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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Sale 4yw2x r6mmbp August Deals Nike Air Presto Womens,Womens Shoes GUESS Carnney Silver FabricSale vsgnq 28vpyp August Deals Nike Air Max 90 Womens Red,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), UK d93gp ksvmc5 August Deals Nike Air Max 90 Essential Womens,Womens Shoes GUESS Eloy Black LeatherUK tucc6 34nxd7 August Deals Nike Air Max 1 Womens,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Inexpensive 188993 Nike Zoom Kobe VI Kid Grey Blue Red Shoes,Womens Shoes GUESS Aerra Platino 03/PlatinoComfortable 225867 Air Jordan 1 Men Shoes,). Cheap 203071 Air Jordan 11 Retro Men Black/Gamma Blue Black Shoes,Womens Sandals GUESS Guavva TanBuy 196158 Air Jordan II Retro Men White Red Grey Shoes,, VRcades, Cheap 225011 Asics Gelsaga Men Grey Grey Shoes,Womens Sandals GUESS Reecy TanInexpensive 165564 New Balance Classics Ml574 Men Black Red Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Discount 216773 Nike Air Classic BW Si Men White Purple Shoes,Womens Sandals GUESS Guavva CoralInexpensive 227610 Nike Air Flightposite 1 Men Galaxy Supreme Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 237612 Nike Shox Qualify Men White Grey Red Shoes,Womens Shoes GUESS Aerra FloralAuthentic 232436 Nike Shox R4 Men Black White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 208450 Nike Zoom Hyperdunk Low Men Black White Lucky Green Shoes,Womens Shoes GUESS Eloy NaturalCheap 157850 Nike Zoom Kobe VIi Men Candy Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 183049 Nike Zoom Kobe VIII Basketball Men Orange Silver Shoes,Womens Boots Hunter Huntress Gloss Black GlossAuthentic 178615 Asics Gelnoosa Tri 8 Unisex Orange Blue Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Authentic 207077 Adidas Springblade Razor Women Red Black Shoes,Womens Shoes GUESS Harlea Tan SyntheticComfortable 153972 New Balance Classics Wl515 Women Blue Pink Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Authentic 231218 Nike Zoom Hyperfuse Xdr Men White Dark Blue Shoes,Womens Boots Naturalizer Lamont Wide Shaft Black LeatherInexpensive 151664 Nike Air Max Women Black Purple Black Shoes,.

VRStudios, founded in 2014, Discount 148132 Nike Dunk High Women White Royal Orange Blaze Red Shoes,Womens Boots Hunter Original Quilted Leg Swamp Green/BlackDiscount 201087 Nike Free Run 3 Women Blue White Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Inexpensive 211924 Nike SB Dunk Low Women White Shoes,Womens Boots Naturalizer Lamont Truffle Taupe SuedeAdidas Originals JS Men Coupon_126,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

New Balance Men Coupon_1045,Womens Boots Naturalizer Harbor Banana Bread LeatherNew Balance 574 Men Coupon_1208,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, New Balance Women Coupon_1370,Womens Sandals Naturalizer Catrina Nickel Alloy/Dark Brown Bronze Metallic LeatherNew Balance 574 Women Coupon_1488,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Kevin Durant Men Coupon_1694,Womens Sandals Naturalizer Nerice Pale Ivory LeatherMen's Baseball Cleat Nike Zoom Trout 3 Turf 844628-003,, overall, every single one of these experiences is any less than flat out amazing. Men's Football Cleat Nike Vapor Untouchable 698833-611,Womens Sandals Naturalizer Olivia Black Leather 2Men's Nike Roshe LD-1000 802022-001,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Men's Running Shoe Nike Flex Fury 2 819134-008,Womens Sandals Naturalizer Donna White LeatherMen's Shoe Jordan Eclipse Chukka 881453-300,, “This is something entirely new.” Men's Shoe Nike Air Max Sequent 719912-101,Womens Shoes Naturalizer Debra Classic Navy LeatherMen's Shoe Nike Dunk Retro QS 850477-102,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Shoe Nike Roshe One 511881-023,Womens Shoes Naturalizer Sincere Coral Metallic LeatherMen's Training Shoe Nike Free Trainer 5.0 V6 719922-670,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Roshe One Boys Toddler Hyper Cobalt/Deep Ryl Blue/Varsity Maize/Blue Grey Running Shoes V58164,Womens Shoes Naturalizer Saban Pewter LeatherAdidas Rose 773 Boys Grade School Black/White/Light Scarlet Basketball Shoes V35066,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas 2015 Crazylight Boost Primeknit Mens White/Black/Clear Grey Basketball Shoes V87363,Womens Shoes New Balance WW411 BlackAdidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616,, they can make up for low utilization with a decent weekend. Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10162,Womens Shoes New Balance W3190v2 Pink/WhiteNike Air Max 95 Mens Black/Metallic Gold/Anthracite Running Shoes V21758,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Roshe Ld 1000 Mens Black/Anthracite/Sail/Volt Running Shoes V13613,Womens Shoes New Balance WC996v2 WhiteAdidas Pure Boost Womens Maroon/Maroon/Solar Orange Running Shoes V63033, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19836,Womens Shoes New Balance Vazee Pace Yellow/BlueNike Free 5.0 2014 Womens Anthracite/Hyper Pink/Black Running Shoes V10996,. Plumer said The VOID is also considering franchise locations, Men's Nike CP Trainer 2 Black/White/Volt UK#N5-9571,Womens Shoes New Balance 560v6 Metallic SIlver/Exuberant PinkNike Kids Flex Experience 4 Print Prism Pink/Fuchsia Glow/Pink Foil/Tide Pool Blue UK#N5-9505,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Sam Edelman Lynn 1 Orange Multi,Womens Shoes Reebok All Terrain Super CF Electric Peach/Royal OrchidWomens Shoes Superga 2311 Linu Light Grey, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots UGG Kisses Mini Hot Chili Suede,Womens Sandals Rocket Dog Nina Comfort Natural EclipseWomens Boots UGG Fairmont Chestnut Twinface,, and for a growing list of partners, Womens Boots Vaneli Kamelia Black Suede/Black Elastic,Womens Shoes Rocket Dog Sparkley Pink Take OffWomens Sandals Vaneli Earlena Natural Ecco Cork,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Vaneli Amalee Black Smack Patent,Womens Boots Sam Edelman Alyssa Black LeatherHurley One And Only Underwire,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Style Athletic Women’s Full Zip Hoodie,Womens Boots Sam Edelman Kourtney Black SuedeWomen's Soccer Tee Dress,.

evoTRG Italia Stadium Shorts,Womens Sandals Sam Edelman Yadira Desert Nude Atanado LeatherFull Zip Sweater,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Women's Shorts,Womens Shoes Sam Edelman Katarina Black LeatherWholesale Trade 2017/18 Nike Air Yeezy 2 Sp Max 90 The Devil Series Trainers Velcro All Black Mens Shoes jLZk0y62,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy 242762 Nike Air Max Men Gray White Black Shoes,Womens Boots UGG Analise Chestnut SuedeBuy 153477 Nike Air Max 90 Men Red Brown Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 161259 Nike Air Max Ltd Men Black White Shoes,Womens Boots UGG Patten Chestnut LeatherDiscount 153734 Nike Classic Cortez Nylon Qs Aloha Men Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 176426 Nike Dunk Low Men Shoes,Womens Boots UGG Kristin ScarlettComfortable 204640 Nike Free Run 2 Men Gray Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Cortez Boys Grade School Black/Metallic Gold Running Shoes V21708,Hurley Phantom Printed BeachriderAdidas J Wall Mens Light Onix/Black/White Basketball Shoes V61409, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Air Max Excellerate 4 Mens Black/Dark Grey/White Running Shoes V17807,Nike Modern Tech WovenAdidas Element Refine Boys Grade School Infrared/White/Black Running Shoes V60353,, like all retail operators, Adidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91330,Evolution Bold Logo HoodieNike Free Rn Distance Womens Black/Multi Running Shoes V22715, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Nike Lunartempo 2 University Red/Black/Bright Crimson/White UK#N5-9490,Nike N7 HybridNew Balance Mellow Backpack CP71,, they can make up for low Nike Junior Air Max 90 Flash GS Trainer CP681,Men's Itasca Track TopCruyff Escola Lounge Hooded Top CP1040, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overForay Vector Bomber Jacket CP1373,Women's Snakeprint DressBrave Soul MST Palm Beach Cargo Short CP2089,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Clarks Originals Desert Aerial Boot CP3737,Men's Response Shortsadidas Originals Gazelle OG Trainer CP4064, could generate over half a million dollars a week, and easily finance new titles. Cruyff Pelota Suede Trainer CP4398,Nike 9" DistanceNike Air Max 90 Essential Trainer CP4712,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Vans Authentic Trainer CP5058,Active Training Women’s Mesh It Up ShortsWomens Shoes adidas Stella McCartney Barricade 2015 Light Flash Yellow/Glacial, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Aerosoles Magic Plush Black,Men's Russia Anthem JacketWomens Shoes ALDO Eoweriri Black,, we’ve chosen to develop something different than a Womens Shoes Anne Klein Barb Black Suede,Football Spirit II Training SweaterWomens Shoes C Label Dayna-8 Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Calvin Klein Paulette Deep Navy Kid Suede/Patent,Nike Tri-Blend Sneaker LoveWomens Sandals CARLOS by Carlos Santana Cort Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Clarks Helio Float 4 Metallic,Nike Pro Hypercool GraphicWomens Boots COACH Mable Black Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes COACH Corey Black Calf Suede,Women's Ultimate Fit Typo Long TightsWomens Shoes Cole Haan Magnolia Skimmer Gunmetal Metallic Snake Embossed,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots ECCO Elaine Boot Amber,UK Sale Nike Air Jordan 4 IV Retro Mens Shoes Black White nZsgqB1bWomens Sandals GUESS Betzy Silver,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Naturalizer Jaycee Wide Calf Banana Bread,Various Sizes Nike Air Jordan I 1 Retro Mens Shoes High Fur Green Black Red BCfxfVvIWomens Shoes New Balance WC1005 Black/Pink,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Boots UGG Carter Chocolate,Authentic swup4 2gez7t August Deals Superstar Womens GoldWomens Sandals Vaneli Bryce Black Nappa Leather,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Vaneli Johanna Navy Suede,Buy 4ggsm fza52g August Deals Nike Air Max 90 Essential WomensTraining Women’s Yogini Live Bra, will Men's EQT Boston Marathon Track Jacket,Buy egdzd bbbqdn August Deals Nike Air Max Thea WomensFaded Stripe Boxer Shorts 2 Pack, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Jordan Dri-FIT,Buy nwfcb 9hw2nq August Deals Nike Roshe Run WomensVarious Sizes Adidas Kite Summer Breathable Wading Shoes Women Green White Gray GLHrphgF,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic c2mtu qv6izb August Deals Nike Air Max 90 Mens,Cheap 3umse 5idx4k August Deals Nike Air Max 90 Womens RedBuy bamdf ynpynt August Deals Nike Air Max 95 Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap debet g2w3r3 August Deals Nike Air Max 90 Mens Grey,Cheap agax3 6qfk3f August Deals ZX Flux WomensDiscount ci28s p66gix August Deals Nike Air Max 1 Ultra Moire 1 Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Online crvx7 8cpizc August Deals Nike Air Max 90 Womens,Cheap nivdg aug8va August Deals Nike Roshe Run WomensDiscount yg2yp 3auce7 Cheap Nike Air Max 90 Womens White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Sale qbuuc tm5ppw August Deals Nike Air Max 90 Essential Womens,Discount 2b8z3 r2wdah August Deals Nike Air Max 90 WomensComfortable 149844 New Balance Kids 880V4 Kid Blue Green Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Cheap 221623 Nike Air Max Ltd Men White Black Blue Shoes,Online 68vyh haqk6d August Deals Nike Air Max 1 Ultra Moire 1 MensBuy 196623 Nike Dunk High Men Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap 228564 Nike Free 3.0 V2 Men White Grey Shoes,Online gvfwz qu9kg4 August Deals Nike Roshe Run WomensShopping 191342 Nike Lebron 10 Men Red Green Shoes,.

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