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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Flossy Infant Plimsole CP512,Womens Sandals Cole Haan Cady High Sandal Fiery Red,adidas Originals Nursery ZX Flux Trainer CP719,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Core Patch Hooded Top CP989,Womens Shoes Cole Haan Magnolia Skimmer Gunmetal Metallic Snake Embossed,Bellfield Sully Borg Puffer Jacket CP1247,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike MPT Tech Hyperfuse Windrunner Jacket CP1473,Womens Shoes Cole Haan Lexington Pump 85 Black/White/Black Nubuck,Converse Core Fleece Short CP2110,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Creative Recreation Lincoln Track Top CP3542,Womens Shoes Cole Haan Neara Pump Zinfandel Perf,Clae Strayhorn Leather Shoe CP3873,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. adidas Originals Superstar Vulcanised ADV Trainer CP4149,Womens Boots ECCO Touch 15 Buckle Boot Coffee/Mocha,Criminal Damage Tower High Trainer CP4386,.

VRStudios, founded in 2014, Nike Air Force 1 Mid Trainer CP4573,Womens Boots ECCO Alta Boot Black/Black,Nike Internationalist 'Fleece Pack' Trainer CP4859,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Vans Old Skool T&L Trainer CP5100,Womens Shoes ECCO Toronto Navajo Brown/Navajo Brown,Womens Shoes adidas Adipure 360.2 Vivid Mint/White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Boots C Label Michelle-3 Brown,Womens Shoes GUESS Hotspott Multi Fabric,Womens Boots Calvin Klein Cilil Shadow Grey Suede,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Calvin Klein Ginae Espresso/Espresso Metallic Box/Kid Suede,Womens Shoes GUESS Zanie Denim,Womens Sandals CARLOS by Carlos Santana Selena Oceanic Blue,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals Clarks Viveca Rome Cognac Leather,Womens Boots Naturalizer July Wide Calf Dark Camel Suede/Banana Bread Leather,Womens Shoes Clarks Alitay Giana Purple Suede,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals COACH Caleigh Pistachio Soft Vegan Leather,Womens Sandals Naturalizer Option Black Leather,Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Mariela Air OT Pump Black Patent,Womens Shoes Naturalizer Debra Tender Taupe Leather,Womens Shoes Cole Haan Zerogrand Classic Sneaker Black Reflective/Black,, “This is something entirely new.” Womens Sandals ECCO Bouillon Knot Sandal II Olive/Olive,Womens Shoes Naturalizer Saturday Black Leather,Womens Boots GUESS Mallay Black Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Naturalizer Lamont Black Leather,Womens Shoes New Balance W775V1 Ice Violet,Womens Shoes Naturalizer Stella Mocha Smooth/Tender Taupe Printed Snake,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Reebok Run Supreme 2.0 MT Alloy/Tin Grey/Celestial Orchid/White,Womens Shoes Nike Air Pegasus '83 River Rock/Pink Power/Black/Jade Stone,Womens Shoes Rocket Dog Jenelle Black Aladdin,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Sam Edelman Allison Classic Nude,Womens Shoes Nike Flex Fury Obsidian/Fuchsia Flash/Mulberry/Fuchsia Glos,Womens Shoes Superga 2095 Cotw Fabric 28 Violet Flower Multi,, they can make up for low utilization with a decent weekend. Womens Boots UGG Kyra Black Suede,Womens Shoes Nike Lunarglide 7 Black/Racer Blue/Hyper Orange/Sail,Womens Shoes UGG Cicily Tropical Sunset Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Vaneli Martey Black Pesca Fabric/Black Mag Patent/Gunmetal Buckle,Womens Boots PATRIZIA Meg Brown,Womens Shoes Vaneli Bennet Dark Tan Coach Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Yoga Crop Hoodie,Womens Sandals PATRIZIA Akin Black,TW Velocity Jacquard,. Plumer said The VOID is also considering franchise locations, Men's Street Essentials Tee,Womens Shoes PATRIZIA Senetti Navy,Nike Anchor,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Adizero Tempo 6 Womens Vivid Berry/Metallic Silver/Glow Coral Running Shoes V84462,Golf Long Sleeve Polo,Nike Air Max 90 Womens White/Metallic Silver/White Running Shoes V92677,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Nike Hypervenom Phelon II TF Wolf Grey/Total Orange/Black/Black UK#N5-9318,Nike Dri-FIT Cool Breeze,Women's Nike Nike Free 5.0 '14 White/Black/Wolf Grey UK#N5-9480,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 147945 Nike Air Max 90 Men White Grey Black Shoes,Buy 216033 Adidas ZX 750 Men Blue White Shoes,Cheap 194956 Nike Blazer Low Men Blue White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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