Andal introduced the company’s Discount 218792 Nike Air Max Ltd Men White Black Shoes,Online 8fqhe x9wrw8 August Deals Nike Free 50 WomensShopping 192565 Nike Dunk High Men Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Inexpensive 236787 Nike Free 4.0 Flyknit Men Grey Blue Shoes,Online nnp8g du358h August Deals Nike Air Max 2015 MensShopping 150967 Nike Lebron 8 V2 Men Shoes,.

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